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2 Flooring Association Northwest
Transitionsby Bryan Goffe
Bryan GoffeGarage Asylum
Whether as routine as the change of interior finishes, necessary as adapting to marketplace rules, noticeable as career growth, or the evolution of organiza-tional leadership – we are all always working with transitions.
There are moments when change is necessary. When different would be better and even in this case where everyone can win. A transition from “how it is” to “how it could be” would be an improvement for all involved with the law(s) per-taining to electrical in-floor heating. Aside from clarity and consistency in the regional rules, a statewide legal revision would benefit all parties. The Flooring Association Northwest is looking into what it can do (hopefully along with some help from our friends at the Master Builders Association) to see if we can better inform those who decide and perhaps influence a law(s) that many of our members are governed by. A transition to better. If you’d like help let us know.
As our members grow with the Northwest marketplace and individually through their careers FAN will be there to participate in the transitions.
Regards,Bryan Goffe
Flooring Association Northwest 3
PresidentBryan GoffeOwnerGarage [email protected]
Vice PresidentRuss SanderlinBuilder Sales ManagerSurface Art, [email protected]
2019 FAN Board of Directors
TreasurerChad BallardMarket Manager-CommercialEmser Tile [email protected]
DirectorKatie Escobar Interior Designer Wholesale Flooring Services [email protected]
Executive DirectorTish [email protected]
DirectorMichael GoriaWood Product ManagerT & Supply Company [email protected]
DirectorJohn D. Gallup CTC, CSI,Technical Support RepresentativeMasonry Veneer Installation Systems (MVIS) [email protected]
DirectorChris Sessum OwnerE.C.S. Floor [email protected]
DirectorMike EricsonArchitectural [email protected]
DirectorJustin DeweyBranch ManagerAmerican Olean and Marazzi Tile [email protected]
DirectorTeresa LeglerInside Sales ManagerAccents & [email protected]
Welcome New Members
Elite Floor CoveringsTom Geiger
DuChateau Floors Jon Spigel
Tri-West, LTDChris Walters
The Market Expo
FLOORING ASSOCIATIONNORTHWEST
BUY SELL SHOW
Save the DateThe Market Expo
Thursday, March 5, 2020 Bellevue Hilton
Please contact the FAN Office for information on priority registration
October 2 Dinner Meeting MICROSIZE ME – A New Reality, Presented by Paula Kennedy, CMKBDIronworks Event Space Seattle, WA6:00pm to 9:00pm
November 7 FAN November Dinner EventAwards Banquet 6:00pm to 9:00pm13 Coins Restaurant SeaTac, WA
March 5, 2020Market ExpoHilton Bellevue, WA
****Please visit our website www.flooringassociaton.org for updated information and to register for these events.
2019-2020 Events Calendar
October 2019 Dinner Meeting
4 Flooring Association Northwest
MICRO SIZE ME! A New Reality Presented by Paula Kennedy, CMKBD CLIPP
Wednesday, October 2, 2019
Paula Kennedy
Time: 6:00 - Registration & No Host Cocktails 6:30 – Buffet Dinner 7:00 – Announcements and Vote on Membership Dues Fee Structure 7:30 - Presentation by Paula Kennedy, CMKBD CLIPP Location:Ironworks Event Space Seattle FAN | NKBA | NWSID members: $65Non-members: $85
Register at www.flooringassociation.org***An early registration discount will be offered of $10.00 for anyone who registers before September 20th
A Vote of the Membership Will be Held at the October 2, 2019 Dinner Meeting
Proposed Annual Membership Dues Increase
It’s been over 10 years since there’s been increase in membership dues and with the rising costs of events, the BOD feels it’s necessary to propose the following change to the annual membership dues. All members in good standing are requested to vote at the October 2nd dinner meeting to approve or disapprove the following proposal. Proxy votes are available please contact the FAN Office for more information.
- 2020 - $100 increase to the associate level of membership ($495) and regular and installer rates remain the same at $395/$75 - 2021 and beyond - $10/year annual increase on all membership categories
We hear it everyday . . . Downsizing, urban living, simplifying, Millennials choosing differ-ent lifestyles, the Tinyhome Is it just a trend that we don’t really have to worry about? If my clients need this what do manufacturers offer that will work? How can I meet their needs through design and specification?
A trend is something that comes and goes, this is something deeper that just like designing for Aging in Place and to protect our Environment, the Micro Size Me Movement is one our Industry and Designers need to sit up, take notice of, and get out in front of!
6 Flooring Association Northwest
Ask Not What Your FAN Golf Tournament Can Do For You, But What You Can Do For Your Tournament
The answer is simple. Be active in FAN; give feedback, offer realistic ideas on how to improve. Join the Golf Commit-tee! Join the FAN Board! We want your participation in all forms. The Flooring Association NW, Board of Directors and all its Committees are ever changing and ever evolving. We volunteer our time for this Association and for the FAN Committees because we love our industry and we love golf or we love showcasing new products in our industry (FAN Market), or we love industry training and teaching (FAN Dinner Meetings) or are excited to involve and encourage the youth of our industry (Young Professionals Mixer) or we are just good at social media (FAN Marketing) or we love to socialize and network while showcasing some of our members facilities (FAN Happy Hour Series). There is a place and an opportunity for you to help make positive change and to contribute with FAN.
This will be my last year as Golf Committee Chairman for the Flooring Association NW as I move into my new role with FAN as the President of the Board of Directors. We have a couple of new faces that joined the Golf Committee late in the planning for the 2019 tournament but both will be integral in next years tournament and I want to welcome these two incredibly high quality people, Regan Miyamura (Greater Seattle Floors) and Kent Loos (United Tile). If you would like to join the Golf Committee, please reach out to Tish, myself or the next Committee Chairman, yet to be announced. As we continue to try to improve and evolve the Tournament, we have decided to start planning for next years event before this year even ends with the goal of giving our Regular Members, whom are the bulk of our spon-sorship, the opportunity to include the 2020 tournament in the corporate budgets which is always a challenge for them. This issue was a growing issue for the 2019 sponsors, and we heard your concerns! We do hear everyone’s com-ments and we greatly appreciate any and all feedback, positive or negative. We can’t evolve without your feedback.
I want to congratulate our tournament winners, Ken Peth(Men’s Low Gross), Andrea VanderLende (Women’s Low Gross), Tom Herrick (Senior) and Paul Cook / Bill Smith (Horse Race). Well done!
I really want to thank all of our volunteers (too many to list). We could not pull this off without your involvement and help.
I want to thank ALL of our sponsors immensely, with special thanks to Emser Tile for stepping up and being our Cham-pion Sponsor this year. Without our sponsor’s involvement and vital contributions, this tournament could not exist. I cannot express enough, our gratitude to our sponsors.
Thank you to all the players for continuing to want to play in this tournament and for spending the day having fun with your peers. This tournament continues to sell out earlier and earlier each year. Plan ahead and don’t wait to sign up as we had numerous perennial players who didn’t play this year because there were no spots left.
Thank you, Golf Committee, with special thanks to Tish and Chad Ballard for all they do for this event.
To everyone: Be active with FAN. Join the Board, join the Golf Committee, join any of our Committees! I’m looking forward to seeing you all next year!
Russ Sanderlin, 2019 Golf Committee Chairman
51st Annual Golf TournamentClub at Redmond Ridge
Flooring Association Northwest 7
1st Low Gross Men WinnerKen Peth
1st Low Gross Ladies WinnerAndrea VanderLende
Senior Trophy WinnerTom Herrick
Thank You Golf Tournament Sponsors & 2019 Tournament Winners
George Trautmann Memorial Horse Race Winners
Paul Cook & Bill Smith
8 Flooring Association Northwest
Tip 1 - Buff Up Your Website- Speed Up Your Site. Slow loading web pages frustrate your users and can cost you visitors and business! Strive to have each web page
load in three seconds or less. Test your page speed us-ing these free tools: pingdom.com, webpagetest.org or gtmetrix.com. If these tools indicate that your site loads slowly here are some tips to increase its speed:
- Reduce Size of Your Images - Website image file size is a leading contributor to slow page speed. Compress your images before loading them to your site. Free tools like compressor.io will help reduce image size.- Use a Quality Host - A website hosting company can make or break the website experience. Rely on a quality host like siteground.com or wpengine.com (experts in Wordpress hosting) to host your site. These companies offer speed and expert technical support if you run into an issue with your site.
- Make Your Site User Friendly. Keep your website pages consistent using the same heading sizes, font choices, coloring and design ele-ments. Choose a simple navigation with page links no more than three from the home page of your site.
- Ensure your website is responsive and mobile friendly.In 2018, nearly 58% of website visits are now made using mobile devices like phones and tablets. In fact, Google started penalizing sites that are not optimized for mobile devices. It is imperative your site is mobile friend-ly. Here is a great tool to check if your site is responsive: http://mattkersley.com/responsive/
Tip 2 - Optimize Your Website Content- Write content based on buyer intent keywords An important part of Search Engine Op-timization (SEO) is to include content on your site that helps and engages poten-tial users. Build a content strategy based
on your industry’s highly searched keywords. Long tail keywords (those with three or more words,) will rank more quickly in Google.
- Update Your Site Often. You should strive to update your site at least monthly, but weekly updates are optimal. Search engines (Google in particular) put more emphasis on pages that are active and current. A Blog is a great way to keep your site current . Write articles that customers find helpful and engaging will help your site rank higher.
Tip 3 - Consider Pay Per ClickPay per Click (PPC) marketing using Google Adwords, Bing, or Facebook can provide a fast track to reaching potential clients. PPC marketing provides first
page exposure and immediate, consistent and targeted traffic to your site. A quality search campaign can be tar-geted to customers in your local area and you only pay when a user clicks on your ad. Unlike conventional ways of advertising, PPC advertising is highly trackable down to the keyword or ad campaign.
Tip 4 - Use Social Media and eMail MarketingMore than three billion people today use some social network. It's no wonder why businesses use social media to build their
brand and stay top of mind with their customers. Social media marketing is fast, inexpensive and effective. Take advantage of your social contacts to gather email ad-dresses and send monthly email newsletters to keep your customers engaged with your brand.
Tip 6 - Integrate Your Brand PresenceFinally, and most importantly, make sure your online, web and print materials are consistent and share the most im-portant parts of your brand. There’s so much information out there for your customers to consume. Make it easy to find and identify your company brand by sharing an integrated marketing message with your customers.
Article by ibizworks.com
ibizworks is proud to host and maintain the FAN website and produce and print the FAN quarterly newsletter and annual Directory. Contact us today to help integrate your marketing message. [email protected]
I Need No New Customers...Said No One Ever!Tips to Gain New Customers and to Keep the Ones You Have
Miscellaneous FAN News
Flooring Association Northwest 9
2020 Board of Directors Nominations Now Being Accepted
We are looking for board members who believe in our mission and are willing to be in a governance role. The time commitment is only 1-3 hours per month. Both personal and business benefits will be gained. Here are some reasons why you should consider a board position:
A great networking opportunity with leaders in our industryYou’ll get ideas for your own business and careerIt’s a place where you can expand your leadership skillsYou can help shape the direction of our association and contribute to our continued success
Contact Tish Gasparich at [email protected] or (425)502-8189 if you are interested or would like to nomi-nate someone. The election takes place at the November dinner meeting.
Member Referral Plan
Current FAN members can accrue FAN Bucks for every new member they refer. FAN Bucks can be applied towards any FAN event or training. This is open to all employees with a company membership and we encourage everyone to participate. This is a great way to help grow the association with like-minded professionals and enjoy the rewards of attending free events.
Referral Levels:
Refer a new Associate and Regular Memberships earn 50 FAN Bucks. Refer a new Installation, Architectural and Designer Memberships earn 10 FAN bucks. Companies can earn a free membership if they refer 4 Associate or Regular members or 20 Installation, Architectural and Designer members.
When referring a new member have them include your name and company on their application.
Thank you for your continued participation, commitment, and membership in FAN!
Would you like to host a Happy Hour in 2020? Contact the FAN Office for more information [email protected] or 425-502-8189
10 Flooring Association Northwest
Flooring Association Northwest Membership Application
Regular Membership - $395 Retailer / Commercial Dealer / Inspector / Consultant / Fabricator / Recycler / Cleaning/Restoration
Installation Membership - $75 Provider of installation only
Associate Membership - $395 Manufacturer / Supplier / Distributor
Company____________________________________________________________________________ Contact _____________________________________________________________________________ Address_____________________________________________________________________________ City _____________________________________ State _______ Zip____________________________ Phone ___________________________________ Fax _______________________________________ Email ___________________________________ Website ____________________________________ In submitting this application, I agree to abide by the code of ethics (see other side) _____________________________________________________Date___________________________
Our business has additional locations Yes
Other _____________________________________
Abbey CCA Global Flooring America Floor Trader ProSource Shaw Fl. Network
Retail Dealer Commercial Dealer Inspector Consultant Cleaning/Restoration
Architect Membership - $75
Designer Membership - $75
No Method of Payment: Check Credit Card
Manufacturer Distributor Installer Fabricator Recycler
Carpet One Carpets Plus/Colortile Mohawk Buying Group NICA Starnet Other
Please indicate type of business:
Please indicate any industry groups/organizations your business is a member of:
Signature
Flooring Association Northwest is the premier regional trade association for flooring profession-als in the Pacific Northwest. As a non-profit trade association we serve and represent profes-sionals from all aspects of the floor covering industry. Flooring Association Northwest is your link to stay connected and up to date in the flooring community. Just a few FAN benefits include:
• FAN sponsors Educational Seminars• FAN publishes the Official Northwest Floor Covering Directory• FAN sponsors Dinner Meetings & Social Events
• FAN publishes Quarterly Newsletters• FAN sponsors Trade Shows• FAN sponsors Great Golf Tournaments
Join FAN Today!
Name/address for card (if different from above):_______________________________________________ Card # _______________________________ Exp. Date:________________ Security code:___________ Who should we thank for referring you? _____________________________________________________
Referred by: ___________________________________ Referral Company Name: _________________
Associate Membership - $395 Manufacturer / Supplier / Distributor
• FAN publishes Quarterly Newsletters• FAN sponsors Trade Shows• FAN sponsors Great Golf Tournaments
1 7 -J a n C r o n i n Po r t l a n d2 1 - Fe b D a l t i l e S p o k a n e2 1 - M a r E m s e r T i l e S p o k a n e1 8 - A p r E m s e r T i l e Po r t l a n d1 6 - M a y D a l t i l e Po r t l a n d
western Washington Portland/spokane
Presented by the Flooring Association NW
T h e F l o o r i n g A s s o c i a t i o n N o r t h w e s t H a p p y H o u r S e r i e s i s a m o n t h l y g a t h e r i n g o f F l o o r i n g P r o f e s s i o n a l s a n d D e s i g n e r s .
T h e e v e n t s p u r p o s e i s t o e n c o u r a g e c o n n e c t i o n s a m o n g s t F A N m e m b e r s a n d t h e d e s i g n c o m m u n i t y
w h i l e c e l e b r a t i n g s o m e o u r m e m b e r ’ s g r e a t l o c a t i o n s .
2019 Happy Hour Locations
O p e n t o t h e D e s i g n C o m m u n i t y a n d F l o o r i n g P r o f e s s i o n a l s
1 6 -J a n C R A F T A r t i s a n H a r d w o o d F l o o r s a t W F S K e n t , WA2 0 - Fe b C a r t o z i a n Fi n e F l o o r i n g a n d R u g s Ta c o m a , WA2 0 - M a r T h o m p s o n T i l e & S t o n e S e a t t l e , WA1 7 - A p r S t a t e m e n t s T i l e a n d S t o n e S e a t t l e , WA1 5 - M a y A m e r i c a n O l e a n & M a r a z z i T i l e K e n t , WA1 9 -J u n G r e a t F l o o r s B e l l e v u e , WA1 0 -J u l S u r f a c e A r t Tu k w i l a , WA2 1 - A u g S u p e r � o o r s B e l l e v u e , WA1 8 - S e p L a t i c r e t e B e l l e v u e , WA1 6 - O c t G a r a g e A s y l u m S e a t t l e , WA
2 0 1 9
w w w. f l o o r i n g a s s o c i a t i o n . o r g p h o n e 4 2 5 - 5 0 2 - 8 1 8 9
HAPPY HOURSERIES
12819 SE 38th St #516 - Bellevue, WA 98006
October 2nd MICRO SIZE ME! A new reality
Presented by Paula Kennedy CMKBD CLIPP
DIAMOND EMERALD SAPPHIRE RUBY OPAL
2019 GEM Sponsors
Emser TileLaticrete
PROGRAMFAN GEM
FLOORING ASSOCIATION NW
SINCE 1977STANDARDS
RAISING FLOORING
SINCE 1977STANDARDS
RAISING FLOORING
Location: Ironworks Event Space 3218 Eastlake Ave E Seattle, WA 98102
Date: WednesdayOctober 2nd, 2019 Time: 6:00pm to 9:00pm
Register at www.flooringassociation.org***An early registration discount will be offered of $10.00 for anyone who registers before September 20th
FAN | NKBA | NWSID members: $65Non-members: $85
