Transguard camp, Sonapur, Dubai 19th & 26th January 2012

“Utsav 2011 ” is a song-based competition coined in lines with the most popular Televised program ‘American Idol’ and ‘Asianet Idea Star Singers’ for residents of labor camps across the UAE . Contest to be spread across 10 camps over a period of 6 months. The competition undergoes a series of stages which includes the following levels ‘Auditions’, ‘Quarter Final, ‘Grooming’ & Semi Finals’& the Mega Final.

Mechanics•Winners to be picked jointly by the panel of judges.• All levels will take place in respective camps there by ensuring maximum popularity & audience strength.• Grand Finals to be staged at a major labor camp area where minimum 4000 to 5000 people can accommodate. Event to be graced by popular playback singers from India.

Event Background

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Audition, 19th January 2012

40+ contestants gave their audition from which 10 contestants were shortlisted for the quarter final stage

Quarter final stage, 26th January 2012

Branding at the venue

Powerex booth- Promotional sales plus brand visibility through Mechanics- Assorted t shirts were given free with the purchase of 2 value packs

ClickOn booth- Product display & sales

Magnus booth- Product display and flyer distribution

Max fairness on stage product brief and interactive games

On stage product brief and interactive games for Magnus mobile, Emirates international exchange & Clickon

Contestants performing onstage

On stage action!!!

Cheers to the winners!!!

Interactive section with the crowd

The crowd

Thank You!!!