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TRANSFORMING PROPERTY INSPECTIONS FOR A LEADING P&C INSURER TO ACCELERATE INSPECTIONS, IMPROVE CUSTOMER EXPERIENCE AND REDUCE UNDERWRITING COSTS
DOMAIN DATA
DIGITAL INTELLIGENCE
© EXL Service, Inc. All rights reserved.
CASE STUDY
EXLSERVICE.COM
TRANSFORMING PROPERTY INSPECTIONS FOR A LEADING P&C INSURER TO ACCELERATE INSPECTIONS, IMPROVE CUSTOMER EXPERIENCE AND REDUCE UNDERWRITING COSTS
The promise of digital transformation extends beyond customer
communication channels like apps and chatbots. Companies need to
apply the power of people and technology together across business
processes to make it easier for their customers to do business with them.
The property and casualty insurance industry is ripe for digital
interventions across the entire policy lifecycle – sometimes in
unexpected areas. Property inspections, for example, have remained
decidedly “old school.” The inspection process largely hasn’t changed
for decades and required inspectors to physically travel to a location
and perform an intrusive onsite assessment. This is a disruptive, slow
and expensive proposition in an era where an abundance of property
data is readily available, including high-resolution street level and 3D
aerial imagery.
A leading U.S. P&C insurer tapped EXL to transform this antiquated
inspection process, which took on average 21 days and was a painful
source of customer dissatisfaction. In an industry that can struggle for
competitive differentiation, the insurer looked to radically improve the
customer journey through compressed cycle times and the complete
elimination of inspector interaction.
EXL responded with Express Survey, a digital solution to transform the
property inspection process. Express Survey is founded upon Digital
Intelligence, EXL’s strategy and approach for digital transformation.
Digital Intelligence requires the combination of domain and data to
understand context (specifically what the problem is, how it impacts the
insurer and the end customer, and how to solve it) and the orchestration
of people and digital technology to drive defined business outcomes.
“The property and casualty insurance industry is ripe for
digital interventions across the entire lifecycle – sometimes in
unexpected areas.”
REAL TIME PHOTOGRAPHS DATA & AERIAL IMAGERY EXPERT ANALYSIS
++
2EXLSERVICE.COM © EXL Service, Inc. All rights reserved.
TRANSFORMING PROPERTY INSPECTIONS FOR A LEADING P&C INSURER TO ACCELERATE INSPECTIONS, IMPROVE CUSTOMER EXPERIENCE AND REDUCE UNDERWRITING COSTS
ContextEXL’s insurance domain expertise allowed us to understand the
outcomes the insurer needed to achieve: better customer experience,
faster underwriting, lower costs, and higher revenue.
We then took a design-centric approach to building Express Survey
through a deep dive into how different insurers managed their property
inspection processes, which included interviewing 10 top US carriers
to understand their needs, concerns, and preferences for transforming
inspections.
EXL then identified several opportunities where analytics and data
assets could streamline the process in order to augment human
expertise with digital technology so underwriters could make faster,
smarter decisions on policies.
Orchestration Using the right orchestration of people and technology allowed EXL
to introduce a better and more cost-effective solution to underwriting
property inspections.
Some data providers combine aerial imagery with data to calculate
replacement costs and even assess risk through a “virtual” inspection.
These products are intriguing, but the absence of ground level
photographs, as well as dated aerial imagery, inhibits risk identification
and provides insufficient evidence to take underwriting action.
EXL starts with a foundation of robust data and aerial imagery, and
augments this with “real-time” street-level photos captured through
an expansive network of mobile-enabled on-demand photographers.
Another key EXL innovation was to centralize the data analysis among
highly trained, professional underwriting technicians to ensure accuracy
and precision.
All of this data was then rolled up into a proprietary platform with
an analytics engine that developed automated, comprehensive, and
actionable reports accurately assessing risks for each property. These
reports are automatically delivered to underwriters, making their job
easier by getting them the right data more quickly.
EVOLUTION OF HOMEOWNERS’ UNDERWRITING
1970-1995• People, Paper & Polaroids• Blunt Inspection Selection• Investigated insured’s
character
1995-2010• Credit, CLUE other external
date comes onto scene• Digital cameras and internet
improve inspection process
2010-Present• Predictive models drive
inspection orders• XML Inspection Data supports
automated underwriting• Mobile improves inspection process• Experimentation with aerial imagery
2020 +• Point of Sale Underwriting• AI and robust integration
of 3rd party data• “Pre-inspection” of properties• Superior customer experience
IMPROVEDUNDERSTANDING
INCREMENTALOPERATIONAL EFFICIENCIES
DIGITALTRANSFORMATION
www AI
FAIR
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3EXLSERVICE.COM © EXL Service, Inc. All rights reserved.
EXLSERVICE.COM
TRANSFORMING PROPERTY INSPECTIONS FOR A LEADING P&C INSURER TO ACCELERATE INSPECTIONS, IMPROVE CUSTOMER EXPERIENCE AND REDUCE UNDERWRITING COSTS
EXL (NASDAQ: EXLS) is a leading operations management and analytics company that designs and enables agile, customer-centric operating models to help clients improve their revenue growth and profitability. Our delivery model provides market-leading business outcomes using EXL’s proprietary Business EXLerator Framework®, cutting-edge analytics, digital transformation and domain expertise. At EXL, we look deeper to help companies improve global operations, enhance data-driven insights, increase customer satisfaction, and manage risk and compliance. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, EXL has more than 27,000 professionals in locations throughout the United States, Europe, Asia (primarily India and Philippines), South America, Australia and South Africa.
For more information, see www.exlservice.com/legal-disclaimer
To find out more about how EXL uses Digital Intelligence to help insurers transform, visit this link.
Client Challenge
• Inefficient 21 day property inspection cycle times
• Disruptive customer experience
• Expensive property inspection program
Context
• Property inspections were costly, time-consuming, and created disruptive customer experiences
• EXL used a design thinking approach, interviews with multiple top insurers, and its own market-leading insurance expertise in creating a solution
• Solution combined domain experience and data to build an insight-driven inspection process
Orchestration
• Sophisticated integration of property data and 3D aerial imagery
• “Real-time” photographs through on-demand field force
• Centralized processing by professional underwriting technicians
• Risk analytics, intelligent automation and cloud workflow technology
Outcomes
• Shortened cycle times from 21 days to five days – 4 times faster
• Reduced operating costs associated with surveys by 21%
• Zero customer complaints from an average of 25 per month
• Increased revenues $2.6 million in first year
SOLUTION SUMMARY
Outcomes The P&C insurer’s customers benefited quickly from the new approach
and better turnaround. A process that once took 21 days on average
was reduced to five, and with no disruption to their customers’ lives.
Customer satisfaction rose accordingly. In the first six months using
Express Surveys, complaints dropped to zero after averaging about 25
per month.
In addition to improved CSAT, the client’s bottom line significantly
improved as well. Express helped the client improve revenues by $2.6M
in the first year, and their inspection budget decreased by 21%.
For more information on Express Survey, watch this short video.
To better understand how EXL uses digital intelligence to help insurers
across the front, middle and back offices, contact us or read our latest
article based on a global survey with the Harvard Business Review
Insurance: Leveraging Digital to Compete in a Low-Growth Environment.
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