Transforming Education Through Problem-Based LearningMariselaZepeda,DirectorofAdvancedAcademicsEloyGarza,MarketingInstructorKarinaPadron,SouthwestMarketingStudent/TeamLeadMariaGarcia,FormerSouthwestMarketingStudent/TeamLead

What is a Capstone Project?Alongterm,in-depthinvestigativeprojectaboutareal-worldissuethatculminateswithafinal:product,paper,portfolio,presentation.

ACapstoneExperiencewillchallengestudentsto:• Becomeindependentlearners• Learnhowtoproblem-solve• Thinkcritically• Buildself-confidence• Buildoralcommunicationskills

Capstone Student Expectations••Physicalitemorevent••Connectstoareal-worldissueorproblemProduct••10-12pageresearchpaper••Collegewritingformat(APA)Paper••Documentationoffindingsorresults••JournalWritingPortfolio

••15minuteoralpresentationbeforeapanelofjudges••IntegratestechnologyPresentation

Capstone Experience Timeline1stSixWeeks• SelectaCareerFocusedTopicandDevelopResearchTechniques

2nd SixWeeks• SubmitaProjectPlanandIdentifyMentors3rd SixWeeks• ProductReviewandMid-YearReport

Capstone Experience Timeline4th SixWeeks• ResearchPaperDevelopment

andAccountability5th SixWeeks• CompleteMentorHoursand

SubmitPresentationMaterials6th SixWeeks• PresentCapstoneProjectBeforeaPanelofJudges

DualCreditCourses(SouthTexasCollege)

MarketingAssociatesPathway

MRKG2333:PrinciplesofSelling

MRKG1311:PrinciplesofMarketing

MRKG1301:CustomerRelationship

Management

MRKG2349:Advertising&

SalesPromotion

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HighSchool(DistrictCourseName)

AdvancedMarketing(11th)

PracticumofMarketingDynamics(12th)

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MRKG1313:PublicRelations = SocialMediaMarketing

Southwest Marketing Overview

Business Selection

Initial Meeting with Business• Teacher and/or coordinator• Overview of program given

Partnership Formed• MOU Signed• Standards of Operation

Presentation to Class• Q & A • Scope of Work Determined

Marketing Plan Development

MarketingPlan

Team Roles Developed• Team Lead • Creative • Research • Strategy

Production Phase• Timelines are developed• Teams produce plan & deliverables• All students participate in production

Marketing Plan Delivered• All data compiled and finalized• Presentation delivered to client• Professionalism is the standard

Past Business Clients

Current Business Clients

Magic Valley Electric Cooperative

• ElectricityCooperativeinRGV

• Servingover90,000members

• Marketingcampaignforscholarshipopportunity

• MarketingcampaignforYouthTouropportunity

Marketing Research/Paper Development

• Objectives:• Understandhowtotargetandinformstudents• Developrecommendationsonhowtomarkettheprogram• Increaseapplicantrate

• PrimaryResearch• HighSchoolStudents

• 9th – 12th grade• Method:QuantitativeResearch- Surveys

Marketing Strategy Recommendations

• EducateEducators• SchoolPrincipals,CounselorsandCollegeAdvisors

• Distributeinformationalflyertoallteachersandstaffviamailroom

• EducateStudents• Designscholarshippostertopromoteopportunity

• Targetingourprimaryandsecondarytargetmarkets

• EducateEveryone• Advertisescholarshipthroughtheschooldistrictwebsiteasabanner

• Thiswouldprovideahigherrateofawarenesstopossibleapplicantsforthisopportunity

Final Product Development

StickyNotepadAttachment

WebBanner

Poster

Tri-Fold Pamphlet

Cross-Curricular Opportunities

Karina Padron: Current Student

Maria Garcia: Alumna

Why? (Experience)• StudentConfidence

• BusinessandStudentengagementisveryhigh

• Applyingtheorythroughrealworldapplication/learning

• Incrediblyrigorous– problembasedlearning

• Realbusinessesexpectprofessionaldeliverables

• Teambuilding,conflictresolution,professionalcommunications,21st CenturySkills,SOFTSKILLS!

“TellmeandIforget,teachmeandImayremember,involvemeandIlearn”-BenjaminFranklin

Think, Pair, ShareInmydistrict,howcanwesolvethebarrierstoimplementProblem-BasedLearning?

Thankyou!Pleasetakeamomenttocompletetheevaluationontheconferenceapptoreceiveyourraffleticketatthedoor.

#PSJACollege4All