www.adyen.com

Transavia spreads

payments wings

with Adyen

“To me it was very obvious what the power of the Adyen solution is

in terms of vision and pace of innovation. We adopted Adyen as the

payments technology provider with our core reservation system from

Navitaire, which means that all our sales channels – direct, indirect,

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Finally, Adyen’s approach to omni-channel payments means that

businesses can manage payments across desktop, mobile, and

point-of-sale through a single payments platform.

Since 2012, the partnership has seen strong results in three key

areas – in its approach to 3D Secure, support for local payment

methods, and m-commerce growth.

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3D Secure – an extra step in the payment process that supplies

another level of protection against fraudulent transaction attempts

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In 2012, the airline embarked on an ambitious rollout of its new

platform and branding, and made the decision to look for an

integrated payments technology provider.

The business made the decision to partner with Adyen due

to several factors. A key consideration was that Adyen has

integrations with Navitaire and Amadeus, the two leading global

reservation systems used by airlines, which together account for

over 50% of all bookings globally. This means that payments for a

given airline are automatically integrated into the ledger, revenue

accounting, and reservation system, giving a robust, industrialized

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Furthermore, reducing fraud and chargebacks were also key

considerations, and the fact that Adyen has fraud solution

integrated into its payments platform was a significant point

of attraction.

www.adyen.com

– is generally regarded as a conversion killer because of the added

complexity and uncertainty it creates for buyers. As noted by

Scheerder, “Everyone is reluctant to implement 3D Secure in general

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But with Adyen, Transavia is able to identify individual transaction

attempts that are high risk, based on a number of factors, including

location, time, day of the week, transaction value, and more, and

dynamically introduce 3D Secure only on those transactions.

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whether or not to implement 3D Secure. This means we can use data

to identify high-risk transactions, and consistently adjust our setting

to minimize the risk of fraudulent transactions without impacting the

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grain control over which individual transactions it should introduce

3D Secure on, helping the business to increase overall authorization

rates without inadvertently approving more fraudulent transaction

attempts.

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As credit cards are not the preferred payment method in a number

of European markets, it was important to Transavia to provide key

local payment methods in as many markets as possible. This meant

partnering with Adyen to identify and roll out the most popular

payment methods in a given market.

Transavia collaborated with Adyen to support key local payment

methods across Europe. With Adyen, the airline supports all major

credit cards, Paypal, and local payment methods including iDEAL,

(responsible for 40% of travel payments in the Netherlands)

SOFORT (responsible for 30% of online payments in Germany),

and UATP, a payment method for business travellers. It is also

looking at an Apple Pay launch once the payment option becomes

available to local customers in Europe.

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After introducing a responsive website and working with Adyen

to introduce responsive payment pages that automatically detect

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skyrocketed to 50% of its overall transactions, with an even split

between tablet and smartphone.

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While Transavia has seen exceptional results so far, the business

is still in the early stages of leveraging the payments function

to grow its business. Among other initiatives the business is

considering implementing tokenized payments in order to deliver

a “one-touch” payment experience to customers.

“Payments is still such a vital and complex step in the booking funnel

that it’s always worthwhile optimizing to increase the conversion

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combined with the company’s vision, pace of innovation, and view on

multi-channel and POS integration, we have the right partner to keep

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