TRANSAMERICA MOBILE-OPT IMIZED SOCIAL CAMPAIGN 1TRANSAMERICA MOBILE-OPT IMIZED SOCIAL CAMPAIGN

NOT SOCIAL MEDIA. SOCIAL MOVEMENT.

TRANSAMERICA / MOBILE-OPTIMIZED SOCIAL CAMPAIGN

1TRANSAMERICA MOBILE-OPT IMIZED SOCIAL CAMPAIGN

How do you make a 100-year old financial services company social?

The Fortune 1000 provider of life insurance, retirement plans and investment services partners with Hathway for

social strategy, mobile development and digital outreach that amplifies their PGA sponsorship.

TRANSAMERICA MOBILE-OPT IMIZED SOCIAL CAMPAIGN 2

How to Make Financial Planning a FeelingServices & Deliverables

Results

Insurance, investments and retirement are often shoved to the bottom of our to-do

lists. That is, until a life-changing moment strikes and planning for tomorrow gets real.

Building on Transamerica’s “It’s real now” campaign, Hathway developed an

integrated social video contest, empowering users to share life-changing moments-

-a new baby, career changes, retirement--and grow the Transamerica Facebook

community. The results: 6,450 new fans and nearly 30,000 engagement touchpoints.

• Interactive media campaign

• Social contest strategy

• Mobile-optimized Facebook app

• Responsive web design

• 10,000+ new Transamerica

Facebook fans

• Nearly 25,000 visitors in 7 days

• 30,000 engagement touchpoints

TRANSAMERICA MOBILE-OPT IMIZED SOCIAL CAMPAIGN 3

The “Walk with a Pro” Campaign generated 10,000+ new Facebook fans in 7 days.

Emboldened by their social success, the Fortune 1000 company partnered with our

team to leverage their sponsorship of Zach Johnson during The Masters. In the span

of a week, Hathway created a unique sweepstakes and mobile-optimized Facebook

application that generated 10,864 new fans.

Fans who connected with Transamerica’s “Walk With a Pro” contest were entered to

win golf clubs, sunglasses or the grand prize, a chance to walk the course with Zach

Johnson at the upcoming Colonial Tournament. To increase virality, the campaign

offered the same prize to anyone whose friend won at a result of sharing the app from

their timeline.

Hathway is a mobile innovation agency connecting people in new ways.

We are thinkers and makers bringing together brand experiences, mobile

applications, and emerging technology to fuel what’s next.

Interested in working together? Lets Chat.

KEVIN RICE | CHIEF SALES & MARKETING OFFICER

kevin@wearehathway.com805.265.6863 x8005