Trans Western

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    Fuel costs are also a function of flying time. These costs are estimated at

    $1,000 per hour of flying time. Flying time between Phoenix and Las Vegas is

    estimated at 45 minutes each way.

    The flexible costs associated with processing each passenger amount to $5.

    This amount includes ticket processing, agent commissions, and baggage

    handling. Food and beverage service cost $10 per passenger and will be

    offered at no charge on flights during business hours. The airline expects to

    recover the cost of this service on non-business-hour flights through

    charges levied for alcoholic beverages.

    Required

    1) If six business flights and four tourist flights are offered each wayevery weekday, and 12 tourist flights are offered each way every

    Saturday and Sunday, what is the average number of passengers that

    must be carried on each flight to break even?

    2) What is the breakeven load factor (percentage of available seatsoccupied) on a route?

    3) If Trans Western Airlines operates the Phoenix Las Vegas route, itsaircraft on that route will be idle between midnight and 6 A.M. The

    airline is considering offering a Red Die special, which would leave

    Phoenix daily at midnight and return by 6 A.M. The marketing divisionestimates that if the fare were no more than $40, the load factor

    would be 50% for each Red Die flight. Operating costs would be the

    same for this flight, but advertising costs of $10,000 per week would

    be required for promotion of the service. No food or beverage costs

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    would be borne by the company. Management wants to know the

    minimum fare that would be required to break even on the Red Die

    special, assuming that the marketing divisions passenger estimates

    are correct.

    III) 1. and 2. As shown in the following table, the average flight would have

    to have about 69 passengers on board, which is a load factor of about

    34.24%.

    3. As shown in the following table, the minimum fare required is

    approximately $25.64 (35910/ (14*50%*200)).

    Normal Red Die

    Number of business flights each week 60

    Number of tourist flights each week 40

    Number of tourist flights each

    weekend

    48

    Red Die Flights 14

    Load factor 34.24% 50.00%

    Revenues

    - Red Die $35,910

    - Business Flights $21,365,760

    - Tourist Flights Weekdays 8,546,304

    - Tourist Flights Weekends 10,255,565

    Total Revenues $40,167,629 $35,910

    Flexible Costs

    - Passenger Costs $2,635,110 $7,000

    - Flight Crew 4,617,600 8,400

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    - Food and Beverage Service 2,136,576

    - Fuel Costs 5,772,000 10,500

    Committed Costs

    - Advertising 10,000

    - Aircraft leasing costs 20,000,000

    - Ground Service 5,000,000

    Total Costs 40,161,286 35,900

    Profit $6,342 $10