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8/3/2019 Trans Western
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8/3/2019 Trans Western
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Fuel costs are also a function of flying time. These costs are estimated at
$1,000 per hour of flying time. Flying time between Phoenix and Las Vegas is
estimated at 45 minutes each way.
The flexible costs associated with processing each passenger amount to $5.
This amount includes ticket processing, agent commissions, and baggage
handling. Food and beverage service cost $10 per passenger and will be
offered at no charge on flights during business hours. The airline expects to
recover the cost of this service on non-business-hour flights through
charges levied for alcoholic beverages.
Required
1) If six business flights and four tourist flights are offered each wayevery weekday, and 12 tourist flights are offered each way every
Saturday and Sunday, what is the average number of passengers that
must be carried on each flight to break even?
2) What is the breakeven load factor (percentage of available seatsoccupied) on a route?
3) If Trans Western Airlines operates the Phoenix Las Vegas route, itsaircraft on that route will be idle between midnight and 6 A.M. The
airline is considering offering a Red Die special, which would leave
Phoenix daily at midnight and return by 6 A.M. The marketing divisionestimates that if the fare were no more than $40, the load factor
would be 50% for each Red Die flight. Operating costs would be the
same for this flight, but advertising costs of $10,000 per week would
be required for promotion of the service. No food or beverage costs
8/3/2019 Trans Western
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would be borne by the company. Management wants to know the
minimum fare that would be required to break even on the Red Die
special, assuming that the marketing divisions passenger estimates
are correct.
III) 1. and 2. As shown in the following table, the average flight would have
to have about 69 passengers on board, which is a load factor of about
34.24%.
3. As shown in the following table, the minimum fare required is
approximately $25.64 (35910/ (14*50%*200)).
Normal Red Die
Number of business flights each week 60
Number of tourist flights each week 40
Number of tourist flights each
weekend
48
Red Die Flights 14
Load factor 34.24% 50.00%
Revenues
- Red Die $35,910
- Business Flights $21,365,760
- Tourist Flights Weekdays 8,546,304
- Tourist Flights Weekends 10,255,565
Total Revenues $40,167,629 $35,910
Flexible Costs
- Passenger Costs $2,635,110 $7,000
- Flight Crew 4,617,600 8,400
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- Food and Beverage Service 2,136,576
- Fuel Costs 5,772,000 10,500
Committed Costs
- Advertising 10,000
- Aircraft leasing costs 20,000,000
- Ground Service 5,000,000
Total Costs 40,161,286 35,900
Profit $6,342 $10