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A brief report of the projects that i took care of during my internship at Continuum. Many client projects are missing as they are covered by NDA.
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TRAINEESHIP REPORT Professional StudioANDREA CARLON AT CONTINUUM SHANGHAI
CONTINUUMFIVE OFFICES AROUND THE WORLD
Continuum is a global innovation and design consultancy. For three decades, the company focus has been to help organizations drive business innovation through the design of products, services and experiences that become part of the fabric of people’s lives.Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.
CONTINUUM SHANGHAITHE YOUNGEST OFFICE IN THE FASTEST GROWING NATION
Studio Identification
Business name: Continuum ShanghaiAddress: 570 YongJia Road, Building 5, 3/F, Shanghai, China, 2000031Area of activity: design strategy, user research, product design, service design, branding.Employees: 10-20Main Customers: fast moving consumer goods companies, B2C companies, chambers of commerce, institutions, etcManaging director: Chris HosmerTutor assigned: Marcus Lui
STAFFSMALL INTERNATIONAL TEAM
Continuum’s office in Shanghai hosts a small but productive team that is organized in these main areas: strategy, product design, user research and branding.The office collaborates often with the other offices around the world, mainly with Milan and Seoul on design projects and with the headquarter in Boston to be able to acquire specific competences temporary.Almost everyone in the office speaks at least two languages, chinese and english. English is the most used language also among Continuum Shanghai’s clients.
Projects done at ContinuumMY WORKSTATION AT CONTINUUM
INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION
零一二三四五六七八九十
十一二十一
百千
Design Continuum (Shanghai) Co,. Ltd
FAPIAO
kēng diăn shāng wù zī xún (shàng haĭ) yŏu xiàn gōng sī
ADDRESS
570 YongJia Rd., bldg 5, 3/F200031, Shanghai (near cross street YueYang Rd.)
+86 (0)21 6074 0555
USEFUL NUMBERS
Shanghai call center: 962288 Free 24/7 english service that provide translations, informations, and general help about the city.
EMERGENCY
Police: 110Ambulance: 120Fire: 119AT&T Cigna Access N°:(from Northern China) 108-888(from Southern China) 108-11
AIRPORT
PVG & SHA: 021 96990press “2” for english,provide infos, schedules and tickets.
TAXI (also in english)
Qiangsheng: (62580000)Haibo: (96933) Jinjiang: 96961Dazhong: (96822) press “1” for english, 4rmb reservation fee.
The difficulty of the projects was gradually raising through time, from easy to quite complex.The first small project i took care of was an assistance card for Continuum’s staff. A small, business card sized, card with the main local informations.The second, was to create a newsletter template.The third project i was asked to work on was to create a map for guests to be sent through email. Different versions were delivered to be addressed to different guests. A customised QR code for every office was developed.Then i developed some mock ups for an application for Lau Pa Sat, a food market in Singapore. I also animated a presentation into a video for an event.
Continuum Staff Card
INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION
Continuum Newsletter
10
7
9
1
2
3
4
Zhaojiabang Rd
1
2
3
2
34
1
Shanghai Library
Hengshan Rd
肇嘉浜路
衡山路
上海图书馆
Yongjia Rd
Gao’an Rd
Anting Rd
Kangp
ing Rd
Hengs
han
Rd
Jianguo West Rd
Yueyang Rd
Taiyuan Rd
Wulum
uqi South Rd
肇嘉浜路
衡山路乌鲁木齐南路
永嘉路
康平路
太原路
岳阳路
建国西路
安亭路
高安路
吴兴路
Wuxing Rd
Wanping Rd
宛平路
Zhaojiabang RdSubway station name
Street name
Subway station
Subway line
Subway station exit
Legend
Yongjia Rd 永嘉路
1
Hengshan Rd 衡山路
1
吴兴路
570 Yongjia Rd永嘉路570号
570 Yongjia Rd永嘉路570号
N
ADDRESS
570 Yongjia Rd, bldg 5, 3/F, near Yueyang Rd, Surpass CourtShanghai, Xuhui District, 200031
+86 (0)21 6074 0555
570 5 3
continuuminnovation.comWEBSITE
10
1
2
3
4
1
2
3
1
Shanghai Library
Hengshan Rd衡山路
上海图书馆
Yongjia Rd
Gao’an Rd
Anting Rd
Kangp
ing Rd
Heng
shan
Rd
Jianguo West Rd
Yueyang Rd
Taiyuan Rd
Wulum
uqi South Rd
衡山路
乌鲁木齐南路
永嘉路
康平路
太原路
岳阳路
建国西路
高安路
吴兴路
570 Yongjia Rd永嘉路570号
570 Yongjia Rd永嘉路570号
N
Wuxing Rd
路
http://g.co/maps/ta4du
1
3
4
5
2
Yongjia Rd
SURPASS COURTcompound
永嘉庭
compound is located at 570 Yongjia Road, between Yueyang Road and Wulumuqi Road, at the heart of the former French Concession. Surpass Court, or 永嘉庭 in Chinese, literally means “everlasting (永 - yong) excellence (嘉 - jia) court (庭 - ting )”.
B
B
A
A
ADDRESS
570 Yongjia Rd, bldg 5, 3/F, near Yueyang Rd, Surpass CourtShanghai, Xuhui District, 200031
+86 (0)21 6074 0555
570 5 3
continuuminnovation.comWEBSITE
Continuum’s maps for guests
INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION
HOTELS
@Gallery Suites (GaSu)联艺凯文公寓No.525 HengShan Rd, Xuhui District, Shanghai上海市徐汇区衡山路525号+86 (0)21 5179 [email protected]://www.artgalleryhotels.com/
Howard Johnson Huaihai Hotel Shanghai (HoJo)上海嘉豪淮海国际豪生酒店No.1, Fengyang Road, Xuhui District, Shanghai上海市徐汇区汾阳路1号+86 (0)21 [email protected]://www.howardjohnsonhuaihaihotel.cn/
USEFUL NUMBERS
Shanghai call center: 962288 Free 24/7 english service that provide translations, infos, and general help about the city.
TAXI Qiangsheng: 62580000Haibo: 96933 Jinjiang: 96961 (no english)Dazhong: 96822
AIRPORT PVG & SHA: 021 96990provide informations, schedules and tickets.
GENERAL
I don’t understand =wŏ tīng bù dŏngYes / Correct = duìI’m sorry = duìbùqĭNo problem = méi wèntíThank you = xiè xièYou’re welcome = bù kèqìWhere’s the toilet? = xĭ shŏu jiān zài nàlĭ?I want = wŏ yàoI don’t want = wŏ bú yàoThis / That = zhège / nàgeHow much does {this} cost? = {zhège} duōshăo qián?Too expensive! = tài guì le!
NUMBERS
0 = líng1 = yī2 = èr / liăng3 = sān4 = sì5 = wŭ6 = liù7 = qī8 = bā9 = jiŭ10 = shí11 = shí yī100 = băi570 = wŭ băi qī shí1000 = qiān
DIRECTIONS & TRANSPORTS
Here / There = zhèlĭ / nàlĭStop = tíngTurn left = zuŏ zhuănTurn right = yòu zhuănGo ahead = zhí zuŏNorth / South = běi / nánEast / West = dōng / xīBring me to ... = dài wŏ dào ...Road / Square = lù / guăngchăngAirport = jīchăng (Pŭdōng/Hóngqiáo)Train {station} = huŏchē {zhàn}Subway {station} = dìtiě {zhàn}Bus {stop} = gōnggòngqìchē {zhàn}Taxi = chūzū chē
1
2
3
4
5
Yongjia Rd
SURPASS COURTcompound
永嘉庭
are in the 3rd floor of the building 5 in Surpass Court.This modern compound is located at 570 Yongjia Road, between Yueyang Road and Wulumuqi Road, at the heart of the former French Concession. Surpass Court, or 永嘉庭 in Chinese, literally means “everlasting (永 - yong) excellence (嘉 - jia) court (庭 - ting ).”
10
7
9
1
2
3
4
Zhaojiabang Rd
1
2
3
2
34
1
Shanghai Library
Hengshan Rd
肇嘉浜路
衡山路
上海图书馆
Yongjia Rd
Gao’an Rd
Anting Rd
Kangp
ing Rd
Hengs
han
Rd
Jianguo West Rd
Yueyang Rd
Taiyuan Rd
Wulum
uqi South Rd
肇嘉浜路
衡山路
乌鲁木齐南路
永嘉路
康平路
太原路
岳阳路
建国西路
安亭路
高安路
吴兴路
Wuxing Rd
Wanping Rd
宛平路
Zhaojiabang Rd
Legend
Yongjia Rd 永嘉路Subway station name
Street name
Subway station
Subway line
Subway station exit1
Hengshan Rd 衡山路
1
吴兴路
570 Yongjia Rd永嘉路570号
570 Yongjia Rd永嘉路570号
N
ADDRESS
570 Yongjia Rd, bldg 5, 3/F, near Yueyang Rd, Surpass CourtShanghai, Xuhui District, 200031
+86 (0)21 6074 0555
570 5 3
continuuminnovation.comWEBSITE
Fuxing Rd
JIASHAN RD
SOUTH SHAANXI RD
CHANGSHU RD
HENGSHAN RD
ZHAOJIABANG RD
SHANGHAILIBRARY
Fen
yang
Rd
Yongjia Rd
Central Huaihai Rd
Yue
yang
Rd
Wux
ing
Rd
H
engshan Rd
HoJo
GaSu
N
http://g.co/maps/ta4du
Continuum’s map for guests with QR
INTERNAL PROJECTSBRAND IDENTITY AND COMMUNICATION
Screeshots of the animation of “C180 - Culture in 180 seconds: Decoding Service Experience in China”
PROMOTIONAL PROJECTSBRAND IDENTITY, STORYTELLING AND ANIMATION
PROMOTIONAL PROJECTSBRAND IDENTITY, STORYTELLING AND ANIMATION
Screeshots of the application “Lau Pa Sat - Festival Market”
PITCH PROJECTSUSER EXPERIENCE AND INTERACTIVE
Screeshots of the application “Lau Pa Sat - Festival Market”
PITCH PROJECTSUSER EXPERIENCE AND INTERACTIVE