Service Brief

Page 1 Proprietary and Confidential

Traffic Redirection Elimination Upgrades your network infrastructure with intelligent roaming capabilities to retain and increase inbound roamer traffic revenues.

Current Situation

As the mobile telecom market becomes more and more competitive, mobile network operators are looking for revenue assurance by enlarging their inbound roaming revenue while lowering their costs.

The inbound market provides the VPMN operator the majority of total roaming revenue, and therefore controlling the number of inbound roamers becomes crucial.

To help enable operators to increase inbound roaming traffic, Starhome is pleased to present our Traffic Redirection Elimination (TRE) product, which includes a set of tools for the VPMN.

The Traffic Redirection Elimination service is based on, and fully integrated with, Starhome’s Gateway Location Register and Leakage Identifier solutions. Together they provide a complete set of tools to manage and optimize roaming, along with better end user QoS and MAP/GSM compliancy.

Starhome’s Solution

Starhome’s solution is based on the functionality of a Signaling Relay Module (SRM) platform. The SRM controls inbound roamers’ registration within the network, and in addition provides a set of tools enabling the inbound roamer to register in the network, regardless of other decisions made by the HPMN.

Starhome’s solution provides control over incoming Location Registration messages and HPMN responses related to inbound roamers. Based on VPMN’s policy, IntelliGate overrides the HPMN decision, by allowing the inbound roamer to register in VPMN’s network. The TRE operates and is effective only on HPMNs that apply SoR (preferred partners). TRE is not applicable to HPMNs that do not apply SOR (preferred partners).

Figure 1 below depicts the architecture of the Traffic Redirection Elimination service.

Service Brief

Page 2 Proprietary and Confidential

Figure 1: TRE Conceptual Architecture

Benefits of Starhome’s Solution

* Increase of inbound roaming market share in the VPMN, which significantly increases inbound roaming revenue

* GUI-based service provisioning management

* Enhanced reporting tool, which provides information about inbound roaming market share

* Easily integrated with all other Starhome services

Key Features

* Enhanced Signaling Relay Module platform

* Telco-grade platform, with real-time and high capacity support

* White List management on HPMNs level

* % activation of TRE function per HPMN

* Enhanced:

▪ Management tools

▪ Statistics

▪ Forecast algorithms

Service Brief

Page 3 Proprietary and Confidential

About Starhome

Starhome® is a global leader in providing innovative, market-driven roaming solutions. Since its establishment in 1999, the company has grown and matured into an industry-recognized authority on roaming solutions. Leveraging its accumulated roaming knowledge to zero in on market needs, Starhome provides operators with innovative and lucrative management tools, making it the driving force behind roaming profitability.

We have developed a comprehensive range of products and services that work in synergy to target market opportunities, spanning the full spectrum of roaming industry needs. Our industry-intelligent solutions strengthen your competitive edge in the constantly changing mobile market.

Starhome’s product portfolio serves each major aspect of roaming:

Retail products stimulate and increase roaming traffic and usability. For Wholesale requirements we offer powerful solutions to enable you to meet your business targets and IOT discount agreements. Our Network Operations offering includes solutions to optimize network efficiency, improve quality of service, and reduce cost of ownership.

Our service portfolio includes real-time, integrative roaming management and innovation tools -- working in collaboration with our product portfolio – that provide analysis, forecasts, simulations and recommendations, along with a current worldwide visualization of your roaming business. System tools provide real-time access to the information you need to maximize your business goals and strategies.

Contact us: Phone: +41-44-380-6777; Fax: +41-43-222-6768

Email: info@starhome.com; Website: http://www.starhome.com

This material describing Starhome is for general information purposes and may be modified by

Starhome at any time without notice. The information disclosed in this document is disclosed on an

“as is” basis, and Starhome shall not be liable for the accuracy or completeness thereof. This

material is the proprietary and/or confidential information of Starhome, and may not be disclosed,

copied or transferred to any third party without Starhome's prior express consent. Starhome, its logo

and service names are registered trademarks or trademarks of Starhome GmbH. All other marks are

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