Traeger Grills disrupts an entire industry with real-time digital

transformation.

800.899.1000domo.com

How do you disrupt an industry that’s never been disrupted?

Traeger Grills, founded in 1985 in Oregon, pioneered wood pellet technology for the barbe-cue and became the first grilling company to cook via convection, transforming an industry that hadn’t seen innovation in decades.

Now based in Salt Lake City, Utah, Traeger Grills continues its legacy of innovation. From high-quality wood pellets to cloud-connected grills that let you control everything from tem-perature to grill times right from your smart phone, Traeger Grills has not only disrupted the grilling industry, it’s transformed the entire grilling experience. For their customers, grilling’s not just a way of life, it is life.

Jeremy Andrus, CEO, Traeger Grills

““I was hooked the first time I opened the app on my phone. Real-time, anywhere in the world, in my back pocket, I had access. I wake up in the morning, I look at my Domo app, I know 100 things that have happened to the business while I’ve been sleeping.”

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You can’t scale a business based on instinct alone.

Traeger has always been on the leading edge of innovation. But despite taking the company from a local business with a fierce customer base to a global grilling powerhouse, CEO Jeremy Andrus still couldn’t see what was happening at any given moment in his business. “If the CEO doesn’t get a report for a week or two, how is anyone building their business without access to data?” he asked. Traeger had massive amounts of data scattered over dozens of data sources, which made seeing real-time business insights next to impossible.

Digital transformation comes to Traeger Grills.

Traeger took their original ERP system, created in 1992, and used Domo to bring live data from dozens of systems, including Salesforce, Google Analytics, NOAA, and Shopping Cart, into one central location that updates it all in real time. Everyone at Traeger Grills now has an accurate, real-time view into the business.

“One thing that Domo has really helped us with is the centralization of data. Previously, a lot of our data would be disjointed, so sales might exist in one system, shipments in a different system, but inbound information might be separate, and so it becomes difficult to get a comprehensive view of your different business processes.” Dave Gebert, Director of Business Analysis

Putting data into the hands of everyone.

With Domo, the reports CEO Jeremy Andrus was waiting a week or longer to see now hit his phone in real time. Domo has empowered executives and teams across the organization with real-time insights so they can identify issues before they impact the customer, make decisions and take ac-tion in real time, tell better stories, and share data cross-functionally—right from their phones.

“What I love about Domo is it taps into the more creative side of my brain. The way that it visualizes data is just really sexy. It looks good, and you can tell better stories.” Dominic Blosil, CFO

With Domo alerts, everyone in the organization knows the moment any metric falls outside of its limits and how to act on it. They can track campaign effectiveness and attribution in real time to make changes on the fly, identify meaningful trends and manage their supply chain in response to immediate needs, and track consumer behavior and feedback to build the innovative products their customers want. The result has been hundreds of millions of dollars in annual sales and a customer following so devoted to the product, it’s turned into a lifestyle known as “Traegering.

Nick Peterson, Director of Financial Planning

800.899.1000domo.com

“Domo is our central source of information. When there’s a question that needs to be answered, it’s assumed that it’s going to be answered through Domo.”“

Domo is hosted on the public AWS cloud.