Traditional Media Approach to Film Marketing

Print:-Industry Overview :- Different Categories enjoy variable rates from Print Industry across Publications

Entertainment :- Difference between Display rates and Entertainment ratesEg:- BT Display for Qtr page would be Rs. 8,80,000 /- approx @ 2200 psqc while a qtr page would be Rs. 2,60,000/- @ 650 psqc

Key Touchpoints

The Story Unfolds Now Movie:- Pan India ReleaseImpact & Listing AdsTelevision & Radio BuyingOOHTheatrical Publicity & PrintingDigital PartnershipCreative Inputs ( if need be )Media Alliances

Lets understand PRINT !A 650 Crore IndustryBut High entry barrierDominated by 2 key Players (Paras & Farnaaz)Farnaaz dominates about 70 75% Market ShareNo. of years in IndustryPrice Point Advantage / IncentivesDeep rooted into the systemWell oiled (Co-ordination b/w Distributors and Publication)

A case in study

Release:- Pan IndiaScreens :- 200 300 ( Approx )

Strategy SnapshotTop Publications across key marketsPublications with high readership baseTargeted entertainment pages / sectionsMetros + HSMVariable sizes for effective communication

Print- Advance Week & Release WeekIdeally a 2-3 weeks plani.e 2 weeks in advance week and 1 week in releaseVarying from case to case.

The Print Plan