TRADESHOWS: ETIQUETTE AND ETHICS

A Gilmer Institute of Learning Presentation

INTRODUCTION AND OBJECTIVES

TRADE SHOW TRENDS

TRADITIONAL TRADESHOW

APPOINTMENT BASED TRADESHOW

REVERSE TRADESHOW

HOSTED BUYER TRADESHOWS

SGMP’S UNIQUENESS

GIFT GUIDELINES STRICTER FOR GOVERNMENT EMPLOYEES

MANY PLANNERS ARE LIMITED IN LOCATIONS FOR MEETINGS

PLANNERS ARE OFTEN PLANNING MEETINGS AS OTHER DUTIES AS ASSIGNED

EXPECTATIONS AT SGMP’S NATIONAL EDUCATION CONFERENCE

WHAT DO PLANNERS EXPECT FROM THE TRADE SHOW?

WHAT DO SUPPLIERS EXPECT FROM THE TRADE SHOW?

THE FUN BEGINS…

PLANNER NIGHTMARE

SUPPLIER NIGHTMARE

GROUP DISCUSSION

UNCOMFORTABLE SITUATIONS

HOW TO TURN THEM INTO POSITIVES

ETHICAL CONSIDERATIONS AT TRADE SHOWS

WHAT ARE YOUR AGENCY’S GUIDELINES?

WHAT ARE THE RULES FOR GIFTS AND GIVEAWAYS?

WHAT TO DO IF YOU CAN’T PLAN WHERE THE SUPPLIER REPRESENTS?

HOW SHOULD SUPPLIERS APPROACH PLANNERS WHO CAN’T USE THEIR FACILITY?

SHOULD A PLANNER VISIT EVERY BOOTH REGARDLESS OF BUSINESS POTENTIAL?

RANDOM DRAWINGS

HELPFUL TIPS

NOT ALL BUSINESS IS CONDUCTED ON THE TRADESHOW FLOOR

STRATEGIES FOR ENCOURAGING PLANNERS TO VISIT SUPPLIERS

SUPPLIER AND PLANNER ETIQUETTE

NATIONAL BRANDS VERSUS SINGLE PROPERTIES

RFPs

COLLATERAL

GIVEAWAYS

CONCLUSION

Thank you for participating in today’s workshop. You have earned one educational contact hour.

Original content developed by Lynette Schick, CMP and Brett Sterenson

for the Gilmer Institute of Learning, March 2012.