www.unicomfacauca.edu.co

Presented by: Carlos Enrique Muñoz Muñoz

2015

TRADEMARKS

What is a trademark?

A trademark is a word, phrase, symbol, or design, or a combination of these that identifies and distinguishes the source of goods of one party from those of others.

DEFINITION

Words Phrases

Trademark Examples

Agüita pa’ mi gente…

Symbols Designs

Trademark Examples

A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service, rather than a product.

What is a service mark?

Service Mark Examples

“Trademark” and “Mark”

Both of these terms are used to refer to trademarks (goods or products) and service marks (services).

Trademark & Mark

Trademark & Mark

• Indicates the source of origin of goods or services

• Helps guarantee the quality of goods bearing the mark

• Creates and maintains a demand for the product

• Used as a marketing tool to build a brand• Can have great $ value to a company

Functions of a Trademark

• Trademarks are protected under Colombian law– Trademarks are earned not born – Trademarks come into being through actual use

• You do not have to register a trademark to have it protected, but there are some advantages to doing so– A trademark registration provides:

• Constructive notice to the public of the registrant's claim of ownership of the mark

• Registrant's exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration

Why Protect a Trademark?

SYMBOLISMS

Stronger

Weaker

Fanciful

Arbitrary

Suggestive

Descriptive

Generic

Spectrum of Distinctiveness & Levels of Protection

Marks Declared Famous

BIBLIOGRAPHYDocuments:

COLOMBIA. MINISTERIO DE COMERCIO, INDUSTRIA Y TURISMO. Superintendencia de Industria y Comercio. Marcas. Bogotá, D. C.: autor, 2008. COLOMBIA. MINISTERIO DE COMERCIO, INDUSTRIA Y TURISMO. Superintendencia de Industria y Comercio. Resumen de las guías propiedad industrial. Bogotá, D. C.: autor, 2008. COMISIÓN DE LA COMUNIDAD ANDINA. Decisión 486 Régimen Común sobre Propiedad Industrial. Lima: autor, 2000PLAZAS, Rodrigo Alberto. La marca registrada en Colombia; ventajas del protocolo de Madrid. Revista Republicana, pág.: 133-144; ISSN: 1909 - 4450 Núm. 12.

Websites:

http://www.sic.gov.co/drupal/marcas

https://www.google.com.co/search?hl=es&site=imghp&tbm=isch&source=hp&biw=1164&bih=800&q=marcas+colombianas+reconocidas&oq=marcas+colombianas+reconocidas&gs