© Samsung Electronics. All Rights Reserved. Confidential and Proprietary. © Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

TRADEMARK & LOGO USAGE GUIDELINES

© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

Guidelines for Usage

• Galaxy Tab® is a trademark of Samsung Electronics Co., Ltd. • The name of the device is: Samsung Galaxy Tab® 2 (7.0) (with the ® symbol) • Use of the ® symbol applies to Galaxy Tab®, in the graphic treatment and when the

word is written in text. When in text, the superscripted ® symbol needs to be used on first reference only. All subsequent references do not need the ® symbol.

• Use of Graphic Treatment: –   The device must be referenced as “Samsung Galaxy Tab® 2 (7.0)” in first usage.

–   Subsequently, it can be “Galaxy Tab® 2 (7.0)” on the same page, without reference to either brand – as long as we have clearly shown it as the Samsung Galaxy Tab® 2 (7.0), elsewhere in the same ad, and that it has been shown in context of the Samsung Galaxy Tab logo.

• The name “Samsung Galaxy Tab® 2 (7.0)” replaces any model # references • The name “7.0” should be used in conjunction with the Galaxy Tab logo as

demonstrated in the following pages.

• The following legal language must be referenced in the legal lines: –   © 2012 Samsung Telecommunications America, LLC. Samsung and Galaxy Tab are both trademarks of Samsung

Electronics Co., Ltd.

© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

• Always use title case when referencing Samsung Galaxy Tab® 2 (7.0), avoid using all caps

• Examples for illustrative purpose only: – Headline: Introducing the Samsung Galaxy Tab® 2 (7.0)

– Sub-headline: The New Samsung Galaxy Tab® 2 (7.0)

– Copy (after the headlines above = ok): The new Galaxy Tab® 2 (7.0) is a sleek and stylish tablet.

• For PR news releases, proper usage will be:

– First mention: The Samsung Galaxy Tab® 2 (7.0)

– Any mention thereafter: Galaxy Tab® 2 (7.0)

Guidelines for Usage

© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

Examples of Incorrect Usage

• The following are incorrect ways the trademark can be referenced: –   “Galaxy Tab® 2 (7.0) by Samsung”

• The use of the Samsung Galaxy Tab® 2 (7.0) graphic treatment within a sentence is not permitted. When referencing the product name within a sentence, the product name should appear in regular font as part of the copy.

–   Correct: The Samsung Galaxy Tab® 2 (7.0) is a sleek and stylish device.

–   Incorrect: The is a sleek and stylish device.

© Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

Graphical Applications