Trade - Spring 2013

POPULAR

SCIENCE

PHILOSOPHY

TRADECATALOGUE

FILM

MEDIA &

CULTURE

PAPER- BACKS

LITERATURE

BUSINESS & ECONOMICS

POLITICS & CURRENT

AFFAIRS

HISTORY

SPRING/SUMMER 2013

BUSINESS & ECONOMICS p.3

p.9

p.13

p.19

p.23

p.27

p.37

FILM, MEDIA & CULTURE

HISTORY

POLITICS & CURRENT AFFAIRS

POPULAR SCIENCE & PHILOSOPHY

PAPERBACKS

BACKLIST & SALES INFORMATION

BUSINESS & ECONOMICS

4

Related Titles

BrandDigital9780230617629

Brand Resilience 9780230111387

Brand Simple9781403984906

The Edge Fifty Tips from Brands that Lead

Allen Adamson

Foreword by Steve Forbes

A leading expert explains how global brands stay at the top and demonstrates how to follow their lead to maintain and advance your brand’s identity.

In the digital age, the old rules of marketing and branding are in desperate need of an overhaul. Word-of-mouth has evolved to word-of-type as customers promote or deride products and services to a massive Internet audience at a moment’s notice. Any misstep away from the brand message becomes a catastrophe for companies, hurting a brand’s image and integrity.

In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.

ALLEN P. ADAMSON is Managing Director of the New York office of Landor Associates, one of the world’s leading strategic brand consulting and design firms. He is author of BrandDigital and BrandSimple, a sought-after industry commentator, appearing on CNBC, FOX Business Network, and The Today Show, and has been quoted in The New York Times, The Wall Street Journal, Advertising Age, and USA Today.

9780230342248January£17.99Hardback234x156mm288pp

World rights; all languages; all standard sub-rightsRights contact: Kerry Nordling

5

Related Titles

China’s Management Revolution9780230285453

Doing Business with China 9780230222656

What Chinese Want 9780230340305

Brand BreakoutHow Emerging Market Brands Will Go Global

Nirmalya Kumar & Jan-Benedict E. M Steenkamp

Brand Breakout sets out a plan for emerging market brands to succeed in international markets and how to overcome the challenges they will face.

Marketing experts, Dr Kumar and Jan-Benedict Steenkamp examine how companies, from what are now considered emerging markets, will successfully reach, and in some cases are already reaching, the developed world as consumer brands.

Brand Breakout outlines eight strategies that these brands can pursue to become recognised global consumer brand names. While some emerging companies and brands will fail (as is also the case for Western brands!), the strategies and their underlying strategic brand-building principles are here to stay. The authors warn Western brands to be prepared for the new competition and changes that are rapidly coming their way.

DR NIRMALYA KUMAR is Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. In 2010, The Economist referred to him as a ‘rising superstar’ in their cover story ‘The New Masters of Management’ and in 2011, he was included in The Thinkers50 list and received their ‘Global Village Award’.

JAN-BENEDICT E. M. STEENKAMP is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the Kenan-Flagler Business School, University of North Carolina, USA.

9781137276612June£16.99Hardback234x156mm256pp

World rights; all languages; all standard sub-rightsRights contact: Elisa Risquez

6

Marketplace 3.0Rewriting the Rules of Borderless Business

Hiroshi Mikitani

The CEO of Rakuten, the e-commerce giant which owns Kobo and Buy.com, offers a revolutionary collaborative model for global business.

Hiroshi Mikitani has seen the next battleground in the fight for the future of the Internet. Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process.

Rakuten is already pioneering this new model, and Marketplace 3.0 offers colourful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (for instance, by requiring all its employees to speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good.

Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.

HIROSHI MIKITANI is the Founder and Chief Executive of Rakuten. He is ranked at No. 182 on the Forbes 400 list with a net worth of $5.6 billion. An internet evangelist, he has more than 400,000 Twitter followers. Mikitani has been featured in international broadcast and print media, including CNN, The Wall Street Journal, BusinessWeek, The New York Times, The Los Angeles Times, The Globe and Mail, The Economist, and the Financial Times, among others. Mikitani received an MBA from Harvard Business School and today lives in Tokyo, Japan.

9780230342149 March£16.99Hardback234x156mm272pp

World English Language rightsRights contact: Kerry Nordling

7

Secrets of Silicon ValleyWhat Everyone Else Can Learn From the Innovation Capital of the World

Deborah Perry Piscione

An inside account of the unique world of Silicon Valley, and a call to replicate the culture that makes it an incubator for entrepreneurship and innovation throughout the world.

While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley.

In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York.

In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day.She explores Silicon Valley’s exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business.

Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Tesla to Paypal, Piscione argues that Silicon Valley’s unique culture is the best hope for the future of the global business community and offers lessons from the Valley to inspire reform in other communities and industries.

DEBORAH PERRY PISCIONE is CEO of Alley to the Valley, an organisation that networks the world’s most influential women for dealmaking, and BettyConfidential. Piscione has won numerous awards, including the 2009 Silicon Valley Women Business Owner of the Year, and a distinguished award from The White House Project. She lives in Silicon Valley, California, USA.

9780230342118 April£16.99Hardback234x156mm256pp


FILM

MEDIA &

CULTURE

10

Related Titles

100 American Independent Films 9781844572892

100 Cult Film 9781844574087

100 Silent Films9781844573080

100 Science Fiction FilmsBarry Keith Grant

The essential guide to 100 of world cinema’s best sci-fi films

Since the birth of cinema, filmmakers have produced visions of other worlds, fantasies of travel through space and time and nightmares of alien invasion. 100 Science Fiction Films takes the reader on a journey through this ever-popular genre, introducing one hundred films from a wide range of historical periods and national cinemas, from Georges Méliès’s Le voyage dans la lune (1902) to James Cameron’s Avatar (2009), by way of Metropolis (1927), Godzilla (1954) and Brazil (1985). There are entries on films from Japan, the USA, France, Australia, the UK and USSR, and by filmmakers including Cronenberg, Kubrick, Corman, Verhoeven and Lang. Each film entry includes key credits and cross references, and in addition Barry Keith Grant’s general introduction to the volume explains the history and defining features of science fiction as a genre.

This lavishly-illustrated book is the perfect introduction to science fiction for anyone wanting to learn more about well-loved films and to discover some less familiar gems of the genre.

BARRY KEITH GRANT is Professor of Popular Culture and Film at Brock University, Canada. He is an Elected Fellow at the Royal Society of Canada, a recipient of the Canadian Association of University Teachers (CAUT) Distinguished Academic Award, and the annual Pedagogy Award from the Society for Cinema and Media Studies (SCMS). He is the author of a number of books including Invasion of the Body Snatchers in the BFI Film Classics series (2010).

9781844574575April£12.99Paperback168x123mm256pp


11

BFI Film StarsEdited by Martin Shingler and Susan Smith

Stars are an integral part of every film industry in the world. Written by high profile cinema scholars and illustrated throughout with film stills and screen grabs, the BFI Film Stars series is a truly riveting exploration of modern celebrity.

Carmen Miranda by Lisa Shaw 9781844574322February £12.99Paperback190x135mm 112pp

Brigitte Bardot by Ginette Vincendeau 9781844574926February£12.99Paperback190x135mm112pp

Nicole Kidmanby Pam Cook 9781844574889

Elizabeth Taylorby Susan Smith 9781844574865

Also available:

12

Related Titles

The Beiderbecke Affair9781844574698

Deadwood 9781844573622

Seven Up 9781844571963

The World at WarTaylor Downing

Celebrate the 40th anniversary of the landmark documentary series The World at War.

The World at War remains the most influential and renowned history programme ever produced by British television, perhaps even more popular now than at the time of its first broadcast in 1973. The twenty-six part account of the Second World War featured film footage from archives around the world, some of it never seen before; eyewitness accounts from those who lived through the conflict; a powerful narration read by Laurence Olivier, and haunting music by Carl Davis. Its production took more than two years, a team of fifty, and a budget of £800,000. But the epic scale of its production was more than matched by its impact. Since its first broadcast, when it attracted audiences of up to ten million and won a plethora of awards, it has never been off-air, and is a bestseller on VHS and DVD.

Taylor Downing’s compelling account traces the series from its conception to why it became such an iconic piece of television. Drawing on unique interviews with series producer Sir Jeremy Isaacs and other programme makers and researchers, as well as archive material and press responses to the series, Downing discusses the key decisions that shaped the series and its legacy: to use archival film accurately to shed new light on the war, its effect on ordinary people, and the presentation, for the first time on television, of the unbearable reality of the Nazi Holocaust.

TAYLOR DOWNING is a television producer and writer. He is author of Churchill’s War Lab (2010), Spies in the Sky (2011), Cold War (1996, with Jeremy Isaacs) and a BFI Film Classic on Olympia (BFI, 1992 and 2012).

9781844574834October 2012£14.99Paperback190x135mm176pp, with 40 colour photographs


HISTORY

14

Related Titles

Riot City9781137029355

Violent London 9780230275591

Victoria’s MadmenindexATindexTA

Revolution and Alienation

Clive Bloom

A unique view of Victoria’s reign through the eyes of the neglected figures of the age - the assassins, anarchists, terrorists and revolutionaries.

Victoria’s Madmen tells the stories of a host of figures who came to exemplify a contrary and contradictory history of the Victorian Age: not one of Dickensian London and smoking factories, but one of little known revolutionaries and radicals.

Clive Bloom mixes extraordinary marginal voices with famous - and infamous - figures, from messiahs like Richard Brothers and Octavia ‘Daughter of God’; writers such as Oscar Wilde, Arthur Conan Doyle, and Edward Bulwer-Lytton; revolutionaries and radicals like Karl Marx, Beatrice Webb, George Bernard Shaw and Oswald Mosley; madmen like Richard Dadd and Jack the Ripper; orientalists and guerrilla fighters such as T. E. Lawrence; worshippers of Pan such as Arthur Machen, Kenneth Graham and J.M. Barrie, as well as the Latvian anarchists who killed three policemen in the East End of London.

This is the story of those who were outcasts by temperament and choice; the non-conformists of the Victorian Age. Clive Bloom’s readable account of the dark underbelly of Victoria’s Britain perfectly captures the unrest bubbling under the surface of strait-laced Victorian society.

CLIVE BLOOM is Emeritus Professor of English and American Studies at Middlesex University, UK. Widely published and Series Editor of Palgrave Macmillan’s Crime Files series, he is the author of Violent London and Riot City, amongst many other titles.

9780230313835 April£14.99Paperback198x129mm288pp


15

Related Titles

Behind the Dream 9780230337558

Martin’s DreamindexATindexTA

My Journey and the Legacy of Martin Luther King Jr.

Clayborne Carson

From the author of the bestselling A Knock at Midnight comes a vividly narrated memoir of the Civil Rights era.

On 28th August 1963, hundreds of thousands of African-Americans marched on Washington and heard Dr. Martin Luther King Jr. deliver his famous ‘I Have a Dream’ speech. Among the demonstrators was nineteen-year-old Clayborne Carson, a young black man, who was not yet sure whether the Civil Rights Movement was right for him.

In this rich and engrossing memoir, Carson takes us back in time to remember the movement’s early years and the struggles involved in realising MLK’s dream. Writing with the unique perspective of someone who has, for three decades, been involved with Dr. King’s legacy, Dr. Carson has an unsurpassed perspective on what transpired at the Dream speech, and beyond.

Martin’s Dream is a singular testimony of an internal struggle as well as the accessible and important story of black empowerment at a unique moment in time, published to coincide with the 50th Anniversary of the Washington march.

CLAYBORNE CARSON is Professor of History at Stanford University and Director of the Martin Luther King, Jr., Research and Education Institute. Selected in 1985 by the late Mrs. Coretta Scott King to edit and publish Dr. King’s papers, Carson has devoted most of his professional life to the study of MLK. Carson has also served as a historical advisory for numerous documentaries, including Freedom on My Mind, which was nominated for an Oscar in 1995.

9780230621695 January £18.99Hardback234x156mm288pp

World English Language rightsRights contact: Kerry Nordling

16

Related Titles

Lost Voices from the Titanic9780230622302

The Myth of the Titanic 9780230313804

Death in the BalticindexATindexTA

The Sinking of the Wilhelm Gustloff

Cathryn Prince

One of the great unknown tragedies from World War II - the sinking of a refugee ship that killed over 9,000 defenceless people.

In late January 1945, with the Allied victory imminent, nearly 10,000 German refugees attempted to flee the advancing Red Army aboard the Wilhelm Gustloff, a cruise liner-turned-escape ship.

As the ship set sail in the dark of night, three torpedoes from a Soviet submarine struck the boat, causing catastrophic damage, and throwing women, children, the elderly, and wounded soldiers into the frigid waters of the Baltic Sea. A few hours later, when first light broke, over 9,000 people had drowned in one of the worst maritime disasters of all time. For 65 years, both East and West kept this story hidden.

In Death in the Baltic, award-winning author Cathryn Prince reconstructs the unimaginable horror of this tradegy by drawing on original interviews with several of the remaining survivors and newly declassified records. Weaving the personal narratives into the broader history, she finally gives this WWII disaster its place in history.

CATHRYN PRINCE is the author of three books including A Professor, a President, and a Meteor: The Birth of American Science, for which she won the Connecticut Press Club’s 2011 Book Award for non-fiction.

9780230341562 April £16.99Hardback234x156mm256pp


17

The Slaves’ GambleindexATindexTA

Choosing Sides in the War of 1812

Gene Allen Smith

In the tradition of Simon Schama’s Rough Crossings, The Slaves’ Gamble is a sweeping and original look at American slavery in the early nineteenth century that reveals the gamble slaves had to take to survive.

Images of American slavery conjure up cotton plantations and African American slaves locked in bondage until the Civil War. Yet early on in the nineteenth century the state of slavery was very different, and the political vicissitudes of the young nation offered diverse possibilities to slaves.

In the century’s first two decades, America waged war against Britain, Spain, and various Indian tribes. Slaves played a role in the military operations, and the different sides viewed them as a potential source of manpower. While surprising numbers did assist the Americans, the wars created opportunities for slaves to find freedom among the Redcoats, the Spaniards, or the Indians.

Author Gene Allen Smith draws on a decade of original research and his curatorial work at the Fort Worth Museum in this fascinating and original narrative history. The way the young nation responded sealed the fate of slaves for the next half century until the Civil War. This drama sheds light on an extraordinary yet little known chapter in the dark saga of American history.

GENE ALLEN SMITH is a Professor of History and the Director of the Center for Texas Studies at Texas Christian University, USA. He is the author of numerous books, including Until the Last Trumpet Sounds. He lives in Fort Worth, Texas, USA.



18

Related Titles

Angel of Death9780230302310

Paralysed with FearindexATindexTA

The Story of Polio

Gareth Williams

From the critically-acclaimed author of Angel of Death comes a comprehensive and engaging narrative of mankind’s battle against polio.

For much of the twentieth century, polio inspired terror. The ‘morning paralysis’ could invade any home and disable or kill a previously healthy person; the cruelty of the disease was epitomised by the iconic images of the crippled child and the iron lung.

Paralysed with Fear is the compelling story of mankind’s struggle against polio, which is filled with exciting twists and paradoxes. One of the grand challenges of modern medicine, it was a battleground between good and bad science. Some research won Nobel Prizes; other work was flawed or fraudulent, holding up progress and endangering patients’ lives.

Gareth Williams takes an original view of the journey to understanding and defeating polio, exploring the profoundly moving experiences of victims alongside the medical and scientific landmarks in the history of the disease.

‘Wonderfully researched, vividly written, an example of medical history at its absolute best.’ Michael Neve, praise for Angel of Death (shortlisted for the Wellcome Trust Book Prize, 2010)

GARETH WILLIAMS is Professor of Medicine and former Dean of Faculty at the University of Bristol, UK. He has written or co-authored over 20 books.

9781137299758June£20.00Hardback198x129mm248pp


POLITICS & CURRENT

AFFAIRS

20

Related Titles

Arab Spring Dreams9780230115927

Fighting for Darfur 9780230100220

The Million Death Quake9780230119413

Strong in the RainindexATindexTA

Surviving Japan’s Earthquake, Tsunami, and Fukushima Nuclear Disaster

Lucy Birmingham & David McNeill

A beautifully written, moving account of how the Japanese endured the horrific consequences of the 2011 earthquake.

Blending history, science, and gripping storytelling, Strong in the Rain brings the 9.0 magnitude earthquake that struck Japan in 2011 and its immediate aftermath to life through the eyes of the men and women who experienced it.

Following the narratives of six individuals, the book traces the shape of the disaster and the heroics it prompted, including that of David Chumreonlert, a Texan with Thai roots, trapped in his school’s gymnasium with hundreds of students and teachers as it begins to flood, and Taro Watanabe, who thought nothing of returning to the Fukushima plant to fight the nuclear disaster, despite the effects that he knew would stay with him for the rest of his life.

Strong in the Rain is a candid and arresting account of how the Japanese experienced one of the worst earthquakes in history and endured the terrible after effects.

LUCY BIRMINGHAM is TIME magazine’s Tokyo-based Reporter and covered the 2011 earthquake, tsunami and nuclear crisis. She lives in Tokyo.

DAVID McNEILL writes regularly for The Independent, the Irish Times, and Japan Times, while teaching at Sophia University in Tokyo, Japan. He is chair of The Foreign Press in Japan.

9780230341869November 2012£17.99Hardback234x156mm256pp


21

The Big Truck That Went ByHow the World Came to Save Haiti and Left Behind a Disaster

Jonathan Katz

A shocking exposé of why reconstruction efforts in Haiti in the wake of the 2010 earthquake continue to fail.

On January 12, 2010, the deadliest earthquake ever recorded in the Western Hemisphere struck Haiti. Rescuers and aid workers rushed to save lives as the world pledged more than $15.3 billion for relief and reconstruction. Yet nearly three years later, Haiti is still in crisis. What went wrong?

In this gripping account, award-winning former Associated Press correspondent Jonathan M. Katz bears witness to the devastation, the struggles of its victims - starting with his own unlikely story of survival - and takes a hard look at international humanitarian aid, revealing how even the best intentions can leave countries worse off than before. Taking an up-close look at Bill Clinton, Sean Penn, Wyclef Jean, Haitian presidents, past and present, and above all ordinary people persevering amid the absurdities of life in the quake zone, this vivid and intimate piece of reportage takes you inside an unimaginable disaster in one of the most fascinating countries in the world.

JONATHAN KATZ is the 2010 recipient of the Medill Medal of Courage in Journalism and the 2012 winner of the J. Anthony Lukas Work-in-Progress Award for this book. He routinely appears as an expert on Haiti for television and radio, with interviews on ABC news, BBC World Service, WNBC, NBC Nightly News, NPR, CBC Television, and Democracy Now. Currently he’s an editor for the Associated Press based in New York.

9780230341876January£16.99Hardback234x156mm256 pp


22

Related Titles

The Mind of the Terrorist9780230612693

Terrorist’s Creed 9780230241299

The Myth of MartyrdomindexATindexTA

What Really Drives Suicide Bombers, School Shooters, and Other Self-Destructive Killers

Adam Lankford

A controversial and compelling argument that suicide bombers are not fearless ideological warriors, but are looking for a way out.

For decades, experts have maintained that suicide terrorists are the psychological equivalent of America’s Navy SEALS - men and women so fully committed to their cause that they cease to fear death.

In The Myth of Martyrdom, Lankford corrects this misconception, arguing that these mysterious souls are driven to suicide by the same factors as any civilian: depression, anxiety, marital strife, or professional failure. Lankford delves into the the minds of suicide bombers, airplane hijackers, lone wolf terrorists, cult members, and school shooters, and uses case studies, suicide notes, love letters, diary entries, and martyrdom videos to prove his controversial theory. The result is an astonishing exploration of fear, failure, guilt, shame, and rage.

By understanding suicide terrorists’ motivation, Lankford demonstrates how our government and military can take steps towards accomplishing that seemingly impossible goal: stopping them.

ADAM LANKFORD is an Assistant Professor of Criminal Justice at The University of Alabama, USA. From 2003 to 2008, Lankford helped coordinate anti-terrorism efforts in conjunction with the US State Department’s Anti-Terrorism Assistance program. Lankford has written for The Huffington Post and Foreign Policy. He lives in Tuscaloosa, Alabama, USA.

9780230342132January £17.99Hardback234x156mm256pp


POPULAR SCIENCE

& PHILOSOPHY

24

Related Titles

In Your Face9780230340435

The Face of EmotionindexATindexTA

How Botox Affects Our Mood and Relationships

Eric Finzi

A fascinating and controversial examination of the power of facial expressions to determine our mood from a renowned dermatological surgeon.

Common wisdom has it that our faces reveal our deep-seated emotions. But what if the reverse were also true? What if our facial expressions set our moods instead of revealing them? What if there were actual science to support the exhortation, “smile, be happy”?

In this groundbreaking book, dermatologic surgeon Eric Finzi presents evidence suggesting that our facial expressions are not secondary to, but rather a central driving force of, our emotions. Based on clinical experience using Botox and original research, Dr. Finzi shows how inhibiting the frown of clinically depressed patients leads many to experience relief. This work is a dramatic departure from the neuroscience-based thinking on emotions that tends to view emotions solely as the result of neurotransmitters in the brain.

Part absorbing medical narrative, part think piece on the nature of emotion, The Face of Emotion is a bold call for us to rethink the causes of unhappiness.

ERIC FINZI, MD, is the Medical Director and President of two dermatology practices in the Washingston DC area. He is an active member of The American Academy of Dermatology, The American Society of Dermatologic Surgery, and The Washington Dermatologic Society.



25

Related Titles

The Courage of Truth 9781403986696

The Government of Self and Others 9781403986672

Psychiatric Power9781403986511

Lectures on The Will to KnowMichel Foucault

The first English translation of the first of Foucault’s lectures at the Collège de France which gets to the heart of his views on truth.

Lectures on The Will to Know reminds us that Michel Foucault’s work only ever had one object: truth. Here, he builds on his earlier work, Discipline and Punish, to explore the relationship between tragedy, conflict, and truth-telling. He also explores the different forms of truth-telling, and their relation to power and the law.

The publication of this latest volume of lectures marks a milestone in Foucault’s reception, and it will no longer be possible to read him in the same way as before.

MICHEL FOUCAULT is acknowledged as the pre-eminent Philosopher of France in the 1970s and 1980s.

ARNOLD I. DAVIDSON is the Robert O. Anderson Distinguished Service Professor at the University of Chicago, USA and Professor of the History of Political Philosophy at the University of Pisa, Italy. He is co-editor of the volume Michel Foucault: Philosophie.

GRAHAM BURCHELL is the translator of Lectures on The Will to Know, and has written essays on Michel Foucault. He is an editor of The Foucault Effect.

9781403986566April£22.99Hardback234x156mm256pp


26

Always the Fat KidindexATindexTA

The Truth About the Enduring Effects of Childhood Obesity

Jacob Warren & K. Bryant Smalley

A shocking wake-up call about the long-term effects of childhood obesity.

Childhood obesity across the world is having massive effects on a whole generation. But while debates continue over the content of school lunches and the dangers of fast food, we are just beginning to recognise the full extent of the long-term physical, psychological, and social problems that overweight children will endure throughout their lives.

Most dramatically, children today have a shorter life expectancy than their parents, something never before seen in the course of human history. They will face more chronic illnesses such as heart disease and diabetes, that will further burden our healthcare system.

In Always the Fat Kid, authors Jacob Warren and K. Bryant Smalley examine the full effects of childhood obesity and offer the provocative message to parents that they have to face up to the fact they need to have “the talk” with their kids, which medical professionals say is a harder topic to address than sex or drugs.

Urgent, timely, and authoritative, Always the Fat Kid, delivers a message our society can no longer ignore.

JACOB C. WARREN, PhD and K. BRYANT SMALLEY, PhD, PsyD are the Co-Executive Directors of the Rural Health Research Institute at Georgia Southern University, USA. They have published numerous scientific articles on health behaviours, social influences on mental health, and the impact of obesity on children.

9780230341777March£16.99Hardback234x156mm256 pp


PAPERBACKS

28

Borderless EconomicsindexATindexTA

Chinese Sea Turtles, Indian Fridges and the New Fruits of Global Capitalism

Robert Guest

The Global Business Editor of The Economist looks at how today’s international diasporas are accelerating and diversifying the flow of ideas, technology, wealth, and improving lives across the globe.

Robert Guest observes how migrant networks create wealth, spread ideas, and foster innovation. From how Chinese people studying abroad bring home democratic ideas to why the reverse brain drain reduces poverty, Borderless Economics is a fascinating look at how migration makes the world wealthier and happier.

‘Witty, rigorous, humane, provocative and dazzlingly well-reported...Everyone should read it. Bravo!’ Tim Harford, author of Adapt and The Undercover Economist

‘Fantastically entertaining and well-written…[I] couldn’t put it down.’ Chris Anderson, Editor-in-Chief of Wired and author of The Long Tail and Free

‘Amusing, intelligent and full of statistics, Borderless Economics is the perfect starting point for exploring new diasporas and international networks.’ LSE Political Blog

ROBERT GUEST is the Global Business Editor at The Economist.

9780230342019February£10.99Paperback234x156mm256pp Previous ISBN: 9780230113824


BUSIN

ESS &

ECONOM

ICS

29

Related Titles

The Decline and Fall of Europe 9780230368910

Going South 9780230392540

Manias, Panics and Crashes 9781403936516

The ReckoningindexATindexTA

Debt, Democracy, and the Future of American Power

Michael Moran

Foreword by Dr. Nouriel Roubini

The Reckoning examines how America’s runaway debt and wayward foreign policy threaten its place on the world stage.

The Reckoning explores the forces that are converging to challenge US global leadership, a shift that will have serious consequences for the wider world. Countries that depend on the US will have to fend for themselves, and revolutions will succeed or fail unaided.

‘An engaging, if chilling read...Moran’s point of view is valuable, particularly in the context of the US November elections.’ USA Today

‘A grim but hopeful analysis of the global position of the US and the dire need for change.’ Booklist

‘For policy and financial wonks, a smart, bracing and sobering read; for voters, fair warning about possible outcomes of the looming November elections.’ Kirkus Reviews

‘Mike Moran is a sharp thinker and a fine storyteller, and The Reckoning is a terrifically engaging read.’ Ian Bremmer, author of The End of the Free Market

MICHAEL MORAN is Editor-in-Chief of Renaissance Insight, the thought-leadership arm of the global investment bank Renaissance Capital. He lives in London, UK.

9781137278333June£10.99Paperback234x156mm256pp Previous ISBN: 9780230339934


BUSIN

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ECONOM

ICS

30

The Third Industrial RevolutionHow Lateral Power Is Transforming Energy, the Economy, and the World

Jeremy Rifkin

A revealing look at how a new global ‘Energy Internet’ will soon replace the old electrical grids, end fossil fuel wars, avert climate change and transform markets and governments.

A New York Times bestseller The Third Industrial Revolution is an insider’s account of the next great economic era, including a look into the personalities and players - heads of state, global CEOs, social entrepreneurs, and NGOs - who are pioneering its implementation around the world.

‘Jeremy Rifkin argues that green energy and the Internet will revolutionize society and the environment...With the European Union already on board, this is a big idea with backbone.’ Nature

‘Impeccably argued...a compelling and cogent argument to overhaul our society and economy in favour of a distributed and collaborative model.’ Publishers Weekly

JEREMY RIFKIN is President of the Foundation on Economic Trends and the author of 18 bestselling books, including The Hydrogen Economy. Since 1994, Rifkin has been a Senior Lecturer at the Wharton School’s Executive Education Program at the University of Pennsylvania, USA. Rifkin is Chairman of the Global CEO Business Roundtable, which includes IBM, Cisco, and Cushman and Wakefield, and has served as an adviser to Nicolas Sarkozy and Angela Merkel, among other global leaders.

9780230341975January£10.99Paperback234x156mm256pp Previous ISBN: 9780230115217


BUSIN

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ECONOM

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31

Related Titles

As if it were life 9780230613287

This has happened 9780230613997

The Long Night 9780230341616

We All Wore StarsindexATindexTA

Memories of Anne Frank from her Classmates

Theo Coster

A new perspective on the life of Anne Frank as told by six of her school friends, along with their own remarkable stories of survival.

In 1941, Theo Coster was a student at the Amsterdam Jewish Lyceum, one in a class of 28 Jewish children that the Nazis had segregated from the rest of the Dutch population. Among Theo’s fellow students was a young Anne Frank. In this remarkable group portrait, Coster and five of his fellow classmates gather memories of Anne and tell their own remarkable stories, from Albert Gomes de Mesquita, who hid in ten different towns across Europe, to Hannah Goslar, who experienced the horrors of Bergen-Belsen but also made a miraculous reconnection with Anne days before her death.

‘We All Wore Stars is an intimate and poignant portrait of the day-to-day lives of Jewish children during wartime...This powerful book asserts that life in wartime requires constant reflection, something which is all too apparent after reading it.’ The Big Issue

‘The moving lore around the life of Anne Frank remains inexhaustible and eternal.’ Kirkus Reviews

THEO COSTER was a classmate and friend of Anne Frank at the Amsterdam Jewish Lyceum. A toymaker and game designer, he is Executive Producer of the documentary film The Classmates of Anne Frank. Coster has lived in Tel Aviv, Israel since 1955.

9780230342125March£8.99Paperback234x156mm256pp Previous ISBN: 9780230114449


HISTORY

32

The Nazi SéanceindexATindexTA

The Strange Story of the Jewish Psychic in Hitler’s Circle

Arthur J. Magida

The curious history of a Jewish magician whose greatest trick was to become the personal clairvoyant and close confidant of Adolf Hitler.

Erik Jan Hannussen, a popular Jewish stage magician and mentalist from Austria, wowed audiences and amassed a small fortune in the 1920s and 30s. Perhaps his greatest trick was that of becoming Hitler’s personal psychic and advisor, moving comfortably in Nazi circles for many years while hiding his Jewish heritage.

‘Hanussen’s life is deftly told...Magida weaves a fascinating tapestry of 1920s Berlin.’ The Washington Post

‘An astonishing story, brilliantly told.’ Roger Moorhouse, author of Killing Hitler

‘Intriguing and disturbing.’ The Daily Mail

ARTHUR J. MAGIDA is Writer-in-Residence at the University of Baltimore, a Journalism Professor at Georgetown University and recipient of multiple awards in journalism and the humanities, including the Simon Rockower Award from the American Jewish Press Association, the A. D. Emmart Award, and the Smolar Award for Excellence in Jewish Journalism. His books include The Rabbi and The Hit Man, Prophet of Rage: A Life of Louis Farrakhan and His Nation, Opening the Doors of Wonder, and How To Be a Perfect Stranger. A native of New York City, he lives in Baltimore, Maryland, USA.



HISTORY

33

A Slave in the White HouseindexATindexTA

Paul Jennings and the Madisons

Elizabeth Dowling Taylor

New York Times bestseller A Slave in the White House is the inspiring story of a presidential slave’s long struggle for freedom.

A Slave in the White House is the story of Paul Jennings, who was born into slavery on the plantation of James and Dolley Madison in Virginia and moved with the Madison household staff to the White House. Jennings was a self-taught and self-made man who purchased his own freedom and penned the first ever White House memoir. Nearly two centuries later, Montpelier scholar Elizabeth Dowling Taylor uncovered the memoir.

In this amazing narrative she reconstructs his life and his unusual portraits of James and Dolley Madison and Senator Daniel Webster in early nineteenth century Washington, as well as the 1812 assault on British troops and Jennings’ heroic saving of George Washington’s portrait.

ELIZABETH DOWLING TAYLOR received her PhD from the University of California at Berkeley, USA. Over a 22-year career in museum education and historical research, she was Director of Interpretation at Thomas Jefferson’s Monticello and Director of Education at James Madison’s Montpelier. Most recently a Fellow at the Virginia Foundation for the Humanities, Taylor is now an independent scholar and lecturer. She lives in Barboursville, Virginia, USA.



HISTORY

34

Related Titles

The Shah 9780230340381

The Favored DaughterindexATindexTA

One Woman’s Fight to Lead Afghanistan into the Future

Fawzia Koofi

The inspiring story of how one Afghani woman overcame poverty and prejudice to become the first female speaker of the Afghan Parliament and a leading contender for president in 2014.

The true story of how the unwanted nineteenth child of a tribal leader battled against Taliban repression and family tragedy to become the first lady of Afghani politics. Interwoven with a series of letters written to her two daughters at a time when she feared for her life; Fawzia Koofi offers hope for the future of one of the most dangerous parts of the world.

‘One of the country’s most outspoken democracy activists...Koofi describes unflinchingly the wreckage she witnessed at the hands of Afghans of all ideologies and clans.’ The Globe and Mail

FAWZAI KOOFI is Afghanistan’s first female Parliament Speaker and a noted activist for women’s and children’s rights. She is currently a leading candidate for the presidential elections in 2014. Koofi was selected as a Young Global Leader by the World Economic Forum in 2009. Before getting elected to Parliament, Koofi was employed by UNICEF as a child protection officer from 2002 through 2004. The mother of two girls, she lives in Kabul, Afghanistan.

9780230342026May£10.99Paperback234x156mm272pp Previous ISBN: 9780230120679


35

Related Titles

The Artificial Ape 9780230617636

Big Brain9781403979797

Lost Antarctica9780230112452

Masters of the PlanetindexATindexTA

The Search for Our Human Origins

Ian Tattersall

The definitive account of how humans prevailed among other hominid species and became the indisputable masters of the planet.

50,000 years ago - merely a blip in evolutionary time - our Homo sapien ancestors were competing for existence with several other human species. Yet something about our species separated it from the pack, and led to its survival while the rest became extinct. So just what was it that allowed Homo sapiens to become the Masters of the Planet?

‘Read Tattersall and you will not see yourself, let alone our entire species, in the same way again.’ Neil Shubin, author of Your Inner Fish

‘Are you ready for a 3.5 billion year stroll down the path of life’s origins to the present? Ian Tattersall takes you by the hand and covers the highlights like few are capable of doing...A must read.’ Mike Gazzaniga, author of Human: The Science Behind What Makes Your Brain Unique

‘Tattersall demolishes the versions we were once taught, and lays out the remarkable new history of our diverse origins for the first time.’ Richard Granger, author of Big Brain

IAN TATTERSALL, PhD, is a Curator at the American Museum of Natural History in New York City, and an acknowledged leader in the human fossil record. Tattersall has appeared on Charlie Rose and NPR’s Science Friday and has written for Scientific American and Archaeology. He lives in Greenwich Village, USA.

9781137278302May£10.99Paperback234x156mm288pp Previous ISBN: 9780230108752


POPULA

RSCIEN

CE

36

The Anti Education EraindexATindexTA

Creating Smarter Students Through Digital Learning

James Paul Gee

Bestselling author James Paul Gee shows how new digital and social media can be organised to facilitate powerful learning environments in which people get smarter and societies get fairer.

The future of schooling looks to be a multibillion dollar business where technology is used to individualize education for every student. Through all this personalized learning we are creating echo chambers of our own thoughts and creating further inequality.

Renowned education expert, James Paul Gee argues all this does not auger well for individuals or societies facing global challenges. Gee shows that the solution - and perhaps even our survival - lies in what he calls synchronized intelligence, a way of organising people and their digital tools to solve problems, produce knowledge, and create innovation in a world where more people count and contribute.

For educators and parents of young people today, this book shows the benefits of digital learning and how it can engage children in meaningful education that will bridge inequality instead of creating more.

JAMES PAUL GEE has been featured in a variety of publications from USA Today to Education Week. He is Professor of Education at the University of Wisconsin-Madison, USA, and has been described by The Chronicle of Higher Education as ‘a serious scholar who is taking a lead in an emerging field’.

PAPERBACK ORIGINAL

9780230342095March£10.99Paperback234x156mm256pp

World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

Related Titles

Brain Gain 9780230338098

rEwired 9780230614789

What Video Games Have to Teach Us About Learning and Literacy

9781403984531

37

BACKLIST AND SALES

INFORMATION

Brand Media Strategy Integrated Communications Planning in a Digital Era

Antony Young

9780230104747 | £20.99 HB | 256pp | February 2011

ECONnedHow Unenlightened Self Interest Undermined Democracy and Corrupted Capitalism

Yves Smith

9780230114562 | £11.99 PB | 368pp | October 2011

Future Work How Businesses Can Adapt and Thrive In The New World Of Work

Alison Maitland and Peter Thomson

9780230284227 | £18.99 HB | 192pp | October 2011

We First How Brands and Consumers Use Social Media to Build a Better World

Simon Mainwaring

9780230341630 | £10.99 PB | 256pp | November 2012

Winning At Innovation The A-to-F Model

Fernando Trías de Bes and Philip Kotler

9780230343436 | £20.00 HB | 288pp | October 2011

The Churchills A Family Portrait

Celia and Jon Lee

9780230112209 | £10.99 PB | 288pp | May 2011

Amelia Earhart The Turbulent Life of an American Icon

Kathleen C. Winters

9780230616691 | £16.99 HB | 256pp | November 2010

Cradle of Gold The Story of Hiram Bingham, a Real-Life Indiana Jones, and the Search for Machu Picchu

Christopher Heaney

9780230112049 | £11.99 PB | 320pp | May 2011

Castros Secrets The CIA and Cuba’s Intelligence Machine

Brian Lattel

9780230621237 | £16.99 HB | 288pp | May 2012

Marie Curie and Her DaughtersThe Private Lives of Science’s First Family

Shelley Emiling

9780230115712 | £16.99 HB | 256pp | September 2012

Stealing Rembrandts The Untold Stories of Notorious Art Heists

Anthony Amore & Tom Mashberg

9780230339903 | £10.99 PB | 272pp | August 2012

Business & Economics

HistoryFilm, Media & Culture

Back to the Future

Andrew Shail & Robin Stoate

9781844572939 | £10.99 PB | 120pp | July 2010

Blade Runner

Scott Bukatman

9781844575220 | £10.99 PB | 112pp | August 2012

The Godfather

Jon Lewis

9781844572922 | £10.99 PB | 96pp | September 2010

100 Animated Features

Andrew Osmond

9781844573400 | £22.00 HB | 252pp | December 2010

100 Film Musicals

Jim Hillier & Douglas Pye

9781844573783 | £12.99 PB | 296pp | May 2011

Screen EpiphaniesFilm-makers on the films that inspired them

Geoffrey Macnab

9781844571901 | £22.00 HB | 328pp | November 2009

2001: A Space Odyssey

Peter Krämer

9781844572861 | £10.99 PB | 192pp | July 2010

38

How to be Agnostic

Mark Vernon

9780230293212 | £9.99 PB | 296pp | March 2011 The Meaning of Friendship

Mark Vernon

9780230242883 | £9.99 PB | 296pp | April 2010

Philosophy and The Hitchhiker’s Guide to the Galaxy

Nicholas Joll

9780230291126 | £12.99 PB | 324pp | July 2012

Us before MeEthics and Social Capital for Global Well-Being

Patricia Illingworth

9780230314436 | £12.99 PB | 288pp | January 2012

Why Music Moves Us

Jeanette Bicknell

9780230209909 | £9.99 PB | 190pp | Sept 2010

Extreme Fear The Science of Your Mind in Danger

Jeff Wise

9780230103481 | £11.99 PB | 256pp | February 2011

Pleasurable Kingdom Animals and the Nature of Feeling Good

Jonathan Balcombe

9781403986023 | £13.99 PB | 288pp | June 2007

Power of the Sea Tsunamis, Storm Surges, Rogue Waves, and Our Quest to Predict Disasters

Bruce Parker

9780230120747 | £9.99 PB | 320pp | March 2012

Second NatureThe Inner Lives of Animals

Jonathan Balcombe

9780230107816 | £11.99PB | 256pp | April 2011

SuperfuelThorium, the Green Energy Source for the Future

Richard Martin

9780230116474 | £18.99 HB | 272pp | June 2012

Ten Questions That ScienceCan’t Answer Yet

Michael Hanlon

9780230551954 | £9.99PB | 208pp | May 2007

Philosophy PopularScience

Politics

After the Arab Spring How Islamists Hijacked The Middle East Revolts

John R. Bradley

9780230338197 | £10.99 HB | 256pp | January 2012

Arab Voices What They Are Saying to Us, and Why it Matters

James Zogby

9780230102996 | £16.99 HB | 256pp | October 2010

A Little War That Shook the World Georgia, Russia, and the Future of the West

Ronald D. Amus

9780230617735 | £20.99 HB | 272pp | December 2009

Obama and the Middle East The End of America’s Moment?

Fawaz A. Gerges

9780230113817 | £16.99 HB | 304pp | June 2012

The Whistleblower Sex Trafficking, Military Contractors, and One Woman’s Fight for Justice

Kathryn Bolkovac

9780230115224 | £10.99 PB | 256pp | August 2011

39

RIGHTS

Elisa RisquezSenior Foreign Rights Executive Email: [email protected]

Kerry NordlingSubsidiary Rights DirectorEmail: [email protected]

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41

Index

AAdamson, Allen P. 4Always the Fat Kid 26Anti Education Era, The 36 BBig Truck That Went By, The 21Birmingham, Lucy 20Bloom, Clive 14Borderless Economics 28Brand Breakout 5Brigitte Bardot 11

CCarmen Miranda 11Carson, Clayborne 15 Cook, Pam 11 Coster, Theo 31 DDeath in the Baltic 16Downing, Taylor 12

EEdge, The 4Elizabeth Taylor 11

FFace of Emotion, The 24Favored Daughter, The 34Finzi, Eric 24 Foucault, Michel 25

GGee, James Paul 36Grant, Barry Keith 10Guest, Robert 28 KKatz, Jonathan 21 Koofi, Fawzia 34 Kumar, Dr Nirmalya 5

LLankford, Adam 22 Lectures on The Will to Know 25

MMagida, Arthur J. 32 Marketplace 3.0 6Martin’s Dream 15Masters of the Planet 35McNeill, David 20 Mikitani, Hiroshi 6 Moran, Michael 29 Myth of Martyrdom, The 22 NNazi Séance, The 32 Nicole Kidman 11

O100 Science Fiction Films 10

PParalysed with Fear 18Piscione, Deborah Perry 7 Prince, Cathryn 16

42

RReckoning, The 29Rifkin, Jeremy 30

SSecrets of Silicon Valley 7Shaw, Lisa 11Slave in the White House, A 33Slaves’ Gamble, The 17Smalley, K. Bryant 26 Smith, Gene Allen 17 Smith, Susan 11 Steenkamp, Jan-Benedict E.M 5 Strong in the Rain 20

TTattersall, Ian 35Taylor, Elizabeth Dowling 33Third Industrial Revolution, The 30

VVictoria’s Madmen 14Vincendeau, Ginette 11

WWarren, Jacob 26We All Wore Stars 31Williams, Gareth 18World at War, The 12

43

Palgrave Macmillan

Houndmills,

Basingstoke

RG21 6XS,

United Kingdom

www.palgrave.com

ISBN: 978-0-230-33300-0

Documents

Trade - Spring 2013