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7/28/2019 TQG - Tax Survey Six-Month Follow-Up Report
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7/28/2019 TQG - Tax Survey Six-Month Follow-Up Report
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Contents
1. ExecutiveSummary ...................................................................................................................... 1
1.1 IntroductionandResearchObjectives.....................................................................................1
1.2 Method.....................................................................................................................................1
1.3 QuitRates.................................................................................................................................2
1.4 ImpactofTaxIncreaseonStayingQuit ...................................................................................2
1.5 QuitAttempts ..........................................................................................................................3
1.6 ChangestoSmokingBehaviour,andImpactofTaxIncreaseonChanges...............................3
1.7 AttitudesToQuitting................................................................................................................3
2. Introductionand
Research
Objectives .......................................................................................... 5
2.1 Introduction .............................................................................................................................5
2.2 ResearchObjectives.................................................................................................................5
3. Method ........................................................................................................................................ 7
3.1 ResearchMethod.....................................................................................................................7
3.2 SampleDesign..........................................................................................................................7
3.3 QuestionnaireDevelopmentandPilot ....................................................................................8
3.4 ConductingTheInterviews ......................................................................................................8
3.5 Analysis ....................................................................................................................................9
4. QuitRates .................................................................................................................................. 11
4.1 SevenDayPointPrevalenceQuitRate ..................................................................................11
4.2 ContinuousQuitRateatSixMonthFollowUp......................................................................14
4.3 IntentionToTreatQuitRateSevenDayPointPrevalenceQuitRate .................................18
4.4 IntentiontoTreatQuitRateContinuousQuitRate ............................................................21
5. ImpactofTaxIncreaseonStayingQuit ....................................................................................... 23
5.1 ImpactofTaxIncreaseonHelpingStayQuit .........................................................................23
6. QuitAttempts ............................................................................................................................ 25
6.1 NumberofQuitAttemptsMadeDuringStudyPeriod(%) ....................................................25
6.2 LengthofFirstQuitAttemptMadeDuringStudyPeriod(%) ................................................28
6.3 LengthofSubsequentAttempts ............................................................................................31
6.4 LengthofAllQuitAttemptsCombined..................................................................................33
6.5 ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain.......................................................35
6.6 RecontactingQuitlineWhenRelapsed .................................................................................37
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1. ExecutiveSummary1.1 IntroductionandResearchObjectives
On28April2010theGovernmentannouncedatax increaseonrollyourowntobaccoandfactorymade
cigarettes. TheApriltobaccoexcisetaxsawa24%increaseontheexciserateforloosetobaccoanda10%
increaseforfactorymadecigarettes,withfurther increasesof10%forbothcigarettesandrollyourown
scheduledforJanuary2011andJanuary2012.
InordertogatherinformationofcallerswhocontactedTheQuitGroupsQuitlineservicefollowingthetax
increase,aclientsurvey,theTaxSurvey,wasundertakenbetweenMayandJune2010. Clientsatisfaction
and smoking outcomes were compared between clients who registered with Quitline prior to the tax
announcementandthosewhoregisteredintheweeksimmediatelyafterthetaxincrease1.
To gain an understanding of the extent to which the tax increase on tobacco is a factor in influencing
quitting outcomes in the longer term, Tax Survey participants were recontacted six months after their
registrationwithQuitline. ThepurposeofthisSixMonthFollowUpTaxSurveywastoassess:
Quittingoutcomesatthesixmonthperiod (tocompareandcontrastwithratesofquittingthreeweeksafterregistration)
Numberandlengthofquitattempts RecontactwiththeQuitlineuponrelapse Changesinsmokingbehaviour Whetherthetaxincreasehelpedpeopletostayquitortocutdownonsmoking Attitudestoquittingandstayingquit.1.2 Method
The SixMonth FollowUp Tax Survey was conducted using Computer Assisted Telephone Interviewing
(CATI). The Quit Group provided Gravitas with a draft of the SixMonth FollowUp Tax Survey
questionnaire. Atwostagequestionnairepilotwasundertakentoensurethatthequestionnairemetthe
objectivesoftheresearch,wasunderstandable,relevantandculturallysafeforparticipants,andcouldbe
administeredefficiently.
Participantsforthesixmonthsurveycamefromadatabaseofcontactscollectedduringanearlierstageof
thisresearch,threeweeksfollowingcontactwithQuitline. FortheThreeWeekTaxSurvey,asamplelistof
potentialrespondentstakenfromtheQuitlinedatabasewascreated,alongwithrelevantdemographicand
contactinformation.
1TheQuitGroup(2010)TobaccotaxincreaseevaluationimpactonQuitlineandQuitlinecallers,
http://www.quit.org.nz/file/research/2010/Tax_increase_evaluation_FINAL%20.pdf,accessed15thNovember2010:page4.
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Quotasforethnicity,genderandageweresettoensurethattheThreeWeekstudysamplereflectedthe
Quitlinepopulation. Aquotasystem tooversampleMoriandPacificpeopleswasalsoappliedso that
reliableestimatesof indicatorsfortheseprioritygroupscouldbeanalysed. FortheSixMonthFollowUp
TaxSurvey,Gravitasattempted tocontactall thosewhohadconsented toasixmonth followup in the
ThreeWeek Tax Survey. Mori and Pacific peoples were called first to maximise the chance of finding
themavailableatsomepointoverthefieldworkperiod.
The response rate for the SixMonth FollowUp Tax Survey was 85%. This compares with 93% for the
ThreeWeek Tax Survey2. A total of n=326 SixMonth FollowUp Tax Surveys were completed (which
represents57%ofrespondentswhoparticipated intheThreeWeekTaxSurvey). Theaverage interview
lengthwas7minutes.
1.3 QuitRates
Atthesixmonthfollowup,30%ofrespondentshadnotsmokedatallinthesevendayspriortothesurvey
beingundertaken(SevenDayPointPrevalence). TherewerenosignificantdifferencesinSevenDayPoint
Prevalencequitratesbyethnicity,genderorage.
TheContinuousQuitRateatthesixmonthfollowupwas17%(thatis,therespondenthadnotsmokedat
allbetweentheThreeWeekandSixMonthsurveys). Thiscompareswith29%atthethreeweeksurvey.
Elevenpercentof respondents reportednothaving smokedatall sincecalling theQuitlineprior to the
ThreeWeek survey (that is, have been quit the entire time). At sixmonths, there were no significant
differencesbyethnicity,genderorageintermsoftheContinuousQuitRate.
ThesixmonthIntentiontoTreatSevenDayPointPrevalenceQuitRate(assumingthoselosttofollowup
had smoked in the last seven days) was 17%. The sixmonth Intention to Treat Continuous Quit Rate
(assumingthoselosttofollowuphadsmokedbetweenthethreeweekandsixmonthsurveys)was10%.
1.4 Impactof
Tax
Increase
on
Staying
Quit
Of the respondents who had not smoked at all since the threeweek survey, 29% stated that the tax
increase helped them a lot in staying quit, with a further 9% noting that the tax increase had helped
somewhat. Incontrast,47%ofthosewhohadnotsmokedsincethethreeweeksurveystatedthatthe
taxincreasehadnthelpedthemstayquitatall.
2Ibid.:page10.
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1.5 QuitAttempts
At thesixmonth followupsurvey,82%ofrespondentshadmadeat leastoneattempt toquitsmoking.
Thirtyninepercenthadmadeoneattempt,while13%hadmadetwoattempts,and30%hadmadethree
ormore. Oneinfive(16%)hadmadenoattempttoquit.
Thelengthaquitattemptlastedvariedconsiderablybetweenthefirstattemptmadeandsubsequentquit
attempts. Fiftyfivepercentoffirstquitattemptslastedforamonthormorecomparedwithonly16%of
subsequentattempts. These resultssuggestthat levelsofmotivationtoquitdecreaseafter theprimary
quitattempthasbeenmade.
Fortyfivepercentofrespondentswhohadmadeanattempttoquitsmokingstatedthatthetaxincrease
hadinfluencedtheirdecisiontotrytoquitagainalot.
Fourteen percent of respondents who had smoked since the threeweek survey reported having re
contactedtheQuitline.
1.6 ChangestoSmokingBehaviour,andImpactofTaxIncreaseonChanges
Of the respondents who had smoked since the threeweek survey, themost frequently citedchange to
smokingbehavioursincecallingtheQuitlinewascuttingdown(35%). Quittingsmokingaltogether(13%)
and doing something else before or instead of smoking (12%) were also frequently cited. Twentynine
percent of respondents who had smoked since the threeweek survey had made no changes to their
smokingbehavioursincecallingtheQuitline.
Sixtyone percent of respondents who had smoked since the threeweek survey but had changed their
smoking behaviour in some way reported that the tax increase had influenced the decision to make
changesalot(38%)orsomewhat(23%).
1.7 AttitudestoQuitting
Ninetyfour percent of respondents who had not smoked since the threeweek survey perceived their
chanceofstayingquittobehighorveryhigh. Thisshareissignificantlyhigherthanforthosewhohad
smokedsincethethreeweeksurveybutconsideredthemselvestobecurrentlyquit(75%). Respondents
stillsmokingaresignificantlylesslikelythanallotherrespondentstoperceivethattheywillquitforgood
sometimeinthefuture(54%perceivingthechancetobehighorveryhigh).
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Eightysevenpercentofthosewhohadnotsmokedsincethethreeweeksurvey,and82%ofthosewho
hadsmokedbutconsideredthemselvestobecurrentlyquitratedtheimportanceofquittingsmokingfor
goodas extremely important. Incontrast,only58%of thosewhoarecurrently smokingconsidered it
extremelyimportantthattheyquitsmoking.
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2. IntroductionandResearchObjectives2.1 Introduction
FundedbytheMinistryofHealth,TheQuitGroupdeliverssmokingcessationservicesacrossNewZealand.
TheQuitGroupisresponsiblefortheQuitline,whichprovidesfreecessationsupportandadvicetopeople
quitting smoking, as well as providing tobacco and smokingrelated information to other stakeholders
includingstudentsandworkplaces. TheQuitGroupalsodevelopsanddeliverscommunicationmessages
topromotetheirinnovativequitsmokingprogrammes,throughtelevision,radio,andprintcampaigns. The
QuitGroupaimstoreducethenumberofNewZealanderswhosmoke,withaparticular focusonMori
smokers.
2.2 ResearchObjectives
On28April2010theGovernmentannouncedatax increaseonrollyourowntobaccoand factorymade
cigarettes. TheApriltobaccoexcisetaxsawa24%increaseontheexciserateforloosetobaccoanda10%
increaseforfactorymadecigarettes.Afurtherincreaseof10%onalltobaccowasmadeon1January2011,
andafurther10%increaseisscheduledforJanuary2012.
Intheweeksimmediatelyfollowingthetaxannouncement,Quitlineexperiencedamarkedupsurgeinthe
volumeofcallers. Tocopewiththehighernumbers,ashortenedregistrationprocesswas implemented
andadditionalstaffwerebroughtintoprocessquitcards3.
As part of their ongoing monitoring process, The Quit Group undertakes regular surveys of short term
quittingoutcomesandsatisfaction (QSTO). In2010, thisQSTOSurveywascarriedout fromFebruaryto
April2010,shortlybeforethetaxannouncement. Inordertogatherinformationofcallerswhocontacted
Quitlinefollowingthetaxincrease,asecondclientsurvey,theTaxSurvey,wasundertakeninMayandJune
2010. TheTaxSurveyadoptedthesamesamplingframeandcorequestionsastheQSTO,thusproviding
comparabledata.
Client satisfaction and smoking outcomes were compared between clients who registered with Quitline
priortothetaxannouncementandthosewhoregisteredintheweeksimmediatelyafterthetaxincrease.
The research found that, at 29%, the threeweek quit rate was lower for clients who called Quitline
followingthetaxincreasecomparedtocallerswhocalledpriortothetaxincrease(36%).
3TheQuitGroup(2010)TobaccotaxincreaseevaluationimpactonQuitlineandQuitlinecallers,
http://www.quit.org.nz/file/research/2010/Tax_increase_evaluation_FINAL%20.pdf,accessed15thNovember2010:page7.
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However, this was offset by a higher volume of callers, and there were more quitters in May 2010
comparedtoMay2009andMay2008. Inaddition,26%ofthecallerswhorespondedtothetaxincrease
hadmadenootherquitattemptsintheprevious12months,indicatinganewgroupofquittershadbeen
reached4.
To gain an understanding of the extent to which the tax increase on tobacco is a factor in influencing
quitting outcomes in the longer term, Tax Survey participants were recontacted six months after their
registrationwithQuitline. ThepurposeofthisSixMonthFollowUpTaxSurveywastoassess:
Quittingoutcomesatthesixmonthperiod (tocompareandcontrastwithratesofquittingthreeweeksafterregistration)
Numberandlengthofquitattempts RecontactwiththeQuitlineuponrelapse Changesinsmokingbehaviour Whetherthetaxincreasehelpedpeopletostayquitortocutdownonsmoking Attitudestoquittingandstayingquit.
TheresultsfromthisSixMonthFollowUpTaxSurveyareprovidedinthisreport.
4TheQuitGroup(2010)TobaccotaxincreaseevaluationimpactonQuitlineandQuitlinecallers,
http://www.quit.org.nz/file/research/2010/Tax_increase_evaluation_FINAL%20.pdf,accessed15thNovember2010:page4.
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3. Method3.1 ResearchMethod
The SixMonth FollowUp Tax Survey was conducted using telephone interviewing. Key advantages of
telephoneinterviewingforasurveysuchasthisinclude:
theabilitytoconvenientlyandcosteffectivelycontactanationalsampleofrespondents,includingthosewholiveinmoreisolatedareas;
maximisingtheresponseratethrough: allowingarobustcallbackregime,witheachrespondentbeingcalleduptoamaximumof
20timesoverthecourseofthefieldworkperiodinanefforttofindthemhome;
offering
convenience
to
respondents,
allowing
them
to
participate
in
the
survey
at
a
time
thatsuitsthem(includingday/eveningsandweekends);and
the physical absence of the interviewer, thereby ensuring respondent anonymity andincreasingtherespondentswillingnesstoanswermorepersonalquestions.
theability toobtainmorediagnostic informationby the interviewerbeing indirectcontactwiththerespondent,andthereforeabletoaskforclarificationorelaborationofanswersgiven;
theabilitytomonitorthequalityofinterviewinginhouse,therebyfurtherensuringqualityofthedataset;and
theappropriatenessofusingtelephones,asthatishowcallersinteractwithQuitline.AllinterviewingwasconductedusingComputerAssistedTelephoneInterviewing(CATI). Thisenhancedthe
accuracy of the results as data collected from respondents was entered directly into the survey
programme, rather than being recorded firston paper and thenentered into theprogramme at a later
date.
3.2 SampleDesign
For theThreeWeekTaxSurvey,asample listofpotential respondentswascreated,alongwith relevant
demographicandcontact information. Quotasforethnicity,genderandageweresettoensurethatthe
studysamplereflectedtheQuitlinepopulation. AquotasystemtooversampleMoriandPacificpeoples
wasalsoappliedsothatreliableestimatesofindicatorsfortheseprioritygroupscouldbeanalysed5.
For the SixMonth FollowUp Tax Survey, the researchers attempted to contact all those who had
participatedintheThreeWeekTaxSurveyandhadagreedtoberecontactedatsixmonths.
5TheQuitGroup(2010)TobaccotaxincreaseevaluationimpactonQuitlineandQuitlinecallers,
http://www.quit.org.nz/file/research/2010/Tax_increase_evaluation_FINAL%20.pdf,accessed15thNovember2010:page9.
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MoriandPacificpeopleswerecalledfirsttomaximisethechanceoffindingthemavailableatsomepoint
overthefieldworkperiod. AfinalsampledistributionisprovidedinAppendixOne.
3.3 QuestionnaireDevelopment
and
Pilot
The Quit Group provided Gravitas with a draft of the SixMonth FollowUp Tax Survey questionnaire. A
twostagequestionnairepilotwasundertakentoensurethatthequestionnairemettheobjectivesofthe
research, was understandable, relevant and culturally safe for participants, and could be administered
efficiently. The firststage involvedan internal reviewof thequestionnaireby theGravitasprojectteam
while thesecondstage involvedundertakingasmallnumberof interviewswithQuitlinecallers. Due to
onlyminorchangesmadetothequestionwordingandorderasaresultofpilotfeedback,pilotdatawas
includedinthefinalanalysis. ThefinalversionofthequestionnairecanbefoundinAppendixTwo.
3.4 ConductingTheInterviews
Interviewswereconductedfrom17to30November2010. Namesandcontactdetailsofthosecalledand
interviewed for the Three Week Tax Survey were merged into the survey programme. Names and
telephonenumberswereelectronicallypresentedto interviewersatrandom. WhereQuitlinecallershad
providedmultipletelephonenumbers(home,work,mobile),astrictprotocolwasfollowedtoensureevery
opportunity of finding the potential respondent was taken but limiting the number of calls on any one
channelinordertominimisenuisance.
Uponmakingcontactwiththerespondentshousehold,theinterviewerclearlyintroducedthemselvesand
theresearchcompany,andaskedtospeaktotheQuitlinecaller. Ifthecallerwasnotavailable,atimewas
madetorecontact.
Thequestionnairewasadministeredbycomputer,respondingtotheinputoftheinterviewer. Attheend
oftheinterview,therespondentwasthankedfortheirtime,andremindedoftheinterviewersnameand
company.
Astrictrecordwaskeptofthenumberofrefusalsandthereason foreach refusal (toobusy,concerned
aboutconfidentiality,languageissuesetc). Recordswerealsokeptofotherreasonswhyinterviewscould
notbecompleted (respondenthadmovedetc). This informationhasbeenprovided inAppendixThree.
TheresponseratefortheSixMonthFollowUpTaxSurveywas85%. Thiscompareswith93%fortheThree
WeekTaxSurvey6.
6TheQuitGroup(2010)TobaccotaxincreaseevaluationimpactonQuitlineandQuitlinecallers,
http://www.quit.org.nz/file/research/2010/Tax_increase_evaluation_FINAL%20.pdf,accessed15thNovember2010:page10.
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Atotalofn=326SixMonthFollowUpTaxSurveyswerecompleted(whichrepresents57%ofrespondents
whoparticipatedintheThreeWeekTaxSurvey). Theaverageinterviewlengthwas7minutes.
3.5 Analysis
Backcoding
Allopenendedresponses,aswellasthoseentered into othercategories,havebeen backcoded. This
involvesfittingresponsesintoexistingcategories,andwherenecessary,creatingnewcategoriessothatall
resultshaveanumericcode. CodingwasundertakenbyanexperiencedmemberofGravitascodingteam,
andallcodingwascheckedbytheGravitasProjectManagerpriortoincorporationintothemaindatabase.
DataCleaning
Thedatacleaningprocesswasconductedonceinterviewingwascomplete,andinvolvedmanualchecking
ofthedatasetbytheGravitasDataManagertoensureeachrecordwascomplete. Checkingofdata for
eachquestiontoensureresponsesgivenwerevalid(thatis,werecontainedwithintheoptionsprovided)
alsotookplace.
DataWeighting
ToensurethatthesurveyresultswererepresentativeoftheactualQuitlinecallerpopulation,theyhave
beenweightedbyethnicityfirst,thenbyageandgender. Unlessotherwisestated,allresultspresented
inthisreportareweighted.
CrossTabulations
Alldatapresentedinthereporthasbeencrosstabulatedbykeydemographicvariables:
ethnicity(Pacific,Mori,nonMori/nonPacific); agegroup(youngerthan25years,2544years,4564years,65+years); gender;and
quit
status
at
the
Six
Month
Tax
Survey
(using
the
Continuous
Quit
rate
7
).
(Note
however
that
becausesomequestionswereonlyaskedofthosequitandothersonlyaskedofthosenotquitat
sixmonths,acomparativeanalysisofresultsbyquitstatusisnotpossibleforallquestions.)
Crosstabulatedtablesforeachquestionwithallstatisticallysignificantdifferencesidentifiedhavebeen
provided,andstatisticallysignificantdifferencesinresultsbydemographiccharacteristicsarediscussedin
thetext. Allsignificantdifferencesarereportedatthe95%confidenceinterval/5%significancelevel.
7Thatis,havenotsmokedacigaretteinthesixmonthsaftertheThreeWeeksurvey.
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Rounding
Foreaseofreading,resultsinthisreportarepresentedaswholenumbers,withdecimalsbetween0.1and
0.4 rounded down to the nearest whole number and decimals between 0.5 and 0.9 rounded up to the
nearestwhole
number.
As
aresult
of
this
rounding
process,
occasionally
numbers
presented
in
the
text
andingraphsinthemainreportmayaddtoslightlymoreorlessthan100%.
QuitVersusNotQuit
Note: Inthetext,quitreferstothoserespondentswhohadnotsmokedatallinthesixmonthsafterthe
ThreeWeeksurvey(usingtheContinuousQuitrate). Notquitreferstorespondentswhohadhadatleast
afewpuffsoverthisperiod.
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4. QuitRatesKeyPoints
Atthesixmonthfollowup,30%ofrespondentshadnotsmokedatall inthesevendayspriortothesurveybeingundertaken(SevenDayPointPrevalence). Therewerenosignificantdifferences
inSevenDayPointPrevalencequitratesbyethnicity,genderorage.
TheContinuous Quit Rateat the sixmonth followupwas17% (that is, the respondenthadnotsmokedatallbetween the threeweekand sixmonth surveys). Thiscompareswith29% at the
threeweeksurvey. Elevenpercentofrespondentsreportednothavingsmokedatallsincecalling
theQuitlinepriortotheThreeWeeksurvey(thatis,hadbeenquittheentiretime). Atsixmonths,
therewerenosignificantdifferencesbyethnicity,genderorage intermsoftheContinuousQuit
Rate.
ThesixmonthIntentiontoTreat(SevenDayPointPrevalence)QuitRate(assumingthoselosttofollowuphadsmokedinthelastsevendays)was17%.
The sixmonth Intention to Treat (Continuous) Quit Rate (assuming those lost to followuphadsmokedbetweenthethreeweekandsixmonthsurveys)was10%.
4.1 SevenDayPointPrevalenceQuitRate
Note:Seven
Day
Point
Prevalence
is
ameasure
of
the
share
of
the
sample
that
had
not
smoked
at
all
in
the
seven
dayspriortothesurvey.
Atthesixmonthfollowup,30%ofrespondentshadnotsmokedatallinthesevendayspriortothesurvey
beingundertaken.
WhiletherewerenosignificantdifferencesinSevenDayPointPrevalenceratesbyethnicity,genderorage,
the Seven Day Point Prevalence Quit Rate increased with age, with those aged younger than 45 years
havingaquitrateof28%,whilethequitrateforthoseover65yearswas40%.
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Figure4.1: SevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)
Base:n=326(AllrespondentstoSixMonthFollowUpsurvey)
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Table4.1: SevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
Not smoked at
all in the last 7
days not even
asinglepuff
29.5 27.2 32.0 17.2 25.2 32.5 28.4 28.4
Smoked in the
last7days
70.5 72.8 68.0 82.8 74.8 67.5 71.6 71.6
Base
326
169
157
24
85
217
61
168
Base:n=326(AllrespondentstoSixMonthFollowUpsurvey)
Note:Letternotationdenotesallcrosstabulatedcategoriesthatthisresultissignificantlyhigherthan.
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4.2 ContinuousQuitRateatSixMonthFollowUp
Note: ContinuousQuitRate isameasureoftheshareof thesamplethathavenotsmokedatall (notevenafew
puffs)overadesignatedtimeperiodinthecaseofthisstudy,betweenthreeweeksandsixmonthsafterregistering
withtheQuitline.
Atthesixmonthfollowup,17%ofrespondentshadnotsmokedatallbetweenthethreeweeksandsix
monthsaftercalling theQuitline. ThiscompareswithaContinuousQuitRateof29%atthe threeweek
surveyastatisticallysignificantdecline.
Tenpercentofrespondentsreportedhavinghadafewpuffs intheperiodbetweenthethreeweekand
sixmonth surveys (compared with 15% at the threeweek survey), while the same proportion reported
havingsmoked
between
one
and
five
cigarettes
(10%,
compared
with
18%
at
three
weeks).
Sixty
three
percenthadsmokedmorethanfivecigarettessincebeingcontactedforthethreeweeksurvey(upfrom
37%atthethreeweeksurvey).
Whilstnosignificantdifferenceswereobservedbyethnicity,genderorage,Pacific(6%)respondentshada
lower Continuous Quit Rate at the sixmonth followup than Mori (16%). NonMori/nonPacific
respondents had the highest Continuous Quit Rate at the sixmonth followup, with 19% not having
smokedatallsincethethreeweeksurvey.
ApositiverelationshipexistsbetweenageandContinuousQuitRate. Respondentsaged65yearsorover
hadthehighestContinuousQuitRateatthesixmonthfollowup,with33%reportingtheywerequit. In
contrast,thelowestContinuousQuitRatewasreportedbythoserespondentsagedyoungerthan25years
ofage(14%).
MalerespondentsreportedahigherContinuousQuitRatethanfemales(21%,comparedwith14%).
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Figure4.2: ContinuousQuitRateatThreeWeekandSixMonthFollowUps(%)
Base: ThreeWeekFollowUpsurvey: n=556 (Allrespondents,excluding thosewhosequitstatuswasunknown);
SixMonthFollowUpsurvey: n=326(Allrespondents)
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Table4.2a: ContinuousQuitRateatSixMonthFollowUps(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
Not smoked at
all not even a
singlepuff
17.4 13.9 21.1 6.1 15.7 19.2 14.2 16.2
Hadafewpuffs 9.8 7.3 12.5 4.9 9.5 10.5 12.5 8.9
Smoked
between1and
5
cigarettes
9.5 10.7 8.3 6.1 11.6 9.1 9.5 11.0
Smoked more
than5cigarettes
63.3 68.0 58.2 82.8 63.2 61.2 63.8 63.8
Base 326 169 157 24 85 217 61 168
Base:n=326(AllrespondentstoSixMonthFollowUpsurvey)
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Ofallrespondentsinterviewedaspartofthesixmonthsurvey:
11%hadnotsmokedatallpriortobeinginterviewedforboththethreeweekandsixmonthsurveysthatis,havebeenquittheentiretime;
18%hadnotsmokedatallpriortobeing interviewedforthethreeweeksurveybuthadsmokedbetweenthethreeweekandsixmonthsurvey;
7% had smoked prior to being interviewed for the threeweek survey, but had not smoked between thethreeweekandsixmonthsurvey;and
64%reportedhavingsmokedpriortobothsurveys.
Table4.2b: ContinuousQuitRateatThreeWeekandSixMonthFollowUps(%)
ContinuousQuitRateatThreeWeekFollowUp
Continuous Quit Rate at Six
MonthFollow
Up
NotSmokedAtAll HadAtLeastA
FewPuffs
Dont
Know
Total
Notsmokedatall 11.0 6.5 0.0 17.5
Hadatleastafewpuffs 17.8 64.4 0.3 82.2
Total 28.8 70.9 0.3 100.0
Base: n=319(Allrespondentsexcludingthosewhosequitstatusatthreeweekswasunknown)
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4.3 IntentionToTreatQuitRateSevenDayPointPrevalenceQuitRate
Note: IntentionToTreatQuitRate includes respondentswhowerefollowedup,andcounts thosewho
werelosttofollowupbetweenthethreeweekandsixmonthsurveysassmokers.
Atthesixmonthfollowup,17%ofrespondentsstatedthattheyhadnotsmokedatall inthesevendays
priortothesurveybeingundertaken. Incontrast,83%reportedhavingsmokedatleastonceintheseven
dayspriortothesurvey,orwereunabletobecontactedandthereforewereassumedtohavesmoked.
TherewerenosignificantdifferencesinIntentiontoTreatSevenDayPointPrevalenceQuitRatesobserved
byethnicity,genderorage. However,nonMori/nonPacificcallers(22%)hadanotablyhigherIntention
toTreatSevenDayPointPrevalenceQuitRatethanMori(13%)andPacific(9%)respondents.
Thoseaged65yearsandolderhadthehighestIntentiontoTreatSevenDayPointPrevalenceQuitRateof
allagegroups(31%),whilsttheyoungestrespondents(thoseagedyoungerthan25years)hadthelowest
rates(14%).
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Figure4.3: IntentiontoTreatSevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)
Base: n=569 (All respondents toSixMonthFollowUpsurvey,and thosewhowere lost to followupbetween the
threeweekandsixmonthsurveys)
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Table4.3: IntentiontoTreatSevenDayPointPrevalenceQuitRateatSixMonthFollowUp(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
Not smoked at
all in the last 7
days not even
asinglepuff
17.2 15.7 18.8 8.7 12.9 19.8 13.9 17.2
Smoked in the
last7days
82.8 84.3 81.2 91.3 87.1 80.2 86.1 82.8
Base
569
296
274
42
148
380
107
294
Base: n=569(AllrespondentstoSixMonthFollowUpsurvey,andthosewhowerelosttofollowupbetweenthethreeweeka
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4.4 IntentiontoTreatQuitRateContinuousQuitRate
Using the Intention to Treat Continuous Quit Rate, one in ten respondents reported that they had quit
smokingatthesixmonthfollowup. Thiscompareswith29%beingquitatthethreeweeksurvey. Sixper
centofrespondentsreportedhavinghadafewpuffsintheperiodbetweenthethreeweekandsixmonth
surveys,5%hadsmokedbetweenoneandfivecigarettesoverthistimeperiod,and79%hadsmokedmore
thanfivecigarettesorwereunabletobecontactedandthereforewereassumedtohavesmoked.
Whilsttherewerenostatisticallysignificantdifferencesbydemographicgroups,ofthethreeethnicgroups,
nonMori/nonPacificcallershadthehighestIntentionToTreatContinuousQuitRate(12%). Incontrast,
MorihadanIntentiontoTreatContinuousQuitRateof8%,andPacificrespondentshadarateof3%.
Thoseaged25yearsoryoungerhadthelowestIntentiontoTreatContinuousQuitRateofallagegroups
(7%),whilethoseaged65yearsorolderhadthehighestrate(26%).
Figure4.4: ThreeWeekContinuousQuitRateand IntentionToTreatContinuousQuitRateat
SixMonthFollowUp(%)
Base: n=569 (All respondents toSixMonthFollowUpsurvey,and thosewhowere lost to followupbetween the
ThreeWeekandSixMonthsurveys)
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Table4.4: IntentiontoTreatContinuousQuitRateatSixMonthFollowUp(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
Not smoked at
all not even a
singlepuff
10.2 8.1 12.5 3.1 8.1 11.9 7.0 9.9
Hadafewpuffs 5.7 4.1 7.3 2.4 4.7 6.4 6.1 5.4
Smoked
between1and
5
cigarettes
5.4 6.3 4.6 3.1 6.0 5.5 4.6 6.5
Smoked more
than5cigarettes
78.7 81.4 75.7 91.3
E
81.2 76.3 82.3 78.1
Base 569 296 274 42 148 380 107 294
Base: n=569(AllrespondentstoSixMonthFollowUpsurvey,andthosewhowerelosttofollowupbetweentheThreeWeeka
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5. ImpactofTaxIncreaseonStayingQuitKeyPoints
Twentynine per cent of respondents who had not smoked at all since the threeweek surveystatedthatthetaxincreasehelpedthemalotinstayingquit.
In contrast, 47%of those who hadnot smoked since the threeweek survey stated that the taxincreasehadnthelpedthemstayquitatall.
5.1 ImpactofTaxIncreaseonHelpingStayQuit
Of the respondents who had not smoked at all since the threeweek survey, 29% stated that the tax
increase helped them a lot in staying quit, with a further 9% noting that the tax increase had helped
somewhat. Incontrast,47%ofthosewhohadnotsmokedsincethethreeweeksurveystatedthatthe
taxincreasehadnthelpedthemstayquitatall.
Therearenostatisticallysignificantdifferencesintheimpactofthetaxincreasebydemographicgroup.
Figure5.1: ImpactofTaxIncreaseonHelpingStayQuit(%)
Base: n=57(Respondentswhohadnotsmokedatallsincethethreeweeksurvey)
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Table5.1: ImpactofTaxIncreaseonHelpingStayQuit(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
45to6
Year
Total
A B C D E F G H
Alot 29.3 29.6 29.1 0.0 63.0 19.6 48.1 18.1 39.7
Somewhat 9.2 5.9 11.5 0.0 0.0 12.4 35.9 0.0 12.0
Notmuch 14.9 22.7 9.4 0.0 6.1 18.2 16.0 14.5 18.1
Notatall 46.6 41.8 50.0 100.0 30.9 49.7 0.0 67.4 30.2
Base 57 24 33 1 13 42 9 27 17
Base: n=57(Respondentswhohadnotsmokedatallsincethethreeweeksurvey)
Note: Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly.
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6. QuitAttemptsKeyPoints
At the sixmonth followup survey, 82% of respondents had made at least one attempt to quitsmoking. Thirtyninepercenthadmadeoneattempt,while13%hadmadetwoattempts,and30%
hadmadethreeormore. Oneinfive(16%)hadmadenoattempttoquit.
The length a quit attempt lasted varied considerably between the first quit attempt made andsubsequent quit attempts. Fiftyfive per cent of first quit attempts lasted for a month or more
compared with only 16% of subsequent attempts. These results could suggest that levels of
motivationtoquitdecreaseaftertheprimaryquitattempthasbeenmade.
Fortyfivepercentofrespondentswhohadmadeanattempttoquitsmokingstatedthatthetaxincreasehadinfluencedtheirdecisiontotrytoquitagainalot.
Fourteenpercentof respondentswhohadsmoked since the threeweek survey reportedhavingrecontactedtheQuitline.
6.1 NumberofQuitAttemptsMadeDuringStudyPeriod(%)
Respondentsatthesixmonthfollowupwhowerenotquitwereaskedhowmanyquitattemptstheyhad
made during the entire study period (including the original quit attempt at the threeweek survey). In
response, the greatest single share of respondents (39%) reported having made one quit attempt, with
13%havingmadetwoquitattempts. Thirtypercenthadmadethreeormorequitattempts. Incontrast,
16%statedthattheyhadmadenoattemptstoquitsmokingsinceregisteringwiththeQuitline.
Whilst no significant differences were reported in the number of quit attempts by ethnic group,
respondentsagedbetween25and44years(18%)and45to64years(21%)weresignificantlymorelikely
thanthoseagedyoungerthan25years(2%)tohavemadenoattempttoquitduringthestudyperiod.
Female respondents (22%) were significantly more likely than males (9%) to have not made any quit
attemptsduringthestudyperiod.
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Figure6.1:NumberofQuitAttemptsMadeDuringStudyPeriod(%)
Base: n=269(RespondentswhohadsmokedsincetheThreeWeeksurvey)
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Table6.1: NumberofQuitAttemptsMadeDuringStudyPeriod(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
45to6
Year
Total
A B C D E F G H
None 15.9 21.7
B
9.1 26.5 15.2 14.9 2.1 18.4
F
21.0
F
One 39.2 41.1 36.9 32.8 42.1 38.8 34.7 39.5 42.0
Two 12.7 13.0 12.3 10.5 11.9 13.3 32.9
GH
7.8 8.5
Three 14.8 8.9 21.7 11.8 11.6 16.4 13.2 17.0 10.7
Four 6.7
5.5 8.0 0.0 7.1 7.4 6.6 7.1 6.6
Five 3.2 2.9 3.4 6.5 1.1 3.6 5.9 3.1 1.5
Sixormore 5.4 4.8 6.0 6.5 9.6 3.5 4.7 5.3 6.1
Dontknow 2.3 2.1 2.5 5.3 1.4 2.2 0.0 1.8 3.7
Base 269 146 124 22 71 175 53 141 69
Base: n=269(RespondentswhohadsmokedsincetheThreeWeeksurvey)
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6.2 LengthofFirstQuitAttemptMadeDuringStudyPeriod(%)
Morethanhalfofrespondentswhohadsmokedsincethethreeweeksurveybutwhohadattemptedto
quitatleastonce(55%)reportedhavingstayedquitforamonthormoreontheirfirstattempt. Nineteen
percentwerequitforfourmonthsormore. Incontrast,19%offirstquitattempts lastedfor lessthana
week, including7%which lastedfor lessthan48hours. Themedian lengthofthefirstquitattemptwas
onemonth.
Therewerenosignificantdifferencesinlengthofthefirstquitattemptbydemographicgroup.
Figure6.2: LengthofFirstQuitAttemptMadeDuringStudyPeriod(%)
Base: n=226 (All respondents who had smoked since the ThreeWeek survey and who made at least one quit
attempt)
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Table6.2: LengthofFirstQuitAttemptMadeDuringStudyPeriod(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
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Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A
B
C
D
E
F
G
More than 6
months
1.9 1.6 2.1 0.0 2.2 1.9 2.6 0.9
Dontknow 1.3 2.7 0.0 0.0 1.4 1.5 2.7 0.7
Base 226 114 112 16 61 149 52 115
Base: n=226(AllrespondentswhohadsmokedsincetheThreeWeeksurveyandwhomadeatleastonequitattempt)
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6.3 LengthofSubsequentAttempts
Subsequentquitattemptsweregenerallyshorterthanthefirstattempt,withonly16%lastingforamonth
orlonger(comparedwith55%ofallfirstquitattempts). Seventyfourpercentofsubsequentquitattempts
lastedforlessthanaweek(comparedwith19%offirstattempts),including53%thatlastedforlessthan
48hours(comparedwithonly7%of firstattempts). Themedian lengthofallsubsequentquitattempts
wasmorethan48hoursbutlessthansevendays. Thiscompareswithamedianlengthofonemonthfor
firstquitattempts.
Therewerenosignificantdifferencesinlengthofthesubsequentquitattemptsbydemographicgroup.
Figure6.3: LengthofAllSubsequentAttempts(%)
Base: n=284 (Total number of subsequent quit attempts made by respondents who made more than one quit
attempt)
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Table6.3: LengthofSubsequentAttempts(%)
LengthofSubsequentAttempt %
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6.4 LengthofAllQuitAttemptsCombined
Fiftyfourpercentofallquitattemptsmadebyrespondentslastedtwoweeksorless. Themedianlength
of all quit attempts was 1 to 2 weeks, compared with a median length of one month for first quit
attempts.
Figure6.4: LengthofAllQuitAttemptsCombined(%)
Base: n=510(Totallengthofallquitattemptsmadebyrespondentswhomadeatleastonequitattempt)
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Table6.4: LengthofAllQuitAttemptsCombined(%)
LengthofQuitAttempts %
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6.5 ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain
Sixty one per cent of respondents who made a second attempt to quit smoking reported that the tax
increaseontobaccoandcigaretteshadinfluencedtheirdecisiontotrytoquitagaineitheralot(45%)or
somewhat (16%). In contrast, 23% of respondents stated that the tax increase didnt influence their
decisiontomakeanotherquitattemptatall.
There were no statistically significant differences in the impact of the tax increase by demographic
characteristics.
Figure6.5: ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain(%)
Base: n=115 (All respondentswhohadsmokedsince theThreeWeeksurvey,whohadattempted toquitat least
oncesincecontactingQuitline,excludingthequitattempttheymadewhentheyfirstcalledQuitline)
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Table6.5: ImpactofTaxIncreaseonDecisiontoTrytoQuitAgain(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
Alot 45.1 43.4 46.5 48.2 58.4 39.7 41.3 45.0
Somewhat 15.7 18.9 13.1 0.0 17.7 16.6 16.8 17.1
Notmuch 14.1 16.6 12.1 0.0 5.5 18.8 13.6 13.4
Notatall 23.4 18.9 27.1 51.8 11.9 24.9 25.0 24.6
Dontknow 0.7 0.0 1.3 0.0 2.7 0.0 0.0 0.0
Refused 1.0 2.1 0.0 0.0 3.7 0.0 3.3 0.0
Base
115 51
64
8
29
77
33
57
Base: n=115(AllrespondentswhohadsmokedsincetheThreeEeeksurvey,whohadattemptedtoquitatleastoncesincec
theymadewhentheyfirstcalledQuitline)
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6.6 RecontactingQuitlineWhenRelapsed
Fourteen percent of respondents who had smoked since the threeweek survey reported having re
contactedtheQuitlineatsomepoint. Incontrast,85%statedthattheyhadhadnosubsequentcontact
withtheQuitline.
TherewerenosignificantdifferencesinthelikelihoodofrecontactingtheQuitlinebyethnicity,genderor
age.
Figure6.6: ReContactingQuitlineWhenRelapsed(%)
Base: n=269(RespondentswhohadsmokedsincetheThreeWeeksurvey)
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Table6.6: ReContactingQuitlineWhenRelapsed(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
Yes 14.3 13.8 15.0 11.8 8.6 17.0 14.6 14.9
No 85.0 86.2 83.6 88.2 91.4 82.0 82.1 85.1
Dontknow 0.6 0.0 1.4 0.0 0.0 1.0 3.3
G
0.0
Base 269 146 124 22 71 175 53 141
Base: n=269(RespondentswhohadsmokedsincetheThreeWeeksurvey)
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7. Changes to Smoking Behaviour, and ImpactofTaxIncreaseonChanges
KeyPoints
Of the respondents who had smoked since the threeweek survey, the most frequently citedchange to smoking behaviour was cutting down (35%). Quitting smoking altogether (13%) and
doingsomethingelsebeforeorinsteadofsmoking(12%)werealsofrequentlycited.
TwentyninepercentofrespondentswhohadsmokedsincethethreeweeksurveyhadmadenochangestotheirsmokingbehavioursincecallingtheQuitline.
Sixtyonepercentofrespondentswhohadsmokedsincethethreeweeksurveyandhadchangedtheirsmokingbehaviourinsomewayreportedthatthetaxincreasehadinfluencedtheirdecision
tomakechangesalot(38%)orsomewhat(23%).
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7.1 ChangestoSmokingBehaviour
Of the respondents who had smoked since the threeweek survey, 29% had made no changes to their
smoking behaviour. The most frequently cited change to smoking behaviour was cutting down (35%).
Otherchanges includedquittingsmokingaltogether(13%)anddoingsomethingelsebeforeor insteadof
smoking(likegoingforawalk,havingadrink,takingdeepbreathsorkeepingthemselvesbusy)(12%).
NonMori/nonPacificrespondentswhohadsmokedsincethethreeweeksurvey(17%)weresignificantly
more likelytoreporthavingquitsmokingthanMorirespondents(6%). Thoseaged45to64years(9%)
aresignificantlymore likelytoreportthattheirhouse isnowsmokefreethanrespondentsagedyounger
than 25 years (0%). No other statistically significant differences in changes to smoking behaviour were
reportedbydemographicgroup.
Figure7.1: MostFrequentlyCitedChangestoSmokingBehaviour(%)
Base: n=269(RespondentswhohadsmokedsincetheThreeWeeksurvey)
Note: Multipleresponsespermittedtothisquestion. Consequentlygraphmaytotalmorethan100%.
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Table7.1: ChangestoSmokingBehaviour(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
45to
Yea
Total
A B C D E F G H
Cutdown 35.3 38.6 31.4 30.5 40.8 33.7 30.4 35.4 37
Have quit
smoking
13.4 12.3 14.7 13.1 5.6 16.6
D
10.6 13.7 14
Do something
else
before/instead
ofsmoking
12.4 10.1 15.2 5.3 11.9 13.6 9.2 12.7 14
Changed
purchasing
habits8
7.4 4.6 10.8 6.5 6.5 7.9 5.9 6.4 10
Changed
smoking habits
(e.g. time,
location)
5.6 4.0 7.5 0.0 8.6 5.1 5.9 6.1 4.3
Changed type or
brandoftobacco
smoked
5.4 7.2 3.4 15.8 5.8 4.0 2.6 6.8 4.8
8Dontbuyowntobaccoproducts/buyfewersmokes/lesstobacco/dontbuymoreassoonastheyrunout.
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Increased
smoking
4.7 3.9 5.5 5.3 2.3 5.5 6.6 4.4 4.2
House
smokefree
4.3 4.7 3.8 0.0 4.3 4.8 0.0 3.5 9.0
F
Changed
drinking
(coffee/alcohol)
habits
3.1
3.4 2.7 5.3 5.7 1.8 2.6 4.5 0.9
Changed time of
daysmoked
2.7 3.9 1.3 10.5 3.4 1.4 0.0 3.0 3.6
Bought/use
patches/gum/
other stop
smoking
medications
2.2 1.1 3.6 0.0 1.1 3.0 0.0 1.5 5.7
More healthy
lifestyle (eating
well/exercising)
2.1 1.1 3.3 0.0 2.3 2.3 3.3 2.1 1.5
Avoid people
whoaresmoking
2.0 1.5 2.7 0.0 4.4 1.3 0.0 2.2 3.4
Only smoke
whiledrinking/
socialising/with
certainpeople
2.0 1.0 3.1 0.0 0.0 3.0 2.6 2.8 0.0
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No changes
made
29.3 28.9 29.8 23.6 31.9 29.0 39.2 28.6 23.
Base 269 146 124 22 71 175 53 141 69
Base: n=269(RespondentswhohadsmokedsincetheThreeWeeksurvey)
Note: Tableliststhosechangesmentionedby2%ofrespondentsormore. Multipleresponsespermittedtothisquestion. Conseq
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7.2 ImpactofTaxIncreaseonChangestoSmokingBehaviour
Of those who reported having changed their smoking behaviour since calling the Quitline, the greatest
singleshare (38%)stated that the tax increase influenced theirbehaviourchange a lot. A further23%
reportedthatthetaxincreasehadimpactedtheirchange(s)insmokingbehavioursomewhat. Incontrast,
thetaxincreasedidnothaveanyimpactonthebehaviourchangesmadeby26%ofrespondents.
There were no statistically significant differences in the impact of tax increase on changes to smoking
behaviourbydemographicgroup.
Figure7.2: ImpactofTaxIncreaseonChangestoSmokingBehaviour(%)
Base: n=190 (Respondents who had smoked since the ThreeWeek survey and who had changed their smoking
behaviourinsomeway)
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Table7.2: ImpactofTaxIncreaseonChangestoSmokingBehaviour(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
Alot 37.7 40.1 34.7 29.2 45.4 35.8 35.7 33.2
Somewhat 23.4 24.2 22.3 19.2 25.2 23.2 32.6 22.1
Notmuch 13.0 11.6 14.7 22.3 9.2 13.2 16.6 15.0
Notatall 26.0 24.0 28.2 29.2 20.2 27.8 15.2 29.7
Base 190 103 87 17 49 125 32 101
Base: n=190(RespondentswhohadsmokedsincetheThreeWeeksurveyandwhohadchangedtheirsmokingbehaviourinso
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8. AttitudestoQuittingKeyPoints
Ninetyfourpercentof respondentswhohadnotsmokedsince thethreeweeksurveyperceivedtheirchanceofstayingquittobe highor veryhigh. Thisshare issignificantlyhigher than for
thosewhohadsmokedsincethethreeweeksurveybutconsideredthemselvestobecurrentlyquit
(75%). Respondentsstillsmokingaresignificantlylesslikelythanallotherrespondentstoperceive
thattheywillquitforgoodsometimeinthefuture(54%perceivingthechancetobehighorvery
high).
Eightysevenpercentofthosewhohadnotsmokedsincethethreeweeksurvey,and82%ofthosewhohadsmokedbutconsideredthemselvestobecurrentlyquit,ratedtheimportanceofquitting
smoking for good as extremely important. In contrast, only 58% of those who are currently
smokingconsidereditextremelyimportantthattheyquitsmoking.
8.1 PerceivedChanceofStayingQuit/QuittinginFuture
Of the respondents who had not smoked at all since the threeweek survey, 76% stated that they
perceived theirchanceofstayingquit tobe veryhigh,anda further18% rated theirchancesas high.
None of the respondents from this group rated the chance of staying quit as low or very low. In
contrast,amongthosewhohadsmokedsincethethreeweeksurveybutnowconsideredthemselvestobe
quit,theperceivedchanceofstayingquitwassignificantlylower,only37%statingtheirchanceofstaying
quitisveryhigh. Seventyfivepercentofthisgroupdescribedtheirchancesofstayingquitforgoodasat
least high. Among respondentscurrentlysmoking,only23%perceived theirchancesofquitting in the
futuretobeveryhigh,whilst15%ofthisgroupdescribedtheirchanceofquittingforgoodtobelowor
verylow.
Amongthosewhohadnotsmokedsincethethreeweeksurvey,themeanratingforperceivedchanceof
stayingquitwas4.7(outof5,where5equateswithallrespondentsratingtheirchancesasveryhigh). By
comparison, the mean rating for those who had smoked since the threeweek survey but considered
themselvesquitwas4.1,whilstcurrentsmokershadameanratingof3.6.
Amongthosecurrentlysmoking,malesweresignificantlymorelikelythanfemalestoratetheirchanceof
quitting for good some time in the future as very high (30% compared with 17%). Also in the group
currently smoking, nonMori/nonPacific respondents (27%) were significantly more likely than Mori
respondents(12%)toratetheirchanceofquittingsometimeinthefutureasveryhigh.
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Figure8.1: PerceivedChanceofStayingQuit/QuittinginFuture(%)
Base: n=326(AllrespondentstotheSixMonthFollowUpSurvey).
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Table8.1a: PerceivedChanceofStayingQuit(ThoseWhoHaveNotSmokedSinceThreeWeekSurvey)(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
45to6
Year
Total
A B C D E F G H
Veryhigh 76.1 77.8 74.8 0.0 69.4 80.9 100.0 73.3 72.5
High 17.7 17.7 17.6 100.0 30.6 10.7 0.0 22.9 15.5
Totalhigh 93.8 95.6 92.5 100.0 100.0 91.6 100.0 96.2 88.0
Average 6.2 4.4 7.5 0.0 0.0 8.4 0.0 3.8 12.0
Low 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Verylow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Totallow 0.0
0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Mean(outof5)* 4.7 4.7 4.7 4.0 4.7 4.7 5.0 4.7 4.6
Dontknow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Base 57 24 33 1 13 42 9 27 17
Base: n=57(Respondentswhohadnotsmokedatallsincethethreeweeksurvey)
Note: Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly
*where5equateswithallrespondentsperceivingtheirchancesofstayingquittobeveryhigh.
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Table8.1b: PerceivedChanceofStayingQuit(ThoseWhoHadSmokedSinceThreeWeekSurveyButAreCu
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
45to6
Year
Total
A B C D E F G H
Veryhigh 36.6 30.6 42.1 44.6 21.7 42.8 64.6 19.6 48.7
High 37.7 32.8 42.1 55.4 46.8 32.5 25.6 48.6 24.1
Totalhigh 74.2 63.3 84.2 100.0 68.4 75.3 90.2 68.1 72.8
Average 20.0 25.9 14.6 0.0 24.0 19.4 9.8 26.4 17.5
Low 1.3 2.6 0.0 0.0 4.2 0.0 0.0 2.4 0.0
Verylow 2.6 5.4 0.0 0.0 3.4 2.4 0.0 3.1 4.2
Totallow 3.9
8.1 0.0 0.0 7.6 2.4 0.0 5.5 4.2
Mean(outof5)* 4.1 3.8 4.3 4.5 3.8 4.2 4.6 3.8 4.2
Dontknow 1.9 2.7 1.2 0.0 0.0 2.9 0.0 0.0 5.4
Base 65 31 34 3 19 43 14 34 15
Base: n=65(Respondentswhohadsmokedsincethethreeweeksurveybutconsiderthemselvestobecurrentlyquit)
Note: Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly
*where5equateswithallrespondentsperceivingtheirchancesofstayingquittobeveryhigh.
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Table8.1c: PerceivedChanceofQuittingForGoodSomeTimeInFuture(ThoseCurrentlySmoking)(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
45to6
Year
Total
A B C D E F G H
Veryhigh 22.7 16.8 30.3
A
22.3 11.7 27.1
D
12.5 27.8 19.9
High 31.0 29.9 32.5 17.9 28.8 33.9 38.5 30.5 28.0
Totalhigh 53.8 46.7 62.7
A
40.2 40.5 61.0
D
51.1 58.3 47.9
Average 30.2 38.8
B
19.3 34.6 38.0 26.5 32.0 29.5 30.2
Low 9.8 8.6 11.3 19.3 13.9 6.7 8.0 8.6 14.5
Verylow 5.0 5.1 5.0 6.0 4.4 5.2 8.9 2.6 6.3
Totallow 14.8 13.6 16.3 25.3 18.3 11.9 16.9 11.2 20.7
Mean(outof5)* 3.6 3.5 3.7 3.3 3.3 3.7 3.4 3.7 3.4
Dontknow 1.2 0.9 1.6 0.0 3.2 0.6 0.0 1.0 1.2
Base 204 114 90 20 52 132 39 107 53
Base: n=204(Respondentscurrentlysmoking)
Note: Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly
*where5equateswithallrespondentsperceivingtheirchancesofquittingforgoodonedaytobeveryhigh
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8.2 ImportanceofQuittingSmokingforGood
Eightysevenpercentofthosewhohadnotsmokedsincethethreeweeksurveyratedthe importanceof
quittingsmokingforgoodasextremelyimportant. Ratingsweresimilarforrespondentswhohadsmoked
sincethethreeweeksurveybutconsideredthemselvestobecurrentlyquit(82%consideringitextremely
importantthattheyquitsmokingforgood). Incontrast,perceivedimportanceofquittingwassignificantly
loweramongthosecurrentlysmoking,only58%describing itas extremely importantthat theyquit for
good. Threepercentofthisgroupstatethatquittingforgoodisnotimportantatall.
Themeanratingforrespondentswhohavenotsmokedsincethethreeweeksurveyis8.8(whereamean
ratingof9equateswithallrespondentsconsideringitextremelyimportantthattheyquitforgood). This
compareswithameanratingof8.7amongthosewhohavesmokedsincethethreeweeksurveybutare
currentlyquit,and7.8amongrespondentswhoarestillsmoking.
Figure8.2: ImportanceofQuittingSmokingforGood(%)
Base: n=326(AllrespondentstotheSixMonthFollowUpSurvey).
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Table8.2a: ImportanceofQuittingSmokingforGood(ThoseWhoHaveNotSmokedSinceThreeWeek
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
1(Notimportant
atall)
0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
6 1.2
2.8 0.0 0.0 4.9 0.0 0.0 0.0
7 3.0 0.0 5.2 0.0 0.0 4.1 0.0 4.8
8 9.0 0.0 15.4 0.0 0.0 12.1 0.0 9.5
9 (Extremely
important)
86.8 97.2 79.4 100.0 95.1 83.7 100.0 85.7
Mean(outof9)* 8.8 8.9 8.7 9.0 8.9 8.8 9.0 8.8
Dontknow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Base 57 24 33 1 13 42 9 27
Base:
n=57
(Respondents
who
had
not
smoked
at
all
since
the
three
week
survey)
Note:Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly
*where9equateswithallrespondentsgivingaratingofextremelyimportant
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Table8.2b: ImportanceofQuittingSmokingforGood(ThoseWhoHadSmokedSinceThreeWeekSurve
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
1(Notimportant
atall)
0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
6 0.0
0.0 0.0 0.0 0.0 0.0 0.0 0.0
7 8.2 2.7 13.3 0.0 7.0 9.2 9.8 3.8
8 9.8 0.0 18.7
A
0.0 26.4 3.0 29.4 6.8
9 (Extremely
important)
82.0 97.3
B
68.0 100.0 66.6 87.8 60.8 89.4
Mean(outof9)* 8.7 9.0 8.6 9.0 8.6 8.8 8.5 8.9
Dontknow 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Base 65 31 34 3 19 43 14 34
Base: n=65(Respondentswhohadsmokedsincethethreeweeksurveybutarecurrentlyquit)
Note:Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly
*where9equateswithallrespondentsgivingaratingofextremelyimportant
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Table8.2c: ImportanceofQuittingSmokingforGood(ThoseCurrentlySmoking)(%)
Gender Ethnicity Age
Female Male Pacific Mori Non
Mori/Non
Pacific
Younger
than25
Years
25to44
Years
4
Total
A B C D E F G
1(Notimportant
atall)
2.5 2.9 1.9 0.0 2.8 2.7 4.5 1.7
2 0.9 0.7 1.2 0.0 0.0 1.4 0.0 0.0
3 2.3 1.8 3.0 0.0 3.9 2.0 7.1 1.2
4 0.5 0.9 0.0 0.0 0.0 0.8 0.0 1.0
5 7.0 5.3 9.2 13.4 8.4 5.5 11.5 7.2
6 3.2
4.3 1.8 5.9 1.3 3.6 3.6 1.9
7 10.4 12.6 7.5 6.0 13.3 9.8 7.3 11.6
8 14.9 16.5 12.9 10.7 10.0 17.5 7.2 15.0
9 (Extremely
important)
58.1 55.0 62.1 64.0 60.4 56.3 58.9 60.3
Mean(outof9)* 7.8 7.8 7.9 8.1 7.8 7.8 7.4 8.0
Dontknow 0.2 0.0 0.5 0.0 0.0 0.3 0.0 0.0
Base 204 114 90 20 52 132 39 107
Base:
n=204
(Respondents
currently
smoking)
Note:Samplesizesforsomedemographicgroupsaresmall. Consequentlyresultsshouldbeconsideredindicativeonly
*where9equateswithallrespondentsgivingaratingofextremelyimportant
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9. AppendixOne:SampleDistributionThedistributionoftheSixMonthFollowUpTaxSurveysampleisasfollows:
NumberofRespondents(n) PercentageofSample
Ethnicity
NonMori,nonPacificPeoples 217 67%
Mori 85 26%
PacificPeoples 24 7%
AgeGroup
Youngerthan25years 61 19%
2544years 168 52%
4564years 86 26%
65years+ 10 3%
Gender
Female 169 52%
Male 157 48%
Totalsample 326 100%
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10.AppendixTwo: QuestionnaireBACKGROUNDANDINTRODUCTION
Goodmorning/afternoon/evening. MynameisfromGravitasResearch. CouldIspeakwithplease? If
namedpersonnotavailable,arrange timefor callback. Interviewer: Youmustnotdisclose thepurposeof the
call/clienttoanyoneotherthanthenamedrespondent.
Reintroduceifnecessary
We are working on behalf of The Quit Group who manage the Quitline service. They interviewed you
around six months ago about your experience with the Quitline service following the price increase on
cigarettes. At the time they asked if they could call you back to see how things are going with your
quitting. Isnowagoodtimetotalktoyou? Ifno,arrangemoresuitabletimeforcallback.
Ifnecessary:
Pleasebeaware that itdoesntmatterwhetheryouhavequitornot. Wearejust interested inyourquittingexperienceoverthelastfewmonths.
Youwereinterviewedaboutsixmonthsago,andattheendofthatinterviewyouindicatedthatitwouldbealrighttocontactyouagain.
The QuitGroup haveasked Gravitas todo these surveys because theydidnthave enough staffavailable.Thisfollowupsurveyisveryimportanttothem.
TheQuitGroupwhomanagetheQuitlinecommissionedthisresearch. Thesurveyshouldtakelessthan5minutes,dependingonyouranswers. Informationprovided isconfidential. GravitasandTheQuitGroupreportsummaryresultsabout
groups;wedonotidentifyindividualsintheresults.
If you would like to check that this is a legitimate study or if you have any concerns about theresearch, you can contact my manager tollfree on 0508 RESEARCH. Alternatively, you can call
PennySalmonattheQuitlineduringofficehourson0800778778,extn888.
OurrecordsshowthatyoucalledtheQuitlineaboutsixmonthsagoandmayhavereceivedacardtotaketoapharmacytogetsubsidisednicotinepatches,lozengesorgum.
Our recordsshow thataQuitline researchercalledyouaround threeweeksafteryoucalled theQuitline, and talked about your experience with the Quitline service and the price increase on
cigarettes.
Beforewebegin,IjustwanttoensurethatyouunderstandthatIamnotfromQuitlineoraQuitAdvisor. If
respondentsaysyesrecordokayresponse. GotoSection1.
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I am an interviewer from Gravitas Research, an independent market research company who have been
commissionedbytheQuitGrouptoconductthisresearchontheirbehalf.
Interviewer: Pauseforanokayresponseandrecord. Ifnecessary: askDoesthatmakesense? Ifyes,record
okayresponse. GotoSection1.
Ifno:
IworkforamarketresearchcompanycalledGravitasResearch. Wearebased inAucklandandwearea
separate organisation from The Quit Group. I am not a Quit Advisor so I cant offer you any advice or
provideany informationaboutquittingsmoking. TheQuitGrouphaveaskedGravitastocontactsomeof
their callers to find out about their experience of using the Quitline service. I willjust be asking you
questionsregardingyourquittingexperiencesofar. Doesthatmakeabitmoresense?
SECTION1. QUITSTATUS
Q1.1 Since the Quitline researcher called you about six months ago, which of the following best
describesyou? Ifnecessary: SinceyouwerefirstinterviewedinAprilorMay?
Readout. Singleresponse.
1. Ihavesmokedmorethanfivecigarettes(inthelastsixmonths) AskQ1.22. Ihavesmokedbetweenoneandfivecigarettes(inthelastsixmonths) AskQ1.23. Ihavehadafewpuffs(inthelastsixmonths) AskQ1.24. Ihavenotsmokedatallnotevenasinglepuff GotoSection25. (Dontread)Dontknow AskQ1.26. (Dontread)Refused AskQ1.2
Q1.2 Thinkingaboutthelast7days,whichofthefollowingbestdescribesyou?
Readout. Singleresponse.
1. Ihavesmokedmorethanfivecigarettes2. Ihavesmokedbetweenoneandfivecigarettes3. Ihavehadafewpuffs4. Ihavenotsmokedatallnotevenasinglepuff SkiptoSection35. (Dontread)Dontknow6. (Dontread)Refused
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Q1.3 Thinkingaboutthelast48hours,(whichofthefollowingbestdescribesyou)?
Readoutifnecessary. Singleresponse.
1. Ihavesmokedmorethanfivecigarettes2. Ihavesmokedbetweenoneandfivecigarettes3. Ihavehadafewpuffs4. Ihavenotsmokedatallnotevenasinglepuff SkiptoSection35. (Dontread)Dontknow6. (Dontread)Refused
Q1.4 Thinkingaboutthelast24hours,whichofthefollowingbestdescribesyou?
Readout. Singleresponse.
1. Ihavesmokedmorethanfivecigarettes SkiptoSection32. Ihavesmokedbetweenoneandfivecigarettes SkiptoSection33. Ihavehadafewpuffs SkiptoSection34. Ihavenotsmokedatallnotevenasinglepuff SkiptoSection35. (Dontread)Dontknow6. (Dontread)Refused
Ifdontknow/refusedallquestionsinSection1,thankandclose:
Thankyouforyourtime. ThoseareallthequestionsIneedtoaskyoutoday. TheQuitGroupwouldlike
youtoknowyouarewelcometoaccesstheirservicesanytimeyouneedsupportwithyourquitting.
SECTION2: CURRENTLYQUIT
IfstoppedsmokinginQ1.1askthissection
Q2.1 HowmuchhasthepriceincreaseontobaccoinlateAprilthisyearhelpedyoustayquit?
Interviewernote: Thetaxoncigaretteswentup25%onrollyourownsand10%ontailormadecigarettes
on28April2010.
Alternateorder14and41. Readout. Singleresponse.
1. Alot2. Somewhat3. Notmuch4. Notatall5. (Dontread)Dontknow6. (Dontread)Refused7. (Dontread)Wasntawareofaprice/taxincrease
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Q2.2 Howwouldyourateyourchancesofstayingquitforgoodthistime? Wouldyousaytheywere:
Alternateorder15and51. Readout. Singleresponse.
1. Verylow2. Low3. Average4. High5. Veryhigh6. (Dontread)Dontknow7. (Dontread)Refused
Q2.3 Onascaleof1to9,where1isnotimportantatalland9isextremelyimportant,howimportantor
unimportantisittoyoutostayquitforgood?
Dontreadout. Singleresponse.
1. (Notimportantatall)2.3.4.5.6.7.8.9. (Extremelyimportant)10. (Dontread)Dontknow11. (Dontread)Refused
Nowskiptothankandclose.
SECTION3: NOTQUITRELAPSED
AskthissectionofthosewhohavehadatleastafewpuffsinSection1
Interviewer: Read thisstatement tothose respondentswhohavesaid that theyare currentlyquit/asnecessary
Forthepurposeofthissurvey,theQuitlineisconsideringallclientswhohavesmokedinthelast6months
even thosewhohavejusthada fewpuffs tobesmoking. Ifyouarecurrentlyquit,pleasedontbe
offendedbythenextfewquestions. Itisimportantthatweaskyouallthequestions,andtheyneedtobe
asked in the sameway foreveryoneanswering thissurvey. TheQuitlinevalueyour time toshareyour
experiencesandarereallypleasedaboutyourquitsuccess.
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Q3.1 AfteryouregisteredwiththeQuitlineaboutsixmonthsagohowlongdidyoustopsmokingforor
ifyouarecurrentlyquit,howlonghaveyoubeenquitfor? Ifneededforthosestartedsmokingagain
onmorethanoneoccasion:Howlongdidyourfirstattempttostopsmokinglast,afteryoucalledthe
Quitlinesixmonthsago? Ifneeded: Evenanapproximatetimeisokay.
Readifnecessary. Singleresponse.
1. Didntstopsmoking(haventattemptedtoquityet/cutdownbutstillsmoking)GotoQ3.52. Lessthan24hours3. Morethan24hoursbutlessthan48hours4. Morethan48hoursbutlessthan7days5. 1to2weeks6. Over2butlessthan3weeks7. Over3butlessthan4weeks8. 1month9. 2months10. 3months11. 4months12. 5months13. 6months14. Morethan6months15. (Dontread)Dontknow16. (Dontread)Refused
Q3.2 ExcludingthequitattemptthatyoumadewhenyoufirstcalledtheQuitline,howmanyotherquit
attemptshaveyoumadesincetheQuitlinecontactedyouaboutsixmonthsago? Ifrespondenttells
youtheyarecurrentlyquit: Iunderstandthatyouarequitnow. Ijustneedtoknowhowmanyother
attemptsatquittingyouhavehadinthelastsixmonthsbeforeyoumanagedtostop.
Readoutifnecessary. Singleresponse
1. One2. Two3. Three4. Four5. Five6. 6ormore7. None SkiptoQ3.5
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Ifstoppedononeotheroccasionormore,askforeachoccasion:
Q3.3 Howlongdidyoustopforonthe[first/second/third/etc]occasion?
Readifnecessary. Singleresponse.
1. First:Typeinnumberandhours/days/weeks/months2. Second:Typeinnumberandhours/days/weeks/months3. Third:Typeinnumberandhours/days/weeks/months4. Fourth:Typeinnumberandhours/days/weeks/months5. Fifth:Typeinnumberandhours/days/weeks/months6. Sixth:Typeinnumberandhours/days/weeks/months7. (Dontread)Dontknow8. (Dontread)Refused
Q3.4
HowmuchhasthepriceincreaseontobaccoinlateAprilthisyearinfluencedyourdecisiontotry
to quit again? If necessary: If you are currently quit, then how much did the price increase
influenceyourdecisiontoquitthistime?
Interviewernote: Thetaxoncigaretteswentup25%onrollyourownsand10%ontailormadecigarettes
on28April2010.
Alternateorder14and41. Readout. Singleresponse.
1. Alot2. Somewhat3. Notmuch4. Notatall5. (Dontread)Dontknow6. (Dontread)Refused7. (Dontread)Wasntawareofaprice/taxincrease DontaskQ3.7
Q3.5 Since the Quitline researchercontactedyouabout sixmonthsago,have youcalled the Quitline
back at any timewhenyou started smokingagain? Thisdoesnt include calls you received from
Quitline. If needed: You may have called them back to start the programme again because you
startedsmokingagain.
1. Yes2. No3. Don'tknow4. Refused
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Q3.6 Ifrespondentisnotquit,ask: Otherthanattemptingtoquit,sinceyoufirstcalledQuitlineafterthe
priceincreaseontobaccoaboutsixmonthsago,haveyouchangedyoursmokingbehaviourinany
way?
IfrespondentsaystheyarequitMAKESUREYOUCODETHEMASCODE9(IHAVEQUITSMOKING). Also
ask: Otherthanbeingquitnow,sinceyoufirstcalledQuitlineafterthepriceincreaseontobacco
aboutsixmonthsago,didyouchangeyoursmokingbehaviourinanyotherways?
Ifneeded: Changes to smoking behaviour might include the amount you smoke, the time you smoke,
whereorwhatyousmoke. Dontreadout.Multipleresponse. Probe: Whatotherchanges?
1. Cutdown2. Increasedsmoking3. Changestotypeoftobaccosmoked(e.g.lowtar,rollies)4. Housesmokefree5. Carsmokefree6. Familysmokefree7. Changedtimeofdaysmoked8. Dosomethingelsebefore/insteadofsmokinge.g.walk,drink,deepbreaths9. Ihavequitsmoking10. Other(Pleasestate)11. Nochangesmade12. Dontknow13. Refused
DontaskifsaidnotawareofpriceincreaseinQ3.4. HoweverensurethattheserespondentsarerecordedasCode
7forthisquestion.
Q3.7 How much did the price increase on tobacco in late April this year influenced your decision to
changeyoursmokingbehaviour?
Interviewernote: Thetaxoncigaretteswentup25%onrollyourownsand10%ontailormadecigarettes
on28April2010.
Alternateorder14and41. Readout. Singleresponse.
1. Alot2. Somewhat3. Notmuch4. Notatall5. (Dontread)Dontknow6. (Dontread)Refused7. (Dontread)Wasntawareofaprice/taxincrease
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IfhadatleastafewpuffsinQ1.24,ask:
Q3.8a Howwouldyourateyourchancesofquittingsmokingforgoodsometimeinthefuture?
Ifnotsmokedinthelast7daysinQ1.24,ask:
Q3.8b Howwouldyourateyourchancesofstayingquitforgood? Wouldyousaytheywere:
Alternateorder15and51. Readout. Singleresponse.
1. Verylow2. Low3. Average4. High5. Veryhigh6. (Dontread)Dontintendtogiveupsmokingforgood7. (Dontread)Dontknow8.
(Dont
read)Refused
Q3.9 Onascaleof1to9,where1isnotimportantatalland9isextremelyimportant,howimportantor
unimportantisittoyoutoquitsmokingforgood?
Dontreadout. Singleresponse.
1. 1(Notimportantatall)2. 23. 34. 45. 56. 67. 78. 89. 9(Extremelyimportant)10. (Dontread)Dontknow11. (Dontread)Refused
Thankyou foryourtime. Thoseareallthequestionswehavetoday. TheQuitGroupwould likeyouto
knowyouarewelcometoaccesstheirservicesanytimeyouneedsupportwithyourquitting.
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11.AppendixThree:FieldReport Interviewswereconductedfrom17thto30thNovember2010. Atotalofn=326followupinterviewswerecompletedoverthisperiod(57%recontactrate9). Theaverageinterviewlengthwas7minutes. Theresponserate(ofthoseabletoberecontacted)was85%10.
AppendixTable11.1: BreakdownofIneligibleCalls
NumberofCalls(n)
Moved/nolongeratthisnumber 16
Notknownatthisphonenumber 14
Can'trecallbeinginterviewedpreviously 8
Didntgivepermissiontoberecontacted 2
Respondentdeceased 1
SomeoneelsecalledtheQuitlineonthenamedpersonsbehalf 1
TotalIneligible 42
AppendixTable11.2: BreakdownofRefusals/Terminations
NumberofCalls(n)
Contact 30
Notavailableduringfieldworkperiod 16
Gatekeeper 13
Termination content 3
Subject 2
Termination confidentiality 2
Languageissues 1
Hardofhearing/Healthissues 1
TotalRefusal 68
Notethatn=101respondentstotheSixMonthTaxSurveywereunabletobecontactedafter20callswere
madetothetelephonenumber(s)supplied. Appointmentsweremadewithafurther31respondentswho
weresubsequentlyunabletoberecontacted.