S A A T C H I & S A A T C H I L O S A N G E L E S • 3 5 0 1 S E P U L V E D A B L V D . • T O R R A N C E , C A • 9 0 5 0 5 • 3 1 0 - 2 1 4 - 6 0 0 0

SIZE: Bleed: na Trim: na Live: 10.875"x19.75" Mechanical is 100% of final

No. of Colors: 1C Type prints: Gutter: na LS:120 Output is 100% of final

CLIENT: Toyota Motor Sales

JOB TITLE: MY10 “Open Letter II” Newspaper Ad

PRODUCT CODE: 100000-CP_

AD UNIT: PBW Non-Bleed

TRACKING NO: TMS-PM0695NPAB

PRODUCTION DATE: February 2010

MECHANICAL NUMBER: ______________

SHOT NO:

PROOF NUMBER ––––––––––––– SPECIAL INFO:

EXECUTIVE CREATIVE DIRECTOR: M. McKay

CREATIVE DIRECTOR: R. Jacobs

ASSC. CREATIVE DIRECTORS:

COPYWRITER: R. Conklin

ART DIRECTOR: Z. Richter

PRINT PRODUCER: G. Olegario Ph: 310.214.6347

STUDIO ARTIST: M. Machin Ph: 310.214.6175

BY DATE W/C DATE

Project ManagerPrint ProducerStudio ManagerProduction DirectorArt ProducerProofreadingArt Director •Chief Creative Officer •Exec. Creative Director •Creative Director •Assc. Creative DirectorCopywriter •Assc. Creative DirectorProduct

BY DATE W/C DATE

Diversity Review Panel

Assist. Account Executive

Account Executive

Account Supervisor

Management Director

CLIENT

Ad Mgr./Administrator

National Ad Mgr.

VOG

Corp. Mgr., Mkt. Comm.

V.P. Marketing

Legal/Product

TMS Diversity Binder

10421802.03.10 23:36

Saatchi & Saatchi

MM100SEE/XYZ

M4218_PM0695NPAB

©2010 Toyota Motor Sales, U.S.A., Inc.

To get all the latest information about the recalls, please visit:

toyota.com

There’s been alot of talk about the recall.Here are the facts for our customers.Over the past few days, there has been a lot of speculation about our sticking accelerator pedal recall.

Our message to Toyota owners is this — if you are not experiencing any issues with your accelerator

pedal, we are confi dent that your vehicle is safe to drive. If your accelerator pedal becomes harder

to depress than normal or slower to return, please contact your dealer without delay.

At Toyota, we take this issue very seriously, but I want to make sure our customers understand that this

situation is rare and generally doesn’t occur suddenly. In the instances where it does occur, the vehicle

can be controlled with fi rm and steady application of the brakes.

Here’s the latest update on the recall:

1. We’re starting to send letters this weekend to owners involved in the recall to schedule an

appointment at their dealer.

2. Dealerships have extended their hours — some of them working 24/7 — to fi x your vehicle as

quickly as possible.

3. Trained technicians have begun making repairs.

We’ve halted production of these models this week to focus fully on fi xing this problem for the

vehicles that are on the road.

Our entire organization of 172,000 North American employees and dealership personnel has been

mobilized. And we’re redoubling our quality control efforts across the company.

Ensuring your safety is our highest priority. I will continue to update you with accurate and timely

information about the status of the recall in the days and weeks ahead.

Sincerely,

Jim Lentz

President and Chief Operating Offi cer

Toyota Motor Sales, U.S.A., Inc.

Toyota Customer Experience Center:

1-800-331-4331