MARVAC Pvt.ltd presents

TOY TOWN

Let’s Play, Let’s Learn

Our Mission is to provide best services in the toy industry that makes learning and creativity a joyful experience

Mission Statement

We envision of empowering our children with creative brilliance through love and care who will lay the foundation of a progressive and developed nation. We thus aspire to invoke and unlock the inner genius of every child who will contribute to the nation and the world with his unique sets of skills and talents

Vision

•Children get bored with toys very fast

•Children demand new toys every

month

•Toys are very expensive

•Working parents needs some caretaker

for their children.

Why Toy Library ?

Birth Rate -23.1 per 1000 person

Birth Rate in Urban Area- 18.6 per 1000 person

Income per capita - Rs.38,000 approximately

Whole toy and games industry is worth Rs.4500 crore

Indian Market Size

One stop destination of toys for kids and youngsters

Services provided:• Toys on rent• Purchase of toys• Day care service• E-services

Concept:

Competition

Government Regulations

Brand awareness

Consistent Quality assurance

Service delivery challenges

Challenges:

Toys:Established toy and game stores like Archies Other players with high investment availability

Daycare: Local players Magic Minds ( Bandra ) Sunningdale fun school daycare(Malad)

Competition:

• Infants (1-4 Yr)

• Youngsters (5-12 Yr)

• Teenagers (13-18 Yr)

Prospective customers:

PC gamesSports equipmentBoard gamesWide range of toysDolls Knowledge based games

Product:

Lifetime Membership card(A)

Rental Range(B)Rs.

Redeemable Points(C)

Membership Fees(D)

Refundable Deposit(E)

TotalCharge(D+E)

Platinum Plateau

>5000 6 points Rs.3000 Rs.1500 Rs.4500

Gold Bar 3000-5000

4 points Rs.2000 Rs.1000 Rs.3000

Silver Star 1000-3000

2 points Rs.1000 Rs.500 Rs.1500

PRICING STRATEGY:

•Every redeemable point is worth Rs 1 .

•Points worth Rs 50 can be used to avail discount on various services.

Learning toys = 15% of MRPDolls & Action Figures = 15% of MRPComputer Games = 20% of MRPSports Equipments = 20% of MRPBoard Games = 25% of MRPElectronic toys = 25% of MRPX-box & PS = 30% of MRPDaycare Facilities = 300 Per Day

Products with a price >1000 Rs will be rented for a week

FINE:Depending on the degree of damage to the toy at the time of return.

Products of Famous brands like Hotwheels , Mattel ,Kid gallaxy Hasbro , Fisherprice are made available by

oWholesalers

oFactory outlets

SUPPLIERS

Our kids Magazine “ BACHPAN “

Viral MarketingBanners & HoardingsContests And QuizzesPrint Media Pamphlets

Advertisement and promotions

Maternity hospitalsPlay schoolsPediatrician clinics High schoolsShopping mallsAmusement parks

Where to promote:

• Child and parent relationship program

• Website and online order facility

• Companies can use our space and awareness

to promote their brands

• Animated movies promotion

• New Computer games promotion

Strategies:

• Minimum requirement of 1500

sq ft.

• Located in posh residential

area• Location selected – Colaba, Marine Drive, Nepean Sea Road, Bandra

Store Details

50% personal sources

30% Venture Capitalist

20% Bank Loan

Funding

Market entry – 14th November ,2009

Break-even by 201125% profit by August 201440% market share by August 2014

Chronological details:

5 year plan:Expand to all major cities in India

Rent books and sell stationary

10 year plan:Build our own toy companyExpand globally

Future Prospects

BY,M-Mayank BansalA-Akash KinariwalaR-Rajani JainV-Varuna MadanA-Aditi MaheswariC-Chintan Jain

Thank you