Township Upon a Hill

Township Upon a Hill

P re s e nte d b y T h e Wo o d l an d s To w n s h i p C h a i r m an o f t h e B o a rd

Gordy Bunch

The Woodlands Economic Outlook Conference

JANUARY 27, 2017

Township Upon a Hill

The passengers of the Arbella who left England in 1630 with their new charter had a great vision. They were to be an example for the rest of the world in rightful living. Future Governor of the Massachusetts Bay Colony JOHN WINTHROP stated their purpose quite clearly:

“We shall be as a city upon a hill, the eyes of all people are upon us.”

2 The Woodlands Township

Source: UShistory.org

So Thus… Our Township Upon a Hill

P re s e nte d b y T h e Wo o d l an d s To w n s h i p C h a i r m an o f t h e B o a rd

Gordy Bunch

The Woodlands Economic Outlook Conference

The World’s Fastest Growing Cities


Source: World Economic Forum Facebook post 12/22/16

Chairman Bunch used this slide to depict misinformation. The reality is The Woodlands population grew 25 percent over a 10 year period of time.


Success of The Woodlands

Quality of Life

First Class Amenities

Low Tax Rate

Vibrant Economy

Intentional Investment

6


The Cynthia Woods Mitchell Pavilion

• Named the No.2 outdoor amphitheater in the world

• Presents 50 to 65 events every March through December

• Great amenity for residents; attraction for visitors

The Woodlands Township

7


Ironman North American Championship


HELD IN THE WOODLANDS SINCE 2010

APPROXIMATELY

$15 MILLION IN ECONOMIC VALUE

10,000 ROOM NIGHTS GENERATED

3,000 PARTICIPANTS FROM 49 STATES AND

64 FOREIGN COUNTRIES

8


The Woodlands Waterway Arts Festival


#5 IN THE NATION FOR FINE ARTS FESTIVALS (Art Fair Source Book)

AVERAGE OF 18,000 ATTENDEES OVER THE 3-DAY FESTIVAL (2016)

938 ARTISTS APPLIED FOR THE COVETED 225 SPOTS FOR THE 2017 FESTIVAL

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The Woodlands Marathon (A Boston Marathon Qualifier)


RAISED AND DONATED OVER

$370,000 TO LOCAL, REGIONAL AND NATIONAL NON-PROFIT AND

VOLUNTEER ORGANIZATIONS SINCE 2012.

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Outstanding public ISDs and nationally Ranked Private Schools

The Woodlands College Park High School

The Woodlands High School


The Woodlands Christian Academy

Conroe ISD, Magnolia ISD, Tomball ISD

The John Cooper School

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Lone Star College & University Center Sam Houston State University

Outstanding Higher Education

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World Class Healthcare




The Woodlands Township Board of Directors

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Chairman Gordy Bunch

Vice Chairman John P. McMullan

Secretary Laura Fillault

Treasurer Ann Snyder

Director Brian Boniface

Director John Anthony Brown

Director Bruce Rieser



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Manages 32,000 tons of garbage and 12,000 tons of recycling

A fire department ranks top 60 in North America of 47,000

Public Safety

Law Enforcement personnel operate locally out of our center on Grogan’s Mill Road

Fires

Waste Services



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Pools

Parks

Covenants

Rangers work day and night throughout The Woodlands

300 lifeguards watch over more than 300,000 pool visitors

Manages and maintains 39,700 property files. Reviewed and processed 7,100 property improvement applications



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Economic Development

Community Maintenance

CVB

Works to secure The Woodlands remains as a leading place in the U.S. for corporate relocation, job growth, retail hub and entertainment center.

Working to position The Woodlands as a great place to visit and hold meetings

More than 200 miles of pathways, cul-de-sacs and public spaces



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Streetscape / Street Lighting

Transit Services

Recreational

The Woodlands Express provides about 650,000 passenger trips per year. The Town Center Trolley now operates on 10 minute frequency during peak operations.

• $4,747,682 streetscape maintenance, including 886 neighborhood and village entries.

• 6,295 streetlights

• Over 21,000 recreation program registrations • Approximately 2,000 programs offered per year


What is The Woodlands Township’s Current Financial Condition?

• A strong business climate that produces sales tax and hotel room tax revenues which fund almost 50% of the total budget.

• Favorable bond ratings indicate the Township’s bonds are of

excellent investment quality. AA - Standard & Poor’s A1 – Moody’s

The Woodlands Township is in excellent financial condition as evidenced by:


$23.7

$16.8

$6.6

$2.8

$2.5

$2.0

$- $10.0 $20.0

Capital Replacement

Operating Reserve

Debt Service Fund/Reserve


Incorporation Reserve

Road and Bridge Fund

Millions

The Woodlands Township Year-End 2016 Reserve Balances

Total = $54.4 million



$119.7 $112.5 $107.3 $87.7 $82.9

$-

$50.0

$100.0

$150.0

2012 2013 2014 2015 2016

Mill

ions

Debt Balance

• $36.8 million (31%) decrease in debt from 2012-2016 • Low debt to capita ratio of $675


The Woodlands Township 2017 Adopted Budget

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Operating revenues total

$124.1 million, a 1.8% increase from

the 2016 Forecast.

Sales tax, hotel tax, program, and other revenues account for 64% of the Township’s total

revenue sources, while property tax accounts for 36%.


The Woodlands Township 2017 Adopted Budget

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40% Sales Tax

36% Property Tax

7% Hotel

7% Progam Fees

6% Grants

4% Other

Revenue


The Woodlands Township Taxable Property Values FY2012 - 2017

2013 2014 2015 2016 2017 Cumulative

Increase-revaluation 4.2% 7.5% 8.0% 8.8% 4.9% 33.4% Increase-new property 1.3% 1.5% 4.4% 4.1% 1.0% 12.3%

$12.6 $13.3 $14.5 $16.3 $18.4 $19.5

$- $5.0

$10.0 $15.0 $20.0 $25.0

2012 2013 2014 2015 2016 2017

Billi

ons


The Woodlands Township Residential vs. Commercial Property Tax Values

$15.4 Billion 79%

$4.1 Billion 21%

Tax Year 2016 (FY2017)

Residential

Commercial


The Woodlands Township’s Property Tax Rate

FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017

Tax Rate Per $100 Valuation

32.8¢ 32.74¢ 32.5¢ 31.7¢ 29.4¢ 25¢ 23¢ 23¢


Comparison of Property Tax Rates

41.75¢ 45.00¢

60.11¢ 57.30¢

42.50¢ 31.59¢

23.00¢

Conroe Frisco Houston McKinney Round Rock Sugar Land TheWoodlands

PROPERTY TAX RATE Tax Rate Per $100 Valuation


Residential Properties


Taxable Property Value and Township Property Tax on an Average Price Home in The Woodlands Township

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$337,126

$362,410

$391,403

$425,846

$446,713

$1,070 $1,065

$979 $979

$1,027

2012 Tax Year 2013 Tax Year 2014 Tax Year 2015 Tax Year 2016 Tax Year

Property Valuation

Township Property Tax on Average Price Home


Commercial Properties


Average Commercial Taxable Property Value and Township Property Tax

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$4,200,000 $4,435,200 $4,617,043

$10,500 $10,201 $10,619

2014 Tax Year 2015 Tax Year 2016 Tax Year

Property Valuation

Township Property Tax on Average CommercialValue


$39.5 $45.0

$49.3 $51.3 $50.1

$-

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

2012 2013 2014 2015 2016

Mill

ions


Sales and Use Tax Revenue 2012 - 2016

Cumulative Growth = 26.8% 32 The Woodlands Township


2016 Sales and Use Tax by Industry Type

$50.1 MILLION

48.4% Retail Trade

12.6% Accommodation and Food Services

39% Other Business

2016 Sales and Use Tax by Industry Type

48.4% Retail Trade

12.6% Accommodation and Food Services

8.1% Information

7.8% Manufacturing

4.3% Professional and Technical Services

3.8% Wholesale Trade

2.7% Real Estate and Rental and Leasing

2.6% Mining and Oil and Gas Extraction

2.6% Arts, Entertainment and Recreation

1.6% Administrative and Waste Management

1.5% Construction

1.5% Utilities

2.5% Other

The Woodlands Township 34

$50.1 MILLION

Retail Trade

$-

$5

$10

$15

$20

$25

$30

$35

2012 2013 2014 2015 2016

Mill

ions

Sales Tax Revenue Generated by

Retail Trade and Accommodation/Food Services

Accommodation and Food Services

24% cumulative increase


Information

Manufacturing

Professional Services

$-

$2

$4

$6

$8

$10

$12

2012 2013 2014 2015 2016

Mill

ions

Use Tax Revenue Generated by Information,

Manufacturing, and Professional Services



Real Estate/Leasing

Wholesale Trade

Oil & Gas

Construction

$-

$2

$4

$6

$8

$10

$12

2012 2013 2014 2015 2016

Mill

ions

Use Tax Revenue Generated by Construction, Oil & Gas,

Wholesale Trade, and Real Estate/Leasing





• Township Tax Abatements for corporations • The Woodlands Waterway Marriott Convention Center • The expansion of The Pavilion from 13,000 to 17,000 capacity • Expansion of the outdoor shopping at The Woodlands Mall • The creation of Market Street • Building Waterway Square • Development of Town Green Park • Securing Costco

Township Economic Investments


• The Woodlands Area Economic Development Partnership • The Woodlands Area Chamber of Commerce • Opportunity Houston • Center for Houston’s Future • Leadership Montgomery County • Interfaith • YMCA

Township Strategic Partners


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• Drives demand for 820,000 hotel nights annually in The Woodlands.

• Creates new revenue for local businesses.

• Increases sales and hotel occupancy tax for The Woodlands Townships general fund.

Tax revenue generated by the tourism industry is invested back into improving The Woodlands Township infrastructure and programs.


$6.0 $6.5

$7.3 $7.8 $7.9

$- $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 $7.0 $8.0 $9.0

2012 2013 2014 2015 2016

Mill

ions

The Woodlands Township Hotel Occupancy Tax Revenue 2012 - 2016

Cumulative Growth = 31.7% 42 The Woodlands Township

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(Research gathered from the 2016 CVB Brand Development Research and the 2015 Texas Travel Economic Impact Study – Office of the Governor, Economic Development & Tourism)

Visitors to The Woodlands


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CVB 2017 Brand & Advertising Campaign

• Elevating The Woodlands brand nationally as a place for corporate meetings, conventions, reunions, leisure travel sporting events and more.

• Create and develop an advertising campaign that will address all market segments.

• Participation in some of the country’s largest travel tradeshows.


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2017 Trade Show Presence

• Focusing on more of an interactive approach to better engage with meeting planners.

• Allows trade show and conference attendees the chance to experience The Woodlands by “biking” through various areas of The Woodlands.


Looking Forward in 2017

• Five-Year Budget Plan • Bear Branch Park Master Plan • Cultural Arts Study • Acquisition and renovation of

YMCA Creekside Park Property • Renovation of Northshore Park • Legislative Planning


www.TheWoodlandsTownship-tx.gov

Documents

Township Upon a Hill