Towards improving the Quality of Quality Function Deployment Model and available Software packages

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    September 2001

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    Towards improving the Quality of Quality Function Deployment Model

    and available Software packages

    ATH. P. SYNODINOS AND A. W. LABIB

    Abstract

    Although Quality Function Deployment (QFD) was successfully used as a tool for

    defining new products, as well as for diagnosing and improving existing products, it has

    some drawbacks that may lead not only to wrong results but also to the waste of time and

    effort. During the last decade, several people have introduced methods for improving QFD

    by solving some of its weaknesses mainly by using Fuzzy logic/Sets and Analytic

    Hierarchy Process (AHP). However, there is much more space for improving QFD.The authorss located nine drawbacks of QFD and presented them, and discussed the

    work done so far concerning those problems. The weakness analyzed in the present work is

    the fact that the house of quality chart, which is the main tool of QFD, can get extremely

    large under normal conditions; if a House chart contains 20 CAs and 30 ECs, which is a

    reasonable size, more than 1000 relationships must be analysed if every cell is to be

    addressed (relations between CAs and ECs plus relations between ECs and themselves).

    Three exclusive, new methods are proposed in the present work for simplifying a

    house of quality chart:

    1. Simplification by importance.

    2. Simplification by decomposition.

    3. Simplification by competitors.

    The last method mentioned above, is considered to be robust, mainly because while

    putting a lot of effort to improve other CAs, there is the danger to maintain inadequately the

    ignored CA. Thus, one implementing this method must be sure that this will not have a

    negative effect on the CAs ignored. Nevertheless, this approach is also a way of simplifying

    successfully a HoQ chart and should be examined further.

    The other two methods mentioned above, are not only more reliable than the first

    one but are also effective, according to the Monte Carlo simulation carried out by the

    authors. The authors explain in detail the procedure and the algorithms of all methods

    proposed in this article, and examples are also given.

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    A software package was also developed that simplifies house of quality charts by

    the methods proposed. However, before building this package, the most common of the

    existing software concerning QFD were evaluated, presented and criticised. The main

    drawback of all of them is that they serve only for constructing a house of quality chart and

    none of them proposes a method for improving the QFD method. Although newer ones

    were very user friendly the authors of this article think that this is not enough to meet the

    users requirements, since software packages are implementations of a method, QFD, that

    has inherit complexities.

    1. Importance of QFD and Identification of some of its drawbacks

    In the first half of the twentieth century, trade blocks such as the European Union(EU), the North American Free Trade Association (NAFTA) and the Association of East

    Asian Nations (ASEAN) were formed to allow free commerce on a region basis. This had a

    result to diminish monopoly and to raise competition; companies are now exposed to a

    wider range of competitors and thus they should sell quality products. However, quality is

    no more a question of defect free products. Constraints such as maintenance cost,

    attractiveness and customer requirements are also contributing in the quality of a product.

    Quality Function Deployment (QFD) serves for making the product specification so

    as to satisfy what customer really want. Yoji Akao in Japan introduced the concept of

    Quality Function Deployment in 1966. However he published his approach in the West in

    October 1983 in the United States in a short article that appeared in Quality Progress, the

    monthly journal of the American Society for Quality Control (ASQC) (Kim and Shin

    2000). Now, over 100 companies are believed to use QFD in the United States successfully,

    including the Budd Corporation, the Kelsey Hayes Corporation, Motorola, DEC, Hewlett

    Packard, Xerox, ITT, NASA, Ford, General Motors and U.S. housing industry (Kim and

    Shin 2000).

    The main target of Quality Function Deployment (QFD) within concurrent

    engineering is to translate the customer attributes into manufacturing processes and/or

    quality characteristics. In simpler words, QFD aims to convert the customer whats into

    engineering hows. QFD can be defined as deployment of quality through deployment of

    quality functions. Companies that used QFD claimed that they achieved benefits such as:

    Improved customer satisfaction

    Improved internal communications

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    Better documentation of key issues

    Brought together large amounts of verbal data

    Brought together multi-functional teams

    Reduced development time by 50%

    Reduced start-up and engineering cost by 30%

    No money wasted.

    Table 1 illustrates a comparison between companys function before and after QFD

    implementation according to ASI1

    (ASI Quality Systems, UK), which were the first to

    introduce Taguchi Methods and Quality Function Deployment (QFD) to the west.

    Table 1 Before and after QFD, according to ASI

    BEFORE QFD AFTER QFD

    Individual Work Cross-functional Teams

    Some Customer Focus Intense Customer Focus

    "Over the Wall" Development Supports Simultaneous Engineering

    Poor Documentation Supports Integrated Product Development

    Poor Communications Better Communication/ Documentation

    The house of quality

    The primary design element of QFD is the house of quality. The house of quality

    has been used successfully in Japan, first by Toyota and then by other manufacturers of

    consumer electronics, home appliances, clothing, integrated circuits, construction

    equipment and agricultural appliances. The House of Quality can be used as a stand alone

    tool to solve a particular development problem. However it can also be applied within a

    more complex system in which a series of tools are used. The "Clausing Four-Phase

    Model" (Clausing & Pugh, 1991) (fig. 1) is the most widely known tool for using in those

    complex systems. It translates customer requirements through several stages into

    production equipment settings; it uses three QFD matrices and a table for planning

    production requirements (Y. Akao 1991).

    Once the first chart is complete, the Engineering Characteristics of it are transferred

    as Whats to the second matrix where the Hows are part characteristics. The third matrix

    relates the part characteristics to key process operations (or critical parameters of process

    1ASI Quality Systems is the UK representative of the American Supplier Institute (ASI) of Michigan,

    USA.

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    operations). The final table maps the key process operations to the operational mechanisms

    and controls. The procedure of constructing a HoQ chart is illustrated in figure 2.

    Figure 1 The "Clausing Four-Phase Model"2

    Figure 2 Procedure of building a HoQ

    Problems with QFD

    Although QFD is a straightforward method of quality management it has some

    problems that can lead to wrong assumptions or results. For most of these several works has

    been already done. Some of those QFD problems are tabulated in Table 2.

    2Source: Clausing& Pugh 1991

    DetermineCAs

    Importance

    Identify

    Competingproductsattributes

    List allECs

    Draw CAs vs.ECs matrix

    Identifyrelationshipsbetween ECSand CAs

    Identifyrelationshipsbetween ECS

    Set target values

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    Table 2 Problems of QFD and work done for each so far

    I.D. Problem Who worked on it Years Solution

    1 What customer really mean (for

    example, what is meant by easy to fit,

    or 'I don't like the shape').

    Fung et al. 1998

    Surveys, indepth qualitative

    interviews, experts involvement by

    the marketing team

    2

    Prioritising (Ranking) Engineering

    Characteristics is fuzzy.

    It sometimes leads to wrong ranking.

    WangPark and Kim

    Masud and Dean

    Zhou

    Kalargeros Gao

    Andrew Ellis

    19991998

    1993

    1998

    1998

    2001

    Use of triangular fuzzy numbersthen FWS then defuzzification

    AHP, swing method, integration of

    matrix

    Fuzzy Set, AHP and FWA

    Software

    3

    Target values are fuzzy.

    Zhou

    Moskowitz and Kim

    Fung et al

    Libardo Vanegas

    Vanegas and Labib

    1998

    1997

    1998

    1999

    2000

    Obtained by experience or intuition

    Integrated mathematical

    programming

    AHP, fuzzy logic

    Fuzzy sets, FAHP

    FQFD

    4

    The strenght by which an EC affects a

    CA is determined using linguistic

    expressions such as positive, negative,

    immaterial.

    Park and Kim

    Temponi et al

    Kalargeros Gao

    Moskowitz and Kim

    Libardo Vanegas

    Vanegas and Labib

    1998

    1997

    1998

    1997

    1999

    2000

    Fuzzy logic/set method

    Use of linguistic terms (weak,

    strong).

    Relates each value of EC to the

    degree to which a CA is satisfied

    Fuzzy Set that represents the cust.

    Satisfaction

    FQFD

    5EC target levels should be determined

    based on constraints (customer

    satisfaction, costs of improvement,

    market position technical difficulty).

    But are focused on customer

    satisfaction.

    Wang

    Dawson and Askin

    Park and Kim

    Zhoo

    Libardo Vanegas

    Vanegas and Labib

    1999

    1997

    1998

    1999

    1999

    2000

    Only Libardo Vanegas and Labib

    took into account all the constraints.

    He used fuzzy sets and the NFWA

    theory

    FQFD

    6

    Complexity (house can get too big).

    Moskowitz and Kim

    Kim and Shin

    Zhang

    Kim and Shin

    1996

    1996

    1996

    2000

    Software

    Factor analysis

    ANN

    Decomposition

    7

    Prioritising CAs.

    Khoo and Ho

    Shirland and Jesse

    Park and Kim

    Zhou

    Fung et al.

    1996

    1997

    1998

    1998

    1998

    Use of correlation matrix of CAs

    Use of CAA

    AHP

    8Target values are not feasible. Libardo Vanegas 1999

    Just mentioned this problem but

    didnt propose any solutions.

    9QFD is inadequate. Prasad B. 2000

    Concurrent Function Deployment.

    An emerging alternative to QFD

    FWS=Fuzzy Weighted Sum

    CAA=Comparative Attribute Analysis

    AHP=Analytic Hierarchy Process

    FAHP=Fuzzy Analytic Hierarchy Process

    FQFD=Fuzzy Quality Function DeploymentANN = Artificial neural Networks

    Simplification of QFD

    In general, a CA is affected by many ECs either positively or negatively. This

    however, leads to huge houses of quality, as sometimes the number of CAs exceeds 40. If a

    House chart contains 20 CAs and 30 ECs, which is a reasonable size, more than 1000

    relationships must be analysed if every cell is to be addressed (relations between CAs and

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    ECs plus relations between ECs). This implies the need for a huge amount of time and

    effort. Consequently, the simplification of the house is vital and could save time and money

    if achieved.

    2. Software presentation

    To construct a QFD (Quality Function Deployment) table one need to input a lot of

    information and this might lead not only to errors but also to waste of time. During the last

    decade QFD Software was developed in order to simplify the method and make it faster.

    The features of some of those programs are tabulated in table 3.

    Table 3 Existing QFD Software comparison

    Package nameQFD Capture

    Prof. v4.02

    QFD

    Designer

    v4.00

    Qualica

    QFD

    v2.2

    QFD

    2000

    v1.00

    Meta

    QFD by

    S.

    Rampton

    QFD

    by An.

    Ellis

    Broach

    design

    Company nameInt.TechneGroup

    Inc.

    Quali

    SoftQualica

    Total

    Quality

    Soft.

    UMIST UMIST UMIST

    Features

    Arrow-keys/ Tab Button Enabled Y Y Y N Y Y Y

    Creates Graphs Y Y Y Y Y Y Y

    Creates new Symbols Y Y Y Y U N N

    Customize Colors Y Y Y Y U N N

    Customize HoQ Chart N Y Y Y U N N

    Data entered directly into matrix Y N N N Y Y Y

    Data entered into separate tables N N Y Y N N N

    Drop-down Lists Y Y Y Y Y Y N

    Export as document Y Y Y Y U Y N

    Export as image N N N Y U N Y

    Export to the Internet N N Y N U N N

    Help Option N Y Y Y Y Y Y

    HoQ improvement Y N N Y N Y N

    Icons Y Y Y Y Y Y N

    Perfoms weighting Calculations Y N Y N N N N

    Print/Save Option Y Y Y Y Y N Y

    Project Roadmap N N Y Y N N N

    Ready templates Y Y Y Y N N N

    Relationships as symbols N Y Y Y Y N N

    Roof as a triangle N N Y N Y N N

    Starting up Wizards N Y Y Y Y N N

    Stores Further Information Y N N Y Y N Y

    Supports Calculation Y Y Y Y N N N

    Template generation Y Y Y Y N N N

    Tool Bar N Y Y N Y N N

    Web Support N Y Y Y Y N N

    Windows API compatible N Y Y Y Y N N

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    Table 4, illustrates another comparison of the packages with respect to Williams and

    Davis criteria (Williams and Davis 1994). Williams and Davis made use of their case study

    experience and software selection criteria suggested by other authors (Holder 1990, Pidd

    1989) in order to develop a list of eight criteria which reflect the issues that need to be

    addressed when choosing manufacturing software and simulation packages in particular.

    Table 4 Assessment of packages with respect to Williams and Davis criteria

    Package name

    QFD

    Capture

    Prof. v4.02

    QFD

    Designer

    v4.00

    Qualica

    QFD

    v2.2

    QFD

    2000

    v1.00

    QFD by

    An. Ellis

    Meta

    QFD by

    S.

    Rapton

    Broach

    design

    Company name Int. TechneGroup Inc.

    QualiSoft

    Qualica TotalQuality

    Soft.

    UMIST UMIST UMIST

    Criterion

    Cost U U U U N/A N/A N/A

    Comprehensiveness of

    the system

    Flex. Med High High High Med Med Med

    Interest Low Med High Med Med Med Med

    Integration with other systems Low Low Med Low Low Med Low

    Documentation Med High High Med Med High Low

    Training Low Med Low Med N/A N/A Low

    Ease of use (by usertype)

    expert Med High High High High High High

    new Low Low Med Med Low Low Lowregular Med Med High High High Med Med

    End Low Med Med Med Med Med Med

    Hardware and Installation Low Low Med Med Low Med Low

    Confidence-related issues High Med High High Low Low Low

    U = Unavailable

    N/A = Not Available

    All the packages evaluated here were capable enough of constructing successfully a

    House of Quality chart. Qualica QFD and QFD 2000 are the newer ones and thus have

    better user interface. However all packages aimed only in constructing the HoQ. None of

    them presented something new such as simplification of the HoQ chart or prioritization

    using Fuzzy logic to name a few. Qualica QFD offers the option to sort columns or rows

    depending on the users needs but again this is not a great tool.

    The authors of this article believe that new packages must be released solving

    problems of QFD such as prioritization of CAs or ECs, complexity and vague descriptions

    of the relationships.

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    Proposed method for simplifying a HoQ Chart

    Introduction

    The method proposed for simplifying the HoQ chart includes three different paths:

    I. Simplify the chart by CAs importance

    II. Simplify the chart by decomposition

    III. Simplify the chart by competitors performance

    Simplify the chart by CAs importance

    The concept of this method is that if the importance factor of a CA is relatively low

    then this CA can be ignored in order to obtain a smaller house. If for example the

    importance factor scale starts from 1 (lowest) and ends at 9 (upper) then CAs with

    importance factor of 1 or 2 can be ignored. The lower acceptable importance factor can be

    set as needed, for example in a longer scale, CAs with importance factor of 3 could also be

    ignored. And so on. Although this is a very simple approach, it can be very useful if an

    optimal lowest acceptable importance factor is selected.

    The lowest acceptable importance factor depends on the following:

    1. The number of CAs. It is obvious that such a simplification would be feasible only in a

    HoQ with many CAs.

    Example:

    Consider a HoQ with only 3 CAs having relevant importance 5, 6 and 3 respectively. In

    such a small house, there is no point in ignoring the third CA just because it has the

    lowest importance factor.

    2. The lowest and highest importance factor and the average importance factor. The method

    is not feasible when lowest and highest importance factors are close to each other.

    Example:

    If a HoQ consist of five CAs and four of them have an importance factor of five and the

    other has six, then it is unfeasible to simplify the chart by importance, because the new

    house would have only one CA.

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    The algorithm of the proposed method

    This method is described with the following equation.

    =

    =

    +=

    otherwise,1.1

    if,0

    if,0

    max.

    min.

    min ff

    ff

    fMAIFrndav

    rndav

    (4.1)

    Where:

    MAIF= Minimum Acceptable Importance Factor

    fmin= Minimum importance factor

    fmax= Maximum importance factor

    fav.rnd= Rounded to closest integer average importance factor

    Each case of equation 4.1 is explained with examples below, where it is also

    explained why the added value in case 3 is 1.1 and not 1.

    The concept of the method proposed is that all the CAs that have an importance

    factorlower

    3

    than the MAIF will be ignored in the simplified, new House of Quality chart.

    Example

    Case 1: MAIF=fmin + 0, iffav.rnd= fmin

    If fav.rnd = fmin then the CAs must all have importance factors close to the

    lowest one. For example:

    Table 2 Importance factors for each CA for case 1

    CA name CA1 CA2 CA3 CA4 CA5 CA6 CA7 CA8 CA9 CA10

    Importance factor 2 3 2 2 3 2 3 2 2 2

    In such a case, again, a simplification by CAs importance is not recommended.

    However, if applied, the CAs with importance factor equal to two (2) should be ignored.

    3Important: lower than NOT lower or equal than

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    Figure 3 Importance factor of CAs for case 1

    Thus: MAIF= fmin + 0MAIF= 2 + 0 = 2.

    Case 2: MAIF=fmin + 0, iffav.rnd= fmax

    If fav.rnd = fmax then the CAs must all have importance factors close to the

    highest one. For example:

    Table 3 Importance factors for each CA for case 2

    CA name CA1 CA2 CA3 CA4 CA5 CA6 CA7 CA8 CA9 CA10

    Importance factor 7 6 7 7 7 6 7 7 7 6

    In such a case, again, a simplification by CAs importance is not recommended.

    However, if applied, the CAs with importance factor equal to six (6) should be

    ignored.

    Thus: MAIF= fmin + 0MAIF= 6 + 0 = 6.

    Case 3: MAIF=fmin + 1.1, otherwise

    This case is the most common one. This is the equation applied to a typicalHoQ with CAs having importance factors as shown in table 3.

    0

    1

    2

    3

    4

    CA1 CA2 CA3 CA4 CA5 CA6 CA7 CA8 CA9 CA10

    Importancefactor

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    Figure 4 Importance factor of CAs for case 2

    In such a case, a simplification by CAs importance is recommended because

    CAs with importance factors equal or less than 2.1 are ignored. However, if applied,

    the CAs with importance factor equal or less than two (2) are ignored.

    Thus: MAIF= fmin + 1.1MAIF= 1 + 1.1 = 2.1

    Note: The reason the value added to the minimum importance factor is 1.1 and not 1 is

    that this way the value 2 will be also ignored. The CAs ignored should have importance

    factor less but NOT equal to the MAIF.

    Table 4 Importance factors for each CA for case 3

    CA name CA1 CA2 CA3 CA4 CA5 CA6 CA7 CA8 CA9 CA10

    Importance factor 8 5 3 1 7 4 6 2 5 6

    3

    4

    5

    6

    7

    8

    9

    CA1 CA2 CA3 CA4 CA5 CA6 CA7 CA8 CA9 CA10

    Importancefac

    tor

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    Figure 5 Importance factor of CAs for case 3

    4.1.1 Simplify the chart by decomposition

    The main idea of decomposition is to decompose the whole design problem into

    sub-problems that can be easily solved independently. Kim and Shin (2000) were the firstwho applied this method in order to simplify a HoQ chart. However this approach is not

    robust because several entries of the original chart are ignored in the simplified one.

    The authors of this article propose another method of decomposition. Although it is

    much simpler and it is not 100% reliable, it prevents wrong results due to entries ignored.

    The concept of this approach is that both CAs and ECs are sorted with respect to their

    overall influence in the chart. In this method the signs + and -of the relationships are

    disregarded; only the strength of each relationship is considered.

    The final sorting is simple: CAs that have the most influence in the chart (i.e. the

    ones related with most ECs) are placed in the upper cells of the chart. Similarly, ECs that

    have the most influence in the chart (i.e. the ones related with most ECs) are placed in the

    left cells of the chart. Thus, in the new chart, CAs and ECs with the most influence in the

    chart are placed at the first cells of the chart, all together and the ones with no or little

    influence are placed at the bottom. Next, the user is free to decide how many of the last

    entries can be ignored. If this ranking is not providing with acceptable results then this

    simplification can be neglected.

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    CA1 CA2 CA3 CA4 CA5 CA6 CA7 CA8 CA9 CA10

    Importancefacto

    r

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    4.1.1.1The algorithm of the method

    Suppose a HoQ chart with n CAs and m ECs, then the absolute sum of the

    relationship strengths in each line would be:

    =

    =

    =

    mj

    j jira

    1|| (4.2)

    and the absolute sum of the relationship strengths in each row would be:

    =

    =

    =

    ni

    i ij rb 1 || (4.3)

    Where:

    ri,j = the relationship strengths.

    From equation 4.2 and 4.3 integers 1, 2... n and b1, b2,bm are derived. Then,

    CAs are sorted subject to 1, 2... n and ECs are sorted subject to b1, b2,bm. There are

    four possible final solutions that are illustrated in the following table:

    Table 8 Possible Solutions

    Original HoQ Chart Solution 1 Solution 2 Solution 3

    CAs Not sorted Sorted Sorted Not sorted

    ECs Not sorted Sorted Not sorted Sorted

    Where:

    CAs Sorted = CAs are sorted subject to 1, 2... n

    ECs Sorted = ECs are sorted subject to b1, b2,bm

    CAs Not sorted = CAs position in the HoQ chart is not changed

    ECs Not sorted = ECs position in the HoQ chart is not changed

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    Normally, the optimal solution derives when both CAs and ECs are sorted.

    Nevertheless, after testing the method in several HoQ charts, it was concluded that

    sometimes one of the two other solutions provided, the results were more stable.

    Suppose the selected solution of the three possible ones gives a new HoQ chart

    whose size is G and consists ofs lines and w rows. Suppose that after sorting the CAs

    subject to 1, 2... n, each CA is named as follows:

    CA placed at the upper cell of the chart = CAg1

    CA placed at the second upper cell of the chart = CAg2

    CA placed at the lowest cell of the chart = CAgn

    Then the CAs of the new chart would be:

    CAg1, CAg2 CAgs, s < n

    Suppose that after sorting the ECs subject to b1, b2... bm, each EC is named as

    follows:

    EC placed at the first left cell of the chart = ECg1

    EC placed at the next cell of the chart = ECg2

    EC placed at the last cell of the chart = ECgm

    Then the ECs of the new chart would be:

    ECg1, ECg2 ECgw, w < m

    Example

    Suppose the original house looks like the one in figure 6. The relationships are

    represented by numbers, as shown in the table below:

    Table 5 Relationship numbers meaning

    Number Meaning

    -2 Strong negative

    -1 Negative

    Empty box No relationship

    1 Positive2 Strong Positive

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    Figure 6 The original House of Quality

    If Kim and Shins method is applied the new simplified house of quality will look like the

    one of figure 7.

    Figure 7 Kim and Shins Solution

    Neglected

    entry

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    The thick lines in figure 7 represent the three new houses that derived by Kim and

    Shins optimal solution (described in chapter two). The grouping seems to be very well

    formed. Nevertheless, it is obvious that some strong relationships are neglected.

    Furthermore, the authors of this article believe that such an effective decomposition is

    possible under extreme circumstances. In the authors opinion, this solution can give good

    results to only few special cases.

    Figure 8 The Authors Solution

    The authors proposal is illustrated in figure 8. Here, its up to the user to decide

    which relationships will be neglected. The thick line represents the more efficient (but

    risky) solution. The interrupted lines represent other solution that one can choose. This

    method is flexible and errors due to entries ignorance are neglected.

    Figure 9 Successful Simplification; Original chart

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    However, this method is not 100% feasible. After testing this method by

    simplifying several HoQ charts, the following two extreme cases were obtained:

    Case 1: Successful Simplification.The original house of quality is illustrated in figure 9.

    The chart after implementing the proposed decomposition method is demonstrated in figure

    10. The thick line represents the solution obtained. In this solution, the chart simplification

    percentage was 90% successful.

    Figure 10 Successful Simplification; Simplified chart

    Case 2: Simplification infeasible

    The original house of quality is illustrated in figure 11.

    Figure 11 Non feasible simplification; Original chart

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    The chart after implementing the proposed decomposition method is demonstrated

    in figure 12. It is obvious that the solution obtained was not successful. The new HoQ chart

    does not contain any particular area that could be grouped. Thus, this solution was

    unsuccessful.

    Figure 12 Non feasible simplification

    Simplify the chart by competitors performance

    The concept of this approach is that if our company has the best value in a CA

    compared to its competitors then this CA can be ignored. However this method is not

    robust, mainly because while putting a lot of effort to improve other CAs, there is the

    danger to maintain inadequately the ignored CA. Thus, if this method is implemented it

    must be certain that this wont have a negative effect on the CAs ignored. Nevertheless, this

    approach is also a way of simplifying successfully a HoQ chart and should be examined

    further.

    Example

    Suppose that the performance values achieved by each company for each CA are as

    shown in table 10. In this case, CA1, CA5 and CA9 can be ignored. Thus the new,

    simplified HoQ chart will have three less CAs. However, as claimed above, it is risky to

    apply this method. In this example, although our company has the higher performance

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    value in CA9, the competitors values are also high and thus our company should not

    neglect this CA.

    Table 10 Companies Performance on each CA

    CA nameOur

    company Company 1 Company 2 Company 3 Company 4

    CA1 10 9 6 3 7

    CA2 4 3 5 7 6

    CA3 5 4 5 2 6

    CA4 4 5 7 7 7

    CA5 6 5 3 4 5

    CA6 8 5 4 9 6

    CA7 6 6 6 6 5CA8 2 9 7 5 9

    CA9 10 9 7 9 9

    CA10 7 9 4 6 2

    Summary

    The proposed method for simplifying the HoQ chart includes three different

    techniques, which are: Simplifying the chart by CAs importance, by competitors

    performance and by decomposition. All of those techniques are exclusive work of the

    authors. Nevertheless, Kim and Shin (2000) have proposed another way of decomposing

    the House of Quality chart, but the authors judge that it lacks of practicality. Although the

    methods proposed are not always applicable to all HoQ charts, reliable results were

    obtained when it was possible to implement them.

    The Software

    Program features:

    Simplify the chart by CAs importance

    Simplify the chart by competitors performance

    Simplify the chart by decomposition

    Apply the Clausing Four Phase Model

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    Save HoQ Chart

    Print HoQ Chart

    Send HoQ Chart as E-mail attachment

    Enter up to 60 CAs and 100 ECs Among the solutions offered, the user is able to choose the one that fits his needs.

    Note: is the OR logical expression

    Figure 13 The flow chart

    Insert CAs

    Insert ECs

    Next: Insert

    Competitors

    Insert

    Importance

    Next? Next Child

    HoQ

    Chart

    New House 1 level up

    Decomposition

    ImportanceCompetitors

    ContinueEndNo

    Yes

    Start

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    Figure 14 The toolbar

    Figure 15 Inserting ECs

    Figure 16 Competitors information

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    Figure 17 The original HoQ chart

    Figure 18 HoQ simplified by Importance

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    About the simulation

    The effectiveness of two of the methods proposed was investigated by Monte Carlo

    simulation. First the simplification of a HoQ chart by importance was tested and then the

    decomposition method was also tested. In both simulations, the results obtained were not

    only accurate but also similar to the ones expected by the authors. Neither of the two

    methods proposed lead to wrong results or unfeasible simplification. However, it must be

    noted once again, that the methods proposed are not panacea; the user must also use

    his/hers experience and human logic to avoid mistakes and to take the most of the methods

    proposed.

    Conclusions

    Although simplifying by competitors is risky it may be helpful in some house of

    quality chart types. The other two methods can be implemented in a bigger variety of charts

    and results of this method are reliable, providing that engineers experience is employed.

    The effectiveness of the last two methods proposed was proved by simulating.

    Results confirmed that 5 to 25% simplification of a chart can be achieved when simplifying

    by importance. In that case no errors where reported and thus the method is consistent.

    Kim and Shin (2000) were the first who applied the decomposition method in order

    to simplify a HoQ chart. However the authors believe that this approach is risky because

    several entries of the original chart are ignored in the simplified one.

    The authors proposed another method of decomposition. Although it is much

    simpler and it is not 100% reliable, it prevents wrong results due to entries ignored. After

    the simulation, the proposed simplification by decomposition was also proved to be reliable

    mainly because the user has the ability to visualise the pattern of the chart to be ignored.

    The results obtained from the simulation were adequate for a simplification by 30% and

    better for a simplification of 16%.

    Future work

    Although the methods proposed for simplifying a house of quality chart gave

    trustable results, the authors believe that those can be improved in terms of being applicable

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    to a larger range of chart types. Especially the decomposition method can be enhanced with

    more options or more decent mathematics in order to raise the simplification percentage of

    the chart.

    The software package developed by the authors can also be improved, first by being

    re-programmed in a more professional computer language such as Microsoft C++. The

    authors judge that not only would this program be faster but it would also be more flexible

    if it was programmed in C++. Furthermore, a new program can be developed that would

    simplify a house of quality chart by all the three methods proposed simultaneously. The

    results obtained by such a program may be even better than the ones obtained in the

    simulation carried out in chapter six.