Tourism IndustryUnit 1

P.A: Reform and Opening of China’s Tourist Industry

•Great progress of China’s tourist industry

•Government support

• Tourist reform

•Opening to the outside World

• Industrial Expansion

•Rich variety of tourist products

•Rapid increase in the numbers of tourists

• Sunrise industryThe main idea

of this paragraph

Language study: Terms & Expressions

•tourism/ tourist industry 旅游业

•the reform and opening up 改革开放

•the State Council 国务院

•the CPC central committee 中共中央委员会

•the tertiary industry 第三产业

•the Ninth Five-Year Plan ‘ ’ 九五 计划

•autonomous regions 自治区

•a pillar / key industry 支柱产业

•tourist accommodation 旅游食宿

•lay a solid foundation for …为 奠定坚实的基础

Government Support (key expressions)• to grant power to lower levels 把权利下放

• to implement 实施

• a star-level management system 星级管理制度

• market-oriented 以市场为中心

• restructure 重组，调整

• foreign investment 海外 / 外商 投资

• foreign capital 外资

• all-inclusive opening up pattern 全面开放模式

• advanced managerial expertise 先进管理经验

• star-rated hotel 星级酒店

• travel agency/ service 旅行社

Industrial Expansion/Rich Variety of Tourist Products• tourist destination 旅游目的地

• beef up handling capacity 加强管理能力• catering, recreational and souvenir trades 餐饮、娱乐和旅游纪念品贸易

• theme park 主题公园 /特色公园

• non-trade foreign exchange revenue 非贸易外汇收入

• export value 出口总额

• say good-bye to poverty 摆脱贫穷

• poverty-stricken population 贫困人口

• meeting the culture needs of the public满足公众的文化需求

Memorize these key expressions!

P.B: The booming Chinese Tourist Industry• the World Tourism Organization 世界旅游组织

• tourist receiving country 旅游接待国

• guest house 招待所

• foreign-invested hotels 外商投资酒店

• promotional activities 促销活动

• cultural heritage 文化遗产

• the Terra-cotta Warriors and Horses / Pottery Soldiers and Horses 兵马俑

• itinerary 旅游路线

• ethnic minorities / Minority ethnic groups 少数民族

• international financial crisis 国际金融危机

• the occupancy rate of the hotel 旅店入住率

• Listen to the recording and interpret each segment (exercise 1-1)

1.Tourist industry was designated as a new economic growth point in the national economy at the Conference on Economic Work held by the CPC Central Committee.

2.The move promoted the status of the tourist sector in economic and social development, paving the way for the rapid development of the tourist industry in the next century.

Part IV Interpreting Practice: Chinese-English

Compare yours with the answers

3.54 excellent tourist cities were selected throughout the country by examination.

4.This/The event has not only improved the environment for urban tourist development, but also has sped up the internationalization and modernization of the tourist cities/urban tourism.

Part IV Interpreting Practice: Chinese-English

5.Continuous growth (in China’s tourist industry) was obtained despite the adverse circumstances of the international market.

6.A steady growth in overseas travelers has improved/given an impetus to the development of the domestic tourist industry.

Part IV Interpreting Practice: Chinese-English

7.In 1998, the total volume of income from the tourist industry amounted to 343 billion yuan, an increase of 10.2% over the previous year, contributing greatly to realizing the preset growth target with regard to the national economy.

8.A Provisional Method for the Trial Establishment of Sino-Foreign Joint-Venture Travel Agencies was introduced with the approval of the State Council.

Part IV Interpreting Practice: Chinese-English

9.A structure to further expand the opening of the tourist industry has emerged thanks to the promulgation of the method.

10. It will help open new channels for attracting more tourists and advanced managerial expertise from overseas tourist industry, which will bring about a new competitiveness in the domestic tourist industry market.

Part IV Interpreting Practice: Chinese-English

• Preparation (vocabulary)• the secretary general 秘书长• maintain a high growth speed 保持了快速增长的速度• drop by a large margin 大幅度下降• survey report 调查报告• the corresponding period of last year 去年同期• people/times 人次• Foreign exchange earnings 外汇收入• plains 平原 civilization 文明

• Listen to the recording for the first time and try to get a general idea about it.

• Listen to the recording again and try to interpret into Chinese after each segment.

Part IV Interpreting Practice: English - Chinese

Techniques: Memory Training

Definition

•In psychology, memory is an organism's ability to store, retain, and subsequently retrieve information.

Three types of memory

•Sensory memory

•Short-term memory:

•Long-term memory:

Sensory

•Sensory memory corresponds roughly to the initial 200 - 500 milliseconds after an item is perceived.

•The ability to look at an item, and remember what it looked like with just a second of observation, or memorization, is an example of sensory memory.

Short-term

•Some of the information in sensory memory is then transferred to short-term memory. Short-term memory allows one to recall something from several seconds to as long as a minute.

•Experiments show that the store of short term memory was 7±2 items.

•Information is usually stored and lasting for 15-60 seconds

Short-term

•The capacity of short-term memory are lower, esp. on the order of 4-5 items, but memory capacity can be increased through a process called chunking/module.

•For example, if presented with the string:

–IMWFHBBAIPDT

–How much have you memorized?

•If similar information is presented in the following way

–FBI PHD TWA IBM

–How much have you memorized?

People can remember a great deal People can remember a great deal more letters. This is because they more letters. This is because they are able to chunk the information are able to chunk the information into meaningful groups of letters.into meaningful groups of letters.

Chunking: understanding

•Chunking refers to Understanding and Comprehension (meaning-oriented)

•Only if you understand what you hear, you can possibly recall your memory.

Long-term

•Long-term memory can store much larger quantities of information for potentially unlimited duration (eg. a whole life span).

•Long-term memory in interpreting usually refers to background knowledge, terms and expressions etc.

Conclusion

•Both short-term and long-term memory are important in interpreting.

•In interpretation, understanding is important to both the short-term and long-term memory.

•Memory is improved through practice.

Techniques: Memory Training

Factors

•Correct understanding: (module, meaning-oriented)

•Effective short-term memory training

•Good basic of long-term memory

Methods of practice

Practice: retelling in source language and target language

I. Time or Space order + Chunking

– Through understanding and following the time order, chunk the information into meaningful groups.

• Example of practice1st. 八达岭野生动物园地点和开放2nd. 占地及包含的内容3rd. 游客可参观的不同动物区域 :

猛兽区 -训兽区 -野生自然保护区4th. 园内的自然风光

Part V Interpreting Techniques---Memory training

II.Five W’s and how + Chunking

• Understanding and sorting out the key points based on:1.What2.Who3.When4.Where5.Why6.How

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