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Brickwork RatingsC R E D I T R A T I N G A G E N C Y

Karnataka

tourism

SEBI RegisteredRBI AccreditedNSIC Empanelled

TM

Brickwork Ratings

Govt. of Karnataka (Dept. of Tourism) Empanelled

Credit Rating Agency

Brickwork Ratings, a credit rating agency founded

by bankers, former regulators, and credit rating

professionals, is a SEBI registered credit rating

agency with its corporate office in Bengaluru. It is

also empanelled by NSIC and accredited by RBI

for carrying out SME and bank loan ratings

respectively. It has a country-wide presence

through its branches at Ahmedabad, Chandigarh,

Chennai, Hyderabad, Kolkata, Mumbai and New

Delhi along with representatives in 100+ cities.

The promotion of financial literacy is one of the

primary objectives of Brickwork Ratings. In a

world where scarcity of useful information,

complex structured transactions and use of a

language that is still foreign to most retail

investors, Brickwork Ratings aims to provide

information in a manner that facilitates them to

make informed decisions.

Brickwork Ratings has received the permanent registration from SEBI as per the SEBI circular No. SEBI/MIRSD/DR-2/SRP/Cir-2/2005 dated January 4, 2005

The RBI has accorded Brickwork Ratings, the ECAI (External Credit Assessment Institution)

status under Basel norms approving BWR as an eligible CRA for bank loans/facilities.

Tourism Ratings Introduction

The Tourism Policy specifies that all the tourism facilities and services in the state should be

certified by a Rating Agency, to ensure delivery of quality services to tourists at acceptable

standards. The Policy identifies around 18 tourism products ranging from services like eco-tourism

to hard infrastructure like hotels/resorts/youth hostels/yatri niwas’, for availing incentives and

concessions from the government. Approximately 30,000 tourism products are expected to be

benefited from this Rating program. The tourism products, when rated* through a certified

Accreditation Agency have undergone rigorous assessment to ensure that they deliver a quality

experience. Such accreditation would help develop effective and impactful tourism initiatives in

Karnataka. The ratings would be used for the easy implementation of the tourism policy for

providing various benefits like grants, tax exemptions, subsidies etc and promoting various tourism

products through promotion channels available with DoT.

The Department of Tourism (DoT), Government of Karnataka (GoK) has proposed a Karnataka

Tourism Policy 2015-2020 which sets the direction for the Karnataka tourism industry over the next

five years, with the key objective of increasing the tourism sector contribution to the State GDP

through large scale investment which is expected to generate over 4.3 million additional jobs. The

tourism policy highlights incentives and concessions to facilitate equitable regional development,

local community development, employment opportunities and encourages developments in lesser

known/ visited tourism destinations of the state.

Tourism - Karnataka

Tourism is one of the priority sectors identified

in the Government’s overall growth strategy for

the state. The tourism potential of Karnataka

is immense and Karnataka aims to be in the

top 2 tourism destinations in India and top 50

in the world. Karnataka, the eighth largest

state in India has been ranked as the fifth

most popular state in the country for tourism.

The Unique Selling Proposition of Karnataka

Tourism is that it is a Mini Incredible India in

its tourism offerings. While it is the “Cradle of

Stone Architecture”, it is also the “Silicon

Valley of India”. As a “One State Many

Worlds” destination, Karnataka has an

abundance of natural resources from dense

forests to breath taking beaches, rich heritage

from historical monuments to religious and

cultural centres, diverse forms of tourism from

adventure sports to nature retreats to

experiential tourism.

Tourism is a critical sector for economic

development and for sustaining employment,

in both advanced and developing economies.

Improving and sustaining the standards of the

tourism service sector is hence pivotal to

achieving the above objectives Tourism Department, GoK has empaneled

Brickwork Ratings India Pvt Ltd, for Rating of Tourism facilities and

services in Karnataka.

*Ratings is generally used in the context of Credit Ratings. However, with respect to rating of tourism facilities and services, ratings or gradings can be used interchangeably.

Process

Tourism facility

organisational

Self -

Assessment

Review of tourism

facility functioning,

process, adherence

to norms by DoT

and financial

documents

Visit to Tourism

facility site and

independent

assessment

of services

Management

Discussions

Qualitative

Analysis

Rating

Report

Brickwork Tourism Ratings is a rating service designed to provide tourists and travellers, government agencies and service providers with an independent and unbiased opinion on the quality of tourism related facilities and services offered in the state. Brickwork Ratings is meant to provide useful information to tourists about the quality of tourist facilities available in Karnataka. The aim is to recognise quality, differentiate levels of facilities and services and make potential tourists aware about what they can expect before they actually travel. Brickwork Ratings help the tourism business owners to benchmark their business with their peers in the industry and work towards achieving excellence in their facilities and services. Brickwork Ratings is a collaborative partner in the Karnataka Tourism's efforts to attain and maintain high standards for Tourism Facilities in Karnataka.

Rating Of Tourism Facilities And Services

List of Tourism Facilities to be Rated

3. Caravan Park

1. Adventure Tourism

2. Agri Tourism Centre

4. Cruise Tourism

7. Entertainment Parks

5. Dormitories / Yuva Vasatigruha (Youth Hostels)

8. Heritage Hotels

6. Eco - Tourism

9. Home Stay’s

10. Hotels and Resorts

11. Infrastructure and facilities available at tourism destinations

16. Tourist Information center

18. Wayside Amenities

19. Wellness / Holistic Health Center

14. Rural Tourism Project

13. Museums and Galleries

17. Vocational Training Institutes (Training and HRD Infrastructure)

12. Intepretation Center / Tourist Information Kiosk / Tourist Information Center

20. Yatri Niwas

15. Tour Operations

DurationMinimum of 3-4 weeks from the mandate date

Duration can vary if there is any delay in receipt of data.

Publication of RatingAs a GoK empanelled Rating Agency, BWR shall follow the standardized parameters, predefined and agreed upon with GoK for rating the tourism products and also its own unique criteria for the rating of tourism facilities. Tourism Products located within Karnataka will be rated. The ratings would be disseminated on the Department of Tourism (DoT) web portal and the website of our organization.

Benefits of Ratings for Tourism Facilities and Services

Easy implementation of Karnataka tourism policy for providing various benefits like grants, tax exemptions, subsidies etc.

Filing projects for approvals before any parastatal body such as Karnataka Udyog Mitra etc.

Promoting various tourism products through promotion channels available with Department of Tourism (DoT).

Increased credibility, visibility and reputation in the tourism market place.

Nomination of awards - Ratings of products will directly help in identifying and recognizing the stakeholders in tourism.

Recommendations to GoI and International agencies on tourism destinations and products.

Improved customer confidence and satisfaction, leading to repeat business.

Tourism Rating Scale

As specified by DoT, the rating of tourism facilities would be carried out on the scale of A to E with

modifiers as (+) or (-) to reflect comparative standing within the category.

BWR A

BWR B

BWR C

BWR D

BWR E

Highest Quality of Facility

Adequate Quality of Facility

Moderate Quality of Facility

Average Quality of Facility

Low Quality of Facility

Deliverables

A detailed Rating Report

Dissemination of Rating in the website of Brickwork Ratings

A Rating Letter

SurveillanceThe Rating of each tourism facility shall be applicable for three years as specified by DoT, subject to annual surveillance. It is the responsibility of the units to maintain the level and quality of the facilities so that it does not fall below the rated category. Surveillance shall be done at the request of the management of the business entity.

Select Clients

FLY SMART

Barque Hotels Pvt. Ltd.

BIR Hotels Pvt ltd(Grand Continental Hotel)

Gandhinagar Hotels Ltd

The rating would be prefixed by the abbreviation KA - KA stands for Karnataka. For example, a rating of “BWR-KA-A+” indicates “Highest Quality of Facility”.

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