Tourism English language Tourism English language development through e-development through e-

learninglearning

OrientationOrientation

ETC is an English language school ETC is an English language school and specialist training centre with and specialist training centre with over 21 years’ experience of over 21 years’ experience of providing high-quality training for providing high-quality training for adults, juniors and executives, with adults, juniors and executives, with clients including embassies, clients including embassies, government offices, blue chip government offices, blue chip corporations and other high-profile corporations and other high-profile agencies.agencies.

Professional trainingProfessional training

- in a relaxed, friendly atmosphere……..- in a relaxed, friendly atmosphere……..

A well-equipped training centre located in a tourism A well-equipped training centre located in a tourism hub.hub.

Background to the Background to the projectproject

ETC International College was established in ETC International College was established in 1989 to provide specialist English language 1989 to provide specialist English language training for international clients, with a training for international clients, with a particular focus on English for Special particular focus on English for Special Purposes (most notably, Business and Purposes (most notably, Business and Tourism).Tourism).

Over the last few years, ETC has developed an Over the last few years, ETC has developed an e-learning project, with a web-based learning e-learning project, with a web-based learning platform as the anchor and with a focus on platform as the anchor and with a focus on Business English and Tourism English training Business English and Tourism English training content. ETC staff members are involved in the content. ETC staff members are involved in the creation of academic materials and delivery of creation of academic materials and delivery of training through 1.1 coaching and large group training through 1.1 coaching and large group webinars. This is the first project of its kind.webinars. This is the first project of its kind.

BournemouthBournemouth Bournemouth is a popular and cosmopolitan Bournemouth is a popular and cosmopolitan

seaside resort which is growing all the time.  seaside resort which is growing all the time.  Bournemouth is the resort of choice for Bournemouth is the resort of choice for British people because of its weather (the British people because of its weather (the greatest number of sunlight hours and most greatest number of sunlight hours and most temperate climate in the UK), its unspoilt temperate climate in the UK), its unspoilt parks and beaches, its proximity to Poole, parks and beaches, its proximity to Poole, Christchurch, the New Forest and places like Christchurch, the New Forest and places like Salisbury, the Cotswolds, Corfe Castle, etc, Salisbury, the Cotswolds, Corfe Castle, etc, etc.  London is approximately 2 hours away etc.  London is approximately 2 hours away by train. by train.

Adult courses – year-round revenue streams Adult courses – year-round revenue streams

Key strengthsKey strengths The College has become a major force within its The College has become a major force within its

sector. It benefits from high levels of awareness sector. It benefits from high levels of awareness and enjoys the respect and admiration of its and enjoys the respect and admiration of its peers in the industry.peers in the industry.

Within its markets, ETC has built an international Within its markets, ETC has built an international reputation for excellence at all levels, reputation for excellence at all levels, particularly reflected in its concern for each and particularly reflected in its concern for each and every client.every client.

In several areas, notably Business English, In several areas, notably Business English, Tourism English, IELTS exam preparation Tourism English, IELTS exam preparation courses and Military English, ETC is seen as a courses and Military English, ETC is seen as a market leader.market leader.

Students learn as they enjoy their leisure time…..Students learn as they enjoy their leisure time…..

ETC is recognised and ETC is recognised and accredited by a range of accredited by a range of

important bodies:important bodies:

AccreditationsAccreditations

ETC is accredited by the British Council ETC is accredited by the British Council through the Accreditation UK system.through the Accreditation UK system.

ETC has been licensed by the UK Border ETC has been licensed by the UK Border Agency to enrol students under Tier 4 of Agency to enrol students under Tier 4 of the Points Based System: the school is on the Points Based System: the school is on the UKBA register with a Grade A the UKBA register with a Grade A licence.licence.

ETC’s University Foundation Programme ETC’s University Foundation Programme has been validated by Middlesex has been validated by Middlesex University.University.

MembershipsMemberships

ETC is a member of:ETC is a member of:• English UK, the accredited language English UK, the accredited language

schools’ association.schools’ association.• RALSA, the Regional Accredited RALSA, the Regional Accredited

Language Schools Association.Language Schools Association.• IEF, the International Education Forum.IEF, the International Education Forum.• FSB, the Federation of Small Businesses.FSB, the Federation of Small Businesses.• Dorset Chamber of Commerce and Dorset Chamber of Commerce and

Industry.Industry.

Exam centre statusExam centre status

ETC is an official exam centre for:ETC is an official exam centre for:• London Chamber of Commerce and London Chamber of Commerce and

Industry Examinations Board.Industry Examinations Board.• Trinity College, London.Trinity College, London.• TOEIC exams.TOEIC exams.• Cambridge University BULATS Cambridge University BULATS

exams.exams.

AwardsAwards* ETC has held the Investors in People award * ETC has held the Investors in People award (since 2002).(since 2002).

* ETC has been “Highly Commended” in the* ETC has been “Highly Commended” in theBournemouth Tourism Awards in 2007, 2008 andBournemouth Tourism Awards in 2007, 2008 and2009 (in the Contribution to International 2009 (in the Contribution to International

EducationEducationcategory).category).

* ETC has been shortlisted in the Bournemouth * ETC has been shortlisted in the Bournemouth TourismTourism

Awards in 2010 – the outcome is pending!Awards in 2010 – the outcome is pending!

The ETC Student Residence The ETC Student Residence – providing the company – providing the company

with unique experience of with unique experience of the hotels sectorthe hotels sector

ETC runs a Tourism school within the college, ETC runs a Tourism school within the college, in line with its expertise in the field of tourism in line with its expertise in the field of tourism and hospitality management - added to its and hospitality management - added to its experience in running its own student-experience in running its own student-orientated training hotel. orientated training hotel.

The hotel was purchased to provide residential The hotel was purchased to provide residential accommodation for the college’s international accommodation for the college’s international students and the opportunity for students to students and the opportunity for students to gain real-world experience of working in the gain real-world experience of working in the hospitality sector. The Residence has enjoyed hospitality sector. The Residence has enjoyed very high levels of occupancy and very good very high levels of occupancy and very good customer feedback. It provides a service that customer feedback. It provides a service that naturally complements the training services naturally complements the training services offered by the College.offered by the College.

The ETC Residence – 26 West Hill RoadThe ETC Residence – 26 West Hill Road

The ETC Residence is located right next door The ETC Residence is located right next door to the ETC college buildings.to the ETC college buildings.

Shared room - twin or triple bedroom (27 Shared room - twin or triple bedroom (27 available)available)Single room (only 3 available)Single room (only 3 available)

All rooms have en-suite facilities.All rooms have en-suite facilities.

- Guests take their meals at the ETC cafeteria - Guests take their meals at the ETC cafeteria or in the residence’s own dining room.or in the residence’s own dining room.- There is a dining room / common area for - There is a dining room / common area for guests in the basement.guests in the basement.

E-learning projectE-learning project

English for Tourism and Hotel English for Tourism and Hotel ManagementManagement

An overview of the An overview of the academic and technical academic and technical aspects of the project aspects of the project

Orientation of the project:Orientation of the project:

E-learning, combined with more traditional E-learning, combined with more traditional language teaching methodologies, is the back-language teaching methodologies, is the back-bone of this project, designed to help roll out bone of this project, designed to help roll out a scaleable development of language skills.a scaleable development of language skills.

The multi-media and content-rich approach The multi-media and content-rich approach are a cost-effective and sustainable way to are a cost-effective and sustainable way to implement a country-wide programme of implement a country-wide programme of specialist English language training. specialist English language training.

Timescale and Timescale and monitoring:monitoring:

Timescale and monitoring:Timescale and monitoring:Realistically it will take a certain amount Realistically it will take a certain amount of time for such a programme to have of time for such a programme to have extensive reach, but with a timetable for extensive reach, but with a timetable for the delivery of regular progress reports the delivery of regular progress reports and continuous monitoring, it is possible and continuous monitoring, it is possible to chart the take up of language skills. It to chart the take up of language skills. It is likely that the programme will need to is likely that the programme will need to be sustained over a 10-year period at least be sustained over a 10-year period at least for the project to have long-lasting effects. for the project to have long-lasting effects.

Methodology:Methodology: Domeng is an e-learning platform with a bank of Domeng is an e-learning platform with a bank of

tailored resources within the key focal areas of tailored resources within the key focal areas of General English, Business and Tourism. The first General English, Business and Tourism. The first project is focused primarily on Tourism English. project is focused primarily on Tourism English.

The project takes a modular approach – dipping The project takes a modular approach – dipping into the full bank of modules to extract the into the full bank of modules to extract the learning – achieve accreditation / recognition for learning – achieve accreditation / recognition for their learning.their learning.

Employment of an e-learning platform as the Employment of an e-learning platform as the basic architecture for the e-learning modules.basic architecture for the e-learning modules.

Use of a Remote (live) tutor – to support the e-Use of a Remote (live) tutor – to support the e-learning processes and methodologies and add learning processes and methodologies and add some human contact.some human contact.

Use of a tailored system for distance learning and Use of a tailored system for distance learning and maintenance of contact with course participants.maintenance of contact with course participants.

Key content and areas for Key content and areas for developmentdevelopment

Key content:Key content:The key focus of the project will be to mirror The key focus of the project will be to mirror developments in the target country’s developments in the target country’s approach to international trade and cultural approach to international trade and cultural orientation, initially in the area of Tourism / orientation, initially in the area of Tourism / Hospitality. Input from entities in the target Hospitality. Input from entities in the target market will be very valuable in terms of market will be very valuable in terms of orientation.orientation.

Key areas for development:Key areas for development:1. Tourism / Hospitality Studies and Tourism 1. Tourism / Hospitality Studies and Tourism English.English.2. General English to raise overall English 2. General English to raise overall English language standards in the country.language standards in the country.3. Business Studies and Business English.3. Business Studies and Business English.

What is a virtual learning What is a virtual learning platform?platform?

A virtual learning platform is a A virtual learning platform is a sophisticated website designed to sophisticated website designed to provide learners with resources, provide learners with resources, activities and collaborative tools to activities and collaborative tools to support and accelerate their learning. support and accelerate their learning.

The platform is essentially an Internet The platform is essentially an Internet portal featuring a number of integrated portal featuring a number of integrated services, such as: content management services, such as: content management for managing learning resources; for managing learning resources; assessment tools; communication and assessment tools; communication and collaboration i.e. message forums, blogs, collaboration i.e. message forums, blogs, conferencing; learner management and conferencing; learner management and administration.administration.

How does it work?How does it work? Let’s consider how a student might interact with the Let’s consider how a student might interact with the

learning platform on a typical day. learning platform on a typical day. Juan is studying at home Juan is studying at home this morning before going into college. He opens his web this morning before going into college. He opens his web browser and logs onto the learning platform. He sees a browser and logs onto the learning platform. He sees a notification from his tutor with feedback about his last notification from his tutor with feedback about his last assignment. His tutor has asked him to look at a couple of assignment. His tutor has asked him to look at a couple of tourism-related multimedia resources before their online tourism-related multimedia resources before their online meeting this afternoon. meeting this afternoon.

Juan navigates to the online course and watches the video Juan navigates to the online course and watches the video case study about hotel room pricing strategies. He takes the case study about hotel room pricing strategies. He takes the interactive quiz about pricing and scores 85%. Before interactive quiz about pricing and scores 85%. Before leaving for college, Juan downloads a podcast to his MP3 leaving for college, Juan downloads a podcast to his MP3 player to listen to on the train. player to listen to on the train.

During lunch he logs onto the learning platform to write his During lunch he logs onto the learning platform to write his blog and update his virtual classmates about some research blog and update his virtual classmates about some research he has been reading. At 2pm he goes to a conference booth he has been reading. At 2pm he goes to a conference booth and logs on for an online meeting with his tutor. His tutor and logs on for an online meeting with his tutor. His tutor shares an electronic document with him and they make on-shares an electronic document with him and they make on-screen annotations as they discuss it. screen annotations as they discuss it.

Before logging off, he updates his personal learning plan Before logging off, he updates his personal learning plan with the objectives agreed earlier with his tutor.with the objectives agreed earlier with his tutor.

What are the benefits?What are the benefits? A virtual learning platform makes learning A virtual learning platform makes learning

opportunities available at a time and place to suit opportunities available at a time and place to suit the learner and helps empower the learner to the learner and helps empower the learner to proceed at their own pace. Learning content can be proceed at their own pace. Learning content can be enriched using video, audio and animation to create enriched using video, audio and animation to create engaging learning episodes that cater for different engaging learning episodes that cater for different learning styles. learning styles.

As it matures, the learning platform will become the As it matures, the learning platform will become the gateway to a rich and comprehensive series of gateway to a rich and comprehensive series of learning resources. This collaborative environment learning resources. This collaborative environment will allow students to work together and build a will allow students to work together and build a pool of shared knowledge, and receive support from pool of shared knowledge, and receive support from remote tutors. remote tutors.

Ongoing assessment will enable students and tutors Ongoing assessment will enable students and tutors to manage progress and personalise their learning. to manage progress and personalise their learning. As an enabling technology, a virtual learning As an enabling technology, a virtual learning platform has the potential to modernise the platform has the potential to modernise the management of learning whilst reducing the long-management of learning whilst reducing the long-term cost of delivery.term cost of delivery.

Studioverse profile:Studioverse profile:Studioverse is working with ETC International College to:Studioverse is working with ETC International College to:

Define project aims and timescales.Define project aims and timescales.Deliver initial designs and prototypes.Deliver initial designs and prototypes.Build high quality solutions appropriate to the needs of the Build high quality solutions appropriate to the needs of the target market.target market.Undertake rigorous testing of the system.Undertake rigorous testing of the system.

StudioVerse draws upon experience of education and training StudioVerse draws upon experience of education and training in both thein both the

private and public sectors. Its experience includes:private and public sectors. Its experience includes:

Sales and technical training in the private sector.Sales and technical training in the private sector.Working with organisations large and small to specify, Working with organisations large and small to specify, design and build websites and CD-ROMs.design and build websites and CD-ROMs.Teaching in secondary, further education and adult Teaching in secondary, further education and adult learning.learning.Developing e-learning and web-based training solutions.Developing e-learning and web-based training solutions.Using (and training others to use) e-Learning tools in the Using (and training others to use) e-Learning tools in the classroom.classroom.

Tourism English Course Tourism English Course SyllabusSyllabus

Aim: This course has been designed to Aim: This course has been designed to prepare students for work in the tourism prepare students for work in the tourism and hotel service industries. At the end and hotel service industries. At the end of the course, students should be able to of the course, students should be able to communicate effectively in a range of communicate effectively in a range of business and tourism-related situations. business and tourism-related situations.

Students are encouraged to apply any Students are encouraged to apply any tourism / business knowledge and tourism / business knowledge and experience that they might have as they experience that they might have as they work through course material.work through course material.

Who is the course for?Who is the course for? Whether the client is a travel agent, a Whether the client is a travel agent, a

tour guide, a courier or a hotel manager, tour guide, a courier or a hotel manager, this course will allow him or her to this course will allow him or her to function effectively in English. Special function effectively in English. Special emphasis is placed on the relevant emphasis is placed on the relevant vocabulary, register and grammatical vocabulary, register and grammatical structures that are used in the field of structures that are used in the field of tourism, and the client is given the tourism, and the client is given the opportunity to practise using the opportunity to practise using the language that he or she has acquired by language that he or she has acquired by means of seminars, group sessions and means of seminars, group sessions and communicative practice activities. communicative practice activities.

The client will also receive supplementary The client will also receive supplementary tuition in the essential English language tuition in the essential English language skills of reading, writing, listening and skills of reading, writing, listening and speaking.speaking.

Course contentCourse content Enquiries and reservationsEnquiries and reservations Hotel receptionHotel reception Hotel servicesHotel services Entertainment and other ancillary servicesEntertainment and other ancillary services Food serviceFood service Local toursLocal tours ComplaintsComplaints Checking outChecking out Tour operation – contactsTour operation – contacts Tour operation – planningTour operation – planning NegotiatingNegotiating ConferencesConferences MeetingsMeetings Using the telephoneUsing the telephone PresentationsPresentations Marketing a tourism serviceMarketing a tourism service

Structure of the courseStructure of the course

Each Tourism English course consists of:Each Tourism English course consists of: 120 hours of specialised Tourism English learning 120 hours of specialised Tourism English learning

materials, including language-focus work, tourism-materials, including language-focus work, tourism-related projects, assignments and case studies.related projects, assignments and case studies.

6 hours of 1:1 seminars / individual coaching 6 hours of 1:1 seminars / individual coaching sessions.sessions.

6 hours of lectures (by webinar) and online group 6 hours of lectures (by webinar) and online group sessions.sessions.

progress monitoring, leading to assessment progress monitoring, leading to assessment against the CEFR (Common European Framework against the CEFR (Common European Framework of Reference). of Reference).

Assessment and Assessment and CertificationCertification

If a student follows a Tourism English If a student follows a Tourism English course, he or she will receive a course, he or she will receive a certificate on satisfactory completion of certificate on satisfactory completion of all coursework and assessment pieces.all coursework and assessment pieces.

If a student completes certain modules If a student completes certain modules of the course but chooses to of the course but chooses to discontinue the whole course, he or she discontinue the whole course, he or she will receive a certificate showing the will receive a certificate showing the modules successfully completed.modules successfully completed.

Effective teachingEffective teaching Built into every student’s course are the Built into every student’s course are the

following:following:• Placement test.Placement test.• Needs analysis.Needs analysis.• Skills development.Skills development.• Task-based activities.Task-based activities.• Systems work.Systems work.• Learner skills development.Learner skills development.• Progress tests.Progress tests.• Tutorials.Tutorials.• Homework.Homework.• Academic counselling.Academic counselling.• Supportive error correction and constructive Supportive error correction and constructive

feedback.feedback.

The e-learning project offers an excellent, sustainable, low-cost opportunity to develop English language skills at grass roots level across the target market!

Contact detailsContact details

For further information on the e-learning For further information on the e-learning project:project:

Principal / Marketing Director – Mr David Principal / Marketing Director – Mr David Jones.Jones.

ETC International College,ETC International College,24 West Hill Road,24 West Hill Road,Bournemouth.Bournemouth.BH2 5PG.BH2 5PG.Tel: +44 (0) 1202 559044.Tel: +44 (0) 1202 559044.Email: Email: davidjones@etc-inter.netdavidjones@etc-inter.net Website: www.etc-inter.netWebsite: www.etc-inter.net