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Emma Page, Industry Development Manager

Tourism Council WAwho are we?

Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia.

The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members.

Represent:

Over 1,300 businesses:

Tours, transport, aviation, accommodation

Bars, restaurants, cafes, hotels, hospitality

Visitor centres, attractions, retail, precincts

Tourism industry associations

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Key Roles

Industry Representation

Industry Events

Industry Development

Industry Development

Assist businesses to increase tourism expenditure by developing competitive tourism businesses

Understand your target markets

Deliver quality visitor service

Develop product and building capacity

Leverage the Experience Extraordinary brand

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Industry Development

How?

Effective business/marketing planning

Quality assured through accreditation

Certified training and ongoing development

Listed on ATDW and relevant social media

Bookable online

Delivery

Deliver a suite of training and business services across WA to assist businesses be more competitive, profitable and sustainable

New business (start up)

New to tourism (winery etc)

Existing tourism businesses

Tourism Advantage

Industry Development

Visit https://www.youtube.com/watch?v=4FHI4eQNzvo to watch the TCWA Tourism Advantage Video

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Visit https://www.youtube.com/watch?v=4FHI4eQNzvo to watch the TCWA Tourism Advantage Video

Current Programs HighlightsAustralian Tourism Accreditation Program

1200 businesses Listed on ATDW Benefits

Delivery meets expectations Confidence in product partners Benefits

Eco Plus & Marine Accreditation China Ready & Accredited®

Trustworthy products & services Targeted to FIT TWA support

WA Tourism Awards Exposure & business check up National Awards Assistance & Rewards

Industry Development

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Current Programs HighlightsTraining Workshops

Over 80 workshops annually New workshops Affordable discounted fees

Workshops Include: Customer Service China Ready & Halal Ready Tourism Boost Market insights eTourism Series:

Getting started online SEO/SEM/Analytics Facebook insights Twitter/Instagram Hashtags & More Reputation management

Tourism Media & PR Marketing with Strategy International Marketing Online Travel Agents and Packaging

Industry Development

Current Programs HighlightseTourism Coaching

Tailored support ATDW listing Free for members

Detailed Digital Reviews Comprehensive custom report Improve online presence Free for members

Service Providers Discounts Insurance, banking, marketing, first aid

Industry Development

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Where to now? Subscribe to the TCWA

newsletter

Get accredited

Attend training and access program services

Albany training tomorrow(Customer Service & Tourism Boost)

Feb 2016

(Social Media, IntMarketing & Packaging)

Be part of the industry

Attend events, build personal relationships

Enter the WA Tourism Awards