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Tour of Heinemann- Raintree and Capstone Press Brands

Tour of Heinemann- Raintree and Capstone Press Brands

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Page 1: Tour of Heinemann- Raintree and Capstone Press Brands

Tour of Heinemann-Raintree and Capstone

Press Brands

Page 2: Tour of Heinemann- Raintree and Capstone Press Brands
Page 3: Tour of Heinemann- Raintree and Capstone Press Brands

Our Imprints

• Capstone Press• Compass Point Books• Heinemann-Raintree• Picture Window Books• Stone Arch Books

Page 4: Tour of Heinemann- Raintree and Capstone Press Brands

Our Imprints• Capstone Press• Compass Point Books (small overlap)• Heinemann-Raintree• Picture Window Books (illustrated &

includes fiction)• Stone Arch Books (only fiction)

Page 5: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3Unique!• Inspire wonder & a sense of fun• Beautiful photos• Early, read-aloud curriculum support• “On my own” fun

Page 6: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3

•Most loved

•Small & square

•Spread has picture on one side, text on the other

•Close photo/text match

•Bestselling HRT brand

•Small & rectangular

•Each page has a picture with text underneath

•Close photo/text match

Page 7: Tour of Heinemann- Raintree and Capstone Press Brands
Page 8: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3

No reason to buy emergent nonfiction from anyone else!

•Topic and copyright date

•Choose Acorn: global perspective, more classic design

•Choose Pebble: curriculum & “fun”, more contemporary design

Page 9: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3

Not the same thing! •Pebble Plus•Pebble, just bigger•Powerhouse!

•Acorn Read-Aloud•Each spread covers a different topic•Curriculum unit support

Page 10: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3Unique!

• One step up from Acorn/Pebble

• Bridge between learning to read & reading to learn

• Picture glossary in every book!

Page 11: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3Unique!

• Graphic nonfiction• “How to Read A Graphic

Novel” on back cover• Simple panels &

sequencing• Fiction counterpart: My

First Graphic Novel

Page 12: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3

•Early elementary curriculum•Has branched out into some high interest like Origami and Cooking•24 pages

•Early elementary curriculum•Billed as support for first report writing•32 pages

Page 13: Tour of Heinemann- Raintree and Capstone Press Brands

PreK-3

•With lower page count, First Facts may be perceived as easier to read

•Topic and copyright

•Bottom line: No reason to go anywhere else

Page 14: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 2-5

Unique!• The name says it all• Problems/Answer Key• Leveled sets 2-5

Page 15: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-5Unique!

• Content is 3-5• Reading level 1-2• Reluctant & Hi-Lo

Readers• New and selling like

crazy-cakes

Page 16: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-6

•Curriculum support•Has current edge in number of series and current copyrights

•Curriculum Support•REALLY cool sets are coming in Fall 11

Page 17: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-6

Unique!• Q/A format. Chapter start

with a question and then answers it.

• PERFECT for research• PERFECT teaching strategy• GREAT for struggling

students• Moving to 48 pages from 32

Page 18: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-9Unique!

• Graphic nonfiction• Max Axiom (Graphic Science)• Isabel Soto (Graphic Expeditions)• American Graphic

Page 19: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-9

Unique!• Choose your own path• Nonfiction!• Promotes reading fluency• Kids love to die• History, Warriors, Historical Eras

Page 20: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-9

Unique!

• Sports Illustrated Kids photography• Variety of reading & interest levels, page counts• Fiction also available

Page 21: Tour of Heinemann- Raintree and Capstone Press Brands

Nation’s #1 High-Low Brand

Unique!• IL 3-9 • RL 1-2• Don’t look like “baby” books• Content OK for younger, at-level kids• Can get terrible reviews

Page 22: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-9

Unique!• High-interest, boy friendly• The brand that built Capstone• Struggling & reluctant readers (RL 3-4)• Content appropriate for at-level readers

Page 23: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 3-9

Unique!• Hip, high-interest for girls• Increasingly requested• Struggling and reluctant readers (RL 3-4)• Content appropriate for on-level readers

Page 24: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 5-9

Unique!

• Designed for the middle school reluctant reader• Aggressive integration of text and visuals• Well-reviewed• New and strong

Page 25: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 6-8

Unique!

• High-low middle school science • Reading level 4• Content rich• Graphic organizers• Fun “revealed” teaser on front cover

Page 26: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 6-9

Reading level: 5-6 Reading level: 3

REALLY Unique!•The ultimate in differentiated instruction•Same subject, same layout approached from two different reading levels•Tricky! Not always published in pairs—this is changing

Page 27: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 6-9Freestyle Freestyle Express

Page 28: Tour of Heinemann- Raintree and Capstone Press Brands

Grades 6-9

Reading level: 5-6 Reading level: 3

Comparable to Compass Point More substantive Blazers Express = 56 pages, RL 3 Blazers = 32 pages, RL 1-2