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Tour of Heinemann-Raintree and Capstone
Press Brands
Our Imprints
• Capstone Press• Compass Point Books• Heinemann-Raintree• Picture Window Books• Stone Arch Books
Our Imprints• Capstone Press• Compass Point Books (small overlap)• Heinemann-Raintree• Picture Window Books (illustrated &
includes fiction)• Stone Arch Books (only fiction)
PreK-3Unique!• Inspire wonder & a sense of fun• Beautiful photos• Early, read-aloud curriculum support• “On my own” fun
PreK-3
•Most loved
•Small & square
•Spread has picture on one side, text on the other
•Close photo/text match
•Bestselling HRT brand
•Small & rectangular
•Each page has a picture with text underneath
•Close photo/text match
PreK-3
No reason to buy emergent nonfiction from anyone else!
•Topic and copyright date
•Choose Acorn: global perspective, more classic design
•Choose Pebble: curriculum & “fun”, more contemporary design
PreK-3
Not the same thing! •Pebble Plus•Pebble, just bigger•Powerhouse!
•Acorn Read-Aloud•Each spread covers a different topic•Curriculum unit support
PreK-3Unique!
• One step up from Acorn/Pebble
• Bridge between learning to read & reading to learn
• Picture glossary in every book!
PreK-3Unique!
• Graphic nonfiction• “How to Read A Graphic
Novel” on back cover• Simple panels &
sequencing• Fiction counterpart: My
First Graphic Novel
PreK-3
•Early elementary curriculum•Has branched out into some high interest like Origami and Cooking•24 pages
•Early elementary curriculum•Billed as support for first report writing•32 pages
PreK-3
•With lower page count, First Facts may be perceived as easier to read
•Topic and copyright
•Bottom line: No reason to go anywhere else
Grades 2-5
Unique!• The name says it all• Problems/Answer Key• Leveled sets 2-5
Grades 3-5Unique!
• Content is 3-5• Reading level 1-2• Reluctant & Hi-Lo
Readers• New and selling like
crazy-cakes
Grades 3-6
•Curriculum support•Has current edge in number of series and current copyrights
•Curriculum Support•REALLY cool sets are coming in Fall 11
Grades 3-6
Unique!• Q/A format. Chapter start
with a question and then answers it.
• PERFECT for research• PERFECT teaching strategy• GREAT for struggling
students• Moving to 48 pages from 32
Grades 3-9Unique!
• Graphic nonfiction• Max Axiom (Graphic Science)• Isabel Soto (Graphic Expeditions)• American Graphic
Grades 3-9
Unique!• Choose your own path• Nonfiction!• Promotes reading fluency• Kids love to die• History, Warriors, Historical Eras
Grades 3-9
Unique!
• Sports Illustrated Kids photography• Variety of reading & interest levels, page counts• Fiction also available
Nation’s #1 High-Low Brand
Unique!• IL 3-9 • RL 1-2• Don’t look like “baby” books• Content OK for younger, at-level kids• Can get terrible reviews
Grades 3-9
Unique!• High-interest, boy friendly• The brand that built Capstone• Struggling & reluctant readers (RL 3-4)• Content appropriate for at-level readers
Grades 3-9
Unique!• Hip, high-interest for girls• Increasingly requested• Struggling and reluctant readers (RL 3-4)• Content appropriate for on-level readers
Grades 5-9
Unique!
• Designed for the middle school reluctant reader• Aggressive integration of text and visuals• Well-reviewed• New and strong
Grades 6-8
Unique!
• High-low middle school science • Reading level 4• Content rich• Graphic organizers• Fun “revealed” teaser on front cover
Grades 6-9
Reading level: 5-6 Reading level: 3
REALLY Unique!•The ultimate in differentiated instruction•Same subject, same layout approached from two different reading levels•Tricky! Not always published in pairs—this is changing
Grades 6-9Freestyle Freestyle Express
Grades 6-9
Reading level: 5-6 Reading level: 3
Comparable to Compass Point More substantive Blazers Express = 56 pages, RL 3 Blazers = 32 pages, RL 1-2