Embed Size (px)
Citation preview
Copyright 2016. The NPD Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
Total Market Belgium
YTD August 2016
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
2
1. EU6 overview
2. NPD POS Belgium Overview
Agenda
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
Overview EU6
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
4
G6 Results and Performances YTD Aug 2016
All countries up for Prefall 2016.
Countries Value Change (%) vs LY
5%
2%
6%
9%
10%
2%
UK
France
Germany
Spain
Italy
Belgium
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
NPD POS Belgium Overview
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
6
Monthly sales (M€) YTD Aug 2016
Despite slow down in 2nd quarter, Toys market maintained growth in first 8 months.
16 € 16 €
33 €20 € 21 €
32 €20 € 17 €
176 €
17 € 17 €35 €
20 € 21 €29 € 22 € 18 €
180 €
Jan Feb Mar Apr May Jun Jul Aug YTD
2015
2016
6,4 3,9 5,1
-0,2
0,1
-8,8
11,7 4,3 2,0
(In M.€)
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
7
Manufacturers Shares (€%) Value Change (M.€)
4,2
6,0
14,9
8,2
11,0
18,0
1,9
21,7
3,1
6,7
4,4
0,05,010,015,020,025,0
Action Figures & Acc
Arts & Crafts
Building Sets
Dolls
Games/Puzzles
Infant/Toddler/Presc…
Youth Electronics
Outdoor & Sports Toys
Plush
Vehicles
All Other Toys
YTD 14
YTD 15
YTD 16
-2 287
835
343
-371
2 012
2 368
-409
-437
389
-792
1 946
-5 000 0 5 000
Milliers
YTD 15 vs YTD 14
YTD 16 vs YTD 15
Category Performance YTD Aug 2016 5 out of 11 supercategories grew (incl. Games/Puzzles and IPS)
Mainly from Football Cards
Incl. Playmobil
With Pokemon
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
2420
YTD 2014 YTD 2015
8
License Penetration
(%)
Licensed toys do slightly better in most countries Licenses shares YTD Aug 2016
Licensed Sales % change
+22%
€42M €34M
Licenses market slowing down in YTD 2016 (vs. +22% LY).
23
YTD 2016
-1%
€41M
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
List item one can be longer
List item two
List item three can be longer fo
List item five
9
TOP 5 most Dynamic Properties (Brands+Licenses) YTD Aug 2016
Star Wars
…
WCS
List item one
List item two can be longe three
List item four
LEGO Nexo Knights
List item one
List item two
List item thran be longer
List item five
Playmobil
List item one can be longer
List item two
List item three can be lm four
List item five
(LEGO Star Wars: +1,5M€)
3 Boys and 2 IFPS !
Paw Patrol
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
10
Top 10 best selling items YTD 2016
1 2 3 4 5
6 7 8 9 10
Panini UEFA Euro 2016
Simba Friends House
Splashtoys - Bomb A-O/Bunch-O-Balloons
Mattel Cars2 Character Asst
Vtech Kidizoom Duo
LEGO Star Wars Millenium Falcon
Panini UEFA Euro 2016
Vtech Storio Max 5
Mattel Hotwheels Single Cars
LEGO Nexo Knights Le Fortrex
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
11
Contacts
Business Analyst
T
E
+33 1 41 97 26 37
MOUHAMATH NDIAYE
Toys Manager France
T
T
E
Executive Director
CHRISTOPHE PORTAL
E +33 1 41 97 26 10
T
E
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
12
The NPD Group, Inc. | Proprietary and confidential Document classification: Internal Only
Thank you Thank you
13
