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• 22 - 30 year olds • post grads with ambitious goals for career • bustling social life • inexperienced gym goer
Users
Competition
7 Minute Workout Workout Trainer
• People wanted to learn correct practices • Weren’t into the gimmicks and buzz words • Understood the difficulty of “gym time” • Said finding time is the biggest issue
Studies
• People wanted to learn correct practices • Weren’t into the gimmicks and buzz words • Understood the difficulty of “gym time” • Said finding time is the biggest issue • Wanted a very minimal barrier of entry
Improvements
• ability for coaches to set schedule • option to upload nutritional information • add custom exercises or events