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TOPIC1. SHOWCASE OF ARABIC IP PANORAMATOPIC1. SHOWCASE OF ARABIC IP PANORAMA
March 2010Cairo, Egypt
Speakers: Mr. Jeong-moo Han, Deputy General ManagerMr. Joo-hyun Ryu, Assistant ManagerKorea Invention Promotion Association
CONTENTSCONTENTS
1. Introduction to KIPA
2. The IP PANORAMA project
3. Characteristics of the IP PANORAMA content
4. Development process (English version)
5. The project for developing IP PANORAMA in the official languages of the UN
6. Challenges & Solutions
7. Development process (Arabic version)
8. Utilization of IP PANORAMA
9. Showcase of Arabic IP PANORAMA
3
1. Introduction to KIPA1. Introduction to KIPA
Originally founded in 1973 as an association
Re-established by the Government in 1994 under the provision of the Invention Promotion Act
Non-profit organization
To promote invention and innovative activities in Korea
To protect and support inventors
To optimize human resources on IP
Establishment
Strategic Goals
4
1. Introduction to KIPA1. Introduction to KIPA
E-learning : http://global.ipacademy.net
5
2. The IP PANORAMA project2. The IP PANORAMA project
Project name : The Joint Development of E-learning Content (JDEC)
Collaborating parties : WIPO, KIPO and KIPA
Purpose - To help enterprises utilize and manage IP in their business strategy - To increase IP-awareness among a wide range of universities, enterprises and R&D personnel - To provide practical knowledge about using IP for business success
Instructional design strategy : Storytelling
Quantity : 12 modules
Copyright : Joint copyright between KIPO and WIPO(KIPA has a royalty-free right to use, distribute, reproduce, update and profit from IP Panorama. KIPA has been responsible for the instructional design and content development since 2004.)
Outline
6
Module 1 : Importance of IP for SMEs
Module 2 : Trademarks and Industrial Designs
Module 3 : Inventions and Patents
Module 4 : Trade Secrets
Module 5 : Copyright and Related rights
Module 6 : Patent Information
Module 7 : Technology Licensing in a Strategic Partnership
Module 8 : IP in the Digital Economy
Module 9 : IP and International Trade
Module 10 : IP audit
Module 11 : IP Valuation
Module 12 : Trademark Licensing
Modules
2. The IP PANORAMA project2. The IP PANORAMA project
7
History
Signing of a Record of Discussion with WIPO’s SMEs DivisionSigning of a Joint-Development Agreement Development of Module 01
Development of Modules 02~10
Official release at the WIPO General AssemblyLicense agreement with POSCOIP Panorama regional seminar in Jeju Island, Korea
Development of Modules 11~12Development of a Thai version of IP PANORAMADistribution of CD-ROMs in the PhilippinesIP Panorama regional seminars inMongolia, Vietnam, Malaysia, Poland, Indonesia, and LaosThe project for developing UN official language version (Arabic)
2004
2005~2006
2007
2008~2009
2. The IP PANORAMA project2. The IP PANORAMA project
Development of Module 13Development of Polish version of IP PANORAMAThe project for developing UN official language version (Arabic)
2010
8
3. Characteristics of the IP PANORAMA content3. Characteristics of the IP PANORAMA content
Storytelling
Each module is designed based on a practical story regarding IP
Animation
IP PANORAMA is developed with full animation.
IP for Business
IP PANORAMA deals with IP issues from a business perspective.
Guaranteed Quality
The World Intellectual Property Organization and the Korean Intellectual Property Office guaranteed the quality of learning content of IP PANORAMA.
Continuous quality control
9
3. Characteristics of the IP PANORAMA content3. Characteristics of the IP PANORAMA content
Learning Flow
IntroductionIntroduction Inside the storyInside the story ReflectionReflection
Today’s issue
People in the story
Story scenes
Learning Point
MoreReferences
Quiz
Self-reflection Journal
Heart-to-Heart Talk
10
4. Development process (English version)4. Development process (English version)
Manuscript(by WIPO)
Building up an instructional design strategy (by KIPA)
SynopsisWith Learning contents Analysis
(by KIPA)
Synopsis examination
(by WIPO, KIPO)
RestructuredManuscript(by KIPA)
Scenario(by KIPA)
Storyboard(by KIPA)
Storyboard examination
(by WIPO, KIPO)
Characters,Basic designs
(by KIPA)
Contents development
(by KIPA)Quality Check(by WIPO, KIPO)
Contentsmodification(by KIPA)
End
Narration script& recording(by KIPA)
Expert committee
Evaluation committee
Translation into Korean
Translation into English
Translation into English
Building up the detailed instructional design strategy
11
5. The project for developing 5. The project for developing IP PANORAMA in the official languages of the UNIP PANORAMA in the official languages of the UN
Jointly carried out by KIPO, WIPO and KIPA- This involves translation, revision, narration recording, programming and design- KIPA is responsible for content development
Developingtranslatedversions
of IP Panorama
ArabicSpanishFrench
RussianChinese
ArabicSpanishFrench
RussianChinese
Original versionof IP Panorama
12
6. Challenges & Solutions6. Challenges & Solutions
Length of Arabic; longer than English
Carefully considered the length of Arabic texts on the screen and narration script in the stages of translation, narration recording and contents development
Left to Right
Changed all the order of texts and structure of user interface
Narration recording of Arabic
Conducted narration recording in Egypt with a qualified sound studiowhich had a lot of experience in working with Disney
Used standard Arabic
Quality
Proofreading and examination of translated storyboard, narration script and prototype contents by WIPO and language experts of KIPO and KIPA
13
7. Development process (Arabic version)7. Development process (Arabic version)
DevelopmentDevelopment FinalizationFinalizationTranslationTranslation
Graphic design, Text
Sound effect, subtitles
Animation
Programming
Developing e-learning content
Creating Arabic storyboard and narration script based on the
English storyboard and narration script
Quality check&
Technical test
Modification&
Completion
Narration recording(in Egypt)
Proofreading & examination of the
translated storyboard and narration script
Modification of original version
14
8. Utilization of IP PANORAMA8. Utilization of IP PANORAMA
Distribution
Web CD
www.ippanorama.com
15
IP PANORAMA Course
Course ManagerCourse Manager
TraineeTrainee TutorTutor
e-learning e-learning
CourseCourse
8. Utilization of IP PANORAMA8. Utilization of IP PANORAMA
16
Consulting
Consulting on IP education
Consulting on content development
Based upon our accumulated experiences of managing numerous IP education courses online and offline, and of developing IP e-learning content cooperating with WIPO and APEC, we can provide you with expert advice and support for your IP education and content development.
- Curriculum design, advice about necessary facilities, management staff and technical issues regarding IP education
-Designing content development process, organizing HR and technical support for development
8. Utilization of IP PANORAMA8. Utilization of IP PANORAMA
SHOWCASE of Arabic IP PanoramaSHOWCASE of Arabic IP Panorama
MODULE07 Technology Licensing in a Strategic PartnershipMODULE07 Technology Licensing in a Strategic Partnership
CASTINGCASTING
CASTINGCASTING
SHOWCASESHOWCASE
لك لك شكرا شكراThank youThank you