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4 Surefire Ways to Improve Your Content Marketing Strategy

Overview:

Enhance your content marketing strategy by:

1. Creating eye-catching infographics2. Publishing viral-worthy content3. Building readership and authority through guest posting4. Analysing your competitor’s strategy

SEO has changed throughout the years and with a new Google update coming soon, it’s more important than ever that you solidify your content marketing strategy. Digital Search Group: Digital Marketing London suggests four methods that you can add to your existing content marketing strategy to make it even stronger.

1. Create eye-catching infographicsThis type of content is becoming increasingly popular. And it shouldn’t be a surprise since people love images! Some of the benefits of infographics are the following:

Has visual appealTurns data into a meaningful graphicConveys information effectively

Although it does take time to create infographics, they are a worthy investment that will further enhance your reach to your target audience.

2. Publish viral-worthy contentAnything can be viral these days. It’s only a matter of choosing your topics carefully and timing. Focus on creating highly valuable and shareable content for your readers.Viral content can be:

About emerging trends relevant to your nicheAbsurd to entertaining (just make sure it’s still relevant!)Witty or authoritative

One important thing to keep in mind is authenticity. Don’t just rewrite content that has been viral already. People don’t want to read something they’ve already seen somewhere. Give your readers new and fresh content that they will want to share with others.

3. Build readership and authority through guest postingGuest posting is a great way to disseminate valuable information while gaining new readership. Before guest posting, ask yourself these three questions first.

What message do I want to send to the readers?What publication gives me the best chance of reaching my target audience?How will I promote my article once it’s published?

When done correctly, guest posting can do a lot of good for your website. Not only does it provide value to your readers but it also helps you establish yourself as a reliable expert in your industry.

4. Analyse your competitor’s strategyBy using tools like Majestic SEO and Open Site Explorer, you will be able to analyse your competitor’s link profiles and enhance your strategies on areas that they are missing.

So what exactly should you be looking for when analysing your competitor? Listed below are just some of the important ones.

How well their content is being sharedTheir most shred contentTheir content formatWhat platforms amplify their content

Creating an effective content marketing strategy takes a lot of work. One way to make it manageable is by hiring a digital marketing company like Digital Search Group Ltd. Digital Search Group is a UK-based SEO company that can help you in your efforts of enhancing your content marketing strategy.

Aside from content marketing, Digital Search also specialises in smart internet marketing, effective SEO, web design, paid search, application development, and other services. With Digital Search, you are assured that you have a company that will do more than just take care of your internet marketing efforts. We will help you succeed so you not only have an enhanced online presence but also gained profits for your business.

Name: Digital Search Group LtdAddress: 145-157 Saint John Street,EC1V 4PY, United KingdomPhone Number: +44 (0) 207 608 5091Website: http://www.digitalsearchgroup.co.uk/Email: Enquiry - enquiries@digitalsearchgroup.com Support – support@digitalsearchgroup.comSocial Media Facebook: https://www.facebook.com/DigitalSearchGroup Twitter: https://twitter.com/DigitalSearch LinkedIn: http://www.linkedin.com/company/digital-search-ltd Google+: https://plus.google.com/u/0/106118242166509507898/posts