Salesforce Influencers on Twitter

50TOP

Hashtag Salesforce. SalesForce. Sales Force. SFDC. Force. SF.

We searched all the Salesforce keywords in all 288 million active Twitter users’ bios, in the 500 million Tweets that go out every day, to find the ones sharing and creating the best Salesforce content on the Internet, and narrowed it down to 50 innovative, sharp, in-the-know Salesforce influencers on Twitter.

Of course, you know about Marc Benioff (@benioff), the Twitter-active Salesforce CEO who Tweets about community outreach, thought leadership and all things

Salesforce, but we selected 49 other individuals (and one “SaaSy” mascot) who are Salesforce admins, developers, architects, MVPs, industry experts, global influencers, bloggers, journalists and developer relations professionals for our list that you may not know about.*

We also included some advice from some of the influencers, about how to be Salesforce-wise on Twitter and why they feel Salesforce is a company worth Tweeting about.

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In order of Social Authority, these are the 50 most influential individuals talking about Salesforce:

1. Zachary Jeans @ZacharyJeans

@ImpactMattersUs Facilitating Conversations Around Leadership, Social, IoT, & Salesforce w a passion for NonProfits, #LeadWithGiants Co-Host | I follow Jesus

2. Michael Lazerow @lazerow

Chief Strategy Officer, Salesforce. CEO/Founder: Buddy Media, GOLF.com, U-Wire/Student Advantage, Lazerow Consulting.

3. Michael T. Rose @MikeTRose

Solution engineer @salesforce, tech writer & editor, improviser, @heidihoover’s spouse, dad. Tweets are not the opinion of my employer(s). @TUAW

2006-2015

4. Mike Merrill @mikedmerrill

Mike Merrill is an Enterprise Account Executive @Salesforce @MarketingCloud, TEDx & Keynote Speaker, Founder @SM_Dallas, @TheDECTX Mentor, Chief Bacon Maker

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Influencer No. 1

“Twitter is a global platform, where you might speak with the CIO of the FCC in one tweet, and then a brand new Salesforce developer in India. Most brands, and individuals, make the mistake of thinking Twitter is a broadcast platform. Twitter is a real-time, global conversation. Great conversation includes listening, thoughtfulness, and caring about the people you engage.”

Zachary Jeans, Principal at Tourizing, Founder at ImpactMatters

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5. Reid Carlberg @ReidCarlberg

Marketing Cloud. Enterprise Dev. IoT, M2M, Chicago, coffee, dogs, robots. @salesforce but these (fascinating) tweets are all me.

6. Matt Lacey @LaceySnr

Co-Founder of @SPKeasey & @ProxInsight. Salesforce & http://Force.com MVP. @Code_Coverage co-host. Code addict. Fan of science, snowboarding & beer.

7. Jeffrey K. Rohrs

@jkrohrs

Author, @AudiencePro. VP Marketing Insights @Salesforce. Hubby of @crafttestdummy. Father. Recovering Attorney. Bacon fan. Diet Coke addict. CLE sports victim.

8. Eric Dreshfield

@ericdresh

3X Salesforce MVP; Event Chair, Midwest Dreamin’; S. Indiana Salesforce User Group Leader; Assoc Mgr Rpt & Analysis @ Mead Johnson Nutrition. All tweets mine

9. Oliver Hansen

@nesensa

IT-Consultant | Solo #Salesforce Administrator | #BlackBerry Believer

10. Keir Bowden

@bob_buzzard

CTO at BrightGen, author of the Visualforce Development Cookbook, four time Forcedotcom MVP and fanboy. Salesforce Certified Everything!

11. Adam Purkiss

@apurkiss

Salesforce Developer Relations https://developer.salesforce.com/trailhead http://adampurkiss.smugmug.com/

12. Pat Patterson @metadaddy

Dad, Husband, Runner, Identity Geek, Developer Evangelist Architect @Salesforce though the opinions I voice here are mine alone!

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Influencer No. 15

“There is a huge Salesforce community on Twitter and it’s easy to get responses to questions (using the #askforce hashtag) quickly. That community is continuously growing, and becoming more engaged. There is so much great Salesforce content on Twitter—from employees, customers, partners—it’s my first stop for engagement.”

Rebecca Dente, Salesforce MVP and Blogger

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13. Mike Gerholdt @MikeGerholdt

@Salesforce Admin Evangelist | Multi-session @Dreamforce presenter. Certified Admin/ Developer/ Sales Cloud Consultant. These inspiring words are

my own.

14. Leon Markham @humanleon

Innovation and customer transformation @salesforce - all opinions, especially regarding food, wine and my kids, entirely

my own

15. Becka Dente @sfdc_nerd

@salesforce.com enthusiast, @apple addict since the early 80s & all-around technology geek. Go Cloud!

16. Geraldine Gray @GeraldineGray

Salesforce MVP, CRM Solutions & Strategic Roadmaps, Geraldine Gray Nerd with a British accent. #GirlyGeeks All my own words. http://www.endiem.com

17. Chris Duarte @TheChrisDuarte

On #TeamTrailhead @salesforce, formerly @legalzoom, @disney, thoughts here are my own. My Trailhead badges: http://sforce.co/1ECC8nk

18. Joe Ciarallo @joeciarallo

Sr. Director, PR, @salesforce @marketingcloud. Also/previous: VP Buddy Media, founding editor @prnewser, drummer @jounce

19. Francis Pindar @radnip

#Salesforce MVP & Solutions Architect. Posting general Tech, Salesforce News. Theatre Producer. @BaselessFabric, @RENT_LDN, @OurHouseConcert, #SFATS

20. Samantha Ready @samantha_ready

Technophile with my head in the Cloud. Spunkiest padawan on the Developer Evangelism team of Jedis here @salesforce and resident hot sauce expert.

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Influencer No. 49

“Many people who are involved in the ecosystem use Twitter, so it’s a fast and easy way to get help or direct someone to something interesting on the community—a post, idea or a question. It’s also a great place to promote user groups that center around Salesforce.”

Cheryl Feldman, Salesforce Consultant and MVP

Influencer No. 10

“If you follow the right people, you get high-quality information through Twitter, and you can usually determine from the 140 characters if you want to read further, so it can be a real timesaver.”

Keir Bowden, Chief Technical Officer at BrightGen, Force.com MVP

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21. Nick Hamm @hammnick

Public cloud pusher, Salesforce MVP, biz + tech transformer. Managing Partner, CIO at@trekbin. Creator of @findsfinfo. Trying to be better today than yesterday

22. Matt Bertuzzi @mattbertuzzi

Sales & Marketing Operations & 3X Salesforce MVP. Into inside sales, pro-bono volunteering & rescue dogs.[+ bad uses #of hashtags]

23. April Kyle Nassi @thisisnotapril

Lucky girl. Native Texan. Awesome husband @jnassi. #dreamjob working @salesforceas Developer Community Manager. The world’s cutest Aussies. #hookem

24. Brian Makas @BrianMakas

Marketing Tech Director discussing Salesforce CRM, Web Analytics, SEM, Social Media as well as an occasional hockey or MMA rant (opinions expressed are my own)

25. Matt Brown @mattybme

Huge online community believer! Fmr Salesforce #MVP & #UserGroup Programs Manager. These words are all mine!

26. Andy Pattinson @APACloud

Andy Pattinson Senior Sales Director, all about #Cloud Computing #salesforce.com married to @force4change working at @CloudSherpas

27. Fabrice Cathala @fcathala

Salesforce architect @ Capgemini, PaaS evangelist, blogger.

28. Alex Sutherland @apexsutherland

Advocate of users, architect of interfaces, navigator of clouds, and generator of ideas. @CRMScience. @Salesforce & @SalesforceDevs MVP

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29. Bruno Fonzi @BrunoFonzi

Director of UX Engineering @Salesforce Cloud ART+TECH Commodore @CODAME. Startup co-founder + advisor. #Espresso #UX #Chocolate #KISS #Gelato #IoT #Lover.

30. Mary Pustejovsky @mpusto

Salesforce MVP. Passionate about nonprofits. Salesforce Certified Adv Admin and Developer. Swing Dancer, Quilter, Mother, Urbanist

31. Amber Boaz @amber9904

Aunt, runner, volunteer, 4x Salesforce Certified, & Salesforce MVP

32. Natalie Gunther @gnatrae

An official Salesforce MVP,I love technology! Salesforce, droid, gmail... I like solving problems & leading projects to successful outcomes & impacting results.

33. Brielle Nikaido @briellenikaido

Market Strategy @salesforce. I geek out over disruptive technology and psychology. Tweets are mine.

34. Rakesh Gupta @rakeshistom

@Salesforce MVP | Author @Packtpub | Independent Salesforce Consultant & #Trainer | Blogger | @SFDC_Mumbai User Group Leader

35. Ben Pruden @Ben_Pruden

@UTexasMBA #HOOK’EM! Product Marketer @Salesforce. Lover of great content, inspiring stories. #Data nerd. The outdoors = my zen. My words here.

36. Brian Kwong @Kwongerific

Salesforce MVP, Salesforce Wizard, Foodie and proud papa of twins

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Influencer No. 22

“The first people I ever followed on Twitter in 2008 were all in the Salesforce space. Admins, devs, tech-types seem to love Twitter and to talk. There are hashtags, people to @ reply, people who’ll jump in on threads, terrible puns, threads that go on for dozens/days, 80s/90s references, and even more terrible puns. Talking about Salesforce on Twitter is fun.”

Matt Bertuzzi, Sales and Marketing Operations at The Bridge Group, Salesforce MVP

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37. Michael Gill @AgentGill

Salesforce MVP | Salesforce Certified Professional | Blogger @ Salesforceweek.ly | London Salesforce Admins Organiser | Sharing makes it work!

38. Maria S. Belli @JustAGirlyGeek

CASE Partners, Inc. | Salesforce MVP | Certified Salesforce Advanced Administrator | CT Salesforce Developer Group Co-Leader

39. Salesforce SaaSy @TooSaaSy

Yup. I’m the OFFICIAL dreamy @salesforce mascot. Award winner, dancer, FUNNY, cute, modest, problem solver.

40. Robert Fransgaard @fransgaard

Keeping it real for brands - Making it real for their customers - Creative Director, Europe, @SalesForce Customer Experience Design (CXD)

41. Dan Darcy @dandarcy

Product builder and storyteller @Salesforce. SF native - Giants, Niners, Warriors fan. Winemaker. I love ice cream and my dog Henry.

42. John Stevenson @jr0cket

A developer evangelist for Heroku & Salesforce. Loves clojure, cats, community & agile development

43. Kevin Richardson @klrichardson

Salesforce customer turned employee, Salesforce MVP, professing the social, mobile and open web. Cycling and baseball fanatic. Thoughts are my own

44. Garry Polmateer @DarthGarry

Either a mouse or wrench in my hand. Managing Partner at Red Argyle. Salesforce MVP, Legomaniac, coffee lover and gratuitous user of the word AWESOME.

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45. Josh Birk @joshbirk

Developer Evangelist for salesforce.com, general geek, and cat wrangler. Strings of characters here are of my own opinion, not those of salesforce.com.

46. Joel Book @joelbook

Principal, Marketing Insights - Salesforce Marketing Cloud. Keynote Speaker, Digital Marketing Consultant, and Advocate for Responsible Marketing.

47. Candice Whetsel @Candicelyn

When you like everything, how can you focus on one thing? I work for @salesforce but my tweets are my own, as random as they may be.

48. Becky Webster @BeckyMaeW

4x certified @Salesforce MVP. Managing Partner @alleniumllc. Utah native. Social business junkie. Obsessed with Listerine PocketMist & DMB.

49. Cheryl Feldman @CherFeldman

#Salesforce User Group Leader/MVP/Senior Salesforce Consultant @ExP_SF Find me here or on the community

50. Guillaume Roques @groques

Grok’n roll - geek with style - Head of developer relations for EMEA at Salesforce. Tweets are my own...

*The individuals chosen have a 45 and above Social Authority according to social media tool Followerwonk as of the date of this eBook, March 31, 2015, and had “Salesforce” or some acceptable abbreviation/variation of the company name in their bios and/or Tweets. Additionally, influencers chosen must have Tweeted about Salesforce and mentioned other Salesforce influencers in their Tweets at least 50% of the time.

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Tips for Twitter Success from Salesforce Influencers

71 “If you need help, use

hashtag #askforce; if you want to talk about the company or its products, use #salesforce.” – Cheryl Feldman

2 “Even if you have a lot of followers, only a fraction of them see each of your posts. Don’t be afraid to share the same post a couple of times if it’s important.” – Rebecca Dente

3 “Finding a key phrase inside a blog post, quoting it, and then attributing it to the author with their Twitter handle goes a long way to adding value to community.” – Zachary Jeans

4 “Curate the content. Don’t just post stories because they are about Salesforce; if you find them interesting, it’s likely your followers will, too.” – Keir Bowden

5 “Any Salesforce consultant or administrator has some secret sauce; they do something different that is worth talking about. Figure out what that is, and share, share, share.” – Garry Polmateer

6 “Give it context, make it visual. Add in a video, or a screenshot.” – Matt Bertuzzi

7 “I use the Buffer app and cannot recommend this enough.” – Michael Gill

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Increasing Your Influence: The Science of Social AuthorityWant to be on our next list of Salesforce influencers on Twitter? Our rankings are based on FollowerWonk’s Social Authority metric, which relies heavily on clicks and retweets as measures of engagement. Here are some tips to increase your influence and grow your Salesforce network on Twitter.

• Include the word “Salesforce” in your Twitter bio, and hashtag it. All of the top influencers use the company name in their bios, instead of the shorter alternative, SFDC.

• Tweet often. But you don’t have to Tweet 20 times a day; the more you Tweet doesn’t mean you’re more influential. Tweet once to three times per day on one subject to become influential over time.

• Tweet recently. All of the Twitter influencers on our list had Tweeted within the last two weeks (as of March 31, 2015).

• Mention influential Twitter handles in your posts. Don’t spam them, but ask relevant questions or send them links to articles they may like.

• Follow influential people. Follow the influencers on this list. See who the influencers are following. As a rule of thumb, if you follow them, they may follow back.

• Follow even more influential people. Find them by searching keywords like “Salesforce,” “SFDC,” or “Force.com” in the Twitter search box. Once found, click on their Lists to see lists of Salesforce Tweets and handles you may be interested in and their Favorites to possibly find memorable Salesforce Tweets and topics of interest.

• Be public. When your Tweets are protected (or your profile is marked as private), everyone can’t see what you’re influencing about.

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About Run ConsultantsWe’re a Saleforce consulting and AppExchange partner connecting Salesforce customers to certified developers, architects, admins and

project managers skilled in every aspect of the Salesforce platform for sales, service and marketing. For more Salesforce and AppExchange

insights and tips, visit www.runconsultants.com/blog.

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