Upload
soleil-gan
View
1.831
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
2. Outline: Make your brand sell for you
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 3.
Outline: Make your brand sell for you http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 4. Outline: Make your brand sell for you
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 5. The Role of Brands What is its value to you?
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 6. The Role of Brands What is its value to you?
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 7. The Role of Brands What is its value to you?
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 8. Outline: Make your brand sell for you
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 9. Brand Knowledge How do they know you? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.KNOWLEDGE Thoughts Feelings Images Experiences Beliefs 10. Brand Knowledge How do they know you? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.KNOWLEDGE Thoughts Feelings Images Experiences Beliefs 11. Brand Knowledge How do they know you? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.KNOWLEDGE Thoughts Feelings Images Experiences Beliefs 12. Brand Knowledge How do they know you? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.KNOWLEDGE Thoughts Feelings Images Experiences Beliefs 13. Brand Knowledge How do they know you? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.KNOWLEDGE Thoughts Feelings Images Experiences Beliefs 14. Brand Knowledge How do they know you? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.KNOWLEDGE Thoughts Feelings Images Experiences Beliefs 15. Outline: Make your brand sell for you
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 16. Brand Asset Valuators Components of Brand Equity http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge 17. Brand Asset Valuators Components of Brand Equity http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N 18. Brand Asset Valuators Components of Brand Equity http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N 19. Brand Asset Valuators Components of Brand Equity http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N 20. Brand Asset Valuators Components of Brand Equity http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N 21. Brand Asset Valuators Components of Brand Equity http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N 22. Outline: Make your brand sell for you
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 23. Brand Dynamics Customer-brand relationship http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.Presence Relevance Performance Advantage Bonding 24. Brand Dynamics Customer-brand relationship http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.Presence Relevance Performance Advantage Bonding Loyalty increases as you go up! 25. Brand Dynamics Customer-brand relationship
http://taeyangxinyi.blogspot.com Over 600 stores nationwide! From Philip Kotlers, Marketing Management, 13 thed. 26. Brand Dynamics Customer-brand relationship
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 27. Brand Dynamics Customer-brand relationship
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 28. Brand Dynamics Customer-brand relationship
http://taeyangxinyi.blogspot.com P116.00 P118.00 From Philip Kotlers, Marketing Management, 13 thed. 29. Brand Dynamics Customer-brand relationship
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 30. Outline: Make your brand sell for you
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 31. Aaker Model Start managing your brand
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 32. Aaker Model Elements of brand identity
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 33.
Outline: Make your brand sell for you http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 34. Drivers of Brand Equity Create the right brand knowledge BRAND ELEMENTS MARKETING ACTIVITIES MEANING TRASFERENCE From Philip Kotlers, Marketing Management, 13 thed.http://taeyangxinyi.blogspot.com 35. Drivers of Brand Equity Create the right brand knowledge BRAND ELEMENTS MARKETING ACTIVITIES MEANING TRASFERENCE From Philip Kotlers, Marketing Management, 13 thed.http://taeyangxinyi.blogspot.com 36. Drivers of Brand Equity Create the right brand knowledge BRAND ELEMENTS MARKETING ACTIVITIES MEANING TRASFERENCE From Philip Kotlers, Marketing Management, 13 thed.http://taeyangxinyi.blogspot.com 37. Drivers of Brand Equity Create the right brand knowledge BRAND ELEMENTS MARKETING ACTIVITIES MEANING TRASFERENCE From Philip Kotlers, Marketing Management, 13 thed.= http://taeyangxinyi.blogspot.com 38.
Outline: Make your brand sell for you http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 39. Brand Elements What makes a Brand?
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 40. Brand Elements What makes a Brand?
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 41. Brand Elements What makes a Brand?
http://taeyangxinyi.blogspot.com http://www.apple.com/ From Philip Kotlers, Marketing Management, 13 thed. 42. Brand Elements What makes a Brand?
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 43. Brand Elements What makes a Brand?
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 44. Brand Elements What makes a Brand?
http://taeyangxinyi.blogspot.com Think Different Get a Mac From Philip Kotlers, Marketing Management, 13 thed. 45.
Outline: Make your brand sell for you http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 46. Brand Element Choice Criteria Guidelines in choosing your brand element
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 47. Brand Element Choice Criteria Guidelines in choosing your brand element
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 48. Brand Element Choice Criteria Guidelines in choosing your brand element
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 49. Brand Element Choice Criteria Guidelines in choosing your brand element
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 50. Brand Element Choice Criteria Guidelines in choosing your brand element
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 51. Brand Element Choice Criteria Guidelines in choosing your brand element
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 52.
Outline: Make your brand sell for you http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 53. Secondary SourcesLink your brand to other infos http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.Country of Origin Channels EventsCausesThird-party EndorsementsEmployees Endorsers BRAND Other Brands Things Places People Alliances Ingredients Company Extensions 54. Secondary SourcesLink your brand to other infos http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.Country of Origin Channels EventsCausesThird-party EndorsementsEmployees Endorsers BRAND Other Brands Things Places People Alliances Ingredients Company Extensions 55. Secondary SourcesLink your brand to other infos http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.Country of Origin Channels EventsCausesThird-party EndorsementsEmployees Endorsers BRAND Other Brands Things Places People Alliances Ingredients Company Extensions 56. Secondary SourcesLink your brand to other infos http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.Country of Origin Channels EventsCausesThird-party EndorsementsEmployees Endorsers BRAND Other Brands Things Places People Alliances Ingredients Company Extensions 57. Secondary SourcesLink your brand to other infos http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.Country of Origin Channels EventsCausesThird-party EndorsementsEmployees Endorsers BRAND Other Brands Things Places People Alliances Ingredients Company Extensions 58.
Outline: Make your brand sell for you http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 59. Brand Roles on a Brand Portfolio What brand type is the product? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE 60. Brand Roles on a Brand Portfolio What brand type is the product? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE 61. Brand Roles on a Brand Portfolio What brand type is the product? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE 62. Brand Roles on a Brand Portfolio What brand type is the product? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE 63. Brand Roles on a Brand Portfolio What brand type is the product? http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed.FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE 64. Summary: Brand Equity is Important
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 65. Summary: Brand Equity is Important
http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 thed. 66. Top 10 Learning ConceptsCh 9: Creating Brand Equity Soleil Gan March 2011 http://taeyangxinyi.blogspot.com