Team Tooskee

This is Bob.

Bob is

busy.

-Inconsistent schedule

-Tons of work

-Doesn’t plan meals in

advance

He never learned how to properly

get organized in the kitchen.

So he tosses away

food he never eats

This hurts him in the wallet

and in the stomach.

The average American loses $400/year

through food waste

Keeping organized is a key to

eating healthy

But what if Bob had

a little help?

Meet Tooskee, his new

home food management

system.

Tooskee is a touch display

for the kitchen synced with

his smartphone.

When Bob checks out at the grocery

store and swipes his loyalty card,

Tooskee automatically updates his

food inventory.

-Apples

-Eggplant

-Frozen Pizza

Tooskee sorts new food items into

virtual storage units and calculates

expiration dates for perishable

products.

Since Bob has access to what’s in his

fridge anytime, anywhere, he can

shop smarter and stop overbuying!

Tooskee’s smart algorithms also

suggest recipes with ingredients he

already owns, prioritizing ones about

to expire.

So now Bob has an incentive to

use all his food, and it also

prevents him from relying on

eating out too often.

With Tooskee, Bob wastes

less and gets more out of

the food he buys.

With enough Bobs out

there, industry will respond,

and food production will

adapt.

And if we save only 1/4th of

the food we waste, we

could feed every starving

person on the planet!

How cool is that?(Pretty cool!)

Why will this work?

Market Trends

Smartphone penetration, heightened food waste

awareness, and high food prices have created the

perfect market conditions for the introduction of a device

like Tooskee.

Market TrendsMarket TrendsSmartphone penetration | Heightened awareness | Increasing global food prices

49% of Americans own a smartphone.

74% of them use an app for productivity.

-Nielsen1

The number of smartphones in worldwide use is over

1 billion.

-Strategy Analytics2

1 “The Mobile Consumer: A Global Snapshot”, February 2013

2 “Worldwide Smartphone Population Tops 1 Billion in Q3 2012”, October 2012

Market TrendsMarket TrendsSmartphone penetration | Heightened awareness | Increasing global food prices

Major players are uniting to raise awareness about

food waste. Campaigns include Think.Eat.Save from

UNEP and FAO, and Love Food Hate Waste from

WRAP.

As a result, #foodwaste was trending on Twitter for

the first time this year.

Market Trends

“Global food prices [are] reaching

levels not seen since the 1960s

and 1970s” –Worldwatch Institute

“Global Food Prices Continue to Rise”, April 2012

Market TrendsSmartphone penetration | Heightened awareness | Increasing global food prices

Let’s Make it Happen!

ASSUMPTION: Tooskee takes care of updating the

system when new food is purchased, but users need

to delete items as they cook or throw them away. We

need to test how to make this process as frictionless

as possible.

EXPERIMENT: We will stick giant posters depicting

owned food items on the fridges of at least 3

households. Users will be asked to cross items as

they use them and we will track their behaviour and

adapt the process if necessary.

PrototypingLow-tech food logs | Front end wireframes | Full prototype

ASSUMPTION: Tooskee has to provide real value to

consumers by saving them money, and we need to

be able to quantify by how much.

EXPERIMENT: Using polished front-end wireframes,

we will get consumer input and perform the back-end

work ourselves. We will manually look up for recipes

with relevant ingredients, alert them when an item is

about to expire, and much more. We will get

feedback on how valuable the device was before

having to code anything.

PrototypingLow-tech food logs | Front end wireframes | Full prototype

ASSUMPTION: With a fully working prototype, we

will be able to test the performance of every feature

of our system.

EXPERIMENT: Using an already existing generic

android tablet for our hardware prototype, we will

code apps for both the display device and the

smartphone, and test the overall system with as

many households as we can!

PrototypingLow-tech food logs | Front end wireframes | Full prototype

The Team

Jade ProulxFood Science

Passionate about food waste prevention. Brings

in-depth knowledge about the science of food

preservation and about the inner workings of the

food industry. Tooskee is her second startup.

Chloé GendreInternational Agriculture

Committed to responsible food consumption

habits. Efficient and creative communicator who

led the Communications team of TEDxMcGill.

Jared HoffmanInformation SciencePassionate about design and how it can deeply alter

human behavior. Brings social entrepreneurship

experience, having previously co-founded MicroGifts, a

mobile micro-giving platform

Alex FournierElectrical EngineeringPassionate about making systems more efficient.

Brings technical expertise, having developed a fully

functioning smart home power monitoring & load

management system from scratch.

We have

more to tell

you.

Simply read

below.

And then…

…if you want

to be part of

our journey…

…give us a

vote!