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Tom Purcell
412.297.9122 [email protected]
Pittsburgh PA 15234
www.ThomasPurcell.com
PROFILE Strategic and creative employee and marketing communications professional with more than 15 years of communications experience at a Fortune 500 company. Self-starter and problem solver who works well with all levels of the organization and effectively addresses and resolves business challenges through clear, compelling communications.
STRENGTHS:
Employee Communications/Org Change
Editorials/press releases/media relations
Case studies/white papers
Targeted, on-brand marketing copy
Executive summary/proposal writing
Web content management/SEO
Ad copy (radio, print, web)
Executive presentations, message development and coaching
Video production/script writing
COMMUNICATIONS CONTRACTOR/CONSULTANT EXPERIENCE CSC (Computer Sciences Corporation) (www.csc.com) (1999 – Present) Global $9B IT business solutions company with 56K employees
Senior Writer/Communications Support (2010 – Present) Provide extensive writing and communications support to global CSC clients, whose technology solutions support every major industry. Writing work includes brochures, case studies, white papers, press releases, video scripts, executive summaries for billion-dollar proposals, corporate responsibility, etc. Work regularly receives praise from senior executives.
Selected to author CSC’s FY 2016 annual report.
Awarded the prestigious 2013 CSC Papers Award.
Global Sales Organization Communications Lead (2009 – 2010) Nine-month engagement requiring close collaboration with subject matter experts to develop messaging and marketing strategy around new CSC technologies and product innovations. Prepared communications materials and managed intranet to communicate product information to CSC’s global sales and marketing team. Project Accelerate Corporate Transformation Program Lead Writer (2007 – 2008) Collaborated closely with senior executives to communicate key messaging around Project Accelerate, a company-wide restructuring initiative. Authored several high-level articles that were distributed on the company’s intranet to all employees globally.
Chemical, Energy and Natural Resources Division Communications Lead (2002 – 2009) Supported both internal and external communications in collaboration with marketing communications director. Managed employee website and email communications to inform employees of internal changes and reduction-in-force initiatives. Created all external marketing materials and managed content for the division’s web presence.
Organizational Change/Employee Communications Lead (1999 – 2002) Worked with HR and organization-change directors to execute a communications strategy to support the transition of 2,500 Pratt & Whitney employees to CSC.
Communicated consistently and frequently through daily FAQs to address the concerns and questions of all stakeholders during the initial transition.
Collaborated with senior executives to draft employee town hall presentations and other communications.
Drafted and delivered targeted communications to help new employees understand and adopt CSC processes and business systems.
Following the transition, developed and executed a communications strategy to help employees understand and benefit from CSC’s career-development tools and resources and embrace the CSC culture.
OTHER PROFESSIONAL WORK EXPERIENCE Purcell Communications (www.ThomasPurcell.com) Provide a variety of writing and communications services to Fortune 500 technology firms, including marketing and employee communications strategies, theme/concept development, copywriting, project management and Web content development and management. Clients include: CSC, Strategy&, Bain & Company, Booz Allen, Tata Consultancy Services (TCS), Scitor, KAUST University Economic Development and Technology Transfer Office (Saudi Arabia), Dragonfly Editorial and other clients.
Nationally Syndicated Humor Columnist (www.TomPurcell.com) Concise, entertaining writing style has consistently grown syndication since 2006. Column appears regularly in more than 300 newspapers. Westinghouse Electric (Film & Video Production Division) Account executive and producer; grew sales from zero to $800,000 annually within three years. Willoughby-Purcell Communications (Advertising Agency) Account executive, writer and producer of radio and television ads, video productions and print collateral. Group Marketing Communications (Advertising Agency) Account executive, writer and project manager. Black Box Network Services (Billion-dollar Technology Provider) Extensive project management and writing support to conceive and produce direct-mail catalogs, magazines and other direct-marketing publications; managed budgets up to $1 million. EDUCATION
Graduate Writing and Communications Courses – Carnegie Mellon University, Duquesne University, Point Park College
BA English/Writing – Penn State University
Pittsburgh Filmmakers – Film and video production