Upload
patrick-booker
View
219
Download
2
Tags:
Embed Size (px)
Citation preview
Today’s Technology is Today’s MarketingToday’s Technology is Today’s Marketing !!
PresentsPresents
High Tech, High TouchHigh Tech, High Touch
Listing PresentationListing Presentation
What to take with you to a Listing Presentation
• Lock Box
• Room Measurer
• Digital Camera
• 2 copies of Listing Package with as much information completed as possible
• Listing Presentation
High Tech, High Touch Listing Presentation
• Windermere Portfolio with 2 of your business cards• Metropolitan or Distinctive Homes Magazine with one of
your listings • Personal Brochure or Resume• Mock-up of High Impact Flyer for the property for which
you are on the appointment (use digital camera to take a picture before arriving at meeting)
• Sample of a finished High Impact Property Flyer• Sample of Custom XPress Marketing Postcard• Copy of Where Do Buyers Come From?• Copy of the NAR flyer on www.windermere.com
• Front Page of www.windermere.com • Copy of your bio from www.windermere.com • Copy of your listing from www.windermere.com with
photo gallery• Front page of www.windermerelasvegas.com • Copy of an Open House listing on
www.windermerelasvegas.com • If you have a Premium Windermere website, add a copy
of the front page here i e, www.greaterlasvegasvalley.com • Sample Showcase Listing on www.realtor.com with 6
photos, custom description and history of property views• Copy of the listing from www.lasvegasrealtor.com with 8
photos
• Copy of virtual tour on a previous listing• Alexa Internet Comparison• One Sheet on Windermere Online• One Sheet on Lifestyles of Las Vegas• Original of CMA presentation along with the tax print out
on the home you are listing
Put Your Listing Presentation in a Windermere Blue Padded Binder or you can use the standard
Windermere Portfolio
I leave this book with the sellers after my
presentation
LJ Berarducci Broker/Salesperson, CRS, e-PRO, ABR Direct (702) 682-0296 Office (702) 432-4600 Fax (702) 432-6664 E-mail: [email protected] www.greaterlasvegasvalley.com
Las Vegas
Windermere Prestige Properties 2200 Paseo Verde Parkway, Suite 160 Henderson, NV 89052 www.windermere.com LJ Berarducci
Broker/Salesperson, CRS, e-PRO, ABR Direct (702) 682-0296 Office (702) 432-4600 Fax (702) 432-6664 E-mail: [email protected] www.greaterlasvegasvalley.com
Las Vegas
Windermere Prestige Properties 2200 Paseo Verde Parkway, Suite 160 Henderson, NV 89052 www.windermere.com
Include a Metropolitan &/or Distinctive Homes Magazine Ad
Be sure to include your Professional
Profile
Prepare a mock-up
flyer of the home for which you
have prepared the
CMA
Present a Flyer of a previous
listing showing how you will present their
home!
Show a sample of a Just Listed Postcard from Custom XPress. Let them know that you will
send out a card like this on their home!
This is an excellent
place to put the “Where
Will The Buyer For
YOUR Property
Come From?” flyer.
This is where I would put the information
about www.windermere.com and the recognition it has received from the
National Association of Realtors since 1998 and its relationship
with GOOGLE
Print the front page of www.windermere.com
Be certain to include your bio from the website
Include a copy of a Photo Gallery from www.windermere.com
Be sure to include a printed copy of the photo gallery
in your presentation
Here are great interior pictures
Here are great exterior pictures
I also included a floor plan from Salestraq
Here is the www.windermere.com website visits. Good information!
Here is the front page of my personal website with
my listing featured
Let the seller know about your presence on realtor.com
Let the seller know that you will not only showcase the
home with pictures, but will
write a description that
draws the consumer into
look at the property!
Show off the Show off the many elements many elements
available on available on realtor.com and realtor.com and
how you will how you will make the sellers make the sellers home stand out home stand out
in the crowdin the crowd
In the backside of your realtor.com,
you will find reports on all
property views by listing. Be certain
to include this information for
the seller.REMEMBER:
3 out of 4 buyers start their search on the internet!
You can also shine on the GLVAR website
Show off your marketing skills
here too!
If the difference in getting the listing or not is a virtual tour…
then show the seller
the product you will
use.
VHT800-790-TOUR
Show the Seller how www.windermere.com traffic stacks up against the competition on www.alexa.com
Coldwell Banker Premier Realty Re/Max
International
Dyson & Dyson
Prudential Nationally Coldwell Banker Nationally
Web traffic info08/04/2006
Last month, Windermere’s Web site:Welcomed 416,717 first-time visitors
Garnered 3,494,417 visits (includes first-time and repeat visitors)
Averaged seven views per visitHosted visitors to the site for an average length of four minutesWith the addition of the GOOGLE partnership, 380 million
monthly users, and potential buyers, will be exposed to your property.
Don’t forget to include the current Web traffic info from www.windermere.com
Lifestyles of Las Vegas
….the ultimate in marketing!
It airs on Saturday at 8:30 am and on
Sunday at 8:30 am and 12:30 pm on
Cox Cable 19
www.windermerelasvegas.com
Example of Open House ad
Include the CMA that you
have prepared.
Be certain to print it in
color and set it up in a
professional format.
Here are your comps
Here is the great new
tool on pricing
your property to sell. Sellers
should always see
this.
Here is the Tax Record to include in the package
In addition to the MLXchange CMA, you will want to include the Windermere Marketing
Tools
Add as many of the Windermere One Sheets as you feel you need to in order to make your
presentation work for you.
Remember:
It is your job to persuade and convince the sellers that there is only one agent (that’s you) with one company (that’s Windermere) that
can give them the level of service and marketing that they need to sell their house!