Today we will: • Continue our conversation about

strategies of persuasion;• Talk about the PSA genre and analyze

sample PSAs in depth.

Don’t get angry!

Emphasis on Rick Perry’s biography and personal experience:

cowboy, veteran, family man, old-

fashioned, business-savvy = American

masculinity

Credibility and Credentials

Perry: governorRomney:

businessmanObama: president

All three speakers bring up a

comparison with China mostly in

vague terms, evokes competitiveness and

pride in viewer

Obama speech: appeal to shared

values and status

Obama speech was

easy to follow: clear,

loud voice and good

pacing, good presence

High quality of campaign

videos: cost a lot to produce

Some use of data, statistics,

and comparisons in

all videos

Has to do with speaker.

Has to do with audience.

Has to do with topic.

Logos• appeal to reason relies on logic • Inductive reasoning (from specific to general) • Fair trade agreements have raised the quality of

life for coffee producers, so fair trade agreements could be used to help other farmers as well.

• Deductive reasoning (from general to specific)• Genetically modified seeds have caused poverty,

hunger, and a decline in bio-diversity everywhere they have been introduced, so there is no reason the same thing will not occur when genetically modified corn seeds are introduced in Mexico.

Ethos

• Describes the character, credibility, or reliability of the author• Use of credible sources to build an argument • Respect towards readers (anticipates opposition)

and establishing common ground with them (shared values and beliefs) creation of relationship based on trust• Intuitive organization of argument • Avoiding factual or grammatical errors

Pathos

• Emotional appeal describes how the writer/speaker caters to an audience's needs, values, and emotional sensibilities (can also be manipulative)• Sources such as interviews, individual stories,

anecdotes painting a more legitimate and moving picture • Should not distract from main argument and

should not frighten the audience or misrepresent facts.

Public Service Announcements• WHAT ARE THEY? • type of advertisement featured on television, radio,

print or other media• WHO MAKES THEM?• non-profit organizations and government agencies• TV and radio stations as well as print media reserve

free time for them• WHY? • Awareness-raising and stimulate action

• WHAT ISSUES DO THEY ADDRESS?• Often health and safety issues, but the range of issues

is expanding

Your PSAs (5 minutes)

1. In your groups: briefly introduce your PSAs to your group members and choose one that should represent the group.

2. Think about how logos, ethos, and pathos play a role in your chosen PSA.

3. Get ready to explain your group’s PSA to the class.

Texting while Driving PSA (U.K.)

http://www.youtube.com/watch?v=R0LCmStIw9E

1. What is the form of this PSA? (Speech? Collection of facts? Narrative? Interviews?)

2. Logos, ethos, pathos?3. Cultural differences between U.S. and U.K.

audiences?

Homework for Friday

1. Decide whether you would like to continue working with the PSA you chose for today. If not, pick another one that appeals more to you.

2. Re-read the assignment for feeder 2.1 and write up a first draft. Email it to me by 9am on Friday morning.

3. Finish reading chapter 8 on Rhetorical Analysis in How to Write Anything (pp. 222-50). This will help you when revising your feeder.