TODAY on COFFEE TALK...

• Elementary Literacy Updates• Elementary Literacy Fall 2015 Promotions• ReadyGEN Biliteracy

• Secondary Literacy Updates• Fall 2015 Promotions• myPerspectives © 2017 resources• Pearson Literature © 2015 and Writing Coach © 2012 product enhancements

Elementary LiteracyFall 2015 PromotionsReadyGEN Biliteracy

September 2, 2015

Dori Veto and Victoria Kaminski

Elementary Product Marketing

Elementary Literacy Promotions

Elementary Literacy Promotions Offers effective 9/1 through 12/31/15

● Reading Street- 20% discount on SE packages for new adoptions

● Reading Street- 07/08 and 2011 rollover promotions still available as well (up to 40% discount)

● My Sidewalks- 20% discount on 07/08 rollover to 2011 ● D’Nealian- 20% discount on consumable SEs,

Workbooks, and BLMs

Use promo codes and ISBNs provided in flyer.

Flyer on Playbook and in the 8/31

Buzz.

What is Biliteracy?

Biliteracy instruction is also known as Dual Immersion. In Biliteracy classrooms, ELLs and non-ELLs receive instruction in English and another language.

A Growing Movement in the US

• The number of US biliteracy programs grew from 260 in 2000 to 2500 in 2014

• As of September 2015, 11 states offer a Seal of Biliteracy endorsement for graduating seniors

• A Seal of Biliteracy endorsement is a credential that is attractive to employers and for college admissions.

Sources: David McKay Wilson “Dual Language Programs on the Rise” and http://sealofbiliteracy.org/

Seal of Biliteracy

Why Biliteracy Works for ELLs

• An enrichment model that promotes bilingualism, English proficiency, and academic achievement for all students.

• ELLs are viewed as “emerging bilinguals,” and acquire language differently than monolinguals, using linguistic resources from both languages.

• When students analyze similarities and differences in two languages, their language and literacy skills can exceed those of monolingual children.

Benefits of Biliteracy Instruction• Includes a strong oral language strand in Spanish and English to

enhance literacy and language learning.

• Respects the unique features of Spanish by providing engaging, authentic text and literacy instruction that reflects the internal structures of Spanish phonology, grammar, syntax, and discourse patterns.

• Values and builds upon all the linguistic resources that students have available.

• Develops students’ metalinguistic skills by building cross-language connections between Spanish and English.

• Provides formative and summative assessments that measure

progress on a trajectory toward biliteracy.

Why Biliteracy instead of parallel Spanish?• Rather than provide instruction exclusively in Spanish, a biliteracy

approach gives students a chance to develop literacy skills in both English and Spanish.

• The strategic linguistic resources in the Biliteracy Pathway, when used with ReadyGEN, support what the research shows—when students analyze similarities and differences in two languages, their skills can exceed those of monolingual children.

• The Biliteracy Pathway resources must be used with ReadyGEN Core (English). It is not a stand-alone program.

ReadyGEN Features that Support Biliteracy• Topically-related Unit Themes tied to Essential

Questions & Enduring Understandings• Foundational Skills • Flexible grouping and time allocations • Close reading with CCSS rigor• Reading and Language Analysis • Benchmark Vocabulary • Routines • Unlock the Text, Writing, and Language Learning

Biliteracy Pathway Flyer

Component Array

Component Array

Marketing Resources

• Flyer- Available Now• Program Preview- January 2016 (marketing story with sample pages)• Updated Sampaks in Spring • Updated RG Program Overview Brochure- Biliteracy Spread

Secondary LiteracyFall 2015 Promotions

Secondary Literacy Product Updates

September 2, 2015

Pa Moua

Secondary Product Marketing

Secondary Literacy Promotions

Secondary Literacy Product Update

myPerspectives™ ELA © 2017● Product Sales Guide available on Playbook

○ Basic Info○ Authorship ○ Components Description○ Comparison of mP17 to PL15○ Competition

● Gr 7, 9, 11 Unit Samplers available at the warehouse to order in, ISBNs on Playbook

COMING SOON:● Internal Training Brainsharks coming next week

on Playbook● Sales Presentation coming mid September ● Teaser Toolkit (Banner, invites, flyer, poster,

TOC brochure) coming mid September● Marketing site coming mid September

Secondary Literacy Product Update

myPerspectives™ ELA © 2017 Rollover Strategy● Who is eligible: Open Territory customers who are using our programs now (PH Lit 2010, 2012,

or 2015 only) ● Discount: Customers who are using one of the programs above now and wish to rollover to

myPerspectives ELA (c) 2017 can receive a 15% discount (buy 5, get 1 free) on their mP17 purchase

● Additional Requirements: AGMs must use designated coupon code for the 15% discount; customer must be using PH Lit 10, 12, or 15; mP17 rollover discount is only available from January 1, 2016 through to May 31, 2017

NOTES: In some cases, previous programs (PH Lit 10, 12, 15) purchased were just class sets which would still apply to the 15% discount for purchase of mP17 whether class set or one per student.

Pearson Literature © 2015● Product enhancements for BTS include

○ NEW! 31 Full-length Digital Novels on Realize■ Available for Download as PDFs■ Pulled from Recommended Novels in

Part 4 (some lesson resources available)

Secondary Literacy Product Update

Beowulf HamletMacbethTempest, The Walden and "Civil Disobedience" The Adventures of Tom SawyerCandide Democracy in AmericaFrankenstein Gulliver's Travels

The Prince and the Pauper The Song of the Lark The Adventures of Huckleberry Finn The Call of the Wild The Canterbury Tales The Importance of Being EarnestThe Interesting Narrative of The Life of OlaudahEquianoThe Scarlet Letter Up from Slavery

Hard Times Heart of DarknessJane EyreLetters from an American FarmerThe Narrative of the Life of Frederick DouglassMoll FlandersMy Antonia North of BostonPlays of SophoclesPride and Prejudice

UtopiaWuthering Heights

Secondary Literacy Product Update

○ NEW! Current Events with Public Radio Broadcasts ListenCurrent.com Parntership embedded in Realize ■ Help students with speaking and

listening ■ Features public radio

stories/broadcasts ■ Some lesson resources available■ Alignment to Text Set topics

Listen Current PPT and Flyer available on Playbook.

Upcoming Webinars on how to use it in the classroom coming mid September!

Secondary Literacy Product Update

○ NEW! Additional next generation assessments now available

■ New Grades 6-11 Performance Performance Tasks include CCR and Balanced performance tasks for each grade level and will be divided into three separate tests at each grade level

■ Total of 6 new Performance Tasks (3 for each type)

■ Each Performance Task has between one and three passages with multiple-choice and/or technology-enhanced and/or constructed-response questions, with a culminating extended-response essay at the end of the Performance Task.

■ We have followed the specs/guidelines of the actual PARCC and SBAC Performance Tasks, so these mirror very closely what students and teachers will experience with the actual tests.

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Pearson Literature © 2015 & Writing Coach © 2012 Plagiarism Checker

● Blackboard SafeAssign Plagiarism Checker replacing PearsonSourceCheck

● Contract is underway with Blackboard. They are developing a product for us called SafeAssign.

● The current pages on Realize and SN+ will be replaced with a Coming Soon message in the next week.

● New service should be available early October 2015.

Secondary Literacy Product Update

Blackboard SafeAssign

SafeAssign is a tool used to prevent plagiarism and to create opportunities to help students identify how to properly attribute sources rather than paraphrase. SafeAssign is effective as both a deterrent and an educational tool.

SafeAssign compares submitted assignments against a set of sources to identify areas of overlap between the submitted assignment and existing works.

● Teacher facing only● Ability to pull detailed reports of

similarities with citation of work copied or links to the sites they were taken from

QUESTIONS?