With no exaggeration, PixMob has redefined the experience of attending concerts, sporting events and other scenarios where thousands gather. The company’s signature LED wristbands virtually erase the barriers between audience and stage, creating an interactive and immersive experience in 16 million colours, shades and hues. It’s no wonder that footage from events that pulsate with PixMob technology go viral on social media. The company has lighted up the 2014 Super Bowl Halftime Show, the Sochi Winter Olympics Opening and Closing Ceremonies, Taylor Swift’s “1989” World Tour, and four NBA team season openers.

“Think of it as a reinvention of ancient fire rituals,” says General Manager Charles Truong. “It’s a way of gathering around the light, like humans have always done, and turning events into communities with a feeling of together-ness. When our customers create moments of magic like this, their brand instantly becomes part of a lifetime memory.”

PixMob rocks NetSuiteto transform thelive event experience

This visionary product with superior computational power and communication capabilities, first brainstormed by founder and Chief Technology O�cer Vincent Leclerc at MIT in 2006, looks e�ortless in the way it turns people into light canvasses—indi-vidual pixel wearers. This real-time transmission of infrared signals to wearable devices creates a moving image, while predicting di�erent types of human behaviour and movements. While the e�ect is simple, the technology is complex, and it gets even more so when innovation takes a digital turn.

“As part of our philosophy of keeping people in the moment, PixMob is introducing a networking bracelet that people will be able to ‘bump’ to exchange information and connect on social media platforms such as LinkedIn. Think of it as a virtual hand-shake, and extension of a virtual profile. It will even help generate data for organizers who want to know what components of the event work best.”

Location:Montreal, QC Canada

Industry:Wholesale Distribution

Solutions:

NetSuite OneWorld

Results

Intelligent, phased introduction of NetSuite OneWorld enables global business consolidation for PixMob.

Implementation involved the hands-on, face-to-face approach that the com-pany aims to create for its end users.

PixMob scales up at its own pace and stay nimble in a time-sensitive industry.

Staying scalable through meteoric growth

“Our organization grew from 25 to 70 people within six months,” says Truong. “We realized our ERP and other systems weren’t built to scale, especially bearing in mind the future needs of our new digital platform. We had the motivation and the right tools, but were lacking the right implementation strategy. After a few unsuccessful attempts, we turned to Gurus, and that’s when we really started to meet our scaling targets.”

Prior to Gurus’ implementation of NetSuite, PixMob was managing leads, tracking orders, and handling manu-facturing, shipping, and logistics without the use of an enterprise system. Instead, they relied on depart-ment-specific tools, including Excel, for dealing with Contract Manufacturers in Asia and for delivering turnkey solutions to some of the biggest names in the entertainment industry. PixMob understood that they needed to centralize, and knew it had to occur in two phases: First manufacturing and operations, then equipment, asset, and project management.

“We needed the flexibility to scale up according to our own timeline.”

Results for the re-inventors of the fire ritual

Shortly after implementation of NetSuite OneWorld, PixMob experienced an immediate improvement in collaboration and work e�ciency. Once sales inventory, component sourcing, delivery, resourcing, and Product Lifecycle Management (PLM) became centralized, multiple stakeholders at PixMob gained the real-time visibility they needed.

“Having all these things in one place truly a�ects the bottom line,” says Truong. “Event promoters often receive their budgets—not to mention artist confirmations—at the last minute, and they need to move quickly. Lead time for closing projects is fairly short. The more standardized we are, the faster we can deliver events. Timing is everything.”

Involve the stakeholders for implementation success

PixMob decided a cloud-based solution was the best choice for them, and chose NetSuite, a platform geared to their needs for open ERP with ultimate scaling power and an infinite ecosystem, and one that doesn’t require an extensive hardware evaluation. PixMob chose NetSuite OneWorld to assist with multinational needs including adjusting for currency, taxation and legal compliance di�erences at the local level.

877.664.1023www.gurussolutions.comwww.pixmob.com

“We chose Gurus because we couldn’t a�ord to drive an implementation partner—we needed one who could drive us. We were adamant about meet-ing the people behind the company, so we were thrilled when Gurus insisted on face-to-face interactions. That’s exactly our community philosophy.”

PixMob’s attitude toward business integration appears to be a winning factor.

“We decided to involve the people most a�ected by the change early in the implementation process, so the adoption rate was high from the get-go. Gurus was ever-present to help with change management, and to o�er support when we were demonstrating the new system and the improve-ments it would bring. With Gurus’ iterative Sherpa method, testing and walk-through were a breeze.”

“We chose Gurus because we couldn’t a�ord to drive an implemen-tation partner—we needed one who could drive us.”