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5 TIPSto establish an effectivein�uencer marketing strategy
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TIPSSet clear objectives for your strategy, and align them with achievable metrics to help measure the success of your efforts.
ROI?
BRAND RECOGNITION?
MARKET SHARE?
objectivesde�ne clear1
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identifyyour in�uencers2
Remember, in�uence is contextual.Pick the right people for the right topic.
Don’t focus on social scores,you want to look for more maturesocial data.
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And somebody that has
150k followersmay be popular but is not necessarily an in�uencer.
Don’t mistake popularity for in�uence.
identifyyour in�uencers2
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engagementplan your3
Work out best practice for dealingwith engagement opportunities aheadof time.
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Look at different ways of engagingwith an in�uencer. Think of:
of�ine conversation
content co-creation
RTs and Mentions
interviewsquotes“”
value
Quality content is nice but it’s all aboutthe way you digitally amplify it tomaximise its reach.
events
hangouts
podcasts
engagementplan your3
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listen up4
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You need to know what your in�uencersare talking about to identify in�uencingopportunities.
Once you know what they talk aboutmake sure you contact the right people,with the right engagement at the righttime.
engage & scale5
You know your brand best so get started.
Technology delivers opportunities to scale, be sure to use it effectively.
engage & scale5Here are some �nal tips, before you know it you are an in�uencer marketing pro:
Engage with in�uencers one at a time.
Use the right tools for each job.
Be sure to in�uence regularly.
Measure your activity.
Quality content is nice but it’s all aboutthe way you digitally amplify it tomaximise its reach.
Scale your in�uence now.
Interested in running an in�uencer program?
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I AM NOW!
