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8/9/2019 To Engage With Madmen
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TO ENGAGE WITH MAD MEN
Amber M. Smock
To Engage With Mad Men
Argosy University
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TO ENGAGE WITH MAD MEN
The events that unfolded between the Branch Davidians and the ATF were in a
word, tragic. Although great amounts of preparation, planning and skill were utilized by
the ATF in correlation with former Attorney General Janet Reno, the results of the
standoff between David Koresh, his followers and the ATF were unnecessarily
catastrophic. I personally agree with Marc Galanters (a professor of psychiatry at NYUs
School of Medicine) statement, ''When these groups are confronted by law enforcement
they should be handled gingerly, [],you should establish communication rather thanconfront them head on (Lacayo, 1993).
In our text Alberts describes compliance gaining strategies as methods used for
altering behavior. This is exactly how David Koresh manipulated the Branch Davidians
and maintained his control over them. First, he influenced them with promise; according
to Bruce Gent, father of ex-cult member Peter Gent, You begin to live for a pat on the
head, (Alberts, 2009; Lacayo, 1993). Koresh was so revered by his followers they were
even prepared to die for him. He influenced them with what Kellerman and Marwell call
Positive Expertise, or assuring someone that they will be rewarded if they comply.
Koresh had his followers convinced that he was, in fact, the messiah and that if they
martyred themselves for his sake they wouldsurely have a seat in heaven (Lacayo, 1993).
Some people would question the mental strength of cult-followers. It is easy to
understand, however, from the correct perspective. I know that being Messianic Jewish is
a strong factor in how I live my life, where my allegiances lie, and how I treat other
people. The Branch Davidians, although part of a more radical religious sect, are
fundamentally no different than anyone who follows the dogma of a particular religion.
It is safe to say that the Branch Davidians conformed, complied and
obeyed the will of Koresh. In our text Alberts describes conformity as, changing
behavior in order to match the actions of others or adhere to social norms. Instead of
believing Jesus Christ to be the biblical messiah as other Seventh Day Adventists do, the
Branch Davidians conformed to the new idea that David Koresh was the messiah. They
followed his direction, held him as their top authority and let him control every aspect of
their lives. Because of the authority the Branch Davidians believed Koresh to have they
complied with his instructions on how to live life in the compound with him. The men
allowed Koresh to father children with their wives and engaged in polygamy. Followers
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TO ENGAGE WITH MAD MEN
ate the way Koresh said to, prayed the way Koresh said to and even were prepared to
martyr their selves because Koresh said to (Gibbs, Lacayo; 1993). They even obeyed
Koreshs commands to use their stockpiled weapons on the unbelievers (ATF) during
the siege.
During negotiations many tactics were used to try to prompt Koresh and the
Branch Davidians to surrender. The ATF tried to gain compliance by first being
respectful to Koresh. This is an example of altruism. The ATF tried to get Koresh to let
some followers leave out of his own kindness. This was successful to a point; Koresh let
thirty-seven people leave the compound (Gibbs, 1993). Prior to the siege on part of the
ATF they tried pre-giving tactics (Kellerman, 1994; Marwell, 1967). They negotiated
that Koresh could send out a message over public radio if he would surrender. After the
ATF completed their part of the deal, Koresh did not follow through and the ATF decided
that the best course of action, after patiently waiting and negotiating for days afterward,
was to assault the compound (Lacayo, 1993).
How does a situation end like this? One might ask how a team of highly
trained professionals with decades of combined crisis intervention and hostage
negotiation training mess up so badly. My answer is impatience. I fully understand the
complexities of this altercation, and have come to one conclusion. Expecting someone as
mentally unstable as Koresh to be reasonable is both stupid and naive. Instead of using so
much manpower on a siege that ended in the deaths of innocent people, perhaps an
infiltration on a larger scale could have been utilized. Clearly Koresh responded to
altruism. Perhaps he would have been more compliant had a group of undercover agents
larger than true followers found a way to seclude and apprehend Koresh. They certainly
had the firepower to do so.
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