To Engage With Madmen

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    TO ENGAGE WITH MAD MEN

    Amber M. Smock

    To Engage With Mad Men

    Argosy University

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    TO ENGAGE WITH MAD MEN

    The events that unfolded between the Branch Davidians and the ATF were in a

    word, tragic. Although great amounts of preparation, planning and skill were utilized by

    the ATF in correlation with former Attorney General Janet Reno, the results of the

    standoff between David Koresh, his followers and the ATF were unnecessarily

    catastrophic. I personally agree with Marc Galanters (a professor of psychiatry at NYUs

    School of Medicine) statement, ''When these groups are confronted by law enforcement

    they should be handled gingerly, [],you should establish communication rather thanconfront them head on (Lacayo, 1993).

    In our text Alberts describes compliance gaining strategies as methods used for

    altering behavior. This is exactly how David Koresh manipulated the Branch Davidians

    and maintained his control over them. First, he influenced them with promise; according

    to Bruce Gent, father of ex-cult member Peter Gent, You begin to live for a pat on the

    head, (Alberts, 2009; Lacayo, 1993). Koresh was so revered by his followers they were

    even prepared to die for him. He influenced them with what Kellerman and Marwell call

    Positive Expertise, or assuring someone that they will be rewarded if they comply.

    Koresh had his followers convinced that he was, in fact, the messiah and that if they

    martyred themselves for his sake they wouldsurely have a seat in heaven (Lacayo, 1993).

    Some people would question the mental strength of cult-followers. It is easy to

    understand, however, from the correct perspective. I know that being Messianic Jewish is

    a strong factor in how I live my life, where my allegiances lie, and how I treat other

    people. The Branch Davidians, although part of a more radical religious sect, are

    fundamentally no different than anyone who follows the dogma of a particular religion.

    It is safe to say that the Branch Davidians conformed, complied and

    obeyed the will of Koresh. In our text Alberts describes conformity as, changing

    behavior in order to match the actions of others or adhere to social norms. Instead of

    believing Jesus Christ to be the biblical messiah as other Seventh Day Adventists do, the

    Branch Davidians conformed to the new idea that David Koresh was the messiah. They

    followed his direction, held him as their top authority and let him control every aspect of

    their lives. Because of the authority the Branch Davidians believed Koresh to have they

    complied with his instructions on how to live life in the compound with him. The men

    allowed Koresh to father children with their wives and engaged in polygamy. Followers

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    TO ENGAGE WITH MAD MEN

    ate the way Koresh said to, prayed the way Koresh said to and even were prepared to

    martyr their selves because Koresh said to (Gibbs, Lacayo; 1993). They even obeyed

    Koreshs commands to use their stockpiled weapons on the unbelievers (ATF) during

    the siege.

    During negotiations many tactics were used to try to prompt Koresh and the

    Branch Davidians to surrender. The ATF tried to gain compliance by first being

    respectful to Koresh. This is an example of altruism. The ATF tried to get Koresh to let

    some followers leave out of his own kindness. This was successful to a point; Koresh let

    thirty-seven people leave the compound (Gibbs, 1993). Prior to the siege on part of the

    ATF they tried pre-giving tactics (Kellerman, 1994; Marwell, 1967). They negotiated

    that Koresh could send out a message over public radio if he would surrender. After the

    ATF completed their part of the deal, Koresh did not follow through and the ATF decided

    that the best course of action, after patiently waiting and negotiating for days afterward,

    was to assault the compound (Lacayo, 1993).

    How does a situation end like this? One might ask how a team of highly

    trained professionals with decades of combined crisis intervention and hostage

    negotiation training mess up so badly. My answer is impatience. I fully understand the

    complexities of this altercation, and have come to one conclusion. Expecting someone as

    mentally unstable as Koresh to be reasonable is both stupid and naive. Instead of using so

    much manpower on a siege that ended in the deaths of innocent people, perhaps an

    infiltration on a larger scale could have been utilized. Clearly Koresh responded to

    altruism. Perhaps he would have been more compliant had a group of undercover agents

    larger than true followers found a way to seclude and apprehend Koresh. They certainly

    had the firepower to do so.

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