Tnt Corp Id Manual 2

Corpora te I den t i t y Manua l

Second Ed i t i on

Contents

Corpora te I den t i t y Manua l

Second Ed i t i on

October 2002Contents

Introduct ionTNT has grown into a strong brand, thanks in part to a unique corporateidentity applied uniformly worldwide. In order to maintain the power ofthis identity, we must meet the chal lenge of consistent application- which calls for constant vigilance, reminders and updates.

This is the second edition of the TNT Corporate Identity Manual, andcompletely replaces the first edition published in 1998. To avoid confusion,we recommend destroying the 1998 edition. The contents of the manualare also available digitally on cd-rom (enclosed). This cd-rom also includesmaster artwork for logo and stationery. Further information can be foundon the websites, housestyle.tpg.com, tnttoolbox.com and tntlivespecs.com.

Aside from the core identity rules, which remain unchanged, this editionoffers detailed information about recent developments and adaptations,including the introduction of the TPG endorsement.

Always remain alert and watchful of the application of the TNT corporateidentity. Remember - the corporate identity is not open to compromiseor local interpretation, and incorrect usage will endanger the legal protectionwe enjoy through international trade mark registration.

With your help, and the careful application of the TNT corporate identity,we can ensure the future success of this powerful brand.

Contents

Contents

Core Ident i ty

Appl icat ions

1. Corporate

2. Interna l Communicat ion

3. Externa l Communicat ion

4. Packag ing

5. L iver y

6. E lectronic Appl icat ions

7. Co-branding

Core Ident i tyThe heart of a brand is a strong and uniform identity that perfectly reflectsthe brands core identity. TNT has developed a unique corporatecommunication style that is immediately recognised by customers aroundthe world. To help ensure the continuity of the TNT brand image, guidelineshave been established which help to maintain the quality and power of all

areas of brand communication from vans and airplanes to invoices andpackaging. In this section of the Corporate Identity Manual, you will findthe details that form the basis of all brand communication. Always consultand carefully apply these guidelines when preparing any TNT materials.

Logo

Colour

Typography

Form

Donts

Contents

movemen t

t ime

wo r l dw i d eLOGO

Contents

Around the world , around the c lock

L O G O

The corporate s i gnature or logo i s one o f TNTs most

v a l u ab l e a s s e t s , a nd fo rms t h e h e a r t o f a l l TNT b r and

commun i c a t i on s . S imp l e ye t e f f e c t i ve , t h e TNT l o go i s

immediate ly recognised by exist ing and potent ia l customers

around the wor ld . Thanks to years o f cons is tent usage , the

TNT logo cont inues to represent the qua l i t i e s tha t TNT

prov ides : re l i ab le , wor ldwide ser v ice . In order to ma inta in

and safeguard the logo, always follow the corporate guidelines.

Contents

t r a d ema r k

The TNT name and logo are trademarks of TNT Holdings B.V.

The TNT logo must be surrounded by adequate clear space, otherwise

known as min imum c lear space . M in imum c lear space ensures

immediate recognit ion and maximises the overal l impact of the TNT

logo.

Min imum clear space is the d istance a l lowed between the logo

and other surrounding elements, such as typography, i l lustrations,

photographs and the tr im edge of a pr inted i tem. Surrounding

elements should a lways be X d istance from the TNT logo.

X is equal to the height of the T in the TNT logo.

x

x

x

x

x

x

x

x

xx

x

x

x

x

x

x

x

x

xx

2-colour logo on white 2-colour logo on orange

The TNT trademark statement must

be used on a l l advert is ing and sales

co l l a tera l mater ia l . P lease contact

TNT Corporate Communication for

further information at [email protected].

Trademark usage

Minimum clear space around TNT Logo

Contents

2-colour logo on orange

1-colour logo on orange

1-colour logo on black1-colour logo on white

1-colour logo on white

2-colour logo on white

TNT logo in re lat ion to other names

TNT logo must a lways stand a lone . Other

names are ent ire ly separate e lements and

should never be pos i t ioned a longs ide the

TNT logo, and never closer than the length

of the T in the TNT logo. Other names

can be set in their own speci f ic sty le , but

must rema in in the corpora te type face .

Correct usage: product or other name may only

appear i n re l a t ion w i th TNT in tex t s . e . g .

TNT PRODUCT

TNT SERVICE

TNT DIVIS ION

TNT BUSINESS UNIT

Category definers are used only on vehicle

l ivery, advert is ing and marketing and sales

collateral - never on signage or consumables.

Category definers always appear in English,

and may never be trans lated.

When creat ing a category def iner, beg in

capitals followed by lower case characters.

S ize is d irect ly proport ionate to the TNT

logo at 75% of the T. When used in a

s ing le l ine the same rules apply.

I l lustrat ions shown are not actua l s ize .

TNT logo on colouredbackground

Category def iner propor t ions

On ly the logos shown

are permitted.

0.50xx

0.75xx

Category Def iner

Contents

p i o n e e r i n g s p i r i t

l e a d e r s h i p

p e r s o n a l i t y

COLOUR

Contents

COLOUR

Friendly and open, unique and powerfu l . The TNT corporate

co lours form one of the most instant ly recogn isab le v i sua l

elements of the TNT corporate identity- helping to promote

a strong non-verbal message on the companys behal f . Bright,

eye -ca tch ing and p ioneer ing , the TNT co lours re f l ec t the

company s p e r sona l i t y a nd l e ad i n g po s i t i on wor l dw i de .

Distinctive colour for a unique company

Contents

COLOUR

RGB

255 red / 102 green / 0 b lue


255 red / 255 green / 255 b lue

4-COLOUR - PROCESS

0C / 60M / 95Y / 0K

0C / 0M / 0Y / 100K

0C / 0M / 0Y / 0K

HTML

ff red / 66 green / 00 b lue


f f red / f f green / f f b lue

S P OT C O L O U R

Pantone Orange 021

Pantone Black

Pantone White

pr in t ing

The TNT corporate colours are as much a par t o f the corporate

ident i ty as the corporate logo - and are equa l ly mandator y. The

corporate colours are used to ensure v isua l cons is tency. Factors

such a s paper qua l i t y and pr i n t i n g methods c an i n f l uence the

appearance of the TNT colours . Therefore , when pr int ing , p lease

ensure tha t the corpora te co lours a re reproduced accura te ly,

accord ing to the spec i f i cat ions ment ioned be low. When app ly ing

colour electronical ly, in signage or on l ivery vehicles, always ensure

colour accuracy by consu l t ing the swatches and data prov ided in

th is manual .

pr in t ing e lectron ic e lectron ic

Pantone 021

4 - co lour - p roce s s60% Magenta

95% Yel low

Spot ColourBlack

4 - co lour - p roce s s100% Black

Spot Colour

Contents

PPG INDUSTRIES

FTHTCN 6040-04

FTHTCN 6042-04

FTHTCN 6041-04

l ivery / s ignage

Orange should a lways be used as a spot co lour. However, i f on ly

4-colour process (CMYK) is ava i lab le (e .g . magaz ine adver t is ing) ,

p lease use the speci f icat ions ment ioned below.

Colour swatches for Pantone Orange 021 (coated, uncoated) and its CMYK

equiva lent can be found in par t 2 (Appl icat ions) of th is manual .

pioneering spirit leadership unique historical

pragmat ic powerfu l re l iab le

fr iendly c lear open - honest

AKZO NOBEL COATINGS

FLINT 2700

FLINT 4701

FLINT 4700

l ivery / s ignageDU PONT

F8680

F9169

F8679

l ivery / s ignage

White

4 - co lour - p roce s s0% Cyan

0% Magenta

0% Yel low

0% Black

Spot Colour

Contents

typograpTYPOGRAPHYo p e n a n d h o n e s t p e r s o n - t o - p e r s o nContents

typographyT Y P O G R A P H Y

How does TNT communicate on a person-to-person leve l ?

With a c lean type face that i s easy- to-read by people o f a l l

nations. The TNT corporate typography was chosen to express

an open, honest character. Famed for its pragmatic durabi l i ty,

consistent use of the TNT typography supports both internal

and ex te rna l commun i c a t i on s w i t h s t rong b r and v a l ue s .

C lear and open communicat ions

Contents

hard edge

fr iend ly cur ve

Contents

gill sans familyThe pr imar y TNT corpora te t ype f ace i s the comp le te G i l l S ans

fami ly.

- g i l l sans regular

- g i l l s a n s c ond en s e d

- g i l l sans l i ght

- i ta l i c

- bold

- bold ital ic

- extra bold

When crea t ing body tex t , upper and lower case charac ters a re

p e r m i t t e d . To h i g h l i g h t t e x t , p l e a s e u s e G i l l S a n s b o l d .

The secondary corporate typeface is Times , which is used only on

persona l computers when creat ing body text for correspondence .

Gi l l Sans L ight

ABCDEFGHI JKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqr stuvwxyz1234567890

Gil l Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890

Gil l Sans I ta l ic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqr s tuvwxyz1234567890

Gil l Sans Condensed

ABCDEFGH I J K LMNOPQRS TUVWXY Zab c d e f g h i j k lmnopq r s t u vwx y z1234567890

Gil l Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Gil l Sans Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz1234567890

Gil l Sans Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Corporate Pr imary Typeface

The typeface , Gill Sans , was developed in 1927-30 by designer Eric

Gi l l as an expression of contemporary sty le . An immediate success,

Gi l l Sans is highly f lexible and widely avai lable . These qual it ies made

i t the log i ca l cho i ce for suppor t ing the overa l l TNT corpora te

ident i ty.

When used cons i s t en t l y, G i l l S ans comp lement s the to t a l TNT

corporate ident i ty. The cur ves symbol ise fr iendl iness and honesty.

The hard edges reflect the more practical, goal-oriented side of TNT.

D o n ot r e p l a c e c o r p o r at e f o n t s w i t h f o n t s t h at a p p e a r s i m i l a r.Contents

s p e e d mo t i o namb i t i o n

Contents

The dynamic power of des ign

The TNT guarantee of precis ion and speed is a lso expressed

through form, which communicates on a non-verbal level . The

TNT dynamic e l l ipse co lour and form as i t takes o f f and

heads into new hor izons . These sty le e lements a l so carr y a

strong message when applied to packaging, aircraft and vehicles

and uni forms.

F O R M

Contents

Secondary forms

The secondary style elements include l ines, str ipes, dots, icons, etc .

These e l emen t s may no t be h i gh l y obv ious , bu t t hey s e r ve to

complete the overa l l TNT ident i ty by adding f inesse and precis ion.

Secondary style elements may be used more flexibly than the dynamic

e l l i p s e , bu t a lway s a s p a r t o f t he to t a l TNT corpor a t e s t y l e .

l i ve r y o r a i rc r a f tcorporate wardrobe

packag ing

Contents

45 x

10 x

35 x

7 x37 x46 x 9 x 1 x

100 x

Pr imary Form: Dynamic E l l ipse

The dynamic el l ipse is a unique and highly recognisable form that

communicates the pr imary message of TNT speed, ambit ion, and

movement . Th i s s ty le e lement i s des i gned to enhance the v i sua l

i m p a c t o f t h e T N T c o r p o r a t e i d e n t i t y o n s p e c i f i c e x t e r n a l

communicat ion appl icat ions .

These appl icat ions are : - vehic le and a ircra f t l iver y

- packag ing

- uni forms

Use of the dynamic e l l ipse on any appl ic at ion other than those ment ioned is prohib i ted.Contents

D O N TMaintaining a strong corporate identity means careful and consistent

use of the TNT design elements. Please fol low the guidel ines exactly,

and avoid donts at a l l t imes .

Contents

Logo

Dont reproduce the corporate

s ignature in any other way than

those spec i f i ed in th i s manua l .

The examples shown here , and

a l l o t he r dev i a t i on s f rom the

gu i de l i n e s i n t h i s manua l , a re

incorrect and strictly prohibited.

For spec i f icat ions regarding the

correc t u s e o f t he co rpor a t e

logo please refer to the previous

chapter.

Master artwork must be used for

the reproduction of al l elements.

Dont repos i t ion shading

Dont use t ints

Dont a l ter colour usage

Dont p lace on b lack backgroundDont use logo par ts separate ly

Dont crop

Dont subst i tute typefaces

Dont use without c irc les

100%

100%

Dont use out l ines

Dont pos i t ion ver t ica l ly or at an ang le

Dont change background colourDont p lace on photography

PRODUCT

Dont use logo with productor other names

Colour

Dont replace corporate colours

with colours that appear similar.

Dont use t ints .

Contents

typetypeDont squash the typeface

typetypeDont stretch the typeface

typetypeDont use d i f ferent typefaces

Dont use the whole fami ly in one word

typetypetype

Dont d istor t the typeface

typetypeDont skew or use as i ta l ics

Dont use par ts separate ly

Dont use out l ines

Dont a l ter the colour Dont change background colour

Dont repos i t ion e lements

Dont use t ints

Dont cropDont squash

Dont positionvertically or at an angle

Dont a l ter the colour

Dont impor t photography

Dont edit shapes

Typography

Don t rep l ace corpora te fon t s

w i th fonts tha t appear s im i l a r.

G i l l S a n s i s t h e m a n d a t o r y

corporate typeface .

Use Gi l l Sans bo ld (not i ta l i cs )

to h ighl ight or emphas ize texts .

Correc t use i s ou t l i ned i n the

background typeface .

Form

D o n t c r o p o r d i s t o r t t h e

dynamic e l l ipse .

Only use the dynamic e l l ipse on

vehic le and a ircra f t l iver y

packag ing

uni forms

Contents

D O N T

Imagery

Don t u se Duotone B l a ck and

Pantone Orange 021 photography.

Maintaining a strong corporate identity means careful and consistent

use of the TNT design elements. Please fol low the guidel ines exactly,

and avoid donts at a l l t imes .

Contents

5 Liver yKey E lements 39Colour Speci f icat ions 40Category Def iner 41Vehic les 42Website Address 43Aircraf t 44Motor-b ike 45Ref lect ing Mater ia l 46

6 Electronic Appl icat ionsGener ic Guidel ines 47Website Address 48Genera l Direct ions 50Intranet 51Internet 52

7 Co-brandingStat ionery 53Liver y 54Signage 55

8 Colour swatches and bromides

1 CorporateEndorsement 1Stat ionery 3Signage 10Uni forms 17Imagery 18PowerPoint 19Serv ice Qual i ty Awards 20

2 Interna l Communicat ionNewsletter 22

3 Externa l Communicat ionGeneric Adver t is ing Guidel ines 24Recruitment Adver t is ing 25Press Release Letterhead 27Exhib i t ion Stand 28

4 Packag ingConsignment Note 29Invoice 31Remittance Advice 32Pak Envelopes 33Pak Satchel 35Ident i ty Card 37Access Card 38

Appl icat ionsThe heart of a brand is a strong and uniform identity that perfectly reflectsthe brands core identity. TNT has developed a unique corporatecommunications style that is immediately recognised by customers aroundthe world. To help ensure the continuity of the TNT brand image, guidelineshave been established which help to maintain the quality and power of all

areas of corporate communications from vans and airplanes to invoicesand paks. In this section of the Corporate Identity Manual, you will findthe details that form the basis of all corporate communications. Alwaysconsult and carefully apply these guidelines when preparing any TNTmaterials.

Contents

1. Corporate

- TPG Endorsement 1

- Sta t ioner y 3

- S i gnage 1 0

- Un i forms 1 7

- Imager y 1 8

- Presentat ions 1 9

- Ser v ice Qual i ty Awards 2 0

The TNT core identity consists of strong elements that reinforce the uniquequalities of the company. The individual elements that make up the totalcorporate identity carry slightly different messages, and are applied permedia accordingly. Sometimes the logo is emphasised, sometimes colour

is the key point of interest. Corporate media, as covered in this section,is widely seen and used. This makes it even more essential to strictlymaintain consistency in design.

Contents

full colour logo on white

T P G E N D O R S E M E N TC O R P O R AT E

sizing and proportions logo colour variations

spot colour process colour RGB colour

pantone 275 100c/94m/0y/38k 0/0/102

pantone 485 0c/100m/100y/0k 255/0/0

pantone or ange 021 0c/60m/95y/0k 255/102/0

1x

1x

1x 1x

TPG endorsement colours

1

TPG brand nameTo strengthen the TPG ident i ty , the brand name TPG isbeing appl ied to al l TPG-re lated businesses . For example , theRoyal PTT Post has been renamed Royal TPG Post .

TPG endorsementThe TNT brand is l inked to TPG by means of the TPGendorsement, which reads , a TPG company. The endorsementmust be used consistent ly in the fol lowing appl icat ions only :- stat ioner y- external communicat ions- packaging- l iver y- electronic media

TypographySet in lower case charactersGi l l Sans Regular

Please consult the endorsement checkl i s t for appropriateappl icat ions .

In this edit ion of the TPG Corporate Identity Manual , the TPGendorsement has been integrated into all relevant applications .

NotesBusiness Units in the Benelux must not use the TPGendorsement before 5 July 2004.

Contents

T P G E N D O R S E M E N T C H E C K L I S TC O R P O R AT E

Checklist for the application of the TPG Endorsement with TNT logo

ITEMS YES NO REMARKS

STATIONERY

LETTERHEAD X

CONTINUATION SHEET X

MEMORANDUM X

FACSIMILE TRANSMISSION X

COMPLIMENT SLIP X

BUSINESS CARD X

MAILING LABEL X

ENVELOPES X

CORPORATE FOLDER X ONE POS I T ION ONLY

OTHER ITEMS X

SIGNAGE

EXTERNAL SIGNAGE X

DIRECTIONAL SIGNAGE X

FLAGS AND BANNERS X

INTERNAL SIGNAGE X

UNIFORMS

UNIFORMS/WORKWEAR X

LEISURE WEAR OPT IONAL

INTERNAL PRESENTATIONS X

EXTERNAL PRESENTATIONS

OPENING SLIDE X

CONTINUATION SLIDES X

INTERNAL COMMUNICATIONS X OPT IONAL

ITEMS YES NO REMARKS

EXTERNAL COMMUNICATIONS

ADVERTISEMENT X

TV-COMMERCIALS X

OUTDOOR ADVERTISING X

FOLDERS/BROCHURES X ONE POS I T ION ONLY

CALENDARS X

SALES PRINTED MATTERS X ONE POS I T ION ONLY

A/V (FILM, VIDEO, DVD, ETC .) X ONE POS I T ION ONLY

PROMOTIONAL ITEMS/GIVE AWAYS X OPT IONAL

RECRUITMENT ADVERTISING X

PRESS RELEASES X

EXHIBITION STAND X M IN IMUM ONE POS I T ION

DIRECT MAIL X ONE POS I T ION ONLYNOT ON ENVELOPE S

PACKAGING

CONSIGNMENT NOTE X

INVOICES X

REMITTANCE ADVICES X

PACKS/ENVELOPES/SATCHELS X ONE POS I T ION ON BACK

IDENTITY/ACCESS CARDS X

LIVERY

VEHICLES X ONE POS I T ION ON BACK

AIRCRAFT X

MOTOR-BIKES X

ELECTRONIC MEDIA

INTRANET SITES X

INTERNET WEBSITE HOMEPAGE X

INTERNET WEBSITE COUNTRY HOMEPAGES X

INTERNET WEBSITES CONTINUATION PAGES X

CO-BRANDING

ALL FORMS OF CO-BRANDING X

2

Important NotesPlease consult this TPG Endorsement checkl ist for appropriateappl icat ions .

The use of the TPG Endorsement with the TNT Brand is notal lowed on ent i t ies under control of Benelux Business Unitspr ior to 5 July 2004.

In case of doubt or uncer tainty please consult CorporateCommunicat ion: [email protected]

Contents

S TAT I O N E RY - L E T T E R H E A DA N D C O N T I N U AT I O N S H E E T

C O R P O R AT E

Continuation Sheet

Corporate Head Off ice

Neptunusstraat 41-63, 2132 JA Hoofddorp

Postbus 13000, 1100 KG Amsterdam

The Nether lands

Tel : +31 20 500 60 00

Fax: +31 20 500 75 10

www.tnt .com

TNT HOLDINGS B.V.

TNT HOLDINGS B.V. Suomi Oy. Chamber of Commerce, Reg. No.123456Banking details: Ipsum lorem actus fortunis factum, No. 6589 69542

Letterhead

3

Technical Specifications- Paper SizeA4, 297mm x 210mm - por trai t- Paper TypeBri l l iant white uncoated wove , 90gsm- Print ing MethodSpot colour l i thography

Design Elements- TNT LogoTop right 12mm heightPantone Orange 021100% Black- Line3mm high 0.2pt 100% Black56mm wide 0.5pt 100% Black

Address Details- TypographySet in upper and lower case charactersLeading is set at 13pt10pt letterspacingJust i f ied r ight- Business Unit Name/Legal Name7pt Gi l l Sans Bold- Si te Type/Div is ion/Depar tment7pt Gi l l Sans Regular- Address , Posta l and Contact Detai l s7pt Gi l l Sans Regular

TPG Endorsement100% BlackFor s iz ing see previous sect ion

NotesNever replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Master ar twork must be used for the reproduct ion of al le lements .A l l measurements are in mil l imetres .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S TAT I O N E RY - M E M O R A N D U MA N D F A C S I M I L E TR A N S M I S S O N

Memorandum

C O R P O R AT E

Memorandum Corporate Head Off iceNeptunusstraat 41-63, 2132 JA Hoofddorp


The Nether lands

Tel : +31 20 500 60 00

Fax: +31 20 500 75 10

www.tnt .com

TNT HOLDINGS B.V.

Facsimile Transmission Corporate Head Off iceNeptunusstraat 41-63, 2132 JA Hoofddorp


The Nether lands

Tel : +31 20 500 60 00

Fax: +31 20 500 75 10

www.tnt .com

TNT HOLDINGS B.V.

Facsimile Transmission

4

TNT HOLDINGS B.V. Suomi Oy. Chamber of Commerce, Reg. No.123456Banking details: Ipsum lorem actus fortunis factum, No. 6589 69542

Technical Specifications- Paper SizeA4, 297mm x 210mm - por trai t- Paper StockBri l l iant white uncoated wove , 90gsm- Print ing MethodSpot colour l i thography

Design Elements- TNT LogoTop right 12mm height , Pantone Orange 021, 100% Black- Line3mm high 0.2pt 100% Black, 56mm wide 0.5pt 100% Black

Memorandum12pt Gi l l Sans Bold

Address Details- TypographySet in upper and lower case charactersLeading is set at 13pt10pt letterspacingJust i f ied r ight- Business Unit Name/Legal Name7pt Gi l l Sans Bold- Si te Type/Div is ion/Depar tment7pt Gi l l Sans Regular- Address , Posta l and Contact Detai l s7pt Gi l l Sans Regular

Reference DetailsSet in upper and lower case charactersLeading is set at 25pt7.5pt Gi l l Sans Regular10pt letterspacingJust i f ied le f t

TPG Endorsement100% BlackFor s iz ing see previous sect ion on the TPG Endorsement

NotesMaster ar twork must be used for the reproduct ion of al le lements .A l l measurements are in mil l imetres .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S TAT I O N E RY - C O M P L I M E N T S L I P, M A I L I N G L A B E L A N D B U S I N E S S C A R D

Compliment Slip

Mailing Label Business Card

A. N. Other M.B.A.Designation



Postbus 13000, 1100 KG Amsterdam, The Nether lands

Tel : +31 20 500 60 00 Fax: +31 20 500 75 10

Pr iv : +31 20 500 60 00 Emai l : a [email protected] www.tnt .com

TNT HOLDINGS B.V.




The Nether lands

Tel : +31 20 500 60 00

Fax: +31 20 500 75 10

www.tnt .com

TNT HOLDINGS B.V.


C O R P O R AT E 5

Technical SpecificationsPaper Size Compl iment S l ip 210mm x 100mm - landscape

Business Card 85mm x 55mm - landscapeMai l ing Label 99mm x 150mm - landscape

Paper Stock Compl iment S l ip Brilliant white uncoated wove, 90gsmBusiness Card Brilliant white uncoated wove, 250gsmMai l ing Label Brilliant white crack back, 90gsm

Print ing Method Spot colour l i thography

Design Elements- TNT LogoTop right 12mm high, Pantone Orange 021, 100% Black- LineCompl iment S l ip 3mm high 0.2pt, 56mm wide 0.5pt, 100% BlackBusiness Card Front 2.5mm high 0.15pt , 49.7mm wide 0.4pt , 100% BlackMai l ing Label 2mm high 0.1.7pt, 33mm wide 0.5pt, 100% Black

Address Details- TypographySet in upper and lower case charactersLeading is set at 9pt . 10pt letterspacing- Compl iment S l ip7pt Gi l l Sans Bold- Business CardBusiness Unit Name/Legal Name Site/Type/Division/DepartmentAddress , Postal and Contact Details 6pt Gi l l Sans RegularEmployee Detai l sLeading is set at 6.5ptName 8 pt Gi l l sans BoldEducat ional Qual i f icat ions 8pt Gi l l sans RegularDes ignat ion, Business Unit/product 6pt Gi l l Sans Regular- Mai l ing LabelPosta l Detai l s 6pt Gi l l Sans Regular

Where a legal requirement exists to inc lude the legal nameas par t of the address block on business cards , then it shouldbe added beneath the Site Type/Div is ion/Depar tment

TPG Endorsement100% Black,For s iz ing see previous sect ion on the TPG Endorsement

NotesFor quest ions and ar twork, see www.tnttoolbox.com.

Contents

S TAT I O N E RY - D L W I N D O WE N V E L O P E A N D D L E N V E L O P E

DL Window Envelope DL Envelope

Postbus 13000, 1100 KG Amsterdam, The Nether lands Postbus 13000, 1100 KG Amsterdam, The Nether lands

C O R P O R AT E 6

Technical Specifications- Paper Size220mm x 110mm - landscape- Paper StockBri l l iant white uncoated wove , 110gsm- Print ing MethodSpot colour l i thography

Design Elements- TNT LogoTop lef t 12mm heightPantone Orange 021100% Black- Line2mm high 0.1.7pt 100% Black33mm wide 0.5pt 100% Black

Postal Details6pt Gi l l Sans Regular10pt letterspacingSet in upper and lower case characters

Indicia (Optional)7pt Gi l l Sans RegularLeading is set at 15pt27pt letterspacingJust i f ied le f tSet in upper and lower case characters


Contents

S TAT I O N E RY - C 5 W I N D O W E N V E L O P E A N D C 5 E N V E L O P E


C5 Window Envelope C5 Envelope


C O R P O R AT E 7

Technical Specifications- Paper Size160mm x 230mm - landscape- Paper StockBri l l iant white uncoated wove , 110gsm- Print ing MethodSpot colour l i thography



Indicia (Optional)7pt Gi l l Sans RegularLeading is set at 15pt27pt letterspacingJust i f ied le f tSet in upper and lower case characters


Contents

S TAT I O N E RY - C 4 L A N D S C A P E E N V E L O P E A N D C 4 P O RT R A I T E N V E L O P E

C4 Landscape Envelope C4 Portrait Envelope



C O R P O R AT E 8

Technical Specifications- Paper Size229mm x 324mm - landscape229mm x 324mm - por trai t- Paper StockBri l l iant white uncoated wove , 110gsm- Print ing MethodSpot colour l i thography



Indicia (Optional )7pt Gi l l Sans RegularLeading is set at 15pt27pt letterspacingJust i f ied le f tSet in upper and lower case characters


Contents

S TAT I O N E RY - C O R P O R AT E F O L D E R

Corporate Folder

C O R P O R AT E 9

Technical Specifications- Paper Size220mm x 307mm - por trai t- Paper StockBri l l iant white uncoated wove , 300gsm- Print ing MethodSpot colour l i thography

Design Elements- TNT LogoFront f lap:14mm in height100% White100% Black- Ins ideFlood-coated Pantone Orange 021- FinishesMatt machine varnish- Die-cut ClosureOn second f lap- Die-cut Business CardOn inner f lap

TPG Endorsement100% Black,For s iz ing see previous sect ion on the TPG Endorsement


Contents

S I G N A G E - S T R AT I F I C AT I O NC O R P O R AT E

7m Pole

5m Pole

Roof and/or Wal l (Max 3)

7m Pole or 5m Pole


7m Pole or 5m Pole


5m Pole and Roof or Wal l

or


5m Pole or Roof or Wal l

Free Standing and/or

Wall Mounted (Max 4)

To include informational and/or

directional data on s lats









Free Standing or Wal l Mounted



Free Standing or Wal l Mounted



I f f lag poles already exist





LEVEL AND COUNTRYCLASSIFICATION

SECONDARY SIGNAGE FLAGS / BANNERSPRIMARY SIGNAGE

TABLE 2: MINIMUM REQUIREMENTS PER LOCATION TYPE

1

head off ice

2

hub

sortation centre

airport s ite

retai l outlet

regional of f ice

3

A size depot

sales of i ice

4

B size depot

5

C size depot

warehouse

admin off ice

none

over 6000 cons

moved per week

over 6000 cons

moved per week

between 1500

and over 6000 cons

moved per week

up to 1500 cons

moved per week

500+

500+

PR showcase

200-500

100-200

up to 100

vis ible on al l s ides

vis ible on 3 s ides

vis ible on 2 s ides

vis ible on 1 s ide only

not vis ible at al l

LEVEL + COUNTRYCLASSIFICATION

CONSIGNMENTS MOVEDPER WEEK

EXTERNAL VISITORSPER ANNUM

VISIBILITY ACCESSIBILITY

clear ly s igned

very easy to locate

very good road access

easy to access

good road access

route indications

reasonable road access

some route indications

poor road access

no clear route s igns

di f f icult to locate

not clear ly s igned

very poor road acccess

BUSINESS CLASSIFICATIONMANDATORY

BUSINESS CLASSIFICATION NON-MANDATORY

TABLE 1: STRATIFICATION OF LOCATION TYPES

1

Head Off ice

2

Hub

Sortation Centre

Airport Site

Retai l Outlet

Regional Off ice

3

A Size Depot

Sales Of i ice

4

B Size Depot

5

C Size Depot

Warehouse

Admin Off ice

1 0

The various poss ib le types of TNT locat ions have been rankedinto f ive categor ies ranging from level 1 (corporate andcountr y head of f ices) through to level 5 (a smal l depot) .Refer to table 1 for detai l s .

Each TNT locat ion must meet a s ignage minimum, accordingto their type of locat ion. There are di f ferent types of signage(pr imary, secondary, f lags and banners) of fer ing a range ofs ignage types a s i te can use in order to meet the minimumstandard. Please consult table 2 for detai l s .

When selecting signage , always consider TNT location visibi l ity,access ibi l i ty and the number of external vis i tors . Such factorsmay vary per locat ion type , and can ass is t in deciding whichtypes of signage are appropriate . This information is providedas a tool , and is not a mandator y requirement. However , al llocat ions are required to meet the minimum standard.

NotesFor fur ther information, please see www.tnttoolbox.com.

Contents

S I G N A G E - 2 - D I M E N S I O N A L E X T E R N A L

2/3x

1x

2/3x

0.5x

2/3x 0.5x2/3x

2/3x 0.5x2/3x

2/3x

1x

2/3x

0.5x

roof sign - 2D

wall sign - 2D

C O R P O R AT E 1 1

NotesNever replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Detailed technical drawings will be available from the suppliers .Master ar twork must be used for the reproduct ion of al le lements .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S I G N A G E - 3 - D I M E N S I O N A L E X T E R N A L

roof sign 3D extruded

5m pole sign 3D extruded

wall sign 3D extruded

2/3x

1x

2/3x

0.5x

C O R P O R AT E

EindhovenDepot

EindhovenDepot

2200mm

300mm

2500mm

250mm 1240mm

350mm1114mm

405mm

63mm 63mm

355mm

2/3x 0.5x2/3x

2/3x 0.5x2/3x

2/3x

1x

2/3x

0.5x

roof sign 3D

1 2

NotesNever replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Detailed technical drawings will be available from the suppliers .Master ar twork must be used for the reproduct ion of al le lements .A l l measurements are in mil l imetres .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S I G N A G E - D I R E C T I O N A L

freestanding - direct ional and informational

wall mounted - direct ional and informational

200 - 400mm 500 - 1000mm

Reception

Parking

Deliveries

500 - 1000mm

1000 - 1500mm

100mm

All visitors are requestedto report to reception

59-118mm

64-128mm

11-22mm11-22mm 178-356mm

Reception

Parking

Deliveries

500 - 1000mm

All visitors are requestedto report to reception

59-118mm

64-128mm

11-22mm11-22mm 178-356mm

200 - 400mm 500 - 1000mm


NotesNever add any other logos , logotypes , symbols , or endorsements .Detailed technical drawings will be available from the suppliers .Master ar twork must be used for the reproduct ion of al le lements .A l l measurements are in mil l imetres .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S I G N A G E - L I F T S A N D WA L L -M O U N T E D I N F O R M AT I O N A L

wall mounted informational

150 x 150 mm 150 x 120 mm 150 x 75 mm

lift

122mm13mm16mm 12mm

22mm

42mm 13mm

15mm

13mm

5th FLOOROperations

Restaurant

Marketing, Sales & Customer Service

Strategic & Commercial Development

Operations

Corporate Communication

Marketing, Sales & Customer Service

Financial & Corporate Administration

Human Resources

Corporate Accounting & Administration

Information Systems

Fiscal Services

Risk Management

Legal Services

Corporate Treasury

Corporate Business Control & Control Mergers & Acquisitions

Logistics Development

Investor Relations

Board of Management

General Services

IS Help Desk

4th FLOOR

3rd FLOOR

2nd FLOOR

1 st F LOOR

GROUND FLOOR

F 400FINANCIAL ADVISERS

G.P. van der Laan

H. Ploeger

D.H.T. de Boer-vlietstra

G.H. van der Veen

A.A. Michelsen

K.L. van Amersfoort

122mm9mm12mm 7mm

23mm

15mm

14mm

7mm

38mm 8mm

F 400FINANCIAL ADVISERS

G.P. van der Laan

H. Ploeger

D.H.T. de Boer-vlietstra

G.H. van der Veen

38mm 8mm

14mm

7mm

SUNFLOWER ROOM

Meeting room

F 400

30mm 8mm

11mm7mm


NotesNever replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Detailed technical drawings will be available from the suppliers .Master ar twork is to be used for the reproduct ion of al le lements .A l l measurements are in mil l imetres .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S I G N A G E - F L A G S A N D B A N N E R S

banner f lag one f lag two

flags and banners - orange

7m

10m

55mm55mm 890mm

191mm

323mm

259mm259mm 2482mm

559mm

902mm

194mm194mm 1862mm

416mm

677mm

194mm194mm 1862mm

416mm

677mm

259mm259mm 2482mm

559mm

902mm

10m

7m

55mm55mm 890mm

191mm

323mm

flags and banners - white

banner f lag one f lag two


Technical Specifications- Banner Size1m x 3m - por trai t- Flag Size One2m x 3m - landscape- Flag Size Two1.50m x 2.25m - landscape- Mater ia lTo be sourced centra l ly- Print ing MethodSpot colour s i lkscreen

NotesNever add any other logos , logotypes , symbols or endorsements .Master ar twork is to be used for the reproduct ion of al le lements .A l l measurements are in meters/mi l l imetres .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S I G N A G E - I N T E R N A L

directional

entrance door

FINANCIAL ADVISER

30mm

30mm

30mm

60mm

60mm 70mm 25mm 165mm500mm

FINANCIAL ADVISER

SALES

option 2option 1

REGIONAL HEAD OFFICE

Middle East

REGIONAL HEAD OFFICE

Middle East



Contents

U N I F O R M SC O R P O R AT E 1 7

Uni forms play an impor tant role in communicat ing the TNTbrand to our customers wor ldwide and on a dai ly basis . Aneat appearance , coupled with the strategic application of theTNT corporate ident i ty , re inforces the TNT brand, reassurescustomers of TNT rel iabi l i ty and ser v ice and increases brandawareness .

A c lothing l ine has been developed that conveys unique andconsistent brand image . Uni forms can be ordered by emai lf rom KCFS: Wardrobe .TNT@kcfs .n l

NotesFor quest ions and clothing speci f icat ions , contactWardrobe .TNT@kcfs .n l

Contents

I M A G E RY - P R I M A RY A N D S E C O N D A RY

Primary

Secondary

People & technology People & technology Hardware


The strength of TNT as a ser v ice company is i ts people andtheir personal capabi l i t ies . When choosing or creat ing imagesto represent TNT, the primary visuals should always inc ludepeople who ref lect the mood and feel ing of TNT.

Hardware and technological images should always be consideredsecondary to images showing TNT people .


Contents

P R E S E N TAT I O N - P O W E R P O I N T

This is the slide title with amaximum of two lines

This is the first text level this is the second text level this is the third text level Second line of the first text level Third line ............................. ............................................... ............................................... ...............................................

Department X



Department X

This is the presentation title for acorporate presentation reversed out

This is the presentation sub title

S.P. Eakername

8 September, 1998

This is the presentation title for acorporate presentation reversed out


S.P. Eakername

8 September, 1998

This is the presentation title for acorporate presentation positive


S.P. Eakername

8 September, 1998



Department X

There are no mandatory guidelines to follow whenproducing a PowerPoint presentation. The examples shownare an indication only. Business Units may want to usedifferent formats, depending on the audience and desiredlevel of quality. Please keep the following in mind toensure the proper TNT look and feel:

1. LogoThe logo des ign and the minimum clear space surrounding it are f ixed andgiven, and may not be changed or distor ted. The TNT logo must be placedin a prominent posi t ion.

2. TypefaceThe typefaces used must meet the typography guidel ines . However, Aria l maybe used when necessar y for technical reasons .For more information, please refer to the typography sect ion of the manual .

3. Look and feelWhen colour is used it must always suppor t the core image . Orange shouldalways be the dominant colour appl ied.


Technical Specifications- S l ide Format297mm x 210mm - landscape- Colour ModeRGB Orange Black WhiteRed 255 0 255Green 102 0 255Black 0 0 255

Design Elements- TNT LogoLower r ight , 40mm width100% white , 100% black on orange s ide of el l ipse100% Pantone Orange 021, 100% black on white s ide el l ipse- S ide El l ipse100% Pantone Orange 021, 100% white- S l ide Background100% white , 100% Pantone Orange 021

Slide Information- TypographySet in upper and lower case characters . On orange background,white with 100% black shade .- Tit le7mm height , Gi l l Sans Bold, 100% black- Subt i t le5.5mm height , Gi l l Sans Regular , 100% black- Body Copy5.5mm height , Gi l l Sans Regular , 100% black- Bul let Points100% blackTab indent 7mm- Sub-indentsTab indent 16mm

NotesNever replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Master ar twork is to be used for the reproduct ion of al le lements .A l l measurements are in mil l imetres .The examples shown are not actual s ize .For quest ions and ar twork, see www.tnttoolbox.com.

Contents

S E R V I C E Q U A L I T Y AWA R D S - U S A G E

colour applications

minimum clear space (MCS) and additional clear space (ACS)

proportionality between service quality award and logo

SERVICE QUALITY

AWARD LOGO

SERVICE QUALITY

AWARD LOGOx

1x 5x

MCSmandatory

ACSrecommended

SERVICE QUALITY

AWARD LOGO

SERVICE QUALITY

AWARD LOGO

C O R P O R AT E

example

2 0

Relationship between TNT Logo andService Quality Award LogosSer v ice qual i ty award logos are useful devices that suppor tthe TNT cla im of being a qual i ty-dr iven company. Over t ime ,the values that these award logos represent are transferredto and become associated with the TNT brand values . As thisoccurs , the TNT logo assumes greater power, symbol is ing topqual i ty ser v ices and products .

Therefore , ser v ice qual i ty award logos should always play asuppor t ing role when used in TNT sales and market ingl i terature .

When using ser v ice qual i ty awards , please consider :(1) the logo propor t ional i ty rule ;(2) addit ional c lear space guidel ines ;(3) one colour requirements for award logo appl icat ions .

Apply ing the above to our l i terature wi l l help to ensure thatthe TNT corporate ident i ty remains the dominant feature andthat TNT benef i ts the most from the secondary presence ofser v ice qual i ty award logos .

Proportionality to TNT logoThe height of the inner circle of TNT logo. The ser vice qualityaward logo must never exceed this propor t ional i ty rule .

Minimum Clear SpaceThe minimum clear space is the distance al lowed between theTNT logo and other elements , such as a logo, typography,i l lustrat ions , photographs or the tr im edge of a printed item.The minimum clear space is a mandator y requirement in al lappl icat ions using the TNT logo. X is equal to the height ofthe T in the TNT logo.

Additional Clear SpaceAddit ional c lear space is 5 t imes x, where x is the height ofthe T in the TNT logo. Please note: the combinat ion ofminimum and addit ional c lear space is equal to 6 t imes x,which is the total length of the TNT logo.

Colour ApplicationsSer v ice Qual i ty Award LogosOne-colour appl icat ion only100% black or white


Contents

telephone / fax

Your direct connection to TNT for orders and information.

in format ion about our

internat iona l express ser v ice .

TARIFFS & DESTINATIONS

SERVICE HANDBOOKBielefeld/Gtersloh (05241) 9768-0 *Bremen (0421) 5141-0

Dortmund (0231) 17771-0

Dresden (035242) 444-0

Dsseldorf/Hilden (02103) 956-0

Dsseldorf/Erkrath (0211) 9256-0

Erfurt (036202) 23-0

Frankfurt/Dietzenbach (06074) 408-0

Frankfurt/Rsselsheim (06142) 852-0

Freiburg (07643) 903-0

Gstrow (03843) 2999-0

Hamburg (040) 73469-0

Hamminkeln (02852) 718-0

Hannover (0511) 7266-0

Kassel (0561) 50017-0

Koblenz (02630) 809-0

Kln/Frechen (02234) 1800-0

Kln/Porz (02203) 9330-0

Leipzig/Wiedemar (034207) 79-300 *

Leipzig/Zorbau (034441) 96-0 #

Magdeburg (039203) 780-0

Mannheim (0621) 8797-0 #

Mannheim/Viernheim (06204) 9660-0 *

Mnchen-Nord (089) 31772-0

Mnchen-Sd (089) 31779-0

Nrnberg (0911) 9305-00 #

Nrnberg (0911) 9309-5 *

Saarbrcken (06894) 9656-0

Siegen (02736) 410-0

Straubing (09421) 7301-0

Stuttgart/Leonberg (07152) 972-0

Stuttgart/Tamm (07141) 227-0

Ulm (0731) 7041-01

Villingen/Deilingen (07420) 921-0 #

Villingen/Schwenningen (07720) 9710-0 *

Wrzburg (09303) 9060-0

SERVICE QUALITY

AWARD LOGO

S E R V I C E Q U A L I T Y AWA R D S -A P P L I C AT I O N

SERVICE QUALITY

AWARD LOGO

in format ion about our

internat iona l express ser v ice .

TARIFFS & DESTINATIONS

SERVICE HANDBOOK

SERVICE QUALITY

AWARD LOGO

SERVICE QUALITY

AWARD LOGO

1x5x

MCSmandatory

ACSrecommended

x


On this page, examples are shown of theproportionality rule, additional clear spaceguideline and one colour applications canwork within TNT literature.

The addit ional c lear space acts as a guidel ine for distancingthe TNT logo from the ser v ice qual i ty awards logos . However ,in pract ice they can be posi t ioned fur ther away than theaddit ional recommended spacing.

In each of these examples , the TNT corporate logo remainsc lear ly dominant , yet benef i ts from the secondary andsuppor t ing role of the award logos .


Contents

2. Interna l Communicat ion

- Newslet ter 2 2

Although it may seem that a companys identity mainly depends on howit communicates with customers, a unified image in internal communicationsis also an important factor in building a strong brand. TNT has created

guidelines for use in internal communications, so that these media also addto the TNT feeling that staff experiences.

Contents

NEWSLETTER -T N T E X P R E S S U P D AT E F U L L C O L O U R

MAY

200

1,IS

SUE

NUM

BER

07

EXPR

ESS

UPD

ATE

< >

MAY

200

1

EXPR

ESS

UPD

ATE

< >

SECTION 1 - EXPRESS INDUSTRY NEWS

Timescale for Working Time DirectiveCommercial Motor, 31 June 2001

In brief, the Directive proposes to cut nighttime working to eight hours and self-employed drivers will be included after threeyears. 13 June - Debate and vote at a full ses-sion of the European Parliament inStrasbourg, This is where a number ofchanges could be suggested leading to concil-iation. Alternatively the amendments could beagreed.Autumn - possible conciliation procedurewith a committee convened by the EC andthe European Parliament trying to reachagreement, This process lasts six weeks.According to the International RoadTransport Union, the council rarely acceptswhat parliament decides so a heated debateis anticipated. If agreement is not possible theWorking Time Directive will be rejected. Ifagreement is reached the directive will beconfirmed by a third parliamentary reading.

EU Commission to approveLufthansa/BMI/SAS merqerEU Business.com, 27 June 2001

The European Commission has given the go-ahead to a strategic alliance betweenGermany's Lufthansa, BMI British Midland andSAS Scandinavian Airline Systems, Lufthansaand SAS currently share routes betweenGermany and Scandinavia, The three-wayalliance would be the first deal of its kind toreceive approval from the Commission.The deal will allow the companies to usecommon routes, share flight codes, createcommon companies and co-ordinate prices.Lufthansa and British Midland will begin bysharing the London-Madrid and London-Rome routes. The decision was made inter-nally, but the airline's competitors have untilJune 14 to present the EC with any objec-tions to the alliance.There is also a proposed alliance betweenLufthansa and Austrian Airlines, which hasreceived a mixed reaction from EU competi-tion regulators.

MAY

200

1

EXPR

ESS

UPD

ATE SECTION 1 - EXPRESS INDUSTRY NEWS

Commission proposes zero-sulphur formost fuels EU Business.com, 11 June 2001

The EC is proposing to introduce sulphur-free petrol and diesel in the EU from 1January 2005.EU measures to cut vehicle emissions includeDirective 98/70/EC which sets the environ-mental qualities for all petrol and diesel soldin the EU and were adopted in 1988. The useof sulphur petrol will be mandatory from2011, but a date for mandatory zero sulphurdiesel fuel is to be fixed as part of a laterreview.

IA T A carqo tariff consultations break EUrulesEU Business.com, 15 June 2001

The EC has decreed that International AirTransport Association (IATA) cargo tariffconsultations restrict price competition andbreak EU rules. Until June 1997, cargo tariffconsultations benefited from a block underCommission Regulation which

enabled European airlines to agree on tariffsfor the carriage of freight. The block exemp-tion was withdrawn and IA TA produced itsown cargo tariff consultation system. TheCommission is awaiting a formal repIy fromIATA.

BA and KLM renew cooperation talkswww.cargo.dl, 12 June 2001

British Airways and KLM renewed talks aboutco-operation less than nine months after theyabandoned negotiations on a merger.KLM stated that it did not talk with the BAboard about a possible merger, because of thefear that the European Commission will ban ajoint venture. KLM said other forms of closecooperation are being discussed.

< >

cover page ful l colour I N T E R N A L C O M M U N I C A T I O N

page layout examples ful l colour

2 2

Typesetting Specifications- Introduct ion PageSet in upper case characters , Pantone Orange 021Main Tit le 60pt Gi l l Sans Bold Condensed, 9.5pt letterspacingDate and Issue Nr. 15pt Gill Sans Bold Condensed, 9pt letterspacing- General PageMain Tit le 52.5pt Gil l Sans Bold Condensed, 9.5pt letterspacingSet in upper case characters , Pantone Orange 021Date 12pt Gill Sans Bold Condensed, 10pt letterspacing, leading 5ptSet in upper case characters , Pantone Orange 021- CopySet in upper and lowercase characters , Pantone Orange 021and 100% Black, 10pt letterspacing, leading 13ptMain Tit le Set in upper case characters only , 10pt Gi l l SansBold Condensed, Just i f ied, Pantone Orange 021Sub Tit le 9pt Gi l l Sans , Just i f ied, Black 100%Place and Date 9pt Gi l l Sans , Just i f ied, Black 100%Copy 10pt Gi l l Sans , Just i f ied, Black 100%

Grid MarginsTop 30mmBottom Variable , but no less than 15mmLeft 54mmRight 10mmColumn width 73mmGutter width 10mm

Important!Also avai lable in duotone and monotone appl icat ions . Sty lesheets and master pages have been created. Text can run overtwo columns per page . Column heights are variable within thepage margins . Relevant guides are placed on the master pages .The ver t ica l l ines are var iable in colour (orange , white andblack) , place and width. Square images may only be movedver t ical ly . Al l images used should fol low the style of the onesshown; i.e . lots of contrast, add brightness , increase saturation.TNT orange must maintain its PMS standard or comparableconsistency ( i .e . Pantone Orange 021: 60% magenta, 95%yel low).

NotesNever replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Use master ar twork for reproducing al l e lements .A l l measurements are in mil l imetres . The examples shown arenot actual s ize . For duotone s ingle colour examples , seewww.tnttoolbox.com.

Contents

N E W S L E T T E R -T N T E X P R E S S F U L L C O L O U R

IN THE NEWS < >WEEK ENDING 18.05.01

< >TNT IN THE NEWS, ISSUE 50, PAGE 1

ASIA PACIFIC

AUSTRALIA

TNT opens Hi- Tech Depot at ChulloraSupply Chain Review, 27 April 2001

TNT Australia has opened its new andexpanded express and computer hard-ware logistics facilities at Chullora, inSydney's south-west. The state-of-the-art depot offers customers a nation-wide secure and efficient storage andtransport facility developed specifical-ly for the fashion and IT markets.Chullora also accounts for a signifi-cant proportion of TNT's NSWExpress services, providing transportand logistics solutions to all areasthroughout Sydney's west. In a bid todevelop more sophisticated logistics

solutions for customers, TNT hasinvested in a range of new systemsand equipment that reduces the han-dling time for a variet y of high-value/low-impact goods. In-!ine scan-ning equipment at the depot has beendeveloped in conjunction with revisedsecurity systems within the dedicatedfleet of 24 delivery vehicles.The inclu-sion of a mezzanine level at the depotensures goods can be stored awayfrom the main loading bays, minimisingthe potential for damage to the prod-uct prior to shipment.


ASIA PACIFIC

MALAYSIA

TNT's Environmental ChallengeThe Star, 27 April 2001

TNT showed its support for waterconservation by sponsoring theWorldwide Fund for Nature's Waterfor Life Challenge. This was the firstyear TNT has been involved. TheWWF Water for Life Challenge canoerelay race was organised to raiseawareness about water conservationas well as raise funds for the localchapter of its worldwide WFL cam-paign. K.N. Chuang, ManagingDirector, TNT Malaysia said, "We arepleased to be participating in such aworthy cause and committed to not

only the development of the economybut also to the Malaysian environmentand society. Such activities also doubleup as a teambuilding exercise andmake TNT an even more cohesiveunit," he added. Dr Mikaai! KavanaghAbdul!ah, executive director, WWFMalaysia, said, "We are constant!ylooking out for organisations who aresupportive of our efforts.Contributions from the private sectorwill help us to continue our efforts inconserving nature and the environ-ment."

EUROPE

ISRAEL

TNT Ship Israeli FlagsMaariv, 23 April 2001

TNT has shipped for Keren KayemetLeisrael (KKL) a shipment of hundredsof Israeli and KKL flags to Jewish com-munities all over Europe. The ship-ment contained national flags and dec-orations with symbols representingI.D.F divisions, and the KKL logo. Theshipment was used by the Jewish com-munities in Europe, during the memo-rial ceremonies and to celebrateIsraeli Independence Day.a

USA

TNT's WAP FacilityInbound Logistics, March 2001

TNT has entered the world of wire-less technology with the launch of itsnew Wireless Application Protocol(WAP) tracking facility atwap.tnt.com. The new facility enablesany customer with a wireless deviceor WAP-enabled mobile phone totrack international consignments, any-time and anywhere. Customers alsocan view the date and time of pickupor delivery and the person who signedfor the shipment.

For information please contact Andrew Huestis.Tel. +31-20-5006878, fax: +31-20-5007878.


TNT Launches iSolutionsCargo Facts March 2001

TNT launched an e-commerce ship-ping management software callediSolutions.The new software allows customersto connect to the TNT global IT net-work and directly offers a wide rangeof shipping services including consign-ment management, price checking,document generation and other cus-tomized services. TNT in the Newsprovides TNT management withupdates of TNT press activity.

For internal use only. Distributed to Head Officeand Business Unit/Country Management who arerequested to distribute it locally.TNT in the Newsis distributed by the PR & CommunicationsDepartment of the Ex-press Division.

I N T E R N A L C O M M U N I C A T I O Ncover page ful l colour

page layout examples ful l colour

Typesetting Specifications- Introduct ion PageSet in upper case characters , Pantone Orange 021Issue Nr. 60pt Gill Sans Bold Condensed, 11pt letterspacing OutlineMain Tit le 38.1pt Gil l Sans Bold Condensed, 11pt letterspacingDate 13.7pt Gill Sans Bold Condensed, 10pt letterspacing- General PageMain Tit le Set in upper case characters , Pantone Orange 021Tit le 15.8pt Gi l l Sans Bold Condensed, 10pt letterspacingIssue 12.8pt Gi l l Sans Bold Condensed, 10pt letterspacingPage Nr. 10.8pt Gi l l Sans Bold Condensed, 10pt letterspacing- CopySet in upper and lowercase characters , 100% Black, 10ptletterspacing, leading 12ptMain Tit le Set in upper case characters only , 14pt Gi l l SansBold CondensedCountr y Tit le Set in upper case characters only , 8.5pt Gi l lSans Bold CondensedSub Title Set in upper and lower case characters , 7.5pt Gill Sans

Grid MarginsTop 68mmBottom Variable , but no less than 10mmLeft 8.5mmRight 7.5mmColumn width 57.8mmGutter width 15mm

Important!Also available in duotone and monotone applications. Style sheetsand master pages have been created. Text can run over three,two or a single column per page. Column heights are variablewithin the page margins . Relevant guides are placed on themaster pages . The orange banner should always expand across afull width single page spread, and can be moved horizontally onthe page. The vertical lines are variable in colour (orange, whiteand black), place and width. Square images may only be movedvertically. All images used should follow the style of the onesshown; i.e . lots of contrast, add brightness , increase saturation.TNT orange must maintain its PMS standard or comparableconsistency (i.e. Pantone Orange 021: 60% magenta, 95% yellow).

NotesNever replace corporate fonts with fonts that appear similar. Neveradd any other logos, logotypes, symbols or endorsements. Usemaster artwork for reproducing all elements. All measurements arein millimetres. The examples shown are not actual size. For duotonesingle colour examples, see www.tnttoolbox.com.

2 3

Contents

3. Externa l Communicat ion

- Generic Adver t is ing Guide l ines 2 4

- Recru i tment Adver t i s ing 2 5

- Press Release Letterhead 2 7

- Exhib i t ion Stand 2 8

Throughout the world TNT communicates with external parties using aconsistent and professional identity. The more consistent externalcommunications are, the stronger the TNT image and the greater the brandrecognition. Consistency not only communicates professionalism, it also

tells others that TNT is proud of its image and the unique, quality servicesit offers. By always including the TPG endorsement (a TPG company),TNT is also correctly positioned in the market.

Contents

G E N E R I C A DV E R T I S I N G G U I D E L I N E SE X T E R N A L C O M M U N I C A T I O N

Nobody does logist ics better

Mitc

hell

Rog

ers/

Still

Pict

ures

Please fee l f ree to v i s i t our webs i te www.tnt.com/logist icsor send us your e-mai l totnt logist ics [email protected] d i scuss mutua l bus iness oppor tun i t ies .

2 4example

To optimally meet market demands andspecific local requirements, no extensiveset of guidelines has been defined foradvertising. However, to ensure a high degreeof consistency, some basic guidelines must bemet when producing any advertising material.

1. Core identityAl l adver t i s ing must use the TNT core ident i ty as descr ibedin sect ion 1 of this manual .

2. LogoThe logo des ign and the minimum clear space surroundingit are f ixed and given, and may not be changed or distor ted.The TNT logo must be prominent ly posi t ioned on al l above-the- l ine ,below-the- l ine and promotional mater ia ls .

3. TypefaceAl l above-the- l ine and below-the- l ine adver t i s ing andpromotional mater ia l must fo l low the typeface guidel ines asmentioned in this manual .

4. ColourWhen colour is used in adver t i s ing or promotional mater ia l ,orange should always be the dominant colour appl ied.

5. EndorsementThe TPG endorsement must be used in al l adver t i s ing mater ia l .

6. Category definerThe category def iner (e .g . Global Express , Logist ics & Mai l )may be used i f des ired. The use of category def iners is notmandator y.

7. Tagline/sloganDivis ions and/or Business Units may use speci f ictagl ines/s logans as a pay-of f to the copy. Preferably , theseshould be structured per div is ion, and used consistent lythroughout Business Units .

Contents

R E C R U I T M E N T A DV E R T I S I N G

To find out more about us and see all current vacancies visit: www.tnt.com

Principal Corporate Development Officer30,000 - 35,000 pa inc

For an application form and further details, please telephone:

555 5208035020 (24 hour answering service) quoting the

appropriate reference: TNT 001/2099.

Or email: [email protected]

TNT Human ResourcesNep t unu s s t r a a t 41 - 632132 J A Hoo f d do r pTh e Ne t h e r l a nd s

Job Description Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diamLorem ipsum dolor sit amet, consectetuer adipiscing elit, seddiam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquamerat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duisautem vel eum iriure dolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsanet iusto odio dignissim qui blandit praesent luptatum delenit augue duisdolore te feugait nulla facilisi.

Duis autem vel eum iriure dolor in hendrerit in vulputate consequat, vel illum dolore eu feugiat nulla facilisis at vero iusto odio dignissim qui blandit praesent luptatum delenit feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend imperdiet doming id quod mazim placerat facer possim

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Utwisi enim ad minim veniam, quis nostrud exerci tation ullamcorper

5-colour layout

2-colour layout 1-colour layout

E X T E R N A L C O M M U N I C A T I O N





















2 5

Technical Specifications- Paper SizeA5, 148mm x 210mm - landscape

Design Elements- TNT LogoPosit ioned upper r ight s ide38.5mm width, 13.5mm heightPantone Orange 0214-colour process

Introduction Text9pt Gi l l Sans Bold100% Black

Job Description30pt Gi l l Sans Bold Condensed100% Black

Salary Details14pt Gi l l Sans Bold Condensed100% Black

Body Copy9pt Gi l l Sans Regular and Bold100% Black

Contact Details8pt Gi l l Sans Bold100% Black

Address Details9pt Gi l l Sans (Bold) Condensed100% Black

NotesAlways inc lude the TPG endorsement, a TPG company.Never replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Use master ar twork for the reproduct ion of al l e lements .A l l measurements are in mil l imetres .The examples shown are not actual s ize .For more information, see www.tnttoolbox.com.

Contents

Job Description Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLoremipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duisautem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blanditpraesent luptatum delenit augue duis dolore te feugait nulla facilisi.


Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eumiriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat

For an application form and further details, please

telephone: 555 5208035020 (24 hour answering

service) quoting the appropriate

reference: TNT 001/2099.


To find out more about us and see allcurrent vacancies visit: www.tnt.com

Development Officer30,000 - 35,000 pa inc

Principal Corporate


R E C R U I T M E N T A DV E R T I S I N G



Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

dolore magna aliquam erat volutpat. Ut wisi enim ad minimveniam, quis nostrud exerci tation ullamcorper

suscipit lobortis nisl ut aliquip ex eacommodo consequat. Duis autem

vel eum iriure dolor inhendrerit in vulputatevelit esse molestieconsequat, vel illumdolore eu feugiat



Principal Corporate


E X T E R N A L C O M M U N I C A T I O N

5-colour layout 2-colour layout

1-colour layout



Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

dolore magna aliquam erat volutpat. Ut wisi enim ad minimveniam, quis nostrud exerci tation ullamcorper

suscipit lobortis nisl ut aliquip ex eacommodo consequat. Duis autem

vel eum iriure dolor inhendrerit in vulputatevelit esse molestieconsequat, vel illumdolore eu feugiat



Principal Corporate


2 6

Technical Specifications- Paper SizeA5, 210mm x 148mm - por trai t

Design Elements- TNT LogoTop right38.5mm width, 13.5mm heightPantone Orange 021C4-colour process

Introduction Text9pt Gi l l Sans Bold100% Black

Job Description30pt Gi l l Sans Bold Condensed100% Black

Salary Details14pt Gi l l Sans Bold Condensed100% Black

Body Copy9pt Gi l l Sans Regular and Bold100% Black

Contact Details8pt Gi l l Sans Bold100% Black

Address Details9pt Gi l l Sans (Bold) Condensed100% Black


Contents

P R E S S R E L E A S E L E T T E R H E A DE X T E R N A L C O M M U N I C A T I O N

press release

2 7

Technical Specifications- Paper SizeA4 por trai t

Design Elements- TNT LogoTop right 12mm heightPantone 021100% black- Line3mm high 0.2pt 100% black56mm wide 0.5pt 100% black

Press Release28pt Gi l l Sans RegularSet in lowercase characters


Contents

sequencingsequencing

cross dockingcross docking

inbound logisticsinbound logistics

spare partsspare parts

labellinglabelling

warehousewarehouse

distributiondistribution

outbound logisticsoutbound logistics

packagingpackaging

kittingkitting

CKDCKD

SKDSKDSupply ChainManagementSupply ChainManagement

Value - AddedSolutions

Value - AddedSolutions

Lead LogisticsProvider

Lead LogisticsProvider

E X H I B I T I O N S TA N DE X T E R N A L C O M M U N I C A T I O N

SOLUTIONS FLEXIBILITY

Du i s a u t em v e l i u s e um i r e r e u s r e f a n a dolor in son c on s e qu a t v e l u a i l l umdo l o r e a ulpa qui placeat facer possimo nis es VOLUPTAS ASSUMENDA EST

Du i s a u t em v e l e um dolor in.

Dignissim qui et blandito.

TNT SAMEDAY

IN-NIGHT DELIVERY

TNT SAMEDAY

IN-NIGHT DELIVERY

Dignisimus qui lorum ilsum bland he.

S o n c o n s e qu a t v e l u a i l l um do l o r e e u f u g i a t n u l l a .


Eat jus ado rod io d ign i s s imo

ECONOMY EXPRESSEat jus ado rod io d ign i s s imo qu i et b landess lupatum.

NEXT DAY 9:00 EXPRESSDu i s mo l e s t a i e s o n c o n s e q u a t , v e l i l l um do l o r e e u p a r.

NEXT DAY EXPRESSVe l e um i r e r e r e f a n a s o n c o n s e q u a t v e l u a i l l um .

NEXT DAY 12:00 EXPRESSDignisimus qui lorum il upatum delenitus aigue.

AIR FREIGHT

TECHNICAL COURIERLupatum delenit aigue duos et dolor molestais excet.


IMPORT SERVICEHanc ego tene sentia.

RETAIL EXPRESSDu i s a u t em v e l e um i r e r e r e f a n a s o n con s e qu a t .

2 8

Technical Specifications- Panel S izeVar iable (depending on suppl ier s format) - por trai t- Print ing MethodInk- jet matt laminated

Design Elements- TNT Logo100% White100% Black100% Pantone Orange 021

TypographyGi l l Sans Light , Regular , BoldGi l l Sans Condensed Light , Regular , Bold

VisualTo be determined by Corporate Communicat ion Depar tment,Amsterdam

NotesNever replace corporate fonts with fonts that appear s imi lar .Never add any other logos , logotypes , symbols or endorsements .Use master ar twork for the reproduct ion of al l e lements .The examples shown are not actual s ize .For more information, see www.tnttoolbox.com.

Please consider the following guidelines when producingexhibition material. For further information, or to ordera stand from the central corporate organisation, contactTNT Corporate Communication.

1. StructureTNT has developed a modular , f lexib le stand structure using the Nomadicpop-up system with a ser ies of magnet ic panels that can be adapted tomeet most exhibit ion needs concerning stand size , layout and copy content .

The stand is constructed using a number of wal l s which can be assembledas required. A wal l is made up of a number of indiv idual panels , eachmeasuring 75cm x 200cm. By adjust ing the number of wal ls , most exhibit ionstand requirements can be accommodated. The stand is easy to transpor tand can be made avai lable for use as required.

2. Finishes and FixturesThe TNT exhibit ion stands have been des igned to promote TNT throughstr ik ing visuals , dominant branding and a strong use of the brands primarycolours , especia l ly orange . Always reinforce and complement these elementswith the appropriate stand decorat ions .

3. FlooringWhenever poss ib le , carpet ing should be black or dark grey. I f unavai lable ,wood or aluminium f loors may be used.

4. FurnitureUpholstered furnishings (chairs , stools , etc) should be dark, preferably blackor dark grey, with chrome or black frames whenever poss ib le . Tables , desks ,monitor stands , etc . should be chrome or black with glass tops , if appropriate .

5. LightingWhenever poss ib le , l ight ing should be incorporated into the stand throughuse of upl ighters and/or spots mounted onto the stand wal l s or suspendedfrom exhibit ion centre roof .

Contents

4. Packag ing

- Consignment Note 2 9

- Invo ice 3 1

- Remittance Adv ice 3 2

- Pak Enve lope 3 3

- Pak Satche l 3 5

- Ident i ty Card 3 7

- Access card 3 8

Everyday, as they send and receive packages, customers hold the TNTcorporate identity in their hands. By strictly maintaining the corporateidentity guidelines found in this section of the manual, packaging and

invoices contribute to the strong, unified TNT brand worldwide. Varioustypes of packaging are available, each with its specific design rules, so alwaysconsult these pages to ensure correct usage.

Contents

C O N S I G N M E N T N OT E I N T E R N AT I O N A LPA C K A G I N G 2 9

GD 413 50 0 315 WW

www.tnt.com/nlAFZENDER BLIJFT AANSPRAKELIJK ALS GEADRESSEERDE IN GEBREKE BLIJFT

Naam:

Adres:

Plaats:

Provincie:

Contactpersoon

Postcode:

Land:

Telefoonnummer:

GEEN LEVERING AAN POSTBUSNUMMERS

Naam:

Adres:

Plaats:

Provincie:

Contactpersoon

Postcode:

Land:

Telefoonnummer:

Naam:

Adres:

Plaats:

Provincie:

Contactpersoon

Postcode:

Land:

Telefoonnummer:

GEEN LEVERING AAN POSTBUSNUMMERS

30-4952PPP CN-NL

0600

9514

140

zw

art

1or

anje

1Pr

inte

d by

Pro

form

s BV

. Hee

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rd N

ethe

rland

s

1. Klantnummer2. Factuur aan geadresseerde

3. Referentie afzender (Extra informatie die u op de factuur wilt laten vermelden)

vul het TNT klantnummer van de ontvanger inof bel Customer Service voor de juiste informatie

WITTE VELDEN ZIJN VERPLICHT. INVULLEN IN HOOFDLETTERS EN GOED DRUKKEN A.U.B.

Kruisoptie aan

4. Afzender (Ophaaladres)

5. Geadresseerde

7. Gevaarlijke Goederen (Kruis juiste optie aan)Bevat deze zending gevaarlijke goederen?Zo ja, bel a.u.b. met onze Customer Service. Ja NeeOP HET VERVOER VAN DEZE ZENDING ZIJN DE OP DE ACHTERZIJDE VERMELDE VERVOERSVOORWA ARDEN VAN TOEPASSING,DIE DE AANSPRAKELIJKHEID VAN TNT BEPERKEN VOLGENS HET VERDRAG VAN WARSCHAU EN HET CMR-VERDRAGHandtekening afzender Ontvangen door TNT

Datum: Tijd: :/// (Dag/Maand/Jaar)/Datum:

8a. Services (Kruis n van de onderstaande services aan) 8b. Opties (Kruis opties aan)

9. Speciale afleverinstructie (gereserveerd voor uw eventuele instructie)

10. Goederen (Voor douanegoederen ook onderdeel 11 invullen a.u.b.)

11. Douanegoederen (Invullen indien van toepassing)

Bij navraag a.u.b. dit nummer vermelden

Sameday PremiumSpecial Express

9:00 Express12:00 Express

Global ExpressEconomy Express

GoederenDocumenten

A.u.b. contact opnemen met Customer Service.Voor meer gegevens zie onze brochure of bel Customer Service.

Priority

Ve rzekeringVoor verzekeringsdekking indien van toepassing.Zie punt 6 op de achterzijde van de vrachtbrief.

Munteenheid

Waarde zending

A.u.b. verzekerings-gegevens opgeven

Munteenheid Factuurwaarde goederen

BTW nummer ontvanger BESTEMD VOORAFZENDER

Bewaar dit exemplaar voor uw administratie

Omschrijving goederenA.u.b. volledige omschrijving op factuur aangeven

Stat. Nr. Totaal

Aantalcolli

GewichtKilos Gram Lengte Breedte Hoogte

Afmetingen

Tarief eventueel afhankelijk van volume.Raadpleeg onze brochure of

bel Customer Service.

Kilos

Kilos

Kilos

Kilos

Gram

Gram

Gram

Gram

Centimeters

Centimeters

Centimeters

Centimeters

Centimeters Centimeters




Kilos Gram

Alleen mogelijk bijGlobal Express en Economy Express

6. Afleveradres (Indien afwijkend van adres geadresseerde)

INTERNATIONAAL

example

Technical Specifications- Paper Size Flat152mm x 240mm - landscape- Form TypeCont inuous forms- Number of Par ts5- Print ing MethodSpot colour l i thography

Design Elements-

Documents

Tnt Corp Id Manual 2