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8/2/2019 TM.PHANI
1/23
By
PHANI KRISHNA
ESCI
8/2/2019 TM.PHANI
2/23
Definition of TechnologyAll the Knowledge, products , process, tools
methods and systems employed in creation ofgoods or in providing services
Application of Knowledge is Technology
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Technology management
Technology Management is set of management
disciplines that allows organizations to
manage their technological fundamentals to
create competitive advantage.
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Types and components of Technology
Mgt
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Technology
planning
The technology planningprocess will help minimize
technology-related crises,
use staff time efficiently,and avoid wasting money
on equipment. Create a
plan to help you think
through your priorities in
order to use technology in
a way that directly furthers
your mission.
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Technology forecasting
Technology forecasting attempts to predict the
future characteristics of useful technological
machines, procedures or techniques.
It provides vision of the future that can be used to
guide action of the present in anticipation of future
states.
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Methods of Forecasting Technology
Monitoring
Expert opinion
Trend analysis Modeling
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Technology Acquisition
Acquisition of technology and knowledge involves the
purchase of external knowledge and technology without
active co operation with the source. This external knowledge
can be embodied in machinery or equipment that
incorporates this knowledge. It can also include the hiring ofemployees who possess the new knowledge, or the use of
contract research and consulting services. Disembodied
technology or knowledge also includes other know-how,
patents, licences, trademarks and software.
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Technology acquisition methods
Internal R&D
Participating in a JV
Contracting out for R&D Licensing in of Tech.
Buying the tech.
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Technology Transfer
It is a process that permits the flow oftechnology from a source to a receiver. Source
is the owner or holder of knowledge, whilethe recipient is the beneficiary of suchknowledge
TT is the process by which tech, knowledge
and information developed in one enterprisefor particular purpose is applied and utilized inanother enterprise for another purpose
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Modes of technology transfer International TT: eg. Advanced to developing
countries Regional TT: eg. AP to HP
X- industry or X- sector TT
Eg. Space program to commercial applications Inter-firm TT :
Eg. Transfer of CAD / CAM expertise from machinetool mfg firm to a furniture producing firm.
Intra-firm TT:Eg. One division to another, one dept to other-sophisticated computer tech. to manual work
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Channels of Tech. flow
General channel: education, training, public
conference, study missions, exchange visits
Reverse engineering channel
Planned channel: licensing, franchising, JV,
turnkey project, FDI and consortium.
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Technology absorption
Absorption is generally considered as the
capability to reproduce or manufacture
products according to the "know-how"
supplied by the licensor of technology
Required skill sets to be available by Receiver
before absorption
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Technology implementation
Introduction of new technologies to either an
existing organization, or to a larger
community, such as a type of business.
the process required to introduce a new
technology to a larger community
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Technology diffusion
Diffusion is Spreading .
Any Innovation , idea , system is successful
when it is adapted by users and diffused
through user population.
it is a process by which an innovation is
communicated through channels to members
of a social system.
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Technology Development
The process of technology innovation is a
complex set of activities that transforms ideas
and scientific knowledge into physical reality
and real-world applications.
It is a process that converts knowledge into
useful products and services that have
socioeconomic impact.
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Technology Development
Basic research
Applied research
Tech. development Tech implementation
Production
Marketing Proliferation
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Technology strategy
Devising a Technology Strategy is vital for any
Organization to gain a Competitive edge ; to
be integrated with Business Strategy
Sequence of activities of Tech Mgt cycle ;
from Tech Planning to Diffusion
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There are 5 steps involved in evolving
a strategy for a TS
1.Look at your situation
Understand context, helps you understand your internal and
external environment regarding, transfer and define
objectives and strategies for how to proceed.2.Choose the right path
Analyze risks and select strategy, helps you understand the
risks associated with the transfer and select the right strategy
to follow.3.Focus the transfer :
Plan technology implementation, helps you plan the next step
of the tech. implementation
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4. Getting it done:
Implement technology, helps you implement
the transfer as defined in the plan
5. Determine where to go next:
Review and update transfer plan, helps you
understands the results of the transfer to date
and how to proceed based on the results.
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Benefits of Effective Technology
Management
Increase sales
Reduce costs
Reduce wastage Enhance profits
Make people more productive
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Gain Competitive edge
Be better prepared for the future. Tap new opportunities.
Conduct superior technology planning