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Organic
Social
Learning in the Corporate Environment
Waleed Jameel
Business Manager
GAC Corporate Academy
www.gacacademy.com
What do we mean by “organic?”
• Growing or evolving naturally
• Free from external influences
What do we mean by “social’ and “learning”
• People talking
• Formal engagement
• Informal get-togethers
• Limited IT resources –warehouses, ships, remote locations
GAC’s Organic Social Learning Story
Once upon a time…
• 50+ countries
• Small team
• Movie based CRM course
• Global travels
• Goodbye family
There had to be a better way
• Measurement driven learning
• Strategically linked
• Available globally instantly
• Industry buzz words – elearning
• Industry buzz words – learning organisation
GAC Corporate Academy is Born
• 2007 – GAC Corporate Academy launched
• 2008 – Next 5 year strategic vision is launched
• 2013 – New 5 year strategic plan
How did GAC setup its learning?
• GAC partnered with the largest content library in the world and over the next three years, began launching the third-party content to GAC offices online
• SCORM-enabled via GAC’s LMS
What Happened?
• Mixed results
• 3rd Party Content
– Outdated content
– Generic aesthetics
– Limited tech support
– Zero flexibility
– Lukewarm audience reception
In Parallel
• 2007: We launched our first in-house course, Introduction to the GAC World
• Strategically linked
• GAC-Specific Content
• SME-Driven
• SMART pedagogy
• Facilitator managed
GCA 2012 Strategy Map
ROI | What strategic value does GCA deliver to the GAC Group through enabling an enterprise-wide learning organisation?
R1 (DPO)
Generate +veROI
R2 (WJ)
Control of theCostsCSF2
R3 (STF)
Drive Revenue
CSF6
R4 (DPO)
Secure ExternalAccreditation
Stakeholder | What quality relationships must GCA create, develop and maintain with valued stakeholders?
S1 (DPO)
Leverage GBM, RMM, VPR’s as
Strategic Enabler
S2 (FK)
CRM:CM’s
S3 (WJ)
Leverage Course Advisory
Committees
S4 (WJ)
Engage and Motivate
Participants
S5 (STF)
Build Connected GLO Community
S6 (WJ)
Enhance Partner/FACRelationships
Internal Process | How does GCA deliver enterprise-wide learning and development that enables “The GAC Way” ?
IP1 (WJ)
Ensure Quality GCA Portfolio
IP2 (WJ)
Enhance OperatingCapability
IP3 (FK)
Enhance Strategic Marketing Capabilities
IP4 (STF)
Employ Strategic BD
IP5 (FK)
Deliver PreciseManagement Information
Learning & Growth | Where should GCA drive learning and development through the entire GAC Group?
LG1 (WJ)Create
GAC CitizenshipOn-boarding
General
LG2 (FK)Support Unified
Business Operationsthe GAC Way
LG3 (FK)Promote
Commercial Savvyness
LG4 (ADD)Promote
Business EnglishTo Connect & Enable
Global Business Relationships
LG5 (DPO)Facilitate Specialised
CorporateLearning Needs
Lets go online
• GAClearn.com
Results
• Employee Engagement Survey
• Course Evaluations
• Measurement against key principles of learning organisation