K. C. College of Management Studies

TOPIC: - WRIST WATCHES

TEJAS SHAH ROLL NO 55

SAGAR KESHRI ROLL NO 62

PROF IN CHARGE: - Prof. Kher

Tejas Shah Roll No 55Sagar Keshri Roll No 62

WRIST WATCHES

TITAN TAGHEUER ROLEX

TITAN

FOUNDED : 1987

ABOUT COMPANY : Titan Industries is the world's fifth largest manufacturer

of Watches

MARKET SEGMENTATION :

Age Group

Age: 6-11, 12-19, 20-34, 35-49, 50-64, 65+

Gender: Male, Female, Kids.

Occupation: Professionals, Retired, Students, Homemakers, Sportsmen

Target Audience: Working Class, Middle Class, Upper Middle Class

POSITIONING: Fulfill Emotional and Artistic Needs, Lifestyles.

MARKET SHARE:

Has a 60% share in the domestic watch market, which is estimated at 42 million

pieces annually and is growing at 8% year-on-year

MARKET SIZE:

Watches contribute 30% to Titan's revenues and this division is expected to

grow 20% this fiscal against 18% last year.

DIFFERENTIATION:

Quality, Service and Trustworthy. As compared to Tag Heuer it's very economical

and can be affordable by the mass consumers. It’s after sales service is also one

of the benchmark in its operation. Ranges between Rs 800 to Rs 85000.

Tejas Shah Roll No 55Sagar Keshri Roll No 62

TAG Heuer

FOUNDED: The brand has been in existence since 1860.

ABOUT COMPANY : Tag Heuer is a Swiss luxury watch brand. It is a part of the

Louis Vuitton Moet Hennessy group. In India it was launched in the year 2003

MARKET SEGMENTATION:

Age Group: 25-45 year old

Gender: Male, Female

Occupation: Professionals, Business Persons.

Target Audience: Upper Class, Upper Upper Class

POSITIONING: Performance, Elegance and Sportsmanship with Latest Design

MARKET SHARE: Currently holds 8% share in the Indian market for luxury

watches. "TAG Heuer intends to capture a 10% market share in the Indian Swiss

watch segment" which accounts approximately for Rs. 200 crores.

DIFFERENTIATION: Quality, Brand Name & Brand Ambassador. As compared to

Titan Watches it is more expensive and famous for Chronograph Watches.

Ranges between Rs 3500 to Rs 1150000.

ROLEX

FOUNDED: 1905

ABOUT COMPANY : World’s leading manufacturer of luxury watches.

MARKET SEGMENTATION:

Age Group: 32-60 year old

Gender: Male, Female

Occupation: Executives, Corporate People, Sportsperson.

Target Audience: Upper-Upper Class

POSITIONING: Quality product with Reliability

MARKET SHARE: Captures 25% of Indian luxury watches market

DIFFERENTIATION: As Compared to all above brands it’s comparatively very

higher. Rising Demand for Six-Figure Watches. Range Between 1.3 lac to few

crores.

Tejas Shah Roll No 55Sagar Keshri Roll No 62