Tips to Choose Social Media Tools

Social media monitoring becomes vital for any business, but choosing a right social media listening tool is a difficult decision.

Unlike past, today there are hundreds of social media tools available in the market and also the purpose of social media monitoring has also changed a lot. Social media monitoring is widely used by multiple departments such as product development and most importantly, customer services

To help you identify and choose the best tool, we have provided some useful tips and key factors to consider while choosing the one for you

What are your goals?

Although it seems obvious, it’s a important question you should ask yourself before choosing the one. You need to get specific and look in detail about how the tools helps you to achieve your goals what is actually possible

What are the core features of the monitoring tool?

Apart from the common features like sentiment analysis, you need to dig deeper and find out what are the added advantages associated over other tools in the market

What about their reporting process?Generally reports differs for different people. So reports should be customizable. You should make sure that you can customize your report before opting for the one

How should you pay for a monitoring tool?

It depends on the size of your company, your needs and the features you want. So always choose the one that best meet your needs and monitor and not solely based on the price

Above are some of the key factors you should consider while purchasing a social media listening tool for you to get the best one

If you are in search of the best social media listening tool for you,

then take a look at Plumlytics. Plumlytics is the all-in-one solution for social media management with comprehensive listening and predictive analytics built-in.

For more details about Plumlytics, visit

http://plumlytics.com/