Upload
tings
View
26
Download
1
Embed Size (px)
Citation preview
YANGON
Creating Tings – a hotel and a lot more
A business presentation – extracts.
Tings – a business presentation
- Tings concept and brand- Tings KTM- Tings Ting- Tings Yangon
Tings - an international concept
- hotel/lounge/meeting place for the free individual traveler.- products arising from / around the Tings universe based
on local traditions- hub for cultural exchange
TingsTea Lounge
HotelThe Premise
Tings Ting products
Lamps
PashminasSoaps
Tea
Art@Tingsevents
ARTPashminas
HUBexchange
Personal
Ambience
ProductsExperience
Tings universe
Tings is also support - we call it business with consideration
We educate young talented boys and girls
We use our skills as international business people helping local companies and/or industries
We innovate the hotel and restaurant business
We promote our new country - in Denmark and around the world
No experience needed: - we hire on attitude and basic capacities
Danish approach: - lots of responsibility, staff meetings, development plan etc
Salary + Tips + BONUS + Benefits (We pay hospital/medical bills)
Education (English) ++
Encourage on-line activity: Staff must have FB Profile, check mails daily etc
Encourage initiative and attitude
Tings - Human Resource approach
Tings - created from a business approach
Tings approach is- Based on intensive market research- Developed from a clear strategy- Created from a defined brand platform - Realized through hard work- Raised with dedication- Nourished and grown with a lot of love and passion
Tings Lounge Hotel - a travellers oasis
Location- away from, but nearby downtown / touristic area- in pleasant surroundings with local centre and good infrastructure.
Premises- 10-15 rooms + guest kitchen and common spaces- Cosy corners where one can relax - A lounge/restaurant for out-guests as well- Outdoor areas / terraces- 24 hours hot water, electricity, aircon, wifi etc.
Prices- Affordable - Middle prices- Different categories/prices- No discounts, no commisions (direct sales only)
Tings Lounge Hotel – a meeting place
Ambience- Relaxed, casual and convenient- Stylish and warm- International minilmalism with asian touches- Consideration- Openminded with attitude- Exchange, relations and interaction
Extras- Books, magazines – and lots of advice (and attitude)- Exchange, relations and interactions
People- Free Individual Travellers- INGO and business people(house/out-guests)- Local creative class people (out-guests)
Personal
Ambience
’Own’ productionTing
Selected products:Ting selection
Lamps
CurtainsCarpets
Tea
Towels
Bed Sheets
Shampoo Massage olis
Incense
Lounge | Hotel
Product - range
Cashmere
Rings
ExchangeConsiderationConvenienceOpenmindness
EngagedRelaxed and accessible
Curious (with curiosity) Funky with attitude
BRAND ESSENSE
PERSONALITY
BASIC ATTRIBUTES
VALUES
Name
Tings
Logo
Visual universe
Minimalistic and ‘clean with character and attitude. Warm and funky (international with an med ethnic accent)
Tone of voice
Frank and honest
Character & simplicity, international feel with local accent (relaxed, stylish, basic, originality and personality)
Ambience: create relations and exchange experiencesConvenient, comfortable and functional
Consideration, responsibility and human.
Inciting Oasis
Attitude.
Concept essens- the place
Concept essens- the place
Attitude
Exchanging ambience
Inciting Oasis
Consideration
Relaxed convenience
Relaxed convenience The functionality of the rooms is considered to the smallest detail in order to make the guests feel at ease. You may not notice, but you surely would if it wasn’t.
Inciting Oasis
Consideration Ting’s care for other peoples needs, support the locals and their society, and care for the environment.
Exchanging ambienceThe ambience is inviting and invites to create relations and exchange experiences and opinions.
AttitudeTing’s is not ’go with the flow’. It has character. We know what we like! And don’t – take a stand, we select, and do things the way we feel is right.
Concept essens- the place
Tings KTM
Within one year:- Tings Kathmandu became no. 1 on Tripadvisor within 4 month from
opening – but is no longer due to our attitude- Occupancy: after first 5 months is 80 in avarage – 95% in high season,
60 in ’low’- Solid web presence:
- Tingsblog.com: Avg 1,500 page views/200 unique visitors pr day.- Tings FB Page: 685 Members – reach out: Avg 250.000
- HR: After 11 months: The staff runs Tings by them selves- Our guests are impatiently waiting for Tings Yangon
Art @ Tings
Products arising from the Tings universe based on local traditions and materials
- Pashminas - handloomed cahsmere and silk- Soaps based on Himalayan herbes- Lamps made of handmade paper- Rings & accessories
Tings Ting
Support:-Kiki’s Children’s Home-Salina’s school-Tea for A Change-Binod, Rajkumar, Sagar
Cultural Exchange:-Art@Tings-KIMFF, Jazzmandu,-Kathmandu InternationalMusikFilmfestival-PlayFood
Involvement in the local business world:-Times Business College-StartUp Weekends (Young Entrepreneurs)-A. D. Factor
Tings – other activities