Tina Chen Portfolio 2010

TINA CHEN 2010

PORTFOLIO

Copyright © 2010 Tina Chen. All rights reserved.

A special thank you to Sher, who has been a great mentor.

BOLD Magazine Everything About Food

COURSE Magazine Design

SIZE 8" x 10"

SOFTWARE Adobe Illustrator

DESCRIPTION One of my passions besides design is food. BOLD magazine

captures the bold flavors from every kind of food. Caution: You

might be hungry after you read it.

PROCESS My inspiration has come from browsing the magazine rack

at Barnes and Noble. After collecting ideas, I sketched some

layouts and looked for possible images. The magazine really

came together once I started fine-tuning the text and images.

1 Bold Magazine • May 2010

Forking Delicious

David Lawrence is a kitchen rock star

$4.99US $5.99FOR

Everything about food / May 2010

BOLD.COM

chen_t-440Mag.indd 1 5/12/10 11:54 PM

FOODFOOD DIRECTOR Phillip Auyang

SENIOR EDITOR Mary FallerSENIOR FOOD EDITOR Nate Reed

FOOD STYLIST Megan Walker

PHOTOPHOTO DIRECTOR Matt Tusken

DEPUTY PHOTO EDITOR Lauren HighlandASSOCIATE PHOTO EDITOR Jim Helpurt

PHOTO ASSISTANT Jenny Sidburt

PRODUTIONPRODUCTION MANAGER William Tomson

PRODUCTION ASSISTENT Lauren Fisher

RESEARCHRESEARCH CHIEF Amanda Blake

RESEARCH EDITOR Semore LeeASSOCIATE RESEARCH EDITOR Justin Long

REPORTER/RESEARCHERS Cindy Lou

BOLD.COMEXECUTIVE EDITORS Jeff Goldbloom, Alice ChiDIRECTOR COMMUNITY, STRATEGY Bonnie Jin

SENIOR EDITOR Danny TrongPRODUCTION MANAGER Lisa Deng

ASSOCIATE PRODUCERE Elise WoolworthASSISTANT EDITOR/PRODUCER Lindsey Thurman

MAGAZINE AND DIGITAL ENGINEERINGDIRECTORS Dusty RoseMANAGERS Trey Spear

CORPORATEEXECUTIVE EDITOR Sean Onieal

EDITOR Saechao Yao

ADVERTISING PRODUCTIONEXECUTIVE ACCOUNT DIRECTOR Fabian Mahoney

ACCOUNT DIRECTOR Chuck WehriePUBLISHERS’S ASSISTANTS Nicole Lodato

ADVERTISING SERVICES MANAGER Tina Giberti

CONSUMER MARKETINGDIRECTORS Carrol Robinson, Judith Turner

MANAGER Marcella ScheitzerASSOCIATE MANAGER Keith Finnegan

FEATURESFEATURE EDITOR Eddy CowinTRAVEL EDITOR Matt CarsonEXECUTIVE EDITOR Andrew ClarkEXECUTIVE FOOD EDITOR Kelly BerstanEXECUTIVE WINDE EDITOR William Robbins

EDITORIALSTAFF EDITORS John LondonASSOCIATE EDITORS Lisa J. KimASSISTANT EDITOR Lucy LoobEDITORIAL ASSISTANT Angela Simon

COPYCopy Chief Rachel LockeCopy Editor Amy Hart

EDITORIAL PRODUCTIONEditorial Production Ann HallAssistant Editorial Production Manager Bree JohnsonEditorial Production Associate Predee Fritzer

TECHNOLOGY SUPPORTTECHNOLOGY SUPPORT Tom JacksonASSITANT TECHNOLOGY SUPPORT Allison Peterson

INFORMATION TECHNOLOGYEXECUTIVE EDITORS Mark RomanoDIRECTOR COMMUNITY, STRATEGY Michael DaheSENIOR EDITOR Claire TreysonPRODUCTION MANAGER Andy RossiASSOCIATE PRODUCER Yuning JinASSISTANT EDITOR/PRODUCER Ronald Smith

MAGAZINE AND DIGITAL ENGINEERINGDIRECTORS Tom RimerMANAGERS Jun Yih

PUBLISHERASSOCIATED PUBLISHER Jerry NovitoSALES AND MARKETING Crystal Ray

FINANCEDIRECTOR OF FINANCE Patricia EdwardsBUSINESS MANAGER Timothy MayalCONTROLLER Megan McQuillanACCOUNTING MANAGER Jennifer Tatko

CHAIRMAN, CEO Tina ChenEXECUTIVE VICE PRESIDENTS Matt Veazie

VICE PRESIDENT, CONSUMER MARKETING Chester MatkeyVICE PRESIDENT, BRAND DEVELOPEMENT John Lee

VICE PRESIDENT, MARKETING Jacob RingoldEASTERN ADVERTISING MANAGER Patricia Yee

The One With The Grass

chen_t-440Mag.indd 2 5/12/10 11:54 PM

ContentsBold Magazine

May 2010

86

48FRONT COOKING TASTING

Best Chocolate Chip Cookie in the world

Become a Top ChefGet delicious receipts from Padma LakshmiDelicious Heath Food Delicious desserts with low caloriesJohn BeshSee how he prep his oystersSpices Up Your DishWith 5 spicesKiller Mushroom Appetiser Entertain your guests with gourmet stuffed mushroom

39Editor’s Letter

Reader Letters

You Asked

Catch Of The DaySee where restaurants are getting their fresh seafoodDine IndieLocal famous hole-in-the-wall restaurantsWine With Your Cheese Find out which wine and cheese combination worksSexiest CheesecakesWe show you where to find the most luscious cheesecakes in AmericaSwine So FineBest street stands to pig out

122429

434655

56

63

75

80

83

chen_t-440Mag.indd 3 5/12/10 11:54 PM

Mushrooms How to impress your guests with a restaurant dish.

“Crimini mushrooms (also known as portabellini mushrooms) are stuffed with Cheddar cheese and bacon. This appetizer is an impressive and irresistible accompaniment to any meal.”Serves 4 or more as an appetizer

3 slices bacon8 crimini mushrooms1 tablespoon butter1 tablespoon chopped onion3/4 cup shredded Cheddar cheese

1. Place bacon in a large, deep skillet. Cook over medium high heat until evenly brown. Drain, dice and set aside.

2. Preheat oven to 400 degrees F (200 degrees C).3. Remove mushroom stems. Set aside caps. Chop the stems.4. In a large saucepan over medium heat, melt the butter. Slowly

cook and stir the chopped stems and onion until the onion is soft. Remove from heat.

5. In a medium bowl, stir together the mushroom stem mixture, bacon and 1/2 cup Cheddar. Mix well and scoop the mixture into the mushroom caps.

6. Bake in the preheated oven 15 minutes, or until the cheese has melted.

7. Remove the mushrooms from the oven, and sprinkle with the remaining cheese.

Bacon and Cheddar Stuffed Mushrooms

COOKING


chen_t-440Mag.indd 4 5/12/10 11:54 PM

Of The

CatchDay

2 Browne Trading Company, Portland, MaineThis old, family-run business has acquired some recent dazzle through its association with such celebrity chefs as Daniel Boulud of New York City’s Daniel restaurant.

3 Joe Patti’s Seafood Co., Pensacola, FloridaJoe Patti’s has changed with the times, adding delectable extras such as a sushi bar and Anna Patti’s Amangiari Gourmet Shop, plus online ordering and overnight shipping. Still, the huge selection of terrific seafood remains its primary appeal.

4 Lexington Market, Baltimore, MarylandSome call it the home of the world’s best crab cakes. At the risk of starting an argument, we’re inclined to agree. Lexington Market, like the rest of downtown Baltimore, has seen palmier days since its founding in 1782.

TASTING

May 2010 • Bold Magazine 56

Where is your local restaurants getting

their freshest seafood?

1 Pike Place Fish Market Seattle, WA

Now that New York’s Fulton Fish Market has moved from its longtime Manhattan home to a warehouselike building in the Bronx, Pike Place can claim undisputed status as the nation’s most colorful seafood market. It’s also the most fun.

chen_t-440Mag.indd 5 5/12/10 11:54 PM


chen_t-440Mag.indd 6 5/12/10 11:55 PM

May 2010 • Bold Magazine 39

Padma Lakshmi

Fast, Fresh, Fabulous... and That’s Just the Chef!

After penning two novels for adults that explore the intricacies of human relationships, Lawrence David turned his attention to books for younger readers, with much success. His books The Good Little Girl and Beetle Boy, are both tales of metamorphosis in which children adapt to their distracted parents. Miranda, the young protagonist of The Good Little Girl, cheerfully puts up with the strain induced by hav ing two work ing parents. She dutifully listens to her parents continually make promises of “ tomorrow,” but when they fa i l to produce the much-anticipated

“Saturday Family Waffle Breakfast,” enough i s enough , and Mir anda turns into her nasty alter ego, mean-and-green Lucretia. At first, Lucretia wrangles from Miranda everything she wants, but gets out of hand when she demands that Miranda’s mother stick pencils up her nose and sing “Polly Wolly Doodle.” Good-natured Miranda is ultimately able to take charge again and all seems well, until Lucretia rears her head one last time to remind the parents not to ignore Miranda. A Kirkus Reviews critic wrote that “Lucretia will appeal to every child who h a s

ever succumbed to vague parental procrastinations,” and a Publishers Weekly reviewer stated that “David … effectively depicts how disappointment upsets even the best-natured child.”

David readily admits that his second book for children, Beetle Boy, was inspired by Franz Kafka’s Metamorphosis , which a Kirkus Reviews critic said “translates splendidly into a story for younger audiences.” Like the adult character in Kafka’s novel, second-grader Gregory Sampson wakes up one morning and realizes he has become an ››

chen_t-440Mag.indd 7 5/12/10 11:55 PM

TOP-lEFT: A feature spread

about Padma Kakshmi

MIDDlE-lEFT: A masthead

and table of contents layout

BOTTOM-lEFT: A spread

with two editorial pages. The

left page is a receipt for ched-

dar bacon stuffed mushrooms.

The right page is a list of the

top fish markets in the nation.

For the Chef in Training

Making messes is how they learn.And new Bounty with its classic strength

and more cloth-like feel is perfect for wiping up all of that learning. So don’t

sweat the little accidents.Make Light of Everyday Messes.

®

chen_t-440Mag.indd 8 5/12/10 11:55 PM

TOP: A back page ad for BOLD Magazine. Bounty is a

suitable client for a food magazine like BOLD.

MidSummer Night Wedding Invitation

ClIENT Brittany Harper

SIZE 4”x 7”


DESCRIPTION Brittany is a friend of mine who had asked me to design her

wedding invitation. She wanted warm colors for her summer

outdoor wedding. I designed a whimsical and warm invitation

for her special occasion.

PROCESS I first used the pen tool to create each flower. I then placed

them varyingly across the card. I also made a gradient back-

ground with yellow and orange. Finally, I had a banner to

enhance the bride and groom’s name.

Brittany & Patrick’S

WEDDING INVITATION

Web Site DesignKory and Sam’s Wedding

Mat Pica PiPersonal Site

ClIENT Samantha Chou

WIDTH 1265px

SOFTWARE TextMate, Adobe Photoshop, Adobe Illustrator

DESCRIPTION Making a web site an easy way to save money on multiple

letter announcements. This web site includes stories about

Kory Keefauver and Samantha Chou’s proposal, locations of

the ceremony, registries, and an RSVP form that allows the

attendees to easily RSVP on the web site.

WEB SITE www.koryandsamswedding.com

ClIENT Mat Pica Pi

WIDTH 1181px


DESCRIPTION This web site was made to update the Mat Pica Pi web site. Mat

Pica Pi is still in the process of switching over to this web site.

WEB SITE www.tinachendesigns.com/mpp

ClIENT Myself

WIDTH 1181px


DESCRIPTION This web site was made for viewers to get to know me better

than they would by just viewing my Facebook or Linkedin.

It includes a short biography, resume, portfolio, and contact

information.

WEB SITE www.tinachen.net

Logo Design Mat Pica Pi

TwitTrafficProFoundation for San luis Obispo

County Public libraries

ClIENT Mat Pica Pi

SIZE 5.25”x 2”


DESCRIPTION Mat Pica Pi is a Graphic Communication Social club serving

the department during social functions, and providing social

opportunities to students and faculties. I also collaborated with

John Quaresma and Alix Guyot to create the web site.

PROCESS I first sketched the logo and discussed it with the officers of Mat

Pica Pi. Then I used the pen tool in Adobe Illustrator to create

each letter. Finally, I colored them with cyan, magenta, yellow,

and black because those are the colors of Mat Pica Pi.

ClIENT TwitTrafficPro

SIZE 6”x 2.5”


DESCRIPTION is a company that specializes in helping businesses get leads

and followers on twitter faster than ever before.

PROCESS Before creating the logo, I sat down with the owner of

TwitTrafficPro, Wandia Chiuri, to discuss how she wanted the

logo to look. She wanted the logo to catch people’s attention

when they viewed the web site. I took her ideas and expanded

on them. I chose to color ‘traffic’ differently than the rest of the

name so it is more legible.

WEB SITE www.twittrafficpro.com

ClIENT San Luis Obispo County Public Libraries

SIZE 5.75”x 2.3”


DESCRIPTION The logo was entered through GrC 322, Advanced Typography

class.

PROCESS I first used the pen tool to create the lines that look like pages

from an open book. Then I tried to shape them like an eagle,

which seems to be a common likable mascot for businesses. The

color green seemed fitting with San Luis Obispo since it is a

commonly used color here.

WEB SITE slolibraryfoundation.org

Foundation for San Luis Obispo County

Public Libraries

Afternoon TeaBook Design

COURSE Book Design Technology

SIZE 4.5" x 7"

SOFTWARE Adobe Photoshop, Adobe Illustrator, Adobe InDesign,

Microsoft Word

MATERIAl Book making materials purchased from Cathy Travis. Acrylic

paint for the leaves on the book cover. Charcoal for the

drawings.

DESCRIPTION Afternoon Tea is a book I created by combining thirteen

famous short stories. These are my favorite short stories from

childhood, and I want others to enjoy them just as I had. I also

included a description of a tea that would go well with each

story.

PROCESS The text took over a month to perfect. The case binding also

took a couple tries to make it look like the end product.

AWARD It won the 2010 Bookbuilders West Scholarship Award

RazorGuardPackaging Design

ClIENT RazorGuard

SIZE Varied

SOFTWARE Adobe Photoshop, Adobe Illustrator

DESCRIPTION RazorGuard sells a solution that prolongs razor blades and allow

blades to stay sharp. The target audience is older men. All of

these factors are taken into consideration when designing the

package, trial package, and business card.

PROCESS After speaking to the owner of RazorGuard, Dennis Winsell, I

started working on the clamshell package first. It took about ten

months to develop all three designs.

WEB SITE www.RazorGuard.com

“Imagine Getting a Month...from a Single Blade”

21 Day Supply For Men • Women

Trial

Simply store any razor in

RazorGuard™ between shaves

for The Smoothest Shaves and

Longest Lasting Blades

Save Up To $150/yr On Blades!

Mount holder(not recommended in shower)

Pour RazorGuard to �ll line.Place NEW blade in holder.

Do not rinseprior to �rst stroke.

Shave as normal, rinsing frequently with HOT water Place razor back in holder, clean the holder every 3 - 4

weeks.

Mach 3 is a registered trademark of the Gillette Corp.RazorGuard is not endorsed nor a�liated with the Gillette Corp.

“Imagine Getting a Monthfrom a Single Blade”

Save Up To $150/yr On Blades!

Dennis [email protected]

www.RazorGuard.com/freesample

Rethink PrintPoster Design

COURSE Magazine Design

SIZE 9" x 12"

SOFTWARE Adobe Illustrator, Adobe InDesign

DESCRIPTION Rethink Print Poster is for the 2011 Graph Expo theme contest.

I chose Rethink Print to represent the revolutionary thinking of

today.

PROCESS Ink can create texture and evoke emotions. I wanted to give the

poster a fun and exciting look. I first searched for textures and

ink splatters. From there it took a lot of refining to finish the

poster.

October 3-6, 2010

McCormick Place South | Chicago, IL

Principles of Design Color Temperature

Complimentary ColorsPerspective

COURSE Color Theory

SIZE 4”x 6”

MEDIUM Color-Aid Paper

DESCRIPTION One great way to add drama to a design is to contrast warm

colors with cool colors. The piece on the left uses warm-dark

colors to contrast with cool-light colors. The piece on the right

contrasts warm-light colors with cool-dark colors.

PROCESS I first chose the colors and then created these compositions.

COURSE Color Theory

SIZE 4”x 6”

MEDIUM Color-Aid Paper

DESCRIPTION Another great way to create excitement in a design is to use

complimentary colors. The piece on the left contains greens

and reds, which are complimentary colors. The piece on

the right uses red orange , yellow orange, which is a split

complimentary on the color wheel.

PROCESS I chose the colors and then created these compositions.

COURSE 2D Design

SIZE 4.5”x 6”

MEDIUM Water Color Markers, Quash paint, Bristol Paper

DESCRIPTION This comic bird is drawn to show a different type of perspective

that can be presented on paper than the usual perspective,

which is head-on an object.

PROCESS It was a timely process that involved overlapping colors.

THANK YOU For more images of my artwork, please go to

www.tinachen.net

Tina Chen 2010 Portfoliowas designed, printed and bound by Tina Chen with the

help of Brian Lawler, Eric Pratt, and Sher Zabaszkiewicz.

Documents

Tina Chen Portfolio 2010