THI NIN THIUSteve Jobs hc c t cha nui mt nguyn tc lm vic cho d l dng hng ro hay lm thng my, u cn phi ch c mt sau ngay c khi n b che khut. Nguyn tc ny nh hng su sc n Steve Jobs v Apple sau ny.Ngi nh th u vi thit k ca Joseph Eichler, ngi xy hn 11 ngn ngi nh khp Califfornia, vi thit k n gin, tinh t, , r, tt, thng minh, tng knh cao t sn n trn, ca knh trt, p ng th hiu ca a s nhiu ngi, khc su vo Steve jobs v phn nh r rng qua cc sn phm Apple sau ny.

Vng t thung lng Palto Alto ni Steve Jobs tp trung cc cng ty, trung tm cng ngh ca nc M thi nh: khu nghin cu tn la Qun s Lookheed, trung tm NASA vi hn 20,000 cng nhn; cng ty HP Hewlett- Packard vi 9,000 cng nhn, cng ty Chip Intel hng u th gii thnh lp ti y, i hc Standford xy dng khu cng nghip rng 283 hecta (700 arce) ngay trong khun vin trng, dnh cho cc cng ty t nhn c kh nng thng mi ha cc tng ca sinh vin trong trng ng gp vo s dch chuyn mang tnh quyt nh bin khu vc Steve Jobs sinh sng tr thnh ci ni ca cuc cch mng cng ngh. y l mt mi trng hon ho nui dng nhng gic m v suy ngh bng n ca Steve Jobs.

CP I NG SNG LP APPLESteve Jobs kt bn vi mt sinh vin i hc hn 5 tui l Steve Woz. Cha Woz ni ting l mt sinh vin sut sc ngnh k thut, sau ny l nh khoa hc tn la ti Lookheed, v Steve Woz c gene ca cha mnh cng nh c gio dng tr thnh mt k s cng ngh in t. Nm lp 8, Woz ginh gii nht ca Khng qun Hoa k v ch to c 1 chic my tnh lp rp t mt trm chic bng bn dn, 200 i t, 200 vi in t v 10 bng mch.

Hnh dng Jobs th khng khiu cn Woz th bo, l nh con gu. C hai cng s thch v in t, v m nhc ca Bob Dylan. Ngn ng trong m nhc ca Bob Dylan kch thch tnh sang to ca 2 ngi, nh h ni. u tin 2 ngi cng ch ra cc thit b nghch ngm nh thit b ph hy sng tivi (ging nh chic iu khin t xa ngy nay) Mt thit b i vo lch s v to ra dng tin bn hng u tin cho Jobs v Woz chnh l hp Blue Box, mt thit b cu trm in thoi ng di. Jobs tng gi ging ngoi trng Kissinger gi true ti Gio hong,. Khong 100 hp Blue Box c bn gn ht, v Jobs ni Nu khng c phi v Blue Box, s khng c Apple ngy nay. Ti chc chn 100% v iu ny.

I N TM S GIC NG

Jobs vi ti l mt cuc tm kim nghim tc, ti ho hc mun tm s gic ng, mun bit thc s ti l ai v cch ti ha hp vi mi vt xung quanh1975 Jobs i n , n New Delhi, c sc u tin l st cn t 72 kg xung 54 kg do b tiu chy bi ngun nc y nhim bn. Trong sut 7 thng lang thang t lng ny sang lng khc ti n , Jobs t b nh tm ra mt ng ti cao, ngi c truyn cho Jobs s khn ngoan, Thay vo , ng tm kim s gic ng qua chnh nhng tri nghim sng kh hnh, thiu thn v n gin ca mnh. Nhng ng khng bao gi chm n c s tnh tm. Jobs Vic quay tr v M l mt c sc vn ha vi ti hn c khi n n , Ngi dn sng nng thn n khng s dng l tr ca h nh ta vn lm, m thay vo h s dng trc gic. V trc gic ca h th khi phi ni, pht trin hn rt nhiu so vi phn cn li ca th gii y chnh l cn c Jobs theo ui trong sut cuc i to nn nhng sn phm nh cao ca loi ngi v cng ngh v thit k.Tp thin vi Jobs gip B no c dn dn suy ngh chm li v bn c th thy thi gian nh c ko di hn trong cng mt khong khc, v bn c th nhn thy nhiu s vic hn so vi trc y. iu ny l gii c mt phn ti sao Jobs c th sc mnh tham gia vo mi kha cnh sang to ca Apple.

Sng to my tnh c nhn u tin tn Apple I

Cc bui thin nh hng sang v cc bui d thnh cc lp vt l ti Standford l s th hin s gic ng tm linh v cng ngh trong Steve Jobs. Nhng bui i lm hng m ti 1 cng ty my tnh nui gic m v mt s nghip kinh doanh ring.1971 mt slogan ca n bn Whole Earth i vo cuc i, s nghip Steve Jobs Stay Hungry. Stay Foolish, nh tn ch cho mi hnh ng.1975 t cu lc b my tnh Homebrew, ngi ng sang lp Steve Woz phc tho ton b tng v mt my tnh c nhn Apple I. Ngy Ch nht 29/6/1975 mt ct mc quan trng vi my tnh c nhn. Bt c ai cng c th g 1 k t trn bn phm v s thy n hin th trn mn hnh. Woz mun chia s my tnh cho mi ngi, Jobs khuyn nn kinh doanh. C 2 bt u cng ty my tnh ring vi s vn 1.300 USD vn lu ng, bn thit k cho mt sn phm, v mt bn k hoch. Chn tn cng ty Apple Computer. Bc tin u tin bn hng l ti chnh cu lc b my tnh, vi hp ng u tin l 50 b bng mch cho 1 thnh vin c cc ca hng bn l. Nm 2010, nh u gi Christine u gi thnh cng 1 bng mch ny gi 213 ngn USD. Jobs bin gara oto ca b mnh thnh tru s cng ty, sn xut Apple I. Thu dch v callcenter tr li dch v ca cng ty cho ra dng mt cng ty.1976 tham d trin lm u tin v my tnh, a Apple I chnh thc ra cng chng. Tuy nhin Apple I c nh gi nhch nhc, thiu kin thc sn phm v marketing.

Nguyn tc thit k ca Apple do Jobs xy dng theo trng phi Bauhausn gin + Biu t ngha tinh thn; Hp l v kh dng da trn ng nt hnh thi cn i; Nhy cm ngh thut cng kh nng sn xut hng lot; Khng nn c s phn bit gia ngh thut to hnh v thit k cng nghip. Jobs nhn mnh nhiu ln Chng ti s lm cho chng tht thun khit, ti sang v phn nh chn tht rng tht s l cng ngh cao ch khng phi l mt v ngoi nng n... Jobs ni l cch tip cn ca chng ti. Rt n gin. Chng ti ang thc s lm cho nhng sn phm ca mnh c cht lng nh nhng vt c trng b Bo tng Ngh thut ng i. Cch chng ti iu hnh cng ty, thit k sn phm, qun g co, mc ch cui cng l lm cho n n gin. Tht n gin. Jobs ni Ti lun tm thy trong Pht gio ni chung v Thin gio Nht bn ni ring s tuyt vi v mt thm m. iu tuyt vi nht m ti tng thy l cc khu vn xung quanh Kyoto. Ti v cng xc ng bi nhng g m nn vn ha sn sinh, v nhng iu y trc tip bt ngun t Thin gio.Chm ngn thit k ca Jobs: Ngh thut v i s gy nh hng ch khng i theo th hiu.Quan im Hnh ch nht vi gc bo trn l quan im thit k xuyn sut ca Jobs trn tt c cc sn phm Apple t nhng nm 80 n tn ngy nay. n gin l xung quanh chng ta c rt nhiu vt bo trn gc nh bn, bin s xe, ca knh t, bin qung co, bin ch ng,Phng ch l mt thnh cng khc bit ca Macintosh, xut pht t nhng iu Jobs hc c ti lp th php i hc Reed. Do Mac c lp trnh nh phn, n c th a ra mt chui cc phng ch bt tn, t nhng kiu tao nh thanh thot cho n k quc l lng, v biu hin chng tng im nh mt trn mn hnh. em li li ch kinh doanh cho Apple, l kh nng ha tuyt vi gip y mnh ngnh cng nghip xut bn.Vi Jobs, mt sn phm thit k ch c chp thun cho n khi tha mn cm nhn bng trc quan. Bng cm nhn trc quan v con mt thm m ca mnh Jobs to ra nhng thit k tinh t, n gin, bn vng theo thi gian ti 15 nm dng my Mac.Tm ngi ti, lun l cch Jobs kha lp nhng ch thiu v sang to trong Apple. Esslinger nh thit k ngi c l mt v d cho s thnh cng ca Jobs.Nguyn tc thit k na ca Jobs l chi tit khng nhn thy cng phi p v tinh t. V vy cc bng mch bn trong Mac lc no cng thng hng, p . i vi v hp my Mac, nguyn tc l Ngi ta nh gi mt quyn sch qua ba ca n, v th i vi hp ng ca Macintosh Jobs yu cu nhn vin thit k i li n 50 ln.

Mt iu t tng thng cho tc phm Mac l 46 ngi trong nhm thit k cng nhau k tn v c khc chm trong mi v my Mac, l mt s biu t ngha tinh thn ca nhng Ngh s ch thc ti Apple.

L ra mt my Mac, mt s kin truyn thng thi i

La chn thi im: Gii u bng ln nht M, vi 96 triu khn gi xem.n tng: Mn hnh ti vi ca 96 triu khan gi en ngm trong 2 giy, ri mi hin ln on ngi v hn, u trc m ch h b thng tr bi nhng tp on my tnh lnh loThng ip Vo ngy 24 thng 1, cng ty my tnh Apple s gii thiu my tnh Macintosh. V bn s thy ti sao 1984 khng ging 1984.Hiu ng: c nh gi lan truyn nh virus trong k nguyn cha c Youtube. c bnh chn l on qung co hay nht ca mi thi i bi TV Guide and Advertising Age bnh chn.L ra mt sn phm din ra honh trng vi 2.600 khch mi, hng trm phng vin, Jobs kim tra cht ch tng chi tit chun b cho n c nh sng. Bui ra mt bt u vi mt bi ht ca Bob Dylan.. cho my Mac t pht ra m thanh ni v mnh.

Toy story cu chuyn chiJobs m nh bi chi tit thit k ti Disney, ng cm thy Pixar ph hp va vn vi Disney. ng i tip mt bc thuyt phc Katzenberg ca Disney hp tc cng Pixar lm phim thay v ch cung cp thit b my tnh phn cng, mm cho Disney. Katzenberg ng bi John Lasseter mun li Pixar khng sang Disney. Sau vi thng 5/1991, hai bn k hp tc, 12,5% l phn doanh thu bn v.

tng Toy Story xut pht t mt nim tin Jobs v Lasseter thng nht chi s cng nhau: Tt c cc sn phm u c gi tr tn ti ct li, l mc ch m v chng mi c lm ra. i vi chi, mc ch tn ti ca chng l cho tr em chi, v v th, tn ti ni s vn c khi b vt b hoc b tht th trc nhng mn chi mi. Mi ngi ai cng tng tri qua cm gic au thng tha nh khi nh mt chi. Cu chuyn ca chng ti c k di gc nhn ca anh bn chi, khi anh ta b nh mt v c gng tm kim li cm gic quan trng nht vi mnh: c chi a vi l tr. l c s cm xc cho s tn ti ca chng.

G, , Thp, Knh19/5/2001 ca hng u tin ca Apple khai trng ti Tysonconner bang Virginia vi bch chng khng l t duy khc bit in hnh Yoko v John trn ging. n 2004, trung bnh mi tun, mi ca hng Apple n 5,400 khch, vo nm cc ca hng t mc doanh thu 1,2 t o la M, mt k lc mi trong nghnh bn l do cn mc t la.

Mt chic cu thang thy tinh nh bay vo khng gian m Jobs sng to ti NeXT c lp li ti cc ca hng Apple. ng chi tit n mc, mu xm ca tm bin hng dn vo nh v sinh cng c ng la chn trong na ting ng h tm mu xm hp l nht.

ng chn loi lt thnh Florence Italia, c vn mu xm-xanh, ti m ca gia nhIl Casone Firenzuola, ngoi Florence, ni ng tng lang thang sau khi b ui khi Apple, phi c dng lt li i trong cc ca hng ca Apple.

Ti ca hng Apple cn c mt quy, gi l quy thin ti, ni s t nhng con ngi thng minh ca Mac.Tt c nhng am m ca Steve Jobs v h thng ca hng Apple c nhng tri nghim v t hi tt c ti ca hiu s 5, Mahattan, NewYork, m ca 24/7. Ca hng c p bng 18 tm knh ln, y l mt tc phm giao ct gia m thut v k ngh. Jobs by t nm 2010 ca hng ny thu li trn mt vung nhiu hn bt c ca hng no trn th gii. 7/2011, Apple c 326 ca hng. Doanh thu trung bnh hng nm mi ca hng l 9,8 t -la.

Thit k

Ban u v nhm m ly mt knh, sau 9 thng thit k hon chnh, Jobs i mun knh hin th n tn cc cnh, v v vy cn phi lm li v, vic ny ng ngha vi vic bng mch, ng ten, b vi x l bn trong phi lm li tt ph hp vi mt lp v thp khng g, mng. Khao kht cu ton ca Jobs chnh l im ny. Khao kht kim sot ca Jobs cao n mc v ngoi in thoi khng th m ra c k c vic thay pin. Jobs pht hin ra ngi ta c th m in thoi ra sa cha, ng dung vt Pentalobe khng th lm gi v khng mt tuc n vt no ngoi th trng m c.