Time : 3 Hrs. MAX. MARKS : 100

REG. NO. :

PART – I

SECTION – A Multiple choice questions: (10 x 1 =

10)

1. Describing retailers by the length and breadth of the product assortment

is classification by

a) amount of service

b) product line

c) relative prices

d) control of outlets

2. A __________ is a retail store that carries a narrow product line with a deep

assortment within that line

a) shopping goods store

b) convenience store

c) specialty store

d) department store

3. A men’s custom-shirt store would be a good example of which of the

following?

a) super specialty store

b) department store

c) category killer

d) hypermarket

4. A _____ is a giant specialty store that carries a very deep assortment of a

Particular line and is staffed by knowledgeable employees

a) department store

b) gray market

c) category killer

d) hybrid market store

5. If a retailer buys at less-than-regular wholesale prices and sells at less-

than-retail, then the retailer is called a(n) :

a) specialty store

b) off-price retailer

c) discount store

d) sponsor outlet

ST. XAVIER'S COLLEGE (AUTONOMOUS), PALAYAMKOTTAI – 627002

SEMESTER EXAMINATIONS – APRIL/MAY – 2017

MBA SEMESTER – IV

PAPER : RETAIL MANAGEMENT (14XBM03)

Time : 3 Hrs. MAX. MARKS : 100

6. If Levi Strauss were to construct an off-price retail operation (owned by

Levi Strauss) that would carry their surplus, discontinued, or irregular

goods, Levi Strauss would call the store a

a) factory outlet

b) sponsor outlet

c) discount store

d) seconds store

7. Two or more outlets that are commonly owned and controlled, employ

central buy in and merchandizing, and sell similar lines of merchandise

are best described as being a

a) chain store

b) voluntary chain

c) retailer cooperative

d) consumer cooperative

8. Generally, franchises are distinguished by three characteristics. Which of

the following is NOT AMONG them?

a) The franchiser owns a trade or service mark and licenses it to franchisees

in return for royalty payments

b) The franchisee is required to pay for the right to be part of the system

c) The franchisee is required to expand its territory every two to three years

d) The franchiser provides its franchisees with a marketing and operations

system for doing business

9. Retailers have many marketing decisions that compete for their attention.

Among the first decisions that any retailer must make is to

a) decide on their price policy

b) decide on their name and logo

c) define their target market and how they will position themselves in these

markets

d) decide whether to go international or not

10. A retailer’s _______ is the key to its ability to attract customers

a) location

b) pricing system

c) promotion system

d) store personnel

PART – II

SECTION – A Short Answers (5 x 3 = 15)

Answer ALL the questions.

Your answer should have minimum 50 words.

1. Define retailing a key contributor to the Indian economy.

2. What do you understand by the term Non store retailing? Describe the factors

Influence.

3. What are various pricing strategies made available with the retailers?

4. What are Loyalty programs?

5. Suggest a suitable positioning for an E-tailing of laundry service.

SECTION – B Brief Answers (3 x 5 = 15)

Answer any THREE questions.


1. Explain the types and benefits of franchising.

2. Differences between services and merchandise retailers.

3. Explain supply chain integration with an example.

4. Discuss in detail the CRM in Retailing.

5. Describe the misconceptions and opportunities about Careers in Retailing.

PART – III

SECTION – A Essay Type (5 x 10 =

50)


Your answer should have minimum 500 words

1. a) Discuss the various stages of consumer decision making and their

impact on retail strategy. Give suitable examples.

OR

b) Discuss in detail about purchaser purveyor matrix.

2. a) Outline the importance of location decisions and its process for an

Upcoming retail mall proposed to come up in your neighbourhood.

OR

b) What do you mean by store layout? What are various types of store

layout?

3. a) Discuss the various factors that retailers should consider while

planning their merchandise mix for their businesses.

OR

b) Explain in detail various types of retailers operating in the market.

4. a) Explain in detail the promotion strategies adopted by retailing.

OR

b) Discuss in detail about social issues in retailing.

5. a) Explain the role of information technology in retailing.

OR

b) Discuss some Ethical issues in retailing.

SECTION – B CASE STUDY (1 x

10 = 10)

Case Study is compulsory.

Your answer should be detail and analytical

Your answer should not exceed 200 words.

Haldiram‟s, are a major Indian snacks and sweets manufacturer based out of Nagpur.

Haldiram‟s are a major Indian snacks and sweets manufacturer, Haldiram‟s website

For the month February 2015, the FDA website lists out various Haldiram

products under its snacks category in an „Import Refusal Report‟ which lists refusal

actions taken by the FDA against imported products.

The charge statement of every rejected Haldiram‟s product reads “ “The article

is subject to refusal of admission pursuant to section 801(a) (3) in that it appears to

be adulterated because it contains a pesticide chemical, which is in violation of

section 402(a)(2)(B)”

According to a Wall Street Journal report, more than half of all the snack

products that were tested and then blocked from sale in the US in 2015 were from

India. Indian products led the world in snack rejects in 2014 as well.

The report also said that the reasons for rejection of these products “vary from

problems in packaging and labeling to alleged contamination. The FDA website says

Indian products have been found to contain high levels of pesticides, mold and the

bacteria salmonella”.

Other charges also say that the article labeling fails to “Bear required nutrition

information”.

This is how a table for rejected Haldiram‟s product looks at the FDA website:

Manufacturer FEI 3009445869

Manufacturer Name Haldiram Snacks Pvt. Ltd

Manufacturer Address C-3, Sector – 67

Line 1

Manufacturer Address

Line 2

Manufacturer’s city Noida

Manufacturer Uttar Pradesh

Province/State

Manufacturer India

Country/Area

Product Code 07BGH99

FDA Product Description FRIED SNACK FOODS,

N.E.C.

A Wall Street Journal report quoted A.K. Tyagi, a senior vice-president at

Haldiram‟s as saying that Haldiram‟s products are “100% safe,” and that “pesticide

The disturbing bit of information is that Tyagi is not denying presence of pesticides. If

a certain pesticide is allowed in India, despite being banned in the US, it does not

mean it‟s safe for consumption. The Indian FDA has prodded only the surface with its

ban on Maggi, but it must dig deeper to get the dirt thoroughly out.

Question :

1. Discuss the problems faced by the retailers to sell their on shop stock and

suggest some strategies to face the unpredictable issues.

&&&

REG. NO. :

PART – I


10)

1) What focuses on holding the balance between economic and social goals

between individual and communal goals?

a) Corporate Management

b) Corporate governance

c) Business ethics

d) None

2) Govt.’s strategy in respect of public expenditure and revenue which

have a significant impact on business.

a) Monetary policy

b) Trade policy

c) Fiscal Policy

d) Foreign exchange policy

3) Which responsibilities have certain norms for the society expects the

business to observe though they are not mandated by law?

a) Legal responsibility

b) Economic responsibility

c) Ethical responsibility

d) Discretionary responsibility

4) The companies which are formed under special act are called as

a) Chartered Companies

b) Statutory Companies

c) Registered Companies

d) None of these

5) Where two parties make identical offers to each other, in ignorance of

each other’s offer, the offers are known as

a) An agreement

b) Contracts

c) Cross offers

d) Promises

6) Which of the following is NOT a business opportunity generated by

globalization?

a) Access to low cost labor.

b) Cheap International transport.

c) Currency crises.

d) Less stringent regulation of the business environment.



MBA SEMESTER – II

PAPER : BUSINESS ENVIRONMENT AND LAW (14XB202)


7) Which of the statement is incorrect?

a) All illegal agreement are void but all void agreement are not

necessary illegal

b) A Voidable contact is not voidable at the option of the aggrieved party

c) Contract that are immoral or opposed to public policy are illegal in nature

d) All of the above

8) Notice of statutory meeting should be attested by at least.

a) 3 directors

b) 2 directors

c) 3 directors

d) None of these

9) The Branch of Govt. that is responsible for implementing or carrying

out law and policy is referred

a) The legislature

b) The executive

c) The Judiciary

d) The bureaucracy

10) What percentage of Net profit the companies are required to spent for

CSR in terms of the Companies Act 2013?

a) 1%

b) 1.5%

c) 2%

d) 2.5%

PART – II




1. Define the term Business Environment.

2. Write a note on Corporate Governance.

3. List out the need for Business Ethics.

4. Define the term demography along with its variable.

5. Define PESTLE analysis

SECTION – B Brief Answers (3 x 5 =

15)



1. Discuss the process of Environmental Analysis.

2. Explain the levels of Corporate Social Responsibility.

3. What are the essential Characteristics of a Company.

4. Discuss Indian Capital Market.

5. Discuss the important items covered by Article of Association.

PART – III


50)



1. a) Explain the various types of Business Environment. OR

b) Explain the tools for Ethical Management.

2 a) Explain the concept of Fundamental Rights and Business listed in

Indian Constitution.

OR b) Discuss the types of Economic Policies.

3 a) Discuss the types of Negotiable Instruments along with example.

OR b) Explain the types of Company along with example.

4 a) Discuss the provisions of the Factories Act relating -to the health of

workers. OR

b) Explain the Power and Duties of Board of Directors.

5. a) Explain the types of Cyber Crimes. OR

b) Discuss the Information Technology Act, 2000.

SECTION – B CASE STUDY (1

x 10 = 10)




Corporate Governance - The Infosys Way

In 2010, Infosys was rated India's most respected company by Business World.

Infosys was also ranked second in corporate governance among 495 emerging

companies in a survey conducted by Credit Lyonnais Securities Asia (CLSA)

Emerging Markets. It was voted India's best managed company five years in a row

(2005-2010) by the Asia money poll. In 2010, Infosys had been awarded the

"National Award for Excellence in Corporate Governance" by the Government of

India. In 2012, Infosys had been selected as one of Asia's leading companies in the

Far Eastern Economic Review's REVIEW 2014 Survey and voted India's most

admired company by The Economic Times. Infosys had also provided all the

information required by the Cadbury committee Infosys had benchmarked its

corporate governance practices against those of the best managed companies in the

world.

It was one of the first companies in India to publish a compliance report on

corporate governance, based on the recommendations of a committee constituted

by the Confederation of Indian Industries (CII). Infosys maintained a high degree of

transparency while disclosing information to stakeholders. It had been providing

consolidated financial statements under US GAAP to its global investors and

financial statements under Indian GAAP to Indian shareholders. Infosys provided

details on high and low monthly averages of share prices in all the stock exchanges

on which the company's shares were listed. It was one of the few companies in

India to provide segment wise breakup of revenues

Code of Corporate Governance In the late 2000, the Confederation of Indian Industries (CII) published a code of

corporate governance. In 2010, the Securities and Exchange Board of India (SEBI)

appointed a committee under the Chairmanship of Kumar Mangalam Birla to

recommend a code of corporate governance. The report was submitted by the

committee in November and accepted by SEBI in December.

Infosys had accepted the recommendation of both the CII and the Kumar

Mangalam Birla Committee. This section provides an overview of corporate

governance practices followed by Infosys. Infosys had an executive chairman and

chief executive officer (CEO) and a managing director, president and chief operating

officer (COO). The CEO was responsible for corporate strategy, brand equity,

planning, external contacts, acquisitions, and board matters. The COO was

responsible for all day-to-day operational issues and achievement of the annual

targets in client satisfaction, sales, profits, quality, productivity, and employee

empowerment and employee retention. The CEO, COO, executive directors and the

senior management made periodic presentations to the board on their targets,

responsibilities and performance.

Corporate Governance - The Infosys Way As per the recommendations of the Kumar Mangalam Committee, Infosys included

a separate section on corporate governance in its annual report, which disclosed

the remuneration paid to directors in all forms, including salary, benefits, bonuses,

stock options. The annual report also carried a compliance certificate from the

auditors. Infosys also laid emphasis on succession planning and management

development. The chairman reviewed succession planning and management

development with the board from time to time. The chairman and CEO also

managed all interaction with the investors, media, and the government. Where

necessary, he took advice and help from the managing director, president, and

COO as well as the CFO. The managing director and COO managed all interactions

with the clients, taking the advice and the help of the CEO. Both the CEO and the

COO handled employee communication.

Infosys-A Benchmark for Corporate Governance Some analysts felt that Infosys' corporate governance practices offered many

lessons to corporate India. Infosys had shown that increasing shareholder wealth

and safeguarding the interests of other stakeholders was not incompatible. Infosys'

founders had set very high standards, in a country where malpractices by founders

were rampant. The founders only took salaries and dividends and derived no other

financial benefits from the company. Commenting on the strengths and

weaknesses of Infosys' corporate governance, Nandan M Nilekani, Managing

Director, Chief Operating Officer and President of Infosys, said, "The strengths are

that we have been very successful in creating a value based system with a very

strong focus on ethics, and strong division between personal and professional

funds etc. That has translated into brand equity, shareholder value etc. Obviously,

we can do things better. We believe that we can never stand still. We will keep

looking at global best practices, what the world is saying on this front. We keep

trying to improve the way we manage to be on par with it." It remained to be seen

whether other Indian companies could emulate Infosys form of corporate

governance.

Question : 1. Discuss the procedures followed by Infosys on Corporate Governance.

&&&

REG. NO. :

PART – I SECTION – A Multiple choice questions: (10 x 1 =

10)

1. Which of the following, if any is not among the conditions favouring small

firm development?

a) Opportunities that favour entrepreneurial behavior

b) An industry without economies of scale

c) They are all conditions favouring development

d) Regulations that favour small firms

2. For small business owners, one of the most important objectives is _______

a) market presence

b) growth

c) innovation

d) profitability

3. The entrepreneur who is committed to the entrepreneurial effort because

it makes good business sense is classed as a/an ______

a) inventor

b) craftsperson

c) opportunist

d) craftsman

4. Of the following, which one is not considered a key component of a

business plan?

a) Market trend analysis

b) Expansion plans

c) sources of funding

d) Description of products or services

5. Management tactics purported to maximize innovation for an

entrepreneurship include all but which of the following items?

a) Cutting of losses

b) Customer orientation

c) Benchmarking

d) Culture



MBA SEMESTER – II

PAPER : ENTREPRENEURSHIP AND DEVELOPMENT (14XB203)


6. ___________ is the process of adaptation by which employees is able to

understand the basic values, norms and customs of the organization

a) Motivation

b) Socialization

c) Compensation

d) Training

7. Which one of the following would not be considered a disadvantage of a

corporation?

a) Limited continuality of life of enterprise

b) Corporate capital, profits, dividends, and salaries are double taxed

c) High incorporation fees

d) Activities limited to those stated in charter

8. Of the following, which one would not be considered an alternative to

independent entrepreneurship?

a) Extrapreneurship

b) Franchise

c) Intrapreneurship

d) Business unit within a larger corporate structure

9. Which of the following is not one of the environmental factors that may

influence the potential of a small business?

a) Banks recognizing the needs of small firms

b) Industrial structure favours small independent units

c) Clusters of technically advanced small firms

d) An industry with economies of scale

10. Which statement is not true of entrepreneurs?

a) They generally stick to the processes already in use

b) They take risks

c) They apply innovative ideas

d) They change theway businesses convert inputs into outputs

PART – II




1. Define the term Entrepreneurs.

2. What are the factors behind women to become an entrepreneur?

3. Name the Financial Institutions which support entrepreneurs?

4. Define Social entrepreneur.

5. What are the Consequences of industrial sickness?




1. Explain the roles of entrepreneurs.

2. Distinguish between Entrepreneur and Manager.

3. Define the term Venture Capital along with its types.

4. Write a note on MSME.

5. List out the External Causes of Industrial Sickness.

PART – III


50)



1. a) Explain the factors affecting Entrepreneurship growth.

OR b) Discuss the types of entrepreneurs.

2. a) Discuss the Entrepreneurship processp.

OR

b) Discuss the policies and schemes for the Promotion of MSME

implemented by State Governments.

3. a) Explain the sources of new product for business and criteria for

Selection of product .

OR b) Discuss about the feasibility report preparation and evaluation criteria

for business plan.

4. a) Explain the role of EDP and the institutions which support

Entrepreneurship development. OR

b) Explain the entrepreneurial growth strategies of business in detail.

5. a) Explain the stages of Industrial Sickness along with example.

OR

b) Discuss the Remedial Measures taken to prevent industrial sickness.


10 = 10)




Indra Krishnamurthy Nooyi (Nooyi),chairman and CEO of PepsiCo, Inc. (PEP)

considered one of the most highly influential CEOs in the world, was for five

consecutive years from 2006 at the very top of the list of the 50 most powerful women

prepared by the Fortune magazine, PEP – one the 500 biggest companies in the world

– manufactured. Distributed, and marketed a range of food and beverages items, with

revenues in excess of US$57 bn from 200 countries, for the fiscal year ended

December 25, 2010. Nooyi rose through the ranks after joining PEP in 1994 as its

chief strategic officer. She went on to shatter the glass ceiling when she was

appointed its CEO in 2006. During her tenure, the firm took a serious look at the

health issues involved with its products and redefined its links with business and

society. She was regarded as the creator of PEP‟s growth strategy, „Performance with

Purpose‟, that strove to balance strong financial returns with giving back to

communities all over the world. As part of the strategy, PEP offered a range of choices

that were healthy, convenient, and fun while reducing their impact on the

environment and promoting an inclusive culture at the workplace. In line with this

strategy, PEP was listed both on the Dow Jones North America Sustainability Index

and Dow Jones World Sustainability Indexes, “I have been particularly impressed by

her willingness to do the right this for her employees and consumers. I believe that

all socially responsible companies could learn from Indra Nooyi‟s style of leadership”,

said Howard Schultz, chairman, president and CEO of Starbucks Coffee Co, Rosabeth

Moss Kanter described Nooyi as a visionary who was cross-cultural, female, and

values – driven, whose approach would be required in this era of globalization, where

an individual‟s problems belonged to everyone else.

Nooyi had the good fortune of being guided by three former PEP CEOs –

reinemund, Enrico, and Don Kendall. Observers noed that her mix of South Asian

heritage and mentoring at PEP had given her a strategic view of world markets.

Though critics held that Nooyi might not treat everybody the same way as she did

White, they agreed that she was ready to take help from others in whatever areas she

felt there was a need. Nooyi admitted that even after retirement, Reinemund

continued to replay to her emails within seconds and was ready to be at her side if

she needed advice. Nooyi sums up the trade offs and sacrifices she has made in her

life “Any woman who reaches the kinds of positions we do, and I‟ll speak for myself

here, there are so many tradeoffs, compromises, heartbreaks, regrets that we‟ve had

to make along the way. It has not been easy. You know, I have two daughters. I

have a husband, been married for 28years. I have a mother still alive, and my family

is very close.” According to Nooyi, setting the agenda in a down turn was of prime

importance. She ensured that she was visible in order to convey a strong message

that things were all right and the organization would come out of the problems. To

tide over the downturn, the company make substantial reductions in spending, but

not at the cost of long-term investments. Nooyi emphasized the realistic optimism

considering the fact that they were a consumer staple company, which would not be

affected much.

Questions :

1. Discuss the unique qualities of Indra Nooyi in relation to the established

theories of Leadership.

2. What we can understand about gender and leadership and how Nooyi managed

to break the glass – Ceiling.

&&&

REG. NO. :


10)

1. Which of the following is not the essential element of report writing?

a) Research Methodology

b) Reference

c) Conclusion

d) none of the above

2. Testing a hypothesis is a ________

a) Inferential statistics

b) Descriptive statistics

c) Data Preparation

d) Data analysis

3. If a study is “reliable”, this means that

a) It was conducted by a reputable researcher who can be trusted

b) The measures devised for concepts are stable on different occasions

c) The findings can be generalized to other social settings

d) The methods are stated clearly enough for the research to be replicated

4. What is the purpose of doing research?

a) To identify a problem

b) to give solution to the problem

c) both a & b


5. In an experimental design, the dependent variable is

a) The one that is not manipulated and in which any changes are observed

b) The one that is manipulated in order to observe any effects on the other

c) A measure if the extent to which personal values affect research

d) An ambiguous concept whose meaning depends on how it is defined

6. Which of the following is non-probability sampling?

a) Snow ball

b) Random

c) Cluster

d) Stratified



MBA SEMESTER – II

PAPER : RESEARCH METHODOLOGY (14XB204)


7. The list of all units in the population is called

a) Research methods

b) sampling frame

c) parameter

d) Research design

8. Determining the sample interval (represented by k), randomly selecting

a number between I and k, and including each kth element in your

sample are the steps for which form of sampling?

a) Simple Random Sampling

b) Stratified Random Sampling

c) Systematic sampling

d) Cluster sampling

9. If a baseball coach calculates batting averages, what scale would be

used?

a) Interval scale

b) Ratio scale

c) Nominal scale

d) Ordinal scale

10. Multistage sampling is a ________

a) Probability sampling

b) Non probability sampling

c) sequential sampling


PART – II




1. List the objectives of Research.

2. Brief cluster sampling design

3. What is ordinal rating scale?

4. What is non parametric test?

5. Write a short note on the preparation of final bibliography.


15)



1. Explain briefly about research problem.

2. Steps in sampling design

3. Explain Likert rating scale

4. Write a short note on ANOVA.

5. Explain the steps in making a master document.

PART – III


50)



1. a) Briefly explain about the Research process. OR

b) Discuss the techniques for formulating research problem.

2. a) Elaborate the Sampling design. OR

b) Explain the types of probability sampling.

3. a) Describe the tests of Validity and reliability. OR

b) What do you mean by Scaling? Describe the Scaling Techniques.

4. a) Explain the types of non parametric test.

OR b) Explain the basic concepts concerning testing of hypothesis in detail.

5. a) Write a note on Steps in report writing. OR

b) Explain the different kinds of Report.


x 10 = 10)




An investigator wants to evaluate whether a new technique to teach math

elementary school students is more effective than the standard teaching method.

Using an experimental design, the investigator divides the class randomly (by

chance) into two groups and calls them “group A” and “group B”. The students

cannot choose their own group. The random assignment process results in two

groups that should share equal characteristics at the beginning of the experiment.

In group A, the teacher uses a new teaching method to teach the math lesson. In

group B, the teacher uses a standard teaching method to teach the math lesson.

The investigator compares test scores at the end of the semester to evaluate the

success of the new teaching method compared to the standard teaching method.

At the end of the study, the results indicated that the students in the new teaching

method group significantly higher on their final exam than the students in the

standard teaching group.

Answer the following questions :

1. What type of research is this? Why?

2. What type of information might the investigator collect in this study to see if

the treatment (new teaching method) is effective?

3. Can the researcher establish cause and effect in this study?

4. What would happen if the researcher allowed the students to study together

or talk about the different methods that were being used to teach the math

lesson? Would this be a good or a bad idea? How would this influence the

study results?

&&&

REG. NO. :


10)

1. The decision function of financial management can be broken down

into the decisions.

a) Financing and investment

b) Investment, financing, and asset management

c) Financing and dividend

d) Capital budgeting, cash management, and credit management

2. The purpose of financial markets is to

a) Increase the price of common stocks.

b) Lower the yield on bonds.

c) Allocate savings efficiently.

d) Control inflation

3. Which of the following statements (in general) is correct?

a) A low receivables turnover is desirable.

b) The lower the total debt-to-equity ratio, the lower the financial

risk for a firm.

c) An increase in net profit margin with no change in sales or

assets means a poor ROI.

d) The higher the tax rate for a firm, the lower the interest coverage

ratio.

4. Letter stock is

a) A handwritten certificate representing a corporate IOU.

b) A mass mailing offering a security for sale.

c) Securities issued by the United States Postal Service.

d) Privately placed common stock that cannot be immediately resold to

the general public.

5. On an accounting statement of cash flows an "increase(decrease) in

cash and cash equivalents" appears as

a) A cash flow from operating activities.

b) A cash flow from investing activities.

c) A cash flow from financing activities.

d) None of the above.

6. Time consumed in clearing a check through the banking system. a) Processing float

b) Deposit float

c) Collection float



MBA SEMESTER – II

PAPER : FINANCIAL MANAGEMENT (14XB205)


d) Availability float

7. Concentration banking

a) Increases idle balances.

b) Moves excess funds from a concentration bank to regional

banks.

c) Is less important during periods of rising interest rates.

d) Improves control over corporate cash.

8. Which of the following marketable securities is the obligation of a

commercial bank?

a) Commercial paper

b) Negotiable certificate of deposit

c) Repurchase agreement

d) T-bills

9. In finance, "working capital" means the same thing as

a) total assets.

b) fixed assets.

c) current assets.

d) current assets minus current liabilities.

10. Spontaneous financing includes

a) Accounts receivable.

b) Accounts payable.

c) Short-term loans.

d) A line of credit.

PART – II




1. What is Wealth Maximization?

2. What is Beta?

3. Define Cost of Capital.

4. What is Opportunity Cost?

5. Define Capital Budgeting


15)



1. State the purpose of Profit Maximization.

2. Estimate the payback period for:

Year 0 1 2 3 4

CF -10,000 4,500 4,500 3,000 2,000

3. Write a note on Cost of Debt.

4. What is the expected return for the following stock? (State your answer in

percent with one decimal place.) Outcomes Possible returns Probability

better 32% 0.50 same 17% 0.20 worse -10% 0.30

5. What is Default Risk?

PART – III


50)



1. a) Discuss - Profit Maximization VS. Wealth Maximization.

(OR)

b) Explain the various types of Risks in financial management.

2. a. Explain the Functions of Finance Organization. (OR)

b. Detail the techniques of Capital Budgeting.

3. a. What are the various types of Cost of Capital? (OR)

b. Initial Investment = Rs.20, 000

Net Cash In-flow

1st year = Rs. 2,000

2nd year = Rs.2,000

3rd year = Rs. 2,500

Work out Net Present Value with a discount rate at 10% and suggest

whether the investment will be worthwhile. The P.V.F at 10% are

1 2 3 4 5 6 7 8 9 10

0.909 0.826 0.751 0.683 0.621 0.565 0.513 0.467 0.424 .386

4. a. Explain the Irrelevant Theory of Dividend

(OR) b. State the theory of Capital Structure.

5. a. What are the various classification of dividend policies? (OR)

b. State the factors affecting working capital in business.


x 10 = 10)




Assume a company invests 400,000 in project depreciated using straight-line

method over 4 years with zero salvage value. The following table shows the

revenues and operating expenses. Calculate AAR using 40% tax rate:

Year 1 2 3 4

Revenue 200,000 250,000 300,000 320,000

Operating Expenses 90,000 100,000 120,000 90,000

&&&

REG. NO. : PART – I


10)

1. The knowledge enhancement of every employee is the function of

a) Recruitment

b) Learning and Development

c) Grievance handling

d) HR operations

2. In a company 360O is a method of

a) Time management

b) Rewarding

c) performance appraisal

d) Motivation

3. Which one of the following is not a selection criteria?

a) Technical ability

b) cross cultural ability

c) language

d) physical disability

4. Formulating HR strategies is a part of

a) Strategic role

b) planning role

c) Selection role

d) administrative role

5. Pick the odd out

a) Compensation

b) Bonus

c) Benefit

d) career plans

6. __________ is the process of searching for prospective employees

a) Selection

b) Recruitment

c) manpower planning



MBA SEMESTER – II

PAPER : HUMAN RESOURCE MANAGEMENT (14XB206)


d) Requirement analysis

7. Which one of the following is on the Job training method?

a) Case study methods

b) Management games

c) Seminars

d) apprenticeship training

8. Incentive is a form of

a) Financial motivation

b) Job enrichment

c) Non financial motivation

d) wage increment

9. Promotion is a form of

a) Financial motivation

b) non-financial motivation

c) Job enhancement

d) Timely transfer

10. ________ is a written statement of ‘what’ the worker actually does and

‘how’ it is to be done

a) job descriptions

b) job specifications

c) job summary

d) job analysis

PART – II




1. What do you mean by the term HRM?

2. Define HRP.

3. Define Recruitment.

4. Write any two importance of training.

5. Explain the term “incentives”.


15)



1. Explain any three important factors which affects HRP.

2. What are the external forces which affects the HRM environment?

3. What are the major requirements for recruitment in any organization?

4. Bring out any five major importance of Training.

5. “More the incentive, more the output” – Discuss.

PART – III


50)



1. a) Explain the functions of HRM in detail.

OR

b) Discuss the opportunities and challenges of HRM.

2. a) How important is HRP for an organization?

OR

b) Bring out the HRP planning process in detail.

3. a) Outline the barriers to effective selection.

OR

b) Explain the selection process in detail.

4. a) How will the training process flow? Provide a clear picture.

OR

b) What are some common challenges faced by a HR manager during the

process of performance appraisal.

5. a) Discuss the ESOP components in detail.

OR

b) Give a clear picture on the strategies to retain the employees.


x 10 = 10)




During the Mid of 2009 the IT companies in India faced a great recession

due to the economic slowdown in the USA. As a result the Major IT players of India

worked out on a system of “Cost cutting”, which included.

i) Holding down the recruitment of New employees.

ii) Stopping the yearly increment for the current year

iii) Slashing down the variable allowance by 35% for all the existing

employees

iv) Extending the working house to provide value added services to its

clients.

As a result the attrition rate of the companies raised up.

TCS one of the top IT company in India is in the position to reduce the

Attrition rate and take up its image to great height. But due to poorly

framed strategies the company could not fix the problem even after the

condition turned good.

Question :

1) Assume that you are the HR manager of TCS India and provide solutions for

the company.

&&&

REG. NO. :

PART – I


10)

1. The following statement with respect to culture is false

a) culture is enduring

b) culture is changing

c) culture is evolved among the members of a society

d) culture is determined by natural boundaries

2. The following national would e aggressive in the beginning of business

negotiations, but offer large concessions in the end

a) American

b) Russian

c) German

d) Japanese

3. The theories of absolute and comparative cost differences state that under

free trade

a) Production of one commodity will increase in both countries

b) Production of a commodity will increase in one country and its

consumptions will increase in the other country

c) The world production of both commodities will increase but consumption

will remain as under autarky

d) World production and consumption of both commodities will be higher

than under autarky

4. The following assumption is not made under cost theories of international

trade

a) Labour is immobile within the country

b) Factor markets are competitive

c) All units of labour are homogeneous

d) There are only two countries in the world

5. In International business, cheaper alternatives to litigation is/are

a) conciliation

b) Arbitration

c) both (a) and (b)

d) Neither (a) and (b)

6. Ownership of intellectual property is recognized in law by granting

a) Licences

b) Patents

c) copyright



MBA SEMESTER – IV

PAPER : INTERNATIONAL BUSINESS MANAGEMENT (14XB401)


d) patent, copyright or trade mark as appropriate

7. Under franchising, production is done by

a) The franchisor

b) The franchisee according to his own standards

c) The franchisee with the ingredients supplied by the franchisor

d) The franchisee in conformity with the standards set by the franchisor

8. The mode of entering international business with least risk to the firm is

a) Indirect exports

b) Direct exports

c) Management contract

d) Turnkey project

9. Certificate of origin indicates

a) The country of shipment of goods

b) The place of manufacture production of goods

c) the country of manufacture production of goods

d) Whether the product belongs to plant or animal kingdom

10. The following invoice does not evidence sale

a) Consular invoice

b) Certified invoice

c) Visaed invoice

d) Proforma invoice

PART – II




1. List the Common methods of entry into international business

2. What is Leoniff Paradox?

3. Why was GATT replaced by WTO?

4. Write a brief note on piggyback exports

5. What is proforma Invoice?




1. What is Aesthetics in culture?

2. How is the theory of Comparative Cost advantage an improvement over the

absolute cost advantage theory?

3. Give a short description of European Union.

4. How do you analyze foreign markets in order to decide the country to enter?

5. Briefly discuss the Restraining forces in globalization.

PART – III


50)



l. a) Explain the implications of the differences in socio-cultural environment

for business. OR

b) What are the types of International Business - Discuss.

2. a) Explain Heckshier-ohlin theory and its advantages and disadvantages.

OR b) Explain Purchase Power Parity theory in detail

3 a) Write a detailed note on ASEAN and SAARC

OR b) Explain Tariff and Non-tariff barriers in detail

4 a) Explain the different modes of entry into international business

OR b) Explain in detail the world trade and foreign investment trends

5 a) Discuss the export procedures in detail

OR

b) Explain various driving forces in international Business


10 = 10)




Xiaomi, the Chinese smart phone company founded in 2010, had quickly

become an industry leader in the Chinese market. By 2016 it had started to expand

internationally, and this case lays out the company’s globalization strategies and

challenges moving forward. Hugo Barra, a top Android executive, had left Google a few

years earlier to lead Xiaorni’s international growth. Xiaomi’s founder and CEO. Lei

Jun, said the company’s ultimate goal was “making good but cheap things.” a low

pricing strategy that had succeeded in China. The company sold over 70 million

mobile phones in 2015-while aggressively building out a robust ecosystem. However,

Xiaomi had expected to sell 80 to 100 million units that year; it was facing a declining

domestic market and increased competition. Therefore, international expansion had

become an important part of the company’s overall strategy. But expanding to other

countries would be a challenging road. For one, it would take considerable time and

effort to tailor the company’s Android-based M1UI operating system for diversified

markets-and obtain market-access qualifications. Xiaorni’s patent portfolio was thin

compared to those of large competitors, and it ran the risk of lawsuits from companies

that held patent rights in the countries it wanted to enter. Other challenges included

building out sales channels, output capacity, and cross-culture management

development. Xiaomi’s international plan included ten countries in Asia, Europe, and

Latin America. The next year or two would be critical for Xiaomi-and it needed to

make the right strategic decisions to succeed in its globalization efforts.

Questions:

1. Explain the opportunities and challenges of global expansion (7 marks)

2. Explain regarding cross-cultural relations (3 marks)

&&&

REG. NO. : PART – I SECTION – A Multiple choice questions: (10 x 1 =

10)

1. Which name is associated with "zero defects?"

A) Deming

B) Crosby

C) Juran

D) Feigenbaum

2. Which of the following is not an important dimension of service

quality?

A. timeliness

B. completeness

C. convenience

D. likelihood

3. Deming estimated that ______ percent of variation results from the

system.

A. 85 to 95

B. 5 to 15

C. 40 to 50

D. 20 to 30

4. The Deming Prize was established in which country?

A. Japan

B. Germany

C. United states

D. Sweden

5. An internal failure cost is:

A) Warranty costs.

B) Cost of returns.

C) Cost of prequalifying suppliers.

D) Scrap and rework costs.

6. The best type of inspection to use is:

A) 100 percent inspection.

B) Carried out by a commercial testing laboratory.

C) Dependent on the nature of the purchase.



MBA SEMESTER – IV

PAPER : TOTAL QUALITY MANAGEMENT (14XB402)


D) Sequential sampling.

7. Total quality management (TQM) tools include:

A) Kaizen.

B) Continuous improvement.

C) Quality function deployment (QFD).

D) A, B, and C.

8. The process mapping is a ______ diagram.

A) Data flow

B) Work flow

C) Circular

D) Audit

9. TQM & ISO both focuses on

A) Customer

B) Employee

C) Supplier

D) All of the above

10. CMM stands for

A) Capability maturity model

B) Capability monitoring model

C) Capability measuring model

D) Capability matching model

PART – II




1. Write on Ishikawa’s contribution for TQM.

2. What is Kaizen?

3. What is Quality Council?

4. Define Quality Audit

5. What is the meaning and purpose of POKA YOKE?


15)



1. State the dimensions of product/service quality.

2. Write on the concept of Quality Circle.

3. State the significance of Statistical Process Control.

4. Write on Six Sigma concept.

5. Write on – Guidelines for Performance Improvements.

PART – III


50)



1. a) Detail the Origin, Growth and Objectives of TQM.

OR

b) State about cost of quality and the various types of cost of quality.

2 a) Detail the customer satisfaction models for quality. OR

b) Detail the 5 S Principles of Japanese.

3. a) Explain Reliability in series and parallel. OR

b) Detail the Concept of Total Productive Maintenance.

4. a) Explain the Product Life Characteristics curve. OR

b) Detail the benefits and limitations of Business Process Reengineering.

5. a) Detail the Benefits of Quality Functions Development.

OR

b) Explain the awards and recognitions for TQM implementation by

organizations.


x 10 = 10)




The auto mobile original equipment manufacturer notices that a large amount of capital is tied down in inventory and produced finished goods. The profit margins are shrinking and the competitors are gaining on this established company. This company still maintains its old manufacturing practices and quality issues are cropping again and again. The warranty is eating into its profits due to

poor finish.

Discuss: a) What new manufacturing technique is appropriate for this company?

b) How should the company prepare for it?

&&&

REG. NO. : PART – I SECTION – A Multiple choice questions: (10 x 1 =

10)

1. The prices in the derivatives market are driven by the _____ of the

underlying asset.

a) share market

b) spot or cash market

c) share brokers market

d) buyer’s market

2. A call option gives the holder the right to _____ the underlying asset.

a) retain

b) transfer

c) buy

d) sell

3. Which of the following order can be executed only at this price or at one

more favorable to the investor?

a) market order

b) limit order

c) stop order

d) market-If-Touched (MIT) order

4. CBLO has been approved by the RBI as a _____ in India

a) Negotiable instrument

b) Token coin

c) money market instrument

d) loan bond

5. Which of the following is not a feature of Futures contract?

a) traded on an exchange

b) delivery or final cash settlement usually takes place

c) settled daily

d) highly regulated with strong margining and surveillance systems

6. In the case of ______, the options have the same strike price and different

expiration date

a) Bear spreads

b) bull spreads

c) butterfly spreads

d) calendar spreads



MBA SEMESTER – IV

PAPER : FINANCIAL DERIVATIVES (14XBF03)


7. The price of a financial futures contract

a) will be greater than the price of the underlying asset to be delivered at the

expiration date.

b) will be than the price of the underlying asset to be delivered at the

expiration date.

c) will be the same as the price of the underlying asset to be delivered at the

expiration date

d) will be the same as the price of the underlying asset to be delivered when

the contract is negotiated

8. What is the formula for the asset provides a known Income

a) To oF S U e

b) rT

o oF S e

c) ( )r q T

o oF S e

d) rTo oF S I e

9. Hedging

a) is the process of reducing risk by engaging in a financial transactions

which offsets a position already taken

b) is the process of diversifying risk

c) is the process of reducing risk by buying risk-free government bonds

d) Is the process of trading financial derivatives

10. A call option

a) gives the owner a right to sell a financial instrument at the exercise price

within a specific period of time

b) is the same as a put option

c) is the same as an American option

d) gives the owner a right to buy a financial instrument at the exercise price

within a specific period of time

PART – II




1. Differentiate hedging, speculation and arbitraging.

2. Discuss the cost of carry arbitrage.

3. What do you mean by Stock Index Futures?

4. Explain why a bank is subject to credit risk when it enters into two offsetting

swap contracts.

5. Write a note on the regulators of derivatives market in India.




1. Explain how margins protect investors against the possibility of default.

2. Explain what is meant by a perfect hedge. Is a perfect hedge possible always?

3. Differentiate Forwards and Futures.

4. What is cross hedging? How the hedger calculates the minimum hedge ratio?

5. Discuss the factors affecting option prices.

PART – III


50)



1. a) Explain the different types of derivative instrument. OR

b) Explain why the features contract can be used for either speculation

or hedging.

2. a) Describe short and long hedges with illustration in detail. OR

b) How the forward price of an investment asset is calculated. Describe

in detail with examples.

3. a) Discuss the mechanisms of Interest Rate Swaps. Draw a schematic

diagram to explain your answer. OR

b) Elucidate the four types of option positions.

4. a) Explain in detail options trading strategies with examples. OR

b) Explain the Blac-Scholes option pricing model in detail.

5. a) Describe weather derivatives on Temperature. OR

b) Discuss the motives behind the India’s 1st International Stock

Exchange (India INX).


10 = 10)




It is natural for a gold mining company to consider hedging against changes in

the price of gold. Typically it takes several years to extract all the gold from a mind.

Once a gold mining company decides to go ahead with production at a particular

mine, it has a big exposure to the price of gold. Indeed a mine that looks profitable at

the outset could become unprofitable if the price of gold plunges.

Gold mining companies are careful to explain their hedging strategies to

potential shareholders. Some gold mining companies do not hedge. They tend to

attract shareholders who buy gold stocks because they want to benefit when the price

of gold increases and are prepared to accept the risk f a loss from a decrease in the

price of gold. Other companies choose to hedge. They estimate the number of ounces

of gold they will produce each month for the next few years and enter into short

futures or forward contracts to lock in the price for all or part of this.

Question :

1. Suppose you are Goldman Sachs and are approached by a gold mining

company that wants to sell you a large amount of gold in 1 year at a fixed price.

How do you set the price and then hedge your risk?

&&&

REG. NO. :


10)

1. International Financial management deals with

a) Multinational companies

b) international banks

c) Financial functions of international business


2. Gold standard was first suspended during

a) USA stock Market crash

b) World war I

c) Strike at Gold mines


3. Demand for foreign currency is influenced by

a) export

b) import

c) FII

d) FDI

4. Exchange rate is influenced by

a) Fund flow

b) Inflation

c) Interest rate

d) all the three

5. Put option denotes

a) selling

b) buying

c) holding

d) commission

6. Translation exposure is otherwise called

a) economic exposure

b) Transaction exposure

c) accounting exposure

d) none of the three

7. Indian Law prohibits the opening of

a) revocable L/c

b) clean L/c

c) transferable L/c

d) revolving L/c



MBA SEMESTER – IV

PAPER : INTERNATIONAL FINANCIAL MANAGEMENT (14XBF04)


8. Bill of exchange is otherwise called

a) draft

b) treasury

c) bond

d) advanced

9. FEMA stands for

a) Foreign Exchange Merger Association

b) Foreign Export Management Act

c) Foreign Exchange Management Act

d) Foreign Exchange Monetary Act

10. Expand SEZ

a) Special Export Zone

b) Socio-Economic Zone

c) Special Economic Zone

d) Sectoral Enhancement Zone

PART – II




1. What is mean by classical gold standard?

2. List down the exchange rate theories.

3. Define hedging.

4. What is certification of origin?

5. What is meant by duty draw back?


15)



1. Compare and contrast international finance with domestic finance.

2. Explain the components of Balance of payment.

3. What is efficient market approach while forecasting exchange rates?

4. Describe the different types of invoices.

5. Explain the various incentives available for export.

PART – III


50)



1. a) Explain the recent trends in the globalization of world economy. OR

b) Give a describe account of the various organizations which emerged

as a result of Bretton wood conference.

2. a) Explain the different types and characteristics of foreign exchange

market. OR

b) Describe the various factors influencing the foreign exchange market.

3. a) Explain the different types of exposure with suitable examples. OR

b) Give an elaborate account of hedging along with its merits and

limitations.

4. a) Compare and contrast post-shipment credit with pre-shipment credit.

OR

b) Describe the transport documents used in the foreign trade.

5. a) Explain the functions of EXIM bank along with its limitations. OR

b) Give a descriptive account of the Government organizations involved

in export promotion.


10 = 10)




Chennai-based Ti cycles of India, part of the Rs.5,200-crore Murugappa

Group, expects its export turnover Rs. 60 crore during the current financial year.

The company is also currently in the process of increasing the production capacity of

its Nodia plant. “The company is currently focusing on exports, which was

restarted from the previous financial year,” Mohit Khattar, vice-president (sales and

marketing), TI Cycles of India.

Ti Cycles expects the export turnover to touch Rs. 60 crore during the current

financial year from the minuscule amount that it earned for the last fiscal. “We are

currently exporting our cycles to countries in the SAARC region, the middle East and

to some African countries. The company is also exploring the possibility of entering

the European market. The production capability of the Noida plant would be in-

creased from the present six lakh cycles per year to nine lakh cycles.

“The expansion is going on and is expected to be completed in the next three

to four months. The company is taking up the expansion to cater to the increasing

demand of cycles from customers in the northern part of the country who account

for nearly 16 per cent of the total production of the company”, Khattar said. Apart

from the Noida facility, the company has two other plants located at Chennai and

Nasik with a total production capability of three million cycles per year. The company

plans to introduce 20 new models across its range in the coming six months. “We

have recently introduced a new model of the Hercules MTB (mountain terrain bike)

Turbo Drive which is more stylish and has some added features. We have also

introduced new models in the BSA cycles for kids,” he said.

TI Cycles for the last financial year recorded a turnover of Rs.470 crore and

according to Khattar this is Expected to go up by around 10 per cent during the

current financial year. “The company also expects its market share to increase by

around 3 per cent from the present 30 per cent during the current financial year,” he

said. Khattar said that though the industry had shown a slum during the first half

of the current financial year, the company’s retail sales showed a sever per cent

growth.

Questions :

1. Give a descriptive account of the export of TI Cycles of India.

2. In the backdrop of the company’s plan to export to Europe, give a detailed list

of the financial and Transport documents to be prepared for export.

&&&

REG. NO. :


10)

1. While describing the individual roles, the ‘role’ is called as:- (A)- Individual role

(B)- Focal role

(C)- Social role

(D)- None of the above

2. OD process is cyclical and ends, when:- (A)- Desired development result is obtained

(B)- Plan is implemented

(C)- Data is gathered

(D)- Problem is identified

3. The Role Negotiation Technique for group intervention was developed by:- (A)- Roger Harrison

(B)- Bennet and Hailey

(C)- both ‘A’ and ‘B’


4. OD can also be called as a process:- (A)- For performance appraisal

(B)- For change of people

(C)- For teaching people how to solve the problem

(D)- All of the above

5. People in the organisation should be treated as (A)- Important resource

(B)- Natural resource

(C)- Working capital

(D)- All of the above

6. OD intervention seminars being conducted in the organizations help to:-

(A)- Improve overall efficiency

(B)- improve productivity

(C)- improve morale of the employees

(D)- all of the above

7. Although each organization has its own unique set of challenges, which has proved to be an effective tool which promotes increased job satisfaction:-

(A)- Management development tool

(B)- Survey feed back tool

(C)- both ‘A’ and ‘B’



MBA SEMESTER – IV

PAPER : CHANGE MANAGEMENT (14XBH03)



8. Cultural intervention concentrates on:-

(A)- Traditions

(B)- precedents

(C)- practices

(D)- all of the above

9. Survey feed back system consists of cyclical process, there number being

(A)- Three

(B)- Four

(C)- Five

(D)- Six

10. MBO programme generally consists of:-

(A)- Four stages

(B)- Five stages

(C)- Six stages

(D)- Seven stages

PART – II




1. Explain the types of Organizational Change.

2. Define Organizational Change.

3. Define the role of OD consultant.

4. Define ERP.

5. Define Virtual Company.




1. Explain the OD interventions.

2. Explain HR initiatives for change.

3. Explain the importance of KM.

4. Explain Kanban Process.

5. Explain BPR.

PART – III


50)



1. a) Explain the models of change. (OR)

b) Explain the skills and strategy for managing change.

2. a) Explain the HR initiatives for managing change in India.

OR b) Explain in detail the Human resource process.

3. a) Explain the four types of Organizational Interventions. OR

b) Explain the new trends in Indian business scenario.

4. a) Explain BPR and Benchmarking. OR

b) Explain the essentials for effective management change.

5. a) Explain in detail the steps in implementing KM. OR

b) Explain the approach of developing organizational culture.


10 = 10)




Faced with the growth of business enterprises as well as consideration of the

increasing competition in freight business to Indonesia, MS Company realizes that the

company’s business process needs changes to effectively and efficiently support the

decision making process as well as to increase the competitiveness of the business

and the company. Business process re-engineering (BPR) is not just the program of

business process improvement, but more than that, it can improve the operations of

the business process as a whole. Improvement priorities of the company are on the

improvement in the operation division which includes the administration, customer

service and operations.

Improvement of the system is done by changing the system from being

manually run into a computerized system that runs with an emphasis on the

achievement of improvements in the effectiveness of the speed of processing time, cost

efficiency and human resources as well as an increase in level of customer service.

Change of the system and program on MS Company were conducted by implementing

four main phases: 1) Building vision and objective, 2) Identification of existing

process, 3) Identifying process improvements, and 4) Building of a prototype. This

paper explains the phases in more detail and presents the conceptual model for MS

Company’s BPR model.

INTRODUCTION

Nowadays the business environment has become so fiercely competitive that it

needs strong relationships between the customers and leading production,

manufacturing, and service companies. Unfortunately, many such companies are still

experiencing various problems for their competitiveness in the world market and

fulfilling customers’ demands. This phenomenon occurs because of several reasons.

The first reason is when the companies are not well prepared to face rapidly changing

technologies and the high pace of product development. The second reason arises

when companies cannot control resource utilization, inventory level, and system

performance. The third reason is that error rates of customer order fulfillment are

high and their inquiries are ignored for long time. These management problems can

lead to high turnover of the staff and loss of money. It can be observed that this

critical situation threatens the survival of the companies despite restructuring and

downsizing. It reflects the fact that the traditional methodology of improvement

programs, such as restructuring, 36 downsizing, rationalization, and automation, has

not been able to solve the system performance problems in the companies concerned.

Questions :

1. Why do we need to do re-engineering? 2. Purposes of business process reengineering

&&&

REG. NO. :

PART – I

SECTION – A Multiple choice questions: (10 x 1 = 10)

1. In career development focus, addition of development plans is part of

a) training and development

b) performance appraisal

c) recruiting and placement

d) compensation and benefits

2. In career development, providing support in employee's development

plans is part of

a) individual role

b) manager role

c) employer role

d) line manager

3. 'coaching of employees' does not include

a) planning

b) preparation

c) follow-up

d) compensating employees

4. In talent management end to end process, workforce compensation

management leads to

a) succession planning

b) performance management

c) learning management systems

d) e-recruiting

5. People chosen clinical psychology as career are classified as

a) realistic orientation

b) investigative orientation

c) social orientation

d) artistic orientation

6. Given a chance for employee's personal growth is considered in

a) promotions

b) transfers

c) reality shock

d) formal training



MBA SEMESTER – IV

PAPER : TALENT MANAGEMENT (14XBH04)


7. Professional competence and consistency is exhibited by

a) effective mentors

b) performance manager

c) appraisal manager

d) None of above

8. Modifying selection procedures for senior employees is a step to

a) keep retirees

b) keep employees

c) retirement benefits

d) talent management

9. Reassignment of work related to job in another part of organization at

similar position is called

a) promotions

b) transfers

c) reality shock

d) formal training

10. In talent management end to end process, workforce and succession

planning leads to

a) compensation management

b) performance management

c) learning management systems

d) e-recruiting

PART – II




1. Define talent management.

2. Define recruitment.

3. Define the competency mapping.

4. Define TQM.

5. Define knowledge sharing.




1. Explain the types of talent.

2. Explain the supply chain of talent management.

3. Explain the scope of talent management.

4. Explain data security.

5. Explain compensation.

PART – III

SECTION – A Essay Type (5 x 10 = 50)



1. a) Explain the scope and significance of talent management. OR

b) Explain the difficulties in talent management.

2. a) Explain the pillars of Talent management. OR

b) Explain in detail the six Cs for creating effective talent management.

3. a) Explain the E-recruitment system evaluation in talent management. OR

b) Explain the formulation of talent management strategy.

4. a) Explain talented worker and the managing process of talented worker.

OR b) Explain a career track planning process in detail.

5. a) Explain in detail the steps in reporting essentials in a Talent

Management System.

OR b) Explain the approach of outsourcing, contingent of temporary work

force.

SECTION – B CASE STUDY (1 x 10 = 10)




The case discusses the talent management strategies at India-based financial

banking institution, ICICI Bank Ltd. (ICICI Bank). Since the 1980s, the bank had

fostered a culture of nurturing young talent. This was a bid to create a talent pool and develop a leadership pipeline at the bank. The process of empowering young people, nurturing talent, and developing a leadership pipeline became part of the bank's culture and was carried forward by former CEO and MD, KV Kamath

(Kamath) and present CEO and MD, Chanda Kochhar (Kochhar). Kamath was instrumental in grooming several people who later took up key positions at the bank. He spotted people with leadership potential at the bank and moved them from one assignment to another and mentored them to take up different leadership roles and serve the bank.

The success of the mentoring process led to the bank institutionalizing a formal leadership development process that identified talented employees through a performance appraisal system after which they were assessed for future leadership roles. According to experts, ICICI Bank's focus on nurturing young talent reaped

several benefits for the bank. While the leadership grooming process helped it tackle the problem of attrition, it also enabled the bank move ahead of others in the Indian banking sector. The bank's focus on nurturing young talent also helped ICICI Bank develop businesses that accounted for half of ICICI Bank's profits.

Industry observers felt that going forward, the challenge for Kochhar would be to maintain the bank's momentum, continue international expansion, expand product offerings, improve technological innovation, and continue to nurture young talent Questions:

1. Critically analyze talent management strategies at ICICI Bank.

2. What are the mentoring process adopted by Kamath to groom young employees at the bank.?

3. What is the need to set up a formal leadership development process at the bank?

4. What are the issues and challenges faced by the mentors while mentoring employees?

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REG. NO. :


10)

1. Distinct characteristics of service is _______

a) Intangibility

b) Inseparability

c) Variability

d) Perishability

2. Services are typically produced a consumed simulate this is an example

of the _______ characteristic of services

a) Intangibility

b) Variability

c) Inseparability

d) Perishability

3. The characteristic of a service that refers differences in employee’s

performance

a) Intangibiligy

b) Heterogenity

c) Perishability

d) Divisibility

4. _________ describe the employees skills in serving the client

a) Internal marketing

b) External marketing

c) Interactive marketing

d) communication marketing

5. The service is a customer’s expects are called the ____ service package

a) Expected

b) Primary

c) Secondary

d) Perceived

6. Which of the following is an element of people?

a) Motivation

b) Team work

c) Flow of activities

d) Customer training



MBA SEMESTER – IV

PAPER : SERVICES MARKETING (14XBM02)


7. The traditional service marketing mix is

a) People, Physical evidence, Price & Product

b) Produce, Place, Price & Promotion

c) Product, Planning, Performing & Preference

d) Pricing, Planning, Prioritizing, Portioning

8. Products that are intangible items are called

a) Service

b) Goods

c) Durable goods

d) Perishable goods

9. Difference between the consumer’s expectations is identified through

a) Consumer analysis

b) Shopping analysis

c) Expectation analysis

d) Goal analysis

10. A service quality where the ability to perform the promised service

dependably and accurately is ________

a) Tangible

b) Responsiveness

c) Reliability

d) Empathy

PART – II




1. What is Heterogeneity?

2. Write note on Consumer perception.

3. State the Positioning of service.

4. Write a note on Electronic service channel.

5. What is consumer feedback in service marketing?


15)



1. Write a short note on Role of technology in service.

2. What is customer relationship?

3. What is Physical evidence in service marketing?

4. Define Mobile service marketing.

5. What are the steps to measure service quality?

PART – III


50)



1. a) Explain the characteristics of Services. OR

b) Briefly explain about Service triangle.

2. a) What are the steps to build in customer relationship?

OR b) Explain the importance of consumer perception.

3. a) Briefly explain about Service Positioning.

OR b) Discuss about physical evidence in Service marketing Mix.

4. a) What are the roles of electronic channels in service?

OR b) Discuss the role of employees in service delivery.

5. a) What are the ways measures to improve service quality?

OR

b) Discuss the essentials of service delivery.


x 10 = 10)




In 2004, ICICI Bank was the second largest private commercial Bank in

India with about 470 branches and 1800 ATMs. It provided a multitude of

banking and financial services, namely banking, credit cards, loans, investments,

NRI services and so on.

In the same period, its credit card division was ranked second, having about 2.4

million customers. The bank offered various categories of credit cards such as

Premium (Solid Gold, Amex Gold), classic (Sterling Silver, American Express

Green, Mini, Easy Deposit-Gold and Silver).

They also introduced value for money cards, affinity cards and c-branded cards as

part of their customer relationship strategy.

Questions:

1. By concentrating on the numbers game, ICICI lost out on quality of

customer service. Highlight the various measures taken by the bank to

retain its customers.

2. Increased usage leads to more spending on credit cards. Do you think ICICI

bank was able to leverage this factor and build customer relationship and

loyalties?

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REG. NO. :


10)

1. Which of the following is not a feature of service

a) Intangibility

b) perishability

c) separability

d) variability

2. Find the strategic decision among the following

a) scheduling

b) MRP

c) Quality control

d) Layout planning

3. Maximum production rate of a manufacturing facility is ______

a) sequencing

b) capacity

c) loading

d) aggregation

4. Which of the following is not a factor influencing the product design

a) product availability

b) customer requirement

c) process capability

d) cost

5. Estimation of future demand for a product is called

a) planning

b) forecasting

c) vision

d) sequencing

6. Using additional resources and significantly reducing the normal

duration of a project is called

a) crashing

b) reduction

c) acceleration

d) division

7. Floor plan for physical arrangement of manufacturing facilities is

_________

a) Arrangement

b) Layout

c) set-up

ST. XAVIER'S COLLEGE (AUTONOMOUS),

PALAYAMKOTTAI – 627002


MBA SEMESTER – II

PAPER : PRODUCTION & OPERATIONS

MANAGEMENT (14XB201) Time : 3 Hrs. MAX. MARKS :

100

d) location

8. Inventory cost includes

a) ordering cost

b) carrying cost

c) purchase cost

d) all of the above

9. Motion study is otherwise called

a) Method study

b) push-pull algorithm

c) micro-action

d)none of the above

10. The activities of building a ship are said to be carried out in _____

layout

a) product

b) process

c) stationary

d) permanent

PART – II




1. What do you mean by operation strategies?

2. List down the steps in capacity Requirement planning.

3. Define cyclical scheduling.

4. What is meant by value analysis?

5. Define Layout.




1. What are the functions of international operations Managemenet?

2. Describe Aggregate planning.

3. Mention the objectives of work measurement.

4. Explain EOQ with an example.

5. Distinguish PERT from CPM.

PART – III

SECTION – A Essay Type (5 x 10 = 50)



1. a) Discuss the role of operations management in Strategic Management. OR

b) Elaborately describe the recent trends in production and operations

management.

2. a) Explain the various methods of demand forecasting with suitable

examples. OR

b) With the help of a suitable block diagram, describe the steps in

Materials Requirement Planning.

3. a) Give an elaborate account of the factors influencing the product

design. OR

b) Explain the steps involved in method study citing suitable examples.

4. a) Describe materials Management Information system (MMIS) with

appropriate illustrations. OR

b) What is meant by selective inventory control? Explain ABC analysis

using an example.

5. a) Elaborately deal with the factors influencing the choice of the location

of a manufacturing facility.

OR

b) Elucidate the environmental considerations in operations

management.

SECTION – B CASE STUDY (1 x 10 = 10)




Ministry of shipping Government of India proposes to develop a minor port

in the southern cost of Tamilnadu. Various factors such as fishing capacity, freight

traffic, industrial clusters, environmental factors should be considered and an ideal

location should be selected.

Questions :

1. Make a decision stating the assumptions.

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Documents

Time : 3 Hrs. MAX. MARKS : 100