web video

tim bajkiewicz, ph.d.associate professor,

broadcast journalismschool of mass communications

good examples to get you going http://www.ameeshafelton.com/archives/1555 http://www.mmj.vcu.edu/2011/04/church-hill-

community-comes-together-promotes-unity.html

image: a reproduction or imitation of the form of a person or thing;

especially : an imitation in solid form : statue

a : the optical counterpart of an object produced by an optical device (as a lens or mirror) or an electronic device b : a visual representation of something: as (1) : a likeness of an object produced on a photographic material (2) : a picture produced on an electronic display (as a television or computer screen)

Middle English, from Anglo-French, short for imagene, from Latin imagin-, imago; perhaps akin to Latin imitari to imitate

First Known Use: 13th century

let’s think image Think about single, powerful images for you

about…A recent time with family or friendsSomething in the newsSomething fun or joyousSomething sad or tragic

Take a minute to write those down. Turn to your new or old friend and briefly talk

about them.

we live in an image culture “They have, by their sheer number and ease of

replication, become less magical and less shocking—a situation unknown until fairly recently in human history. Until the development of mass reproduction, images carried more power and evoked more fear.” ("The Image Culture," Christine Rosen, The New Atlantis, Fall 2005)

“Images, [Susan] Sontag concludes, have turned the world ‘into a department store or museum-without-walls,’ a place where people ‘become customers or tourists of reality.’”

Center for Media Literacy’s “Rise of the Image Culture”

"Television is our culture's principal mode of knowing about itself. Therefore -- and this is the critical point -- how television stages the world becomes the model for how the world is properly to be staged. It is not merely that on the television screen entertainment is the metaphor for all discourse. It is that off the screen the same metaphor prevails (p. 92, emphasis added)."

What implications does our image culturehave your social media projects?

story and narrative “Within the storytelling community, a story

is more generally agreed to be a specific structure of narrative with a specific style and set of characters and which includes a sense of completeness.

Through this sharing of experience we use stories to pass on accumulated wisdom, beliefs, and values. Through stories we explain how things are, why they are, and our role and purpose.” (National Storytelling Association)

story and narrative Good stories have…

A clear focus (theme)CharactersA noticeable beginning, middle, and end

Some style and dramatic appeal

theme “In fiction, the theme is not intended to teach

or preach. In fact, it is not presented directly at all. You extract it from the characters, action, and setting that make up the story. In other words, you must figure out the theme yourself.” (Learner.org, “Analyzing Theme”, emphasis added)

The Seventh Sanctum’s “Quick Story Theme Generator”

taking photos Kodaks’ Top 10 Tips for Great Pictur

es

Poynter’s NewsU“Language of the Image”