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T E L E C O M M U N I C A T I O N S I N D U S T R Y A S S O C I AT I O N
TIA STRATEGIC
PLAN
2 T I A S T R A T E G I C P L A N • T I A O N L I N E . O R G
TIA — Empowering the Network of the FutureTIA is the trusted source for expertise and policy
advocacy on leading-edge communications technology.
As the principal association representing suppliers
of hardware, software, and services that empower
communications networks, TIA is at the forefront of
innovation in communications infrastructure and
modes of connectivity. The Association continually
adapts to meet the needs of its evolving membership,
providing an effective and efficient on-ramp to the
communications ecosystem.
TIA’s business is to convene and create the space to
serve its current and future membership through new
and ongoing leadership initiatives that anticipate
members’ needs as they, in turn, meet the demands of
their own customers.
Every day, we strive to define the future of our industry.
T I A O N L I N E . O R G • T I A S T R A T E G I C P L A N 3
OUR VISIONTo catalyze a connected world in which technology and innovation enable a better life for every person.The communications industry is at a historic
inflection point as new industries connect to the
network enabled by network virtualization, the
transition to an all IP network, and the Internet
of Things. New technologies are continuously
being created that hold the potential to reshape
communications, health care, transportation,
energy, manufacturing, government, and more.
These technologies have the ability to improve
the lives of individuals around the world — and
they rely on communications networks for
connectivity. As such, it is more important than
ever that those who develop, build, and supply
the foundation of the network lead the industry
in a vision for the network of the future.
OUR MISSIONBy leading the industry, TIA operates at the intersection of vision and reality to accelerate our members’ business growth through policy, technology, innovation enablement, and business connections.
TIA exists to promote and advance global
connectivity. As the industry continues to adapt
and innovate, TIA will be at the forefront of
change. TIA will not only identify new trends
to guide our members, but, more importantly,
define the overall direction and landscape in
which our members operate. Through thought
leadership and advocacy, TIA will be a source of
primary knowledge, an interpreter of data and
trends, and an expert in technology and the
business of technology.
As communications industry players and
markets evolve, TIA stands ready to nurture
industry efforts and serve as a guide and
convener for member companies.
Through this expertise, TIA will provide a
primary entry point for companies to connect
to the communications ecosystem. In turn, this
on-ramp to the industry will help drive new
solutions to market and influence the political
and regulatory agendas of the day.
4 T I A S T R A T E G I C P L A N • T I A O N L I N E . O R G
TIA is at the Center of Policy, Technology and MarketsTIA is unique in its ability to convene individuals and
companies from across the communications industry.
Business executives and technologists, government
leaders and policymakers, industry thought leaders
and analysts all come together at TIA to address the
full range of technology, policy, and market-driven
issues facing the industry.
And it is easy to see why: Through TIA’s policy
advocacy, members gain access to high-level
government leaders and agencies, and participate
in the legislative and regulatory processes. As
technologies continue to evolve, member companies
will be in a position to advance innovations through
technology leadership, standard-setting and industry
alliances. Similarly, as technologies shift, so too
will markets, and with TIA, members will receive
critical intelligence to guide development of strategic
roadmaps for the future of the industry.
T I A O N L I N E . O R G • T I A S T R A T E G I C P L A N 5
TIA 2016 STRATEGIC PLAN OVERVIEWHow TIA is working to better serve its members:
Ñ Enhancing TIA’s advocacy voice; Ñ Building TIA’s technology focus; Ñ Creating a North American industry conference; and Ñ Developing focused market data.
POLICY TECHNOLOGY MARKET INSIGHTS OPERATIONS
Leverage TIA’s expertise, influence, and member companies to be at the forefront of the national legislative and regulatory agenda to promote policies driving innovation, new products and growth.
Drive the creation and adoption of cutting-edge technology and standards through thought leadership and collaboration.
Be the trusted partner in industry transitions, defining the marketplace of the future through market insights, education, networking, and business development opportunities.
Operating with an integrated perspective, ensure knowledge and expertise flows across TIA and our members, enhancing opportunities for member success.
Advocate aggressively for key legislative and regulatory issues that represent TIA’s membership policy positions.
Serve as the trusted convener for technology contributors and innovators, resulting in solutions and actions.
Use TIA media platforms to strengthen knowledge and awareness throughout all industry pillars.
Expand and diversify membership to represent and engage the broader ecosystem.
Increase visibility and maintain a strong and trusted presence on Capitol Hill, the Administration, and at regulatory agencies, as both a technical resource and the unified voice for member companies.
Increase member, user, public sector, and overall industry understanding of current and emerging technologies through education and promotion.
Through year-round engagement opportunities, be the trusted forum for all industry segments, including users, developers, and carriers, to network with each other, and discuss and understand key topics of the day.
Design outreach and programs to engage cutting-edge ideas from both within membership and drawn from the ecosystem beyond our members.
Educate the industry on TIA national policy priorities and positions, enabling members to better leverage their collective impact at the national and local levels.
Be a go-to source for forward-looking market intelligence and insight on new network and market trends.
Focus efforts on only the highest and most productive topics – both current and forward-looking.
GO
AL
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JEC
TIV
ESTECHNOLOGY
POLICY
MARKETS
6 T I A S T R A T E G I C P L A N • T I A O N L I N E . O R G
POLICY GOALLeverage TIA’s expertise, influence, and member companies to advocate at the forefront of the national legislative and regulatory agenda, promoting policies driving innovation, new products, and growth. TIA offers companies an invaluable opportunity to participate
in government and industry dialogue on the domestic and
global policy decisions that impact the communications
industry. Regardless of the size of a business, policy and regulation
impact all areas of the industry. TIA serves as the source of
information on current policies and regulations and is the collective
voice to advocate for change.
Moving into the network of the future, TIA has the ability to make
major impacts for the industry by leveraging the power of the
combined voice of its membership. As the leader in policy, TIA will
provide opportunities to encourage innovation and investment,
and, equally important, prevent barriers to progress.
POLICY OBJECTIVES Ñ Advocate aggressively for key legislative and regulatory issues
that represent TIA’s membership policy positions.
Ñ Increase visibility and maintain a strong and trusted presence on Capitol Hill, the Administration, and at regulatory agencies, as both a technical resource and the unified voice for member companies.
Ñ Educate the industry on TIA national policy priorities and positions, enabling members to better leverage their collective impact at the national and local levels.
T I A O N L I N E . O R G • T I A S T R A T E G I C P L A N 7
TECHNOLOGY GOALDrive the creation and adoption of cutting-edge technology and standards by promoting thought leadership and collaboration.Technology is at the heart of what TIA and its members do. The
industry has undergone a series of disruptive changes in the
technology space already, and will continue to see significant
changes in the future. For example, the industry is entering a new
era where enterprise and wide area networking are converging.
Converged networks will be the delivery mechanism for all
communications through an all IP network. Network virtualization
will be central to creating the network of the future, where software
will play an even more important and complementary role,
completely changing the status quo.
TIA stands ready to provide its members with the platforms and
opportunities to create and test market-ready innovative technology
solutions, drawing on the diverse expertise that its members have
to offer.
Through increased technical strength, TIA will add the ability to
incubate and test technologies, ensuring new technologies that
are interoperable and internationally consistent — allowing fair and
efficient competition among all industry players. TIA will also continue
to build on its global reputation as a standards development
organization that adapts to the evolving needs of its members.
TECHNOLOGY OBJECTIVES Ñ Serve as the trusted convener for technology contributors and
innovators, resulting in solutions and actions.
Ñ Increase member, user, public sector, and overall industry understanding of current and emerging technologies through education and promotion.
8 T I A S T R A T E G I C P L A N • T I A O N L I N E . O R G
MARKET INSIGHT GOALBe the trusted partner in industry transitions, defining the marketplace of the future through market insights, education, networking, and business development opportunities. As the world of technology continues to undergo rapid change,
TIA’s members must be prepared to operate in this new world. This
goes beyond technology advancements alone, to represent a new
market with new players and skillsets. The network of the future
will represent a broader ecosystem — TIA is the place where this
ecosystem comes together.
The overall focus of the market has shifted from one of
“telecommunications” to connectivity and information sharing,
which is comprised of new infrastructure and modes of connectivity.
As these different tools and opportunities emerge, TIA stands to
serve as a leader for its membership — not only providing insights
into where the market is headed, but having a leadership voice in
what is happening now.
TIA is working to ensure members have the agility necessary to be
prepared for emerging markets.
MARKET INSIGHT OBJECTIVES Ñ Use TIA media platforms to strengthen knowledge and
awareness throughout all industry pillars.
Ñ Through year-round engagement opportunities, be the trusted forum for all industry segments, including users, developers, and carriers, to network with each other, and discuss and understand key topics of the day.
Ñ Be a go-to source for forward-looking market intelligence and insight on new network and market trends.
T I A O N L I N E . O R G • T I A S T R A T E G I C P L A N 9
TIA OPERATIONAL GOAL Operate with an integrated perspective, ensure knowledge and expertise flows across TIA and our members, enhance opportunities for member success.TIA recognizes the importance of integrating the diverse portions
of the network of the future, to build upon strengths and address
priorities from a variety of perspectives.
TIA’s major strengths are its ability to convene and its broad
membership base, which offer the power to collectively
leverage expertise and resources to make a difference in the
communications industry. This diverse member base is equally
valuable to individual member companies — for the insights and
perspectives that each member can offer to others.
Using its ability to convene, TIA will effectively and efficiently
provide an on-ramp to the communications industry for all markets.
This will be reflected in membership and operational resources.
OPERATIONAL OBJECTIVES Ñ Expand and diversify membership to represent and engage
the broader ecosystem.
Ñ Design outreach and programs to engage cutting-edge ideas from both within membership and drawn from the ecosystem beyond our members.
Ñ Focus efforts on only the highest and most productive topics — both current and forward-looking.
10 T I A S T R A T E G I C P L A N • T I A O N L I N E . O R G
Building a Connected World — TogetherThe Association offers its members a broad suite of benefits,
including industry intelligence, networking and educational
events, public policy advocacy, participation in standards-setting,
and more. As TIA implements the changes outlined above,
members will see a variety of additional values and benefits,
in the short and long term. In the short term, members can
anticipate the following benefits, among others:
Ñ A growth in members across the ecosystem that will lead to new business opportunities and partnerships;
Ñ An enhanced advocacy voice resulting in a seat at the table for all major legislative and regulatory issues impacting the industry domestically and abroad;
Ñ A Network of the Future event that is the “not to be missed” annual event in North America that pulls all elements of the converged IP network together in one place;
Ñ Innovative technology and standards leadership that is highlighted by the launch of a new NFV lab; and
Ñ More regular market data provided through a variety of mediums to better support member decision-making.
In the long term, members can expect TIA to be an active
participant in the new infrastructure of converged networks. From
the cloud that enables everything as a service to the virtualization
of networks through software defined networking and network
functions virtualization that will enable next-gen 5G wireless
networks and the Internet of Things — TIA will have a play. The
Association will also strengthen its stance as a convener for the
industry as a whole — linking suppliers with service providers,
carriers with data center providers, etc. — in order to bring the
unique perspective of the user into the room.
As the industry and associated markets shift, TIA will continue to
expand and diversify its membership to provide access to insights
from industry players that are driving change.
Together, TIA and its member companies will define the future of our industry.
SOLUTIONSTECHNOLOGY AND
STANDARDSINTELLIGENCEBUSINESS AND
COMMUNITYACCESS AND INFLUENCE
WHERE INNOVATION,
ADVOCACY AND ENTERPRISE
ARE ALL CONNECTED.
TECHNOLOGY
POLICY
MARKETS
TELECOMMUNICATIONS INDUSTRY ASSOCIATION1320 N. Courthouse Road, Suite 200
Arlington, VA 22201-3834
Phone: +1.703.907.7700
Fax: +1.703.907.7727
tiaonline.org
